metadata.io - an overview
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855 sponsor gazdak_using our laptop
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940 sponsor gazdak_using our laptop
This document discusses how machine learning can help companies move beyond basic targeting and accelerate sales. It provides examples of how machine learning has helped companies improve product propensity modeling to identify prospects likely to need their products, and response propensity modeling to ensure marketing dollars are spent on prospects most likely to respond. The document also outlines considerations for applying machine learning, such as the need for quality input data and human intervention to determine the right algorithms and data sources.
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Digitization is considered as the next step-change that will have a bigger impact on businesses than even the internet. To win in the digital journey, companies must act now, or be left behind wondering what happened!
In this webinar series, JKT Smart Analytics demonstrates how they empower their customers to create maximum business value out of this eminent Digital data explosion through digital business empowerment by leveraging the digitization to increase their top-line revenue – customer experience, optimize the bottom-line costs – operational efficiency, enhancing the safety factor and reinventing the business process in line with the changing world.
This webinar is focused on how our AI-based text analytics solutions – First, JKT Social Media Radar; a SaaS-based AI NLP Platform, helping organizations to gain insights on market and customer perceptions on their brands, products & services. Secondly, Sales Promotion Recommendation Engine helps customers to enhance their top-line growth and streamline the bottom-line costs.
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2) How can a company make use of digital data to create effective data strategies for the increased outcome(s)?
3) How IT practitioners can catalyst the digital data mining journey and attract business adoption?
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5) How can companies reduce operational costs by automating human effort-intensive tasks using cognitive Analytics?
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- Traditional ad agencies are disrupted by new entrants like consulting firms, software/marketing automation companies, and ad tech firms that understand marketing's strategic role.
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On-demand webinar -The BigBasket success story: A black swan meets a white kn...
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https://hubs.ly/H0rRgGF0
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
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1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
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4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
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With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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• Google now uses AI to generate answers.
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metadata.io - an overview
- 1. B2B Demand Generation Engines on Auto-Pilot DO NOT DISTRIBUTE. FOR INQUIRIES CONTACT GIL@METADATA.IO 1
- 2. 2 2014 Jan 2015 Jul 2015 Jan 2016 Jul 2016 CMOs in B2B Are Going Through Changes • Pipeline Oriented • Large Budget • Quality vs. Quantity (e.g. ABM) • Data-driven vs. Guesses
- 3. The Modern Marketer Too Many Siloed Solutions NO AUTOMATION OR INTEGRATION 3 DATA SOURCE BUYER INSIGHTS LEAD GENERATION
- 4. How It Works Plug Metadata to Existing Systems Output = Predictable Inbound Lead Flow 402,946 Total Impressions 6,482 Total Clicks 3,002 Total New Leads 2,402 Total MQLS 720 Total New Opportunities $647,390 Total Amount 4 Salesforce Hubspot Marketo
- 5. Built in Automation, Always learning Sales + Marketing Closed Loop 1 2 3 4 5 6 78 ICP Enriched Lookalikes Advertising Channels Facebook (Personal) LinkedIn (ABM) DSPs (Cookies) Twitter (Personal) Pull from CRM Accounts & Contacts & Opportunity Enrichment Contacts & Accounts Profiling / Scoring Decision-tree (artificial intelligence) Classification (machine learning) Campaign Management • Budget • Creative • Bid • Tracking • Enrichment Tag • AI Learning • Audience Refresh • Collateral Flow 5
- 6. 6 Largest B2B Data Search Engine (demographics, technology, buyer intent)
- 7. 7 VP Marketing Dashboard Account-Based View for Sales
- 8. 8 Hundreds of Monthly Experiments on Auto-Pilot
- 9. 9 Traditional Solutions (manual) bringing traffic to website Marketing ops individual multiple solutions for insight, data vendors and ad campaigns Impressions and Clicks manual a/b testing by marketing ops team + Excel relying on data crawled & scraped from public web only re-targeting Metadata (automated) Engine accelerates existing opportunities and generates a predictable lead flow A.I. operator that executes x100 marketing experiments at a fraction of a cost, no churn Access to clients CRM allows our solution to optimize campaigns on pipeline creation Agile - Multivariate Testing (scale volume to thousands of experiments) Data - Largest B2B search engine based on buyer intent, demographic and technology data Targeted advertising on both social and re- targeting vs. vs. vs. vs. vs. vs. Competitive Advantage Traditional Solutions
- 11. Customer Case Study: Pipeline Quality & Predictability A.I. Operator Driven By Impact on Pipeline and MQLs Constant Increase in Lead Flow Quality Scale Quickly (media processed) 11
- 12. I looked for a solution to help me target right audience. GONZALO MANNUCI DIRECTOR OF DEMAND GEN Predictable pipeline on autopilot. VERNON VASU CO-FOUNDER A positive ROI within months of the engagement. GAURAV SAINI DIRECTOR OF GROWTH & ACQUISITION 12
- 13. 13 Metadata has received recognition for its disruptive technology from SXSW, Gartner, Digiday, SaaStr, USPO, Red Herring and others
- 14. 14 GIL Co-Founder & CEO software engineer turned marketing manager for b2b MORAN EMILY VP Engineering extensive experience building large-scale distributed platforms Co-Founder & COO marketing operations and customer success leader GEORGE Advising CTO former principal engineer at Grammer.ly, 20+ experience Leadership
- 15. 15 TRAVIS MAY CEO Liveramp MIKE TELEM VP Marketing, Marketo (invested) BILL PORTELLI Serial Entrepreneur MICKEY ALON Former EVP, Marketo (invested) RAVI BELANI Managing Partner, Alchemist (invested) LIZ YIN (former) Partner, 500 Startups (invested) GARY NAKAMURA Entrepreneur, Sales Mentor (invested) JONATHAN BUCKLEY The Artesian Network Board of Advisors
Editor's Notes
- Day in a life of a marketing guy They don’t really have automation and we are changing it for them http://chiefmartec.com/2017/05/marketing-techniology-landscape-supergraphic-2017/
- Make sure to speak about true marketing automaton - what traditionally the marketing programs manager would do tactically (placing tags, enriching data etc) – no value add task and wont be able to scale, continues learning
- One glance for vp marketing (what’s working/not)
- One glance for vp marketing (what’s working/not)
- One glance for vp marketing (what’s working/not)
- Visualize it Optimize around pipeline needs and get predictability
- - Pipeline is big and robust