The document discusses the rise of social media as a new form of mass communication and influence. Social media allows for collective intelligence and bottom-up information sharing on a global scale. It has shifted power away from traditional top-down media models to a more democratic, distributed model where individuals and ideas can spread virally. Social media's impact is based on its ability to rapidly connect large numbers of people and spread memes quickly through social networks.

1. Social Media: From Personal Meme to Mass Impact Isaac Mao Social Brain Foundation http://socialbrain.org 2008/1

2. “ Save Hu Jia and His Two-month Old Daughter!”

3. There is an emerging second superpower, but it is not a nation. Instead, it is a new form of international player, constituted by the “will of the people” in a global social movement. The beautiful but deeply agitated face of this second superpower is the worldwide peace campaign, but the body of the movement is made up of millions of people concerned with a broad agenda that includes social development, environmentalism, health, and human rights. --- James F. Moore, Berkman Center for Internet & Society, Havard Unversity

4. Two Types of Mindset Intelligent Design Top Down Elitism Evolution Bottom Up Collective Intelligence

5. Your Social Portfolio Mobile Gmail Blog Twitter Youtube Flickr Slideshare Linkedin Facebook Del.icio.us Feedburner Bloglines Soup.io Yahoo Pipes Etc.

6. Evolution of Social Media Social Portfolio Connecting… Sharism & Sharists Meme as gene Social Networking as base Tipping points Collective Intelligence

7. Meme : the little voice spreading Extend s the route New license of copying Free Speech Cultural bridges Social Network Public Private Space

8. Traditional Media vs. Social Media

9. Paradigm Shift From isolation to connection Small ideas can find their own way of spreading Collective intelligence on the click of creation Truth comes from social perception + Culture bridges

10. Power Law vs. Metcalfe's law One-to-many vs. many-to-many Professional journalism vs. Back Channeling Post mortem vs. Witness Brand name vs. Social Capital and trust Elite vs. Collective Intelligence All rights reserved vs. “Some rights reserved” Centralization vs. Distribution Delivery vs. Reflection Top-down vs. Bottom-up Monopoly vs. Democracy

11. Paradigm & power model shift Impact Seed Scale of Coverage Suppose: Power = Impact Seed*Scale of Coverage Someday, Blogger*Blogosphere >= Journalist*Institutional Media Journalist Reader Blogger Mass Institutional Media Blogosphere Mind Communication

12. How long the tail Global effect Persistency Free Scale Where censorship fails Variety laws Creation at the speed of click

13. Cases in 2007

14. Characteristics of Chinese Blogosphere I Still the same old problem … One way world: Due to language barriers Solution: Bri d ge blog s English Blog o sphere Chinese Blog o sphe r e

15. Sharism  Gap  Private Public Private Public Social Private Public  Social 

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