The presentation discusses Salesforce1, highlighting its role as both an app and a platform for developers to enhance mobile CRM experiences. It covers features such as customizable navigation, publisher actions, and the incorporation of Visualforce for improved mobile performance. Additionally, it includes forward-looking statements about potential risks and uncertainties regarding Salesforce's future operations and product developments.

1. Salesforce1 for Developers

2. Speakers
Sandeep Bhanot
Mobile Geek (both kinds)
@cloudysan

3. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use
of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with
possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and
motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling nonsalesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial
results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

4. Introducing Salesforce1
All your past investments...
All Your Apps
All Your CRM
All Your
Customizations
...now in the future
Notifications
Platform
Drag and drop UI
customization
Publisher
Actions
All Your Devices
Download Salesforce1 App today
https://yourinstance.salesforce.com/one/one.app

5. Unifying the Salesforce Mobile Experience
Chatter Mobile
Feeds
People & Groups
Files
Native Experience
Salesforce Classic
CRM data
Analytics
Tasks & events
Native phone
features
Salesforce Touch
CRM access
Custom apps
Agility of HTML5
Logger & Forcepad
Sales productivity
tools
Task management
Call logging

6. But is Salesforce1 an App or a Platform?
Its both

7. Salesforce1 Platform – The Customer Platform behind the App
Salesforce1 App
Salesforce1 Platform APIs
Force.com
Heroku1
Salesforce1 Platform Services
ExactTarget
Fuel

8. Lets take a quick look at Salesforce1 the App
Notification Center
Universal
Search
Record Home
Feed first
Record Feed and
Related Info
Record Detail
Navigation Menu
aka ‘Left Nav’
Publisher Actions

9. Platform = endless ways to customize the app
Declarative and Programmatic tools to customize the Salesforce1
experience

10. Declarative tools for customizing the
Salesforce1 App

11. Mobile Navigation (aka Left Nav)
Mobile Administration à
Mobile Navigation

12. Page and Compact Layouts
SObject à
Compact Layout
SObject à
Page Layout

13. Publisher Actions
Publisher Actions
Global: Create à Global Actions
Object Specific:
SObject à
New Action
Page Layouts control which actions show
in what order

14. Expanded Lookup
SObject à Page Layout à
Expanded Lookup
Show additional info for Parent records

15. Programmatic tools for customizing
the Salesforce1 App

16. Visualforce – Left Nav
Visualforce Pages in Left Nav
JavaScript navigation library available
sforce.one.navigateToSObject etc.

17. Visualforce – Publisher Actions
Visualforce Pages as Publisher Actions
(VF page needs to the extend Standard Controller for
use with Object Specific Publisher Actions)
JavaScript Pub-Sub library available to interact with the
publisher
publisher.setValidForSubmit
publisher.post
publisher.close

18. Visualforce – Mobile Cards
Mobile Cards - Visualforce Pages on
Record Detail
(VF page needs to the extend Standard Controller)

19. Visualforce in Salesforce1
§ <apex:page docType="html-5.0" …>
§ ‘Available for Salesforce Mobile apps’ flag enabled
§ Developers are responsible for making the VF page ‘mobile ready’
– Use a Responsive Design framework like Bootstrap or Mobile Design templates
– Leverage touch and swipe events where appropriate
§ Use JavaScript Remoting/VF Remote Objects for better performance
§ Use HTML5 for device features like Geolocation and Camera access

20. Canvas Apps – Publisher Actions
Canvas apps as Publisher Actions
(Need to include ‘Publisher’ as one of the locations
in the Connected App settings)
JavaScript Pub-Sub library available to interact with
the publisher
publisher.setupPanel
publisher.showPanel
publisher.setValidForSubmit
….

21. Canvas Apps - Feed
Canvas apps in the Feed
(Need to include ‘Chatter Feed’ as one of the
locations in the Connected App settings)

22. Canvas Apps – Left Nav
Canvas apps in the Left Nav
(Need to include ‘Mobile Nav’ as one of the
locations in the Connected App settings)

23. Flexi Pages
Flexi Pages – a collection of List Views
and Publisher Actions that together
define a particular ‘app’
(For now, you need to define Flexi Pages in
Metadata XML and then add them via Workbench,
IDE or Migration Tool)

24. Salesforce1 - The Bonus Tracks

25. Salesforce1 comes in two flavors
Web version
http://yourinstance.salesforce.com/one/one.app
Hybrid version

26. The Salesforce1 Style Guide
http://sfdc-styleguide.herokuapp.com/

27. Salesforce1 Connected Apps
Manage and control which users/profiles use the Salesforce1 App

28. Configuring Smart Search in Salesforce1
Pinning Objects in the Search results causes them to show up at the
top at the Recent section in Salesforce1

29. Notifications in Salesforce1
§ Notifications allow you to alert users when certain things happen using
Salesforce1
– In-app
– Push notifications
§ Things at currently (Spring ’14) trigger push notifications in the Hybrid App
– Post to Chatter Profile
– Comment on your post
– @Mention
– Approval Request
– Task assignment
– Flagging an item as inappropriate
– Notifications from communities

30. Device Access in Salesforce1
PhoneGap/Cordova type device access is not available in the Salesforce1 app.
HOWEVER….
– Geolocation API
– <input type="file" accept="image/*"/>
(for Camera access)

31. Salesforce1 Resources
§ Webinar: Intro to Salesforce1 Mobile App Development
§ Dreamforce Sessions – bit.ly/s1-df-sessions
§ Developer Guide – bit.ly/s1-dev-guide
§ Blogs:
– 6 things you need to know: bit.ly/s1-6-things
– Mobile cards: bit.ly/s1-mobile-cards
– App Boogie Fever: bit.ly/s1-boogie

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@forcedotcom / #forcewebinar
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