The document provides an overview of the Salesforce1 mobile development platform. It discusses how Salesforce1 allows access to all Salesforce data and applications from any mobile device. It also highlights some key capabilities for building mobile apps like notifications, publisher actions, mobile Visualforce, analytics and customizing the mobile experience. The presentation demonstrates how these features can be used to build a volunteer management app that allows managers to find volunteers, send notifications, track check-ins, and share analytics on a mobile device.

1. Intro to Salesforce1 Mobile Development
January 22, 2014

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use
of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with
possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and
motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling nonsalesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial
results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
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3. Speakers
Ryan Upton
Developer Evangelist
@ryanjupton
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Samantha Ready
Developer Evangelist
@samantha_ready

4. The Rise of Mobile Computing in the Enterprise
Your Employees
Unit Sales
230 Million iOS/Android
Your Company
76 Million PCs
3Q08
#forcewebinar
2Q09
1Q10
4Q10
3Q11
2Q12
1Q13
2Q13

5. 90% Of All Enterprise Apps Will be Mobile by 2017
20%
of enterprise apps
are mobile
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Source: Gartner, Ian Finley, Research VP; 2010
90%
of enterprise apps
will be desktop AND mobile

6. Difficult to Build Mobile Apps
Percent of Respondents
60%
Mobile Apps
Are Critical
Less than
App Gap
40%
20%
1/2
have deployed
apps
Mobile Apps
Deployed
Complexity of Form Factors
Limited Number of Developers
Multiple Operating Systems
Multiple Platforms
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7. Introducing Salesforce1
All your past investments...
All Your Apps
All Your CRM
All Your
Customizations
...now in the future
Notifications
Platform
Drag and drop UI
customization
Publisher
Actions
All Your Devices
Download Salesforce1 App today
https://yourinstance.salesforce.com/one/one.app
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8. Unifying the Salesforce Mobile Experience
Chatter Mobile
Feeds
People & Groups
Files
Native Experience
Salesforce Classic
CRM data
Analytics
Tasks & events
Native phone
features
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Salesforce Touch
CRM access
Custom apps
Agility of HTML5
Logger & Forcepad
Sales productivity
tools
Task management
Call logging

9. The Salesforce1 Customer Platform
Salesforce1 App
Salesforce1 Platform APIs
Force.com
#forcewebinar
Heroku1
Salesforce1 Platform Services
ExactTarget
Fuel

10. Let’s dive into the example…
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11. Meet Zack and Sarah
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12. Zach’s Mobile Needs – Manager
§ Find experts or relevant contacts
in the area
– Notify them
– Send registration information
§ View analytics on volunteer top
performers, hours, and events
§ Send volunteer updates and
notifications
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13. Sarah’s Mobile Needs - Volunteer
§ Volunteer registration
§ On-site check-in
§ Ability to upload photos for
volunteer event
§ Collaborate with other volunteers
and managers
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14. Requirements
Find Volunteers for Events
Notify and Send Registration Info
On-Site Check-In
View and Share Analytics
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15. Demo
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16. Demo
§ Overview [Sam/Ryan]
§ Find Experts [Ryan]
§ Registration [Ryan]
§ Check in [Sam]
§ Analytics [Sam]
– view in mobile simulator of top performer graph
– post “Thank you” to volunteer community and thank top performer (@Sarah)
§ Wrap Up [Sam]
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17. Publisher Actions
Create actions and add them to the Chatter
publisher
§ Global vs Object level
– Declarative: create, update, log-a-call
– Programmatic: Visualforce, Canvas
§ Publisher events
– JS pub/sub events to communicate with publisher
• Different SDK events for VF vs Force.com Canvas
• ex. publisher.setValidForSubmit
#forcewebinar
Find Volunteers for Events
Notify and Send Registration Info
On-Site Check-In
View and Share Analytics

18. Profile Skills
§ Skills allow users to share information about
their professional expertise
– Admins can configure skills settings and control how
users post relevant skills.
§ Users can add, remove, and endorse skills
– Profile feed
– User feed
#forcewebinar
Find Volunteers for Events
Notify and Send Registration Info
On-Site Check-In
View and Share Analytics

19. Salesforce1 & Notifications
§ Notifications allow you to alert users when
certain things happen using Salesforce1
Find Volunteers for Events
Notify and Send Registration Info
On-Site Check-In
– In-app
– Push notifications
§ Spring 14 will offer more options to Salesforce1
apps for pushing notifications to users
– Task assignment
– Flagging an item as inappropriate
– Notifications from communities
#forcewebinar
View and Share Analytics

20. Force.com Canvas in the Feed
§ Force.com Canvas enables you to expose
your canvas apps as feed items
– Post to Chatter feed from a Canvas app or Chatter
API
– Display a canvas app inside a Chatter feed item
§ Salesforce1 passes app specific context to
your canvas app
– Location
– Environment
– App specific parameters
#forcewebinar
Find Volunteers for Events
Notify and Send Registration Info
On-Site Check-In
View and Share Analytics

21. Mobile Visualforce
§ Where can I put Visualforce Pages?
– Navigation Menu
Find Volunteers for Events
Notify and Send Registration Info
On-Site Check-In
– Publisher
– Record detail page
§ CSS needs tweaking. Solution? Mobile templates!
§ Navigation: sforce.one object
– Sforce.one.navigateToRelatedList(relatedListId,
parentRecordId);
§ JS remoting/VF Remote Objects for
responsiveness
#forcewebinar
View and Share Analytics

22. Mobile Visualforce (con’t)
§ HTML5 Elements
– Geolocation API
Find Volunteers for Events
Notify and Send Registration Info
On-Site Check-In
• JS Remote Action
• SOQL DISTANCE queries
– HTML FileReader > Chatter Files
§ Publisher events
– JS pub/sub events to communicate with publisher
• setValidForSubmit
• post
• close
#forcewebinar
View and Share Analytics

23. Analytics
§ Visualforce using the Analytics API
– Mobile Card
Find Volunteers for Events
Notify and Send Registration Info
On-Site Check-In
– Tab
§ Declarative
– Dashboards tab in mobile navigation
– Embedded charts on record detail page
§ Historical Trending
– Enable historical trending on object & field
– Report type = [Enabled object] with historical trending
§ Analytics API in Apex
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View and Share Analytics

24. Try it yourself!
§ developer.salesforce.com
§ Sign up to start developing
– FREE Developer Edition: bit.ly/DE-join
§ Follow the Salesforce1 Dev Guide - bit.ly/s1-dev-guide
§ Test it out in the app
– Download the Salesforce1 app
– Open in your mobile browser:
• https://[--yourinstance--].salesforce.com/one/one.app
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25. Salesforce1 Resources
§ Dreamforce Sessions – bit.ly/s1-df-sessions
§ Developer Guide – bit.ly/s1-dev-guide
§ Blogs:
– 6 things you need to know: bit.ly/s1-6-things
– Mobile cards: bit.ly/s1-mobile-cards
– App Boogie Fever: bit.ly/s1-boogie
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