The document discusses the challenges of building mobile applications on the Salesforce platform, emphasizing the need for efficient and flexible solutions amidst the rapidly growing mobile device market. It introduces the Salesforce1 platform which simplifies app development with features like customizable mobile apps, secure access, and integration via APIs. Key highlights include support for various devices, real-time business updates, and tools for developers to create native, hybrid, or HTML5 applications securely.

1. Building Mobile Apps
on the Salesforce.com Platform
Ryan Upton
Android Evangelist
@ryanjupton

2. Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any
such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could
differ materially from the results expressed or implied by the forward-looking statements we make. All statements
other than statements of historical fact could be deemed forward-looking, including any projections of product or
service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning new,
planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating
losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting,
breach of our security measures, the outcome of intellectual property and other litigation, risks associated with
possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history,
our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and
successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and
selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31,
2012. This documents and others containing important disclosures are available on the SEC Filings section of the
Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements
are not currently available and may not be delivered on time or at all. Customers who purchase our services should
make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no
obligation and does not intend to update these forward-looking statements.

3. Device Growth Is Exploding, Driven By
Consumers
Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.

4. Info Workers Use Many Devices For Work & Personal
52% of information workers use 3 or more devices
60% of these devices are used for both work and personal use
Source: Forrester Blogs: Why Tablets Will Become Our Primary Computing Device, Frank Gillett, April 23, 2012

5. Touch Revolution
Mobile app users are
4x
more engaged*
* comScore Mobile Metrix (March 2012)

6. Where Are All the Enterprise Mobile Apps?
?
?
?

7. Building Mobile Apps With Legacy Platforms Is Difficult
Months to Years
Buy &
Setup
Hardware
Idea
Install
Complex
Software
Define
User
Access
Setup
Reporting
& Analytics
Build &
Test
Security
Make It
Mobile &
Social
Build
App with
Legacy
Frameworks
Mobile
App

8. Salesforce1 Platform to the Rescue
Salesforce1 App
Custom Mobile Apps
Configurable by Admins out of the
box
Built by Developers with our Mobile
Services
For employee facing apps
For customer-facing
experiences
All built on the Salesforce1
Platform

9. Point and click APIs to access customer data

10. Configurable Business Logic

Formulas

Data Validation Rules

Real-Time Workflow

Approvals
Send Back
No
Request
Approval
Approve
Approve
No Action
For 2 Days
Escalate
Yes
Send to
Accounting

11. Programmatic Business Logic
• Object Oriented
• Tight binding with your
Salesforce data model
• Simple data manipulation
calls
• Annotations & keywords –
 webservice,
 @isTest,
 @RestResource, etc.

12. OAuth
An open protocol to allow secure authorization in a simple
and standard method from web, mobile and desktop
applications.
 Oauth simplifies working with protected data.
 Think valet key.
Sends App Credentials
Remote
Application
Tokens sent to
callback
API call with access token
Data
Maintain session
with
refresh token
User
logs
in
Salesforce
Platform

13. Force.com REST API
The Force.com REST API lets you integrate with
Force.com applications using simple HTTP methods, in
either XML or JSON formats, making this an ideal API for
developing mobile applications or external clients.
1. Data
1. Authenticate
2. Meta Data
login.salesforce.com
2. Access API
Mobile
Application
/services/data/query?
SELECT ID FROM ACCOUNT
3. Get JSON or
XML
{“sObject”: “Account”,
“id” : “oax02fdr756aFdad”}
Salesforce
Platform

14. Salesforce1 App Gives Customers 1 Unified
Experience
Chatter Mobile
Feeds
People & Groups
Files
Native phone
features
Salesforce Classic
CRM data
Analytics
Tasks & events
Native phone
features
Salesforce Touch
CRM access
Custom apps
HTML5
Salesforce1 App
Logger & Forcepad
Sales productivity
tools
Task management
Call logging

15. Core Salesforce Functionality Brought to Any
Device
Notifications Center
All Your CRM
Real-time business updates, all in 1 place
Sales, service & marketing re-imagined for
mobile
All Your
Customizations
Feed First
Connect with your team and your data, all in 1
app
Instantly make it your own with custom
fields, objects and more
Hybrid UI
All Your AppExchange
The perfect match of performance and flexibility
Tap into thousands of apps that power every
industry
Custom Business Actions
All Your Apps
Put the feed to work with custom actions
relevant for your business
Every custom app you’ve built, now ready to
go.
Multi-device Support
Be ready for a BYOD world with support for
iOS, Android and more

16. Demo

17. Salesforce Platform Mobile Services

18. Three Mobile Development Options

19. Mobile SDK 2.1
• Build Native, Hybrid or HTML5 apps for iOS and Android
• Faster and more modularized architecture
• New entity frameworks for easy data access and offline storage
OAuth2
Secure authentication and refresh
token management
API Wrappers
Interact with Salesforce REST
APIs with popular mobile platform
languages
App Container
Embed HTML5 apps inside a
container to access powerful native
device functionality
Secure Offline Database
Store business data on a device
with enterprise-class security
Push Notifications
Dispatch real-time alerts directly to
mobile devices
http://developer.force.com/mobileSDK

20. SmartStore for Offline

21. Mobile Packs
• Jumpstart web and hybrid mobile
development
• Focus on modern JavaScript frameworks
• Simplify Salesforce data access
• Deploy on the Force.com platform or
elsewhere (e.g. Heroku)
• JavaScript based
• Quick Starts and tutorials

22. Current Mobile Packs
• First of many mobile packs and samples
• Open-source and community driven

23. Demo

24. A mobile development
platform that
developers love

25. Questions?
@forcedotcom
@ryanjupton