This document provides information about building apps on the Salesforce platform. It discusses how apps can be built in just 6-8 weeks using platform capabilities like the mobile SDK, Canvas, and APIs. Partners have succeeded in distributing apps through the AppExchange, with over 2 million installs and $1 billion in partner revenue. The document demonstrates building a sample "PerkOn" app in under 20 minutes. It encourages attendees to start building apps using their free developer org and provides resources for learning more.

1. APP Academy: Build Your First App
Valerie Lim
Associate ISV Technical Evangelist
@ValerieSFDC

2. Safe Harbor
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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for
our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate
of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability
to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our
limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential
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3. “Salesforce Is A Platform Company. Period.” TechCrunch
$1B+
2,500+
AppEx change
1.5B Transactions
Per Day
72B
Records
Stored
Apps
Revenue for
ISVs
4M+
2.6M+
AppExchange
Installs
• Build apps faster on Salesforce1
Platform
• Grow faster alongside
Salesforce
• Find new customers on
AppExchange
Apps built on
the Platform

4. Partners: Building Next Generation Enterprise App Businesses
Experian
Evernote CloudApps
GetFeedback
Philips
Adobe
ClickSoftware
LinkedIn
Veeva SchoolForce
Novidea
Ring my Bell
Hotel Ninjas
Cameleon
FinancialForce
Reach our customer base and beyond to new companies and users

5. We’ve Helped Partners Succeed Since 2006 2m+ Installs
2006 2007 2008 2009 2010 2011 2012 2013
Apps on the AppExchange
1m Installs
$1b+ partner
revenue
IPO

6. The Salesforce1 Platform is Faster
buy &
setup
hardware
Customize App
install
complex
software
define user
access
build & test
security
make it
mobile &
social
setup
reporting &
analytics
build
app
Custom
Build
App
App
12-18+ Months?
Future Phases in
Weeks, not Months
6-8 Weeks
Your App

7. Build your app in three steps
1 2 3
Build your
app on the
Salesforce1
Platform
Package, distribute
and support your
app with the Partner
Program
Choose the
partner model
that is best for
you

8. My App Idea - PerkOn

9. Corporate Perks, Redefined
• “Employees want to search for corporate perks from inside
their Salesforce environments”
• “Employees want to compare perks based on popularity”
• “Employees want to share feedback about these perks with
their colleagues”
• “Employees want to access and redeem perks on their mobile
devices”

10. Demo

11. Summary
• In under 20 minutes, here’s what we’ve built:
– Custom App - PerkOn
– Custom Object – Perk
• Custom Fields
• Page Layouts
– Canvas App
• Integrate with our existing app
– Custom Report
– Social functionality with Chatter
– Salesforce1 Mobile

12. High Level Architecture
Salesforce1 Mobile
Canvas
Visualforce Pages
Custom Objects
Salesforce1 Platform APIs
Processing
UI, APIs
Reports
Users
Deal Provider
Integration

13. Leverage Proven GoToMarket Technology
• Sell and distribute faster without investing in GTM services
– Manage your lead-trial-provisioning funnel with our Licenses Management and Trial tools
– Sell and market with your brand
– Deliver better service with Salesforce CRM
– Push upgrades to customers with ease
Channel
Order App
Managed
Packages
Branded
Login
Subscriber
Support
Push
Upgrades
Business
Org
Trials
Branded
Emails
License
Management
Usage Metrics

14. Go To Market
Your Innovation
<js>
APIs Canvas Mobile SDK &
Dev. Packs
Multi-
Language
IDE, Ant &
Workbench
VisualForce &
JavaScript
Declarative
Tools
Apex, SOSL
& SOQL
Managed
Packages
Get It
Now
Trials &
AppExchange Lead & Usage
Provisioning Metrics
Customized
Branding
Push& Pull
Upgrades
License
Management
Remote
Support
Sharing, Audit
& Compliance
Customization &
Localization
Work-flows &
Scripts
Users, ID &
Authentication
Dashboard &
Report Builder
Enterprise
Search
Core Capabilities
Salesforce1
Mobile
Social Objects &
Communities
Infrastructure
>99.9%
<300ms
Multi-Tenant Massively
Security
Reliability &
Backups
3 Upgrades per
Scalable
Certified Performance
& DR
Year
Marketing
Cloud Heroku 1
The Fast Path from Idea to App

15. How Do I Get Started?
• Think about use cases
• Sign up for a free DE org at https://developer.salesforce.com/signup
– If you’re already a partner - http://p.force.com/org
• Create an org from your Environment Hub -
https://partners.salesforce.com/s/education/general/Environment_Hub
• Resources:
– Force.com Workbook – https://developer.salesforce.com/page/Force.com_workbook
– Documentation on https://developer.salesforce.com
– Developer forums – https://developer.salesforce.com/forums
– Partner Community – https://partners.salesforce.com
– Success Community – https://success.salesforce.com
– Security Best Practices – http://p.force.com/security

16. Call To Action
• What we ask of you:
– Fill out session survey and provide feedback J
– Attend other ISV-specific Dreamforce sessions
• APP Academy Sessions
– Distribute Your App Through Automation
– Support Your Customers for Commercial Success
• Distribute and License Your App for Commercial Success
• Architect and Design Your App for Commercial Success
• Design Patterns Every ISV Needs To Know
• Beginner/Advanced Guide for Building a Salesforce1 Mobile App
• Insider’s Guide to the AppExchange Security Review
• Much, much more…
– Check out the Partner Zone – Build Your App Booth
– Check out the Developer Zone
– Start building your app today!

17. Check out the new Partner Community
https://partners.salesforce.com/

18. Connect with Partners in the Partner Zone
The Westin Hotel, Market Street
2nd Floor – Metropolitan Ballroom
INNOVATE with the leading technology
• Demos of new Salesforce technology
CONNECT with members of the partner community
• Partner Community Theater
• Networking areas
• Welcome reception and daily lunch service
GROW your business with resources
• 70+ partner-specific sessions
• ‘Ask the Experts’ consultation stations

19. AppBash 2014 on Wednesday Night!

20. Q&A