The Salesforce Platform Mobile Services provides developers with tools to easily create mobile applications while leveraging existing skill sets like Visualforce, JavaScript and HTML. The open-source Salesforce Platform Mobile SDKs afford you the flexibility of building native, web and hybrid apps for iOS and Android. This webinar is the first in a series focusing on the new Mobile SDK 2.0 features and will demonstrate how the SDK to can empower your Visualforce pages to create hybrid applications - applications that can leverage native functionality even when written completely in HTML and JavaScript. Future webinars will focus on using the iOS and Android versions of the Mobile SDK. Josh and Akhilesh show developers how to take features of Mobile Services, like the jQuery Mobile Pack, and convert them to hybrid applications using the Mobile SDK 2.0. Developers will also see some of the unique features of the Mobile SDK - including new components for building your mobile interface and the ability to store information offline securely on a mobile device. Key Takeaways: Learn how to leverage your existing Visualforce and JavaScript skills to build mobile apps Use HTML and JavaScript to easily create and customize your mobile interface Leverage the Mobile SDK 2.0 to create hybrid applications that provide mobile device functionality, like secure storage and access to camera, using Visualforce pages.

1. Intro to Mobile SDK:
Building Hybrid Apps
July 11, 2013

2. #forcewebinar
Safe Harbor
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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use
of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
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delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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Speakers
Josh Birk
Developer Evangelist
@joshbirk
Akhilesh Gupta
Lead Mobile Evangelist
@akhileshgupta

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@forcedotcom / #forcewebinar
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+Developer Force – Force.com Community
Developer Force
Developer Force Group

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§ Intro to Hybrid Applications
§ Building a Hybrid Application
§ Mobile SDK 2.0 Features for Hybrid Applications
Agenda

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§ This webinar assumes the following:
– Web Application Development
– HTML, JavaScript, CSS
§ Optional:
– Salesforce Platform API
– Apex, Visualforce
Assumptions

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Suite of downloadable apps for
accessing Salesforce data from
a mobile device
Mobile AppExchange for
discovering purpose-built apps
or vertical solutions by industry
Custom mobile apps
designed and built by you or
an ISV partner
Salesforce Has The Answer For Every Mobile Need

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http://developer.force.com/mobile
Salesforce Platform Mobile Services

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Three Mobile Development Options

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<html>
<head>
<script src=“
</head>
<body>
<div id=“
</body>
</html>
Hybrid Applications

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Native features with JavaScript
navigator.camera.getPicture(
onPhotoDataSuccess, onFail,
{ quality: 25, destinationType :
Camera.DestinationType.DATA_URL });
navigator.contacts.find(
fields, onContactSuccess, onContactError,
options);

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HYBRID VISUALFORCE

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Mobile UI Elements
<div
sf-­‐role=“detail”
sf-­‐sobject=“Contact”/>
• Easy to Use
• Metadata Driven
• Customizable
• Open Source

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MOBILE UI

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Hybrid Remote:
– Easy access to Visualforce
– Possible to avoid API calls
– Difficult for Offline – Requires HTML5 Manifest
Hybrid Local:
– Pure JavaScript Development
– Easy for Offline
– Fewer Server-side calls for assets
Hybrid Local Versus Remote

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Accessible To Developers of All Levels
Power and Flexibility for Advanced Coders
Apps for Employees, Partners, and Customers
Native or Hybrid – Android and iOS
Salesforce Mobile SDK 2.0
• OAuth2
• Offline Datastore
• SmartSync Framework
• Hybrid Container
• API Wrappers

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Mobile Packs
Native HTML5
UI Widgets
Data Management
Identity
Hybrid
Secure Storage
Salesforce UI UI Elements
OAuth2 Client Library
SmartStore
Provided by OS SmartSync
Provided by OS
Roadmap
App Architecture for Mobile SDK 2.0

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SmartStore 2.0
Secure Offline Storage
• Fully encrypted database using SQLCipher
• Sits on top of SQLite
• NoSQL interface
• Store Salesforce and non-Salesforce data
SmartSQL
• Advanced SQL queries
• Object/Table joins
• Support for aggregate queries
Native and Hybrid
• iOS
• Android

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Model Driven Development
• Define high level object structure
• Track data changes
• Full CRUD operations
• Used by all Developer Packs
Flexible Queries
• Most Recently Used
• SOQL/SOSL
• SmartSQL
Offline Support
• View & Edit offline
• Data Conflict Management
• Sits on top of SmartStore
SmartSync Framework
var
Account
=
Force.SObject.extend({
sObjectType:
"Account",
fieldlist:
[
"Id",
"Name",
"Industry",
"Phone",
"Owner.Name"]
});
var
account
=
new
Account({Id:"0015000000C7yB6"});
account.fetch();
//fill
object
account.set("Name",
"Salesforce.com");
account.save();
10x code reduction over direct REST API calls

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DEMO: ACCOUNT EDITOR

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Mobile Packs
§ Jumpstart web and hybrid mobile development
§ Focus on modern JavaScript frameworks
§ Simplify Salesforce data access
§ Deploy on the Force.com platform or elsewhere
(e.g. Heroku)
§ JavaScript based
§ Quick Starts and tutorials

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Current Mobile Packs
§ First of many mobile packs and samples
§ Open-source and community driven

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Get The Code
1. VF Phone Book Unmanaged Package:
http://bit.ly/mobile_vf_phonebook
2. Mobile SDK and Samples:
iOS SDK Tool: https://npmjs.org/package/forceios
Android SDK Tool: https://npmjs.org/package/forcedroid
iOS SDK Repo (Code and Samples): http://bit.ly/mobilesdkios
Android SDK Repo (Code and Samples): http://bit.ly/mobilesdkdroid

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Next Steps for New Developers
§ Sign up for a FREE Developer Edition account
– http://developer.force.com/join
§ Install a Mobile Pack and Mobile UI Elements
– http://developer.force.com/mobile
– http://bit.ly/mobileuielements
§ Learn the Platform
– http://developer.force.com
– http://boards.developerforce.com
– http://bit.ly/devcloudapps
– Quick Tutorials

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Upcoming Events
July 24, 2013
§ From Sandbox to Production: Demystifying Force.com
Release Management
August 7, 2013
§ Salesforce API Series: Integrating Applications with
Force.com
Coming Soon
§ Intro to Salesforce Mobile SDK: Building iOS Apps
§ Intro to Salesforce Mobile SDK: Building Android Apps
§ Salesforce API Series: Service Cloud APIs

26. Q & A
#forcewebinar
Josh Birk
Developer Evangelist
@joshbirk
Akhilesh Gupta
Lead Mobile Evangelist
@akhileshgupta