Intro to Marketing Lecture 2
•Download as PPTX, PDF•
0 likes•1,839 views
This document discusses several frameworks for understanding the role and effects of advertising. It introduces frameworks such as AIDA (Attention, Interest, Desire, Action), the Hierarchy-of-Effects Model, and DAGMAR that describe the cognitive and behavioral stages consumers progress through when exposed to advertising messages and content. The document also discusses theories of how advertising works to involve audiences and change attitudes either through strong or weak involvement.
Report
Share
Report
Share
Recommended
Introduction to Marketing Communications Lecture 7
Public relations can take several forms from one-way communication models like publicity that disseminate information to propaganda, to two-way symmetric models that aim for mutual understanding. The publicity model is less controlled and focuses on disseminating information through outlets like press releases, while the two-way symmetric model allows for a balanced exchange between groups to develop understanding. Effective public relations considers the target audience, uses appropriate media, and crafts messages that are clear, concise and easily understood to maintain media interest and readership.
Introduction to Marketing Communications Lecture 9
This document discusses strategies for viral marketing and word-of-mouth advertising online. It notes that viral marketing uses a broad array of online tactics like videos, social media, games and blogs to encourage sharing of brands and products between users and peers. More extreme content that elicits strong emotions like humor, sexuality and shock are often used in viral videos to drive forwarding behavior beyond just awareness. Small businesses could benefit from thoughtful, small-scale viral marketing efforts given there are over 5 million small and medium enterprises in the UK.
Introduction to Marketing Communications Lecture 2
This document discusses several frameworks for understanding the role and effects of advertising. It introduces advertising's roles in differentiating products, reminding consumers, informing them, and persuading them. It then outlines several models including D.R.I.P. for the advertising plan, AIDA for generating awareness, interest, desire and action, and innovation adoption models for how consumers progress from unawareness to purchase. It also discusses the importance of involvement and 'nudging' consumers into repeat purchases.
Various advertising Theories
Advertising theories illustrate how ads influence customer behavior and achieve objectives. There are various theories, most of which say ad success relies on frequent, repetitive exposure. One theory is that ads are most effective when integrated into other media, blurring reality and fiction. Another is that ads mirror and shape changing customer loyalties, prompting shifts between brands. A third theory is that ads carry strong hidden messages that touch on values and beliefs to sell products under the guise of other positive messaging.
Advertising theories
The hierarchy-of-effects model is a predominant advertising theory that shows how advertising works through a step-by-step process. It can be visualized as a pyramid, with awareness and knowledge of a brand at the bottom and actual purchase behavior at the top. The model proposes that advertising first builds awareness of a brand, then increases knowledge about what it stands for, then forms liking and preference toward the brand before ultimately convincing customers to purchase it. As consumers move up the pyramid through each successive step, the percentage who reach the next level declines.
Communication Effects
The document outlines the key components of advertising communications, including introducing the topic and defining communication and advertising communications. It then discusses various communication effects like category need, brand awareness, brand attitude, brand purchase intention, and purchase facilitation that advertising aims to achieve. Examples are provided to illustrate each communication effect.
Advertising and publicity
Advertising can be used by both commercial and non-profit organizations to raise awareness, change behavior, and potentially influence policymaking. While advertising is imperfect for achieving long-term goals, it can be effective if linked to a clear call to action that encourages a specific response from the target audience such as sending a donation or signing a petition. Some key principles for effective advertising include keeping the message simple, repetitive, and distinctive through a consistent visual identity and corporate brand.
Values Created from Far and Near: Influence of Spatial Distance on Brand Eval...
Values Created from Far and Near: Influence of Spatial Distance on Brand Eval...American Marketing Association | Journals
Spatial distance between products and consumers in advertisements and displays conveys different meanings that influence brand perception. Distance can signal prestige as something farther away seems less attainable, while proximity enhances feelings of social connectedness. The appropriate distance depends on the brand image, with luxury brands benefitting from distance and mass appeal brands benefitting from proximity. Marketers should consider spatial distance in ads, websites, store layouts and displays to match the intended brand perceptions of exclusivity versus accessibility.Recommended
Introduction to Marketing Communications Lecture 7
Public relations can take several forms from one-way communication models like publicity that disseminate information to propaganda, to two-way symmetric models that aim for mutual understanding. The publicity model is less controlled and focuses on disseminating information through outlets like press releases, while the two-way symmetric model allows for a balanced exchange between groups to develop understanding. Effective public relations considers the target audience, uses appropriate media, and crafts messages that are clear, concise and easily understood to maintain media interest and readership.
Introduction to Marketing Communications Lecture 9
This document discusses strategies for viral marketing and word-of-mouth advertising online. It notes that viral marketing uses a broad array of online tactics like videos, social media, games and blogs to encourage sharing of brands and products between users and peers. More extreme content that elicits strong emotions like humor, sexuality and shock are often used in viral videos to drive forwarding behavior beyond just awareness. Small businesses could benefit from thoughtful, small-scale viral marketing efforts given there are over 5 million small and medium enterprises in the UK.
Introduction to Marketing Communications Lecture 2
This document discusses several frameworks for understanding the role and effects of advertising. It introduces advertising's roles in differentiating products, reminding consumers, informing them, and persuading them. It then outlines several models including D.R.I.P. for the advertising plan, AIDA for generating awareness, interest, desire and action, and innovation adoption models for how consumers progress from unawareness to purchase. It also discusses the importance of involvement and 'nudging' consumers into repeat purchases.
Various advertising Theories
Advertising theories illustrate how ads influence customer behavior and achieve objectives. There are various theories, most of which say ad success relies on frequent, repetitive exposure. One theory is that ads are most effective when integrated into other media, blurring reality and fiction. Another is that ads mirror and shape changing customer loyalties, prompting shifts between brands. A third theory is that ads carry strong hidden messages that touch on values and beliefs to sell products under the guise of other positive messaging.
Advertising theories
The hierarchy-of-effects model is a predominant advertising theory that shows how advertising works through a step-by-step process. It can be visualized as a pyramid, with awareness and knowledge of a brand at the bottom and actual purchase behavior at the top. The model proposes that advertising first builds awareness of a brand, then increases knowledge about what it stands for, then forms liking and preference toward the brand before ultimately convincing customers to purchase it. As consumers move up the pyramid through each successive step, the percentage who reach the next level declines.
Communication Effects
The document outlines the key components of advertising communications, including introducing the topic and defining communication and advertising communications. It then discusses various communication effects like category need, brand awareness, brand attitude, brand purchase intention, and purchase facilitation that advertising aims to achieve. Examples are provided to illustrate each communication effect.
Advertising and publicity
Advertising can be used by both commercial and non-profit organizations to raise awareness, change behavior, and potentially influence policymaking. While advertising is imperfect for achieving long-term goals, it can be effective if linked to a clear call to action that encourages a specific response from the target audience such as sending a donation or signing a petition. Some key principles for effective advertising include keeping the message simple, repetitive, and distinctive through a consistent visual identity and corporate brand.
Values Created from Far and Near: Influence of Spatial Distance on Brand Eval...
Values Created from Far and Near: Influence of Spatial Distance on Brand Eval...American Marketing Association | Journals
Spatial distance between products and consumers in advertisements and displays conveys different meanings that influence brand perception. Distance can signal prestige as something farther away seems less attainable, while proximity enhances feelings of social connectedness. The appropriate distance depends on the brand image, with luxury brands benefitting from distance and mass appeal brands benefitting from proximity. Marketers should consider spatial distance in ads, websites, store layouts and displays to match the intended brand perceptions of exclusivity versus accessibility.Advertising - Strong vs. Weak
This document discusses the debate between the strong and weak theories of advertising. The strong theory argues that advertising can directly change consumer attitudes and behaviors, leading to increased sales. The weak theory argues that advertising mainly reinforces existing brand perceptions rather than directly changing attitudes. The document evaluates several models from each school and argues that neither fully captures how advertising works. It concludes that advertising's role goes beyond just generating sales, and its effectiveness depends on the specific communication objectives.
Publicity and Public Relations
Publicity is a non-paid form of promotion through media to raise awareness of a product, service, or company. It aims to build awareness, interest, and demand. Publicity has the benefits of low cost and credibility due to third party endorsement, but the message is uncontrolled and can be inaccurate.
Public relations is the practice of managing communication between an organization and its various stakeholders to build goodwill. It aims to create a positive image through favorable publicity and handling negative events. Public relations uses a variety of tools like press releases, events, and sponsorships as part of its long-term strategic communication management function. It allows for relationship building but is more expensive and difficult to measure than publicity.
The key
Advertising and marketing communication
Advertising communication involves any material published or broadcast by an advertiser to promote their products or services to consumers. It can include celebrity endorsements from sports or film, cartoon characters, or company mascots. Successful ads focus on a target audience by eliciting emotions, making them think about the message, and encouraging action like purchasing. Advertising always involves a source, message, communication channel, and receiver, with receivers sometimes becoming sources by spreading information through word of mouth.
Traveling with Companions: The Social Customer Journey
Customer Journey Maps are impoverished when they do not include social influences. This framework articulates the ways customers are influenced by social others along their purchase journeys. The insights are framed around social distance.
ADVERTISING,PUBLICITY &PROPAGANDA
The document defines advertising, publicity, and propaganda. Advertising is a paid, non-personal communication through media by an identified sponsor to encourage people to buy products. Publicity is unpaid information about a company or products through personal or non-personal means where the source is not identified. Propaganda spreads ideas and messages where people are expected to accept conclusions without question, favoring a particular cause like political parties. All advertising is a form of publicity, but not all publicity is advertising.
Hierarchy of effects_briefing_paper
The document discusses the hierarchy of effects model, which describes the stages consumers progress through when making purchase decisions. It begins with awareness, then moves to knowledge, liking, preference, conviction, and finally purchase. The document also discusses how to apply the model based on consumer involvement, distinguishing between high and low involvement purchases that are more rational or emotional. Implications for marketing communications are provided, such as emphasizing features for rational purchases and storytelling for emotional purchases. The hierarchy of effects model provides a framework for marketers to structure objectives and analyze the impact of messages.
How does Advertising Communication Work?
Advertising works as communication through three main facets:
1. It seeks to get attention, provide information to consumers about brands, and sometimes entertain in order to create a consumer response like a purchase.
2. Effective advertising communicates messages from senders to receivers through both mass communication and interactive two-way communication. It aims to generate the desired consumer response.
3. Multiple factors drive how consumers perceive, feel about, think about, associate with, and are persuaded by advertising messages, including exposure, relevance, emotions, learning, symbolism, and motivation. Together these facets explain how advertising creates consumer responses.
Sesi 1 pr function toward crisis
Public relations involves managing communication between an organization and the public to promote a positive image and achieve organizational goals. It includes defining key audiences, monitoring public opinion, responding to issues, and using various communication tools like news releases, publications, events, and social media. The main goals of PR are to build awareness, credibility, and sales while maintaining low promotion costs through honest, consistent, and fair communication with stakeholders.
Promotion Strategy
This document discusses marketing communications and integrated marketing. It defines marketing communications as the means to inform, persuade, and remind consumers about products and brands. It identifies the major communication channels including advertising, sales promotion, public relations, direct marketing, and personal selling. The document also outlines the steps to develop effective communications like identifying the target audience, determining objectives, designing the message, selecting channels, and establishing a budget. It emphasizes setting an optimal communications mix based on factors like the product market, buyer readiness stage, and product life cycle.
Secrets of Social Media
The document discusses secrets of social media revealed by Ernest Dichter's 1966 study on word-of-mouth persuasion. It notes that while conventional marketing held that a dissatisfied customer tells ten people, with social media one can tell ten million. Many companies focus on social media as a one-way promotional channel rather than listening to and analyzing consumer conversations. The document outlines four motivations for communicating about brands and recommends emphasizing innovative offerings that resonate with customers to effectively employ social media.
Marketing public relation
The document discusses the key functions and tools of public relations (PR) and marketing public relations (MPR). It outlines that PR includes programs to promote a company's image and products through press relations, product publicity, corporate communication, lobbying, and counseling. MPR specifically supports corporate and product promotion through tools like publications, events, sponsorship, news, speeches, and public service activities. It notes that the goals of MPR are to build awareness, credibility, and influence target groups by properly establishing objectives, choosing impactful messages and vehicles for implementation, and then evaluating the results.
Publicity
Publicity involves generating news about a company, product, or person through various media channels to increase public awareness. It differs from advertising in that companies do not pay for the exposure they receive. While publicity is a free form of promotion, companies have little control over the messages and can potentially receive negative coverage. Effective publicity strategies include creating buzz, making announcements, and leveraging relationships with journalists to obtain coverage.
Advertising as a Means of Communication
This document discusses different types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, product, classified, and corporate advertising. It also discusses the objectives of advertising like increasing sales and brand awareness. Additionally, it covers advertising techniques and models like the AIDA model. The document concludes by emphasizing the importance of creativity in advertising.
Publicity and advertisement
This presentation contains information about various methods of advertisement and why is it necessary to advertise.
Also it depicts how advertisement itself is an industry.
Insight And Overview Of Social Marketing
This document provides an overview of social marketing, including its evolving definitions, focus on behavior change, and relationship to commercial marketing. It discusses current issues like where social marketing activities should be focused and the different methods that may be appropriate for different situations. It also offers practical perspectives for governments on using social marketing, noting its limitations and importance of balancing it with potential social and political consequences.
Public relation and publicity
The document discusses planning a marketing education open house and various public relations strategies that could be used to promote it. It then provides an overview of public relations/publicity as another element of promotional mix. It discusses the roles and duties of public relations specialists in managing relationships with customers, employees, community and media. It emphasizes the importance of writing news releases to publicize positive news about companies and products. Finally, it instructs the reader to draft a news release for their marketing promotion project.
Public Relations in IMC
A presentation on Public Relations in Integrated Marketing Communication and Advertising, showcasing various aspects of PR including functions, advantages, disadvantages of PR and case studies to further reinforce the points made in the presentation.
Lifestyle Sponsorship 2005
This document discusses lifestyle sponsorships and how organizations can respond to breaches of lifestyle rules by sponsored players. It proposes a 4-step process: 1) Assess the breach's impact, 2) Reaffirm the sponsorship's purpose, 3) Use the mismatch caused by the breach to continue the sponsorship, 4) Have the offending player endorse the lifestyle message again. The key assumptions are that lifestyle sponsorships aim to solve social problems, players must follow sponsor rules, and breaches can be addressed through the sponsor's messaging. Effectively addressing a breach frames it as an opportunity to reinforce the sponsorship rather than a loss.
PR IS THE NEW MARKETING
A PR campaign can lead to sales by shaping public perceptions of a brand which influences purchasing decisions. PR builds brand awareness through media coverage, influencers, and content marketing to address customer needs and provide information that potential buyers seek when researching options. As people evaluate alternatives and are exposed to a brand's message through PR activities, they are more likely to purchase the brand and remain loyal customers in the future.
Introduction to Integrated Marketing Communication
Knowledge about the communication process is fundamental to understanding the process of modern day marketing communications.
Introduction to Marketing Comms Lecture 5
This document discusses personal selling and its role in marketing communications. Personal selling allows for highly personalized messages and relationship building between seller and buyer. It is most effective when there are a small number of customers, high information needs, large and important purchases requiring post-purchase service, and complex products. Personal selling is also important for negotiating prices and maintaining trust. The document outlines different personal selling approaches and their suitability based on relationship strength and account potential.
Introduction to Marketing Comms lecture 3
This document discusses different types of media channels used for advertising, including broadcast TV and radio, print publications, outdoor displays, digital media, in-store marketing, cinema, and ambient marketing. It outlines some key characteristics of each channel such as their communication richness and whether they enable direct response. The document concludes that understanding media consumption and receptiveness is important for effective multi-channel advertising strategies.
More Related Content
What's hot
Advertising - Strong vs. Weak
This document discusses the debate between the strong and weak theories of advertising. The strong theory argues that advertising can directly change consumer attitudes and behaviors, leading to increased sales. The weak theory argues that advertising mainly reinforces existing brand perceptions rather than directly changing attitudes. The document evaluates several models from each school and argues that neither fully captures how advertising works. It concludes that advertising's role goes beyond just generating sales, and its effectiveness depends on the specific communication objectives.
Publicity and Public Relations
Publicity is a non-paid form of promotion through media to raise awareness of a product, service, or company. It aims to build awareness, interest, and demand. Publicity has the benefits of low cost and credibility due to third party endorsement, but the message is uncontrolled and can be inaccurate.
Public relations is the practice of managing communication between an organization and its various stakeholders to build goodwill. It aims to create a positive image through favorable publicity and handling negative events. Public relations uses a variety of tools like press releases, events, and sponsorships as part of its long-term strategic communication management function. It allows for relationship building but is more expensive and difficult to measure than publicity.
The key
Advertising and marketing communication
Advertising communication involves any material published or broadcast by an advertiser to promote their products or services to consumers. It can include celebrity endorsements from sports or film, cartoon characters, or company mascots. Successful ads focus on a target audience by eliciting emotions, making them think about the message, and encouraging action like purchasing. Advertising always involves a source, message, communication channel, and receiver, with receivers sometimes becoming sources by spreading information through word of mouth.
Traveling with Companions: The Social Customer Journey
Customer Journey Maps are impoverished when they do not include social influences. This framework articulates the ways customers are influenced by social others along their purchase journeys. The insights are framed around social distance.
ADVERTISING,PUBLICITY &PROPAGANDA
The document defines advertising, publicity, and propaganda. Advertising is a paid, non-personal communication through media by an identified sponsor to encourage people to buy products. Publicity is unpaid information about a company or products through personal or non-personal means where the source is not identified. Propaganda spreads ideas and messages where people are expected to accept conclusions without question, favoring a particular cause like political parties. All advertising is a form of publicity, but not all publicity is advertising.
Hierarchy of effects_briefing_paper
The document discusses the hierarchy of effects model, which describes the stages consumers progress through when making purchase decisions. It begins with awareness, then moves to knowledge, liking, preference, conviction, and finally purchase. The document also discusses how to apply the model based on consumer involvement, distinguishing between high and low involvement purchases that are more rational or emotional. Implications for marketing communications are provided, such as emphasizing features for rational purchases and storytelling for emotional purchases. The hierarchy of effects model provides a framework for marketers to structure objectives and analyze the impact of messages.
How does Advertising Communication Work?
Advertising works as communication through three main facets:
1. It seeks to get attention, provide information to consumers about brands, and sometimes entertain in order to create a consumer response like a purchase.
2. Effective advertising communicates messages from senders to receivers through both mass communication and interactive two-way communication. It aims to generate the desired consumer response.
3. Multiple factors drive how consumers perceive, feel about, think about, associate with, and are persuaded by advertising messages, including exposure, relevance, emotions, learning, symbolism, and motivation. Together these facets explain how advertising creates consumer responses.
Sesi 1 pr function toward crisis
Public relations involves managing communication between an organization and the public to promote a positive image and achieve organizational goals. It includes defining key audiences, monitoring public opinion, responding to issues, and using various communication tools like news releases, publications, events, and social media. The main goals of PR are to build awareness, credibility, and sales while maintaining low promotion costs through honest, consistent, and fair communication with stakeholders.
Promotion Strategy
This document discusses marketing communications and integrated marketing. It defines marketing communications as the means to inform, persuade, and remind consumers about products and brands. It identifies the major communication channels including advertising, sales promotion, public relations, direct marketing, and personal selling. The document also outlines the steps to develop effective communications like identifying the target audience, determining objectives, designing the message, selecting channels, and establishing a budget. It emphasizes setting an optimal communications mix based on factors like the product market, buyer readiness stage, and product life cycle.
Secrets of Social Media
The document discusses secrets of social media revealed by Ernest Dichter's 1966 study on word-of-mouth persuasion. It notes that while conventional marketing held that a dissatisfied customer tells ten people, with social media one can tell ten million. Many companies focus on social media as a one-way promotional channel rather than listening to and analyzing consumer conversations. The document outlines four motivations for communicating about brands and recommends emphasizing innovative offerings that resonate with customers to effectively employ social media.
Marketing public relation
The document discusses the key functions and tools of public relations (PR) and marketing public relations (MPR). It outlines that PR includes programs to promote a company's image and products through press relations, product publicity, corporate communication, lobbying, and counseling. MPR specifically supports corporate and product promotion through tools like publications, events, sponsorship, news, speeches, and public service activities. It notes that the goals of MPR are to build awareness, credibility, and influence target groups by properly establishing objectives, choosing impactful messages and vehicles for implementation, and then evaluating the results.
Publicity
Publicity involves generating news about a company, product, or person through various media channels to increase public awareness. It differs from advertising in that companies do not pay for the exposure they receive. While publicity is a free form of promotion, companies have little control over the messages and can potentially receive negative coverage. Effective publicity strategies include creating buzz, making announcements, and leveraging relationships with journalists to obtain coverage.
Advertising as a Means of Communication
This document discusses different types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, product, classified, and corporate advertising. It also discusses the objectives of advertising like increasing sales and brand awareness. Additionally, it covers advertising techniques and models like the AIDA model. The document concludes by emphasizing the importance of creativity in advertising.
Publicity and advertisement
This presentation contains information about various methods of advertisement and why is it necessary to advertise.
Also it depicts how advertisement itself is an industry.
Insight And Overview Of Social Marketing
This document provides an overview of social marketing, including its evolving definitions, focus on behavior change, and relationship to commercial marketing. It discusses current issues like where social marketing activities should be focused and the different methods that may be appropriate for different situations. It also offers practical perspectives for governments on using social marketing, noting its limitations and importance of balancing it with potential social and political consequences.
Public relation and publicity
The document discusses planning a marketing education open house and various public relations strategies that could be used to promote it. It then provides an overview of public relations/publicity as another element of promotional mix. It discusses the roles and duties of public relations specialists in managing relationships with customers, employees, community and media. It emphasizes the importance of writing news releases to publicize positive news about companies and products. Finally, it instructs the reader to draft a news release for their marketing promotion project.
Public Relations in IMC
A presentation on Public Relations in Integrated Marketing Communication and Advertising, showcasing various aspects of PR including functions, advantages, disadvantages of PR and case studies to further reinforce the points made in the presentation.
Lifestyle Sponsorship 2005
This document discusses lifestyle sponsorships and how organizations can respond to breaches of lifestyle rules by sponsored players. It proposes a 4-step process: 1) Assess the breach's impact, 2) Reaffirm the sponsorship's purpose, 3) Use the mismatch caused by the breach to continue the sponsorship, 4) Have the offending player endorse the lifestyle message again. The key assumptions are that lifestyle sponsorships aim to solve social problems, players must follow sponsor rules, and breaches can be addressed through the sponsor's messaging. Effectively addressing a breach frames it as an opportunity to reinforce the sponsorship rather than a loss.
PR IS THE NEW MARKETING
A PR campaign can lead to sales by shaping public perceptions of a brand which influences purchasing decisions. PR builds brand awareness through media coverage, influencers, and content marketing to address customer needs and provide information that potential buyers seek when researching options. As people evaluate alternatives and are exposed to a brand's message through PR activities, they are more likely to purchase the brand and remain loyal customers in the future.
Introduction to Integrated Marketing Communication
Knowledge about the communication process is fundamental to understanding the process of modern day marketing communications.
What's hot (20)
Traveling with Companions: The Social Customer Journey
Traveling with Companions: The Social Customer Journey
Introduction to Integrated Marketing Communication
Introduction to Integrated Marketing Communication
Viewers also liked
Introduction to Marketing Comms Lecture 5
This document discusses personal selling and its role in marketing communications. Personal selling allows for highly personalized messages and relationship building between seller and buyer. It is most effective when there are a small number of customers, high information needs, large and important purchases requiring post-purchase service, and complex products. Personal selling is also important for negotiating prices and maintaining trust. The document outlines different personal selling approaches and their suitability based on relationship strength and account potential.
Introduction to Marketing Comms lecture 3
This document discusses different types of media channels used for advertising, including broadcast TV and radio, print publications, outdoor displays, digital media, in-store marketing, cinema, and ambient marketing. It outlines some key characteristics of each channel such as their communication richness and whether they enable direct response. The document concludes that understanding media consumption and receptiveness is important for effective multi-channel advertising strategies.
Introduction to Marketing Communications Lecture 8
The document discusses strategies for using sponsorship and advertising to reach large audiences, including placing ads around television programming to create brand associations, sponsoring popular sports to target demographics, and using in-store advertising and digital signage in public spaces like subway stations to promote brands directly to consumers. It also notes the relatively low costs of some digital and public space advertising options.
Intro to Marketing Communications Tutorial 6
This document discusses the key aspects of personal selling which include maintaining trust and commitment with customers, developing relationships, providing service and support, closing sales, handling queries and objections, presenting sales messages, qualifying prospects, and prospecting for new customers. It also mentions AIDA as a model for personal selling and refers to giving a short talk.
Intro to Marketing Communications Tutorial 3
This document provides an introduction and is divided into three parts, with the third part discussing thinking, feeling, and acting. It also references a question asking to identify and describe one model of advertising, and define the strong and weak theories of advertising. The document encourages the reader to think back to a previous lecture covering key concepts.
Introduction to Marketing Comms tutorial 4
This short document provides a brief introduction to media. It mentions a short talk about the topic of media but provides no other details. The document is only one sentence long and does not give much contextual information to summarize.
Introduction to Marketing Communications Tutorial 7
A UK travel agent is planning a direct marketing campaign to promote holidays to Australia targeting people over 50 who have empty nests. The campaign will include a postcard-themed piece highlighting the key message, visuals, personalization, and call to action to attract this demographic.
Introduction to Marketing Communications Lecture 7
Public relations can take three main forms - press agentry/publicity which is one-way communication aimed at propaganda; public information which disseminates information one-way but values truth; and two-way symmetric communication which aims for mutual understanding between parties. The two-way symmetric model practices formative research to understand attitudes and brings about group understanding. Public relations tools include press releases, conferences, interviews and contributing to the local community to develop goodwill. It also focuses on internal stakeholders like employees and external stakeholders like suppliers and the public who are affected by or can affect the organization. Messages need to be clear, concise and easily understood to gain media interest and readership.
The four models of pr
James Grunig developed the four models of public relations: 1) Press agentry/publicity model uses propaganda and one-way communication to influence audiences. 2) Public information model distributes information through press releases. 3) Two-way asymmetrical model uses persuasion and manipulation through two-way communication to influence audiences. 4) Two-way symmetrical model uses two-way communication to promote mutual understanding between organizations and their publics. The models are used by different types of organizations, with the public information model being most common in the U.S. at 50% and the two-way symmetrical model least common at 15%.
Introduction to Marketing Communications Lecture 9
Most Facebook and Twitter users access those platforms via mobile devices, so customer experiences on mobile are important. 72% of online consumers read online reviews before purchases. Companies should monitor key areas, brands, and new products on social media to understand customer feedback and address any issues, either with internal staff or outsourced experts. Understanding who your customers and influential social media users are is important for managing your online reputation.
Introduction to Marketing Communications Lecture 8
The document discusses strategies for using sponsorship and advertising to reach target audiences, including placing ads around television programming to associate a sponsor with a show. It also mentions using sport sponsorship to target large demographic groups and using digital signage and in-store media at retailers like Tesco to reach customers. Developing softer brand associations is important to appeal to specialist audiences.
Introduction to Marketing Communications Lecture 3
This document categorizes different types of media into classes including broadcast, print, outdoor, digital, in-store, cinema, ambient, and other. It discusses characteristics of each class such as their communication richness and whether they allow for direct response. The document also notes that media classes are often linked to consumer behavior, consumption habits, and receptiveness.
Introduction to Marketing Communications Lecture 6
This document discusses personal selling as a method of communication. Personal selling allows for a more personalized message than other communication methods. It also requires coordinating within an organization to represent customer interests and project management. Personal selling has a very high cost per contact but can be inconsistent. It is most effective when there are a small number of customers, high information needs, large and important purchases, required post-purchase service, complex products, and a push distribution strategy. Key tasks for personal selling include developing relationships, presenting sales messages, qualifying prospects, and closing sales.
Introduction to Marketing Communications Lecture 1
This document provides an introduction to communication tools and marketing communications concepts. It outlines learning objectives and methods, and introduces major theoretical communication concepts across three parts. These concepts include advertising purposes, communication theories like the linear model and diffusion of innovation theory, and characteristics of different types of adopters in the innovation adoption process.
Introduction to Marketing Communications Lecture 10
This document discusses Pay Per Click (PPC) advertising and search engine optimization (SEO). It mentions that PPC involves paid or sponsored search results and landing pages for ads. It also recommends developing an XML sitemap, having a useful 404 page, and focusing web page content to be easy to read, organized, on topic, and up to date to help with SEO.
International PR & Information Technology Jamal Nassar 2013
This document provides information about an upcoming training on International PR & Information Technology to be held in Kuala Lumpur, Malaysia from August 24-28, 2013. It is led by trainer Jamal Nassar and will cover topics such as the history and definitions of PR, current issues in the industry, functions and components of PR, and global PR practices. The document also shares definitions of PR, the roles of internal and external PR, a brief history of the field, and trends in the PR industry in 2012.
crisis communication case study- Tesco horse meat scandal
for more details, could visit: http://liyiprworld.wordpress.com/2013/02/14/ongoing-crisis-horsemeat-scandal-at-tesco1/
Theories of pr - 4 model
The document summarizes James Grunig's four models of public relations: 1) The press agentry model uses one-way communication and persuasion to influence audiences. 2) The public information model also uses one-way communication to distribute information about the organization. 3) The two-way asymmetric model uses two-way communication to research publics and persuade them to align with the organization's interests. 4) The two-way symmetric model promotes mutual understanding between an organization and its stakeholders through two-way communication and negotiation.
Exploring Fashion PR
Highlights from the fashion PR paper, From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry.
Key findings from in-depth interviews with fashion public relations practitioners suggest that fashion public relations is a dynamic, fast-paced profession. Fashion public relations agencies engage in strategic communication and perform a variety of tasks, from media pitching to organizing fashion shows, based on individual client needs. Practitioners spend the majority of their time working with media, either pitching story ideas to editors, or working to fulfill editor requests. Most participants consider themselves feminists and acknowledge that while fashion can be fun and empowering for many women, it can often be hard to work in an industry that places so much emphasis on beauty and celebrities.
Viewers also liked (19)
Introduction to Marketing Communications Lecture 8
Introduction to Marketing Communications Lecture 8
Introduction to Marketing Communications Tutorial 7
Introduction to Marketing Communications Tutorial 7
Introduction to Marketing Communications Lecture 7
Introduction to Marketing Communications Lecture 7
Introduction to Marketing Communications Lecture 9
Introduction to Marketing Communications Lecture 9
Introduction to Marketing Communications Lecture 8
Introduction to Marketing Communications Lecture 8
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 6
Introduction to Marketing Communications Lecture 6
Introduction to Marketing Communications Lecture 1
Introduction to Marketing Communications Lecture 1
Introduction to Marketing Communications Lecture 10
Introduction to Marketing Communications Lecture 10
International PR & Information Technology Jamal Nassar 2013
International PR & Information Technology Jamal Nassar 2013
crisis communication case study- Tesco horse meat scandal
crisis communication case study- Tesco horse meat scandal
Similar to Intro to Marketing Lecture 2
Advertising Media Strategy Lecture Three...
This document discusses several frameworks for understanding how advertising works, including:
1. AIDA - Attention, Interest, Desire, Action and frameworks like DAGMAR which view the effects of advertising on consumers as progressing through cognitive, affective, and conative stages.
2. The Hierarchy-of-Effects Model which sees awareness, knowledge, liking, preference, and conviction as stages consumers move through when being exposed to advertising.
3. Factors like involvement, central and peripheral processing, and message motivation that influence how consumers respond to and are persuaded by advertising.
IMC Tutorial 1 1819
Integrated Marketing Communications is an introduction to the topic that discusses several models of consumer response including AIDA, the Innovation-Adoption Model, and the Hierarchy-of-Effects Model. It also outlines the DRIP framework for marketing communications goals and reviews the tools in a marketing communications mix, mentioning advertising, direct marketing, public relations, personal selling, and their target audiences and media delivery.
Advertising in Psychology
A lecture I did at Temple University that explored advertising's role in the academic world of developmental psychology, and also psychology's role in the creative world of advertising.
Consumer Behaviour Concepts & Applications {Lecture Notes}
FellowBuddy.com is an innovative platform that brings students together to share notes, exam papers, study guides, project reports and presentation for upcoming exams.
We connect Students who have an understanding of course material with Students who need help.
Benefits:-
# Students can catch up on notes they missed because of an absence.
# Underachievers can find peer developed notes that break down lecture and study material in a way that they can understand
# Students can earn better grades, save time and study effectively
Our Vision & Mission – Simplifying Students Life
Our Belief – “The great breakthrough in your life comes when you realize it, that you can learn anything you need to learn; to accomplish any goal that you have set for yourself. This means there are no limits on what you can be, have or do.”
Like Us - https://www.facebook.com/FellowBuddycom
Consumer Perception
Consumer perception the base for decision making. People make decisions instantly within 20 seconds about other person, yet when it comes to product they take more time. If the perception tone is set right by the companies consumer will not have any confusions. This presentation explores the ways and means of consumer perception and ends with the application of perception at large by organizations around the globe.
Advertising Theories
The document discusses several theories related to advertising including:
1) Uses and Gratification theory which explores how people use media to fulfill personal needs like diversion, relationships, and identity.
2) Reception Theory which examines how audiences interpret media messages as dominant, negotiated, or oppositional readings.
3) Moral Panic theory defined as intense public fear around a perceived threat and the five factors required for a moral panic.
4) Several models for understanding consumer behavior and effective advertising approaches like the Marketing Mix, Hierarchy of Effects, Means-End theory, and Leverage Points.
LoA
This document discusses theories of consumer needs and how advertisers appeal to those needs. It summarizes Maslow's hierarchy of needs and how advertisers seek to tap into consumers' physiological, safety, love, esteem, and self-actualization needs. It then outlines 15 common lines of appeal used in advertising, such as affiliation, nurturing, achievement, prominence, and escape. Finally, it analyzes persuasive techniques in advertising including humor, repetition, stereotypes, intertextual references, music, and signs conveyed through camera positioning, lighting, and image composition.
Anthi Creative Project IMC
The document summarizes two group activities carried out to practice creative communication techniques.
In the first activity, the group brainstormed possible uses for jelly beans and generated a list of unconventional ideas. In the second activity, the group produced an image to convey the meaning of the slogan "it's worth the wait" by drawing a suggestive image of a chastity belt with bolt cutters.
The document then analyzes how the activities demonstrated concepts like group roles, message strategies, the creative process, and effective communication. It discusses how the theories on integrated marketing communications applied to the tasks and outcomes.
Cb 2.2
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making.
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India.
Perception 120918024010-phpapp01
The document discusses various concepts related to perception, including:
1) The key elements of perception - sensation, selective attention, organization and interpretation. It also discusses thresholds, adaptation and factors influencing selection.
2) Concepts that influence perception like stereotypes, physical appearances, positioning and imagery.
3) Risk perception and how marketers can address it through reassurance, store image and branding.
4) The importance of positioning products through benefits, country of origin, and adapting positioning over time.
An Approach to Our Advertising Approach
This document discusses different approaches to advertising: showmanship, salesmanship, seduction, social connections, salience, and spin. It provides historical examples of each approach and how practitioners' thinking has evolved over time. The goal is to implement a process that identifies the right advertising approach for each client or product by first understanding the category, competition, culture, and consumers through discovery work before narrowing in on the optimal approach. Considering the context is important, as different situations call for different strategies. Starting with a single, focused approach allows for clearer creative development.
Consumer Perception
1) The document discusses key concepts related to consumer perception including sensation, thresholds, subliminal perception, selection, organization, and interpretation.
2) It explains that perception is the process by which individuals select, organize and interpret stimuli to form a meaningful understanding of the world.
3) Sensation is the immediate response of the senses to stimuli, while thresholds refer to the minimum levels at which stimuli can be detected either absolutely or in relation to other stimuli.
K community
The document discusses different types of consumers and how to communicate with each group. It begins by identifying high value consumers, opinion leaders, fans, trendsetters, and others. It then provides recommendations for the communication approach for each group, focusing on meaningful product differentiation, conversation-worthy communications, reinforcing identity and values, and creating mystery and intimacy respectively. The document also discusses models for mutating consumers to higher levels of loyalty over time through effective communications tailored to each consumer type.
Kardumen community
The document discusses different types of consumers and how to communicate with each group. It begins by identifying high value consumers, opinion leaders, fans, trendsetters, and others. It then provides recommendations for the communication approach for each group, focusing on meaningful product differentiation, conversation-worthy communications, reinforcing identity and values, and more. The overall goal is to move consumers through increasing levels of loyalty and value over time through effective personalized communications.
K communityv3
The document discusses different types of consumers and strategies for communicating with each type. It describes high value consumers, opinion leaders, fans, trendsetters, relevant others, the undecided, fragile brand consumers, and others. For each group, it recommends crafting personalized messages focused on benefits, values, identity, discovery, conversation, and reassurance to engage them. The goal is to change behaviors and inspire loyalty through meaningful differentiation and emotional storytelling.
Kardumen community
The document discusses different types of consumers and how to communicate with each group. It begins by identifying high value consumers, opinion leaders, fans, trendsetters, and others. It then provides recommendations for the communication approach for each group, focusing on meaningful product differentiation, conversation-worthy communications, reinforcing identity and values, and creating mystery and intimacy respectively. The document also discusses models for mutating consumers to higher levels of loyalty over time through effective communications tailored to each consumer type.
K communityv3
The document discusses different types of consumers and how to communicate with each type. It begins by describing high value consumers, opinion leaders, fans, and trendsetters. It then discusses relevant others, undecideds, fragile brand consumers, and fragile other brand consumers. Finally, it discusses how to approach consumers who are no consumers, high value consumers of other brands, fans of other brands, and mutations between consumer types. The overall goal is to identify each consumer type and craft personalized communications to move consumers through increasing levels of loyalty and value over time.
How does your media product represent particular social
This document discusses key considerations for media products including defining the product, identifying the target social group or demographic, and whether the product conforms to or challenges stereotypes. It also addresses choosing a genre and audience to effectively represent a social group. Ensuring the product suits the likely teenage audience allows for a more engaging experience. Understanding the audience as both consumers and commodities is important for establishing the goals and potential impact of the media product.
Theories 2
This document summarizes several theories relevant to advertising including uses and gratification theory, reception theory, moral panic theory, the marketing mix, Maslow's hierarchy of needs, semiotics, and the semiotics of gender. It explains key concepts from each theory such as how audiences can interpret media differently, the importance of the target audience receiving the intended message, how advertising can potentially create moral panics, the four P's of marketing, how advertising should appeal to basic human needs, and how signs and symbols can carry both surface and underlying meanings that depend on factors like gender.
Similar to Intro to Marketing Lecture 2 (20)
Consumer Behaviour Concepts & Applications {Lecture Notes}
Consumer Behaviour Concepts & Applications {Lecture Notes}
How does your media product represent particular social
How does your media product represent particular social
More from Neil Kelley
Advertising Strategy Lecture 1 2023.pptx
This document provides an overview of strategic advertising and how to develop an effective advertising strategy. It discusses developing objectives and targeting the appropriate audience. The strategy must define goals, facts about the brand, key messages, tone, media channels, budgets, competitors, the target market, and timeframe. The strategy ensures everyone involved understands the campaign goals. Developing a strategic plan is important to help the brand achieve its overall objectives through effective communication to target markets.
Module Handbook Introduction to Digital Marketing
This document provides information about the 2020/21 Module Handbook for the Introduction to Digital Marketing module at Leeds Business School. It includes: an introduction from the module leader; module aims and learning outcomes; learning activities such as lectures, tutorials, and use of Mimic Pro simulation software; graduate attributes developed; communication methods; and a weekly schedule of topics, readings, and activities across the teaching block. The module aims to introduce students to using digital media for marketing and developing understanding of key digital marketing concepts. Learning will occur through lectures, tutorials involving practical application and analysis, and a group simulation project using Mimic Pro software. Students will develop skills in areas such as search engine marketing, email, and web design.
Advertising Strategy Overview
This document provides information about an advertising strategy module, including:
- It will involve working on a live brief from a B2B client called The Shopper Agency.
- Weekly recorded lectures will be provided on Mondays, live interactive lectures on Tuesdays, and live tutorials on Fridays to support completing the client brief.
- The research and strategic recommendations from this module will feed into a subsequent media planning project module.
Compulsory COVID Information
...the information here is compulsory and must be read by all students before starting the academic year.
Introduction to Digital Marketing Tutorial 10
Digital marketing campaigns need to be planned and managed carefully, considering objectives, resources, and content. Effective planning involves reflection on past experiences using models like Gibbs' Reflective Cycle or Kolb's Learning Cycle. An action plan outlines the steps and resources needed to achieve objectives, drawing from reflection. It is important to set the right objectives for content marketing and follow a 70:20:10 rule for communications, using a content matrix to map it all out.
Tutorial 8
This document introduces various topics in digital marketing including why mobile phones are important, considerations for mobile websites, the impact of voice search, the Zero Moment of Truth concept, and the future of mobile marketing. It asks questions about optimizing ad campaigns, web pages, and email, and references opinions from Google and marketing expert Meerman Scott. Readers are instructed to work in a group to answer the questions and email their responses by the following Thursday.
Storyboards
A storyboard is a hand drawn set of key frames that shows the key points of action within an advertisement through a series of frames, with text below each frame providing context, dialogue, and sounds. The first frame is a wide establishing shot and the final frame shows the product and/or tagline, as these storyboards are initially produced to pitch the advertising concept to clients.
Introduction to Digital Marketing Tutorial 0
The document discusses thinking like a digital marketer rather than a consumer or student. It mentions designing geofilters in groups of two to promote some element of Leeds Beckett University. Students are instructed to go to specific websites to design and submit their geofilters.
Introduction to Digital Marketing Tutorial 5
The document discusses digital marketing tutorial five which covers the POEM model for media, the strengths and weaknesses of different media within the model, what motivates people to share content and how marketers can encourage social engagement, as well as considerations for selecting influencers. The tutorial instructs the reader to access an interactive lesson within the Mimic Pro platform.
Introduction to Digital Marketing Tutorial 4
This document discusses key topics in digital marketing including the stages of a customer's online journey, principles of effective web design according to Krug, what A/B testing and multivariate testing are, and the types of things that can be tested. It directs the reader to click on a Mimic Pro link for a tutorial.
Introduction to Digital Marketing Tutorial 3
This document provides an introduction to a digital marketing tutorial that discusses content marketing. It asks questions about the definition of content marketing, its key components, the most popular email platform in the UK, and why permissions marketing is important. The document also covers the key components of an effective marketing email and different types of email content. It directs the reader to take a quiz on email topics in Google Digital Garage and check their progress in the tutorial.
Intro to Digital Marketing Tutorial 2
SEM stands for search engine marketing and comprises optimization techniques like keyword research and pay-per-click ads. The document provides instructions for a digital marketing assessment that involves setting up accounts, creating Google Ads campaigns and ad groups, researching keywords, developing ads, and targeting relevant customers. Students are asked to know their peer assessment groups and reflect on the seven-week live assessment that runs until Easter.
Introduction to Digital Marketing Lecture 7
Mobile marketing is an important form of digital marketing. It involves optimizing content for smaller screens and shorter attention spans. Mobile advertising spend exceeds desktop, with video and native formats most common. Marketers must understand the customer journey across devices and contexts to effectively engage audiences through mobile. Emerging technologies like artificial intelligence will further transform the mobile experience in the future.
MPP lecture 7
Media planning concepts involve understanding regulations, media consumption, category spending, and competitors' communications efforts. Media planners must balance reach, frequency, budget, and effectiveness. Frequency refers to how often a target audience is exposed to an ad and should vary based on message, competition, objective, audience, and media. Reach represents the percentage of a target audience exposed, while gross reach combines exposures across media. Gross rating points reflect reach and frequency. Effective media planning requires balancing frequency, reach, and budget to maximize advertising impact.
MPP Lecture 6...
Earned media refers to word-of-mouth promotion and user-generated content that brands do not directly pay for. It is a powerful yet difficult to measure form of marketing communication that drives nearly 20% of sales through trusted recommendations. The document provides an overview of strategies for planning and encouraging earned media engagement through shareable content, influencer relationships, and community events.
MPP Lecture 5
This document discusses various owned, paid, and earned media strategies for brands, including product placement, brand integration, sponsored content, influencer marketing, custom events, and content marketing. It provides examples and considerations for each strategy, emphasizing that the future of content will be visual, auditory, integrated across all digital touchpoints, and focused on transparency and honesty. Measurement will remain a key part of evaluating strategy effectiveness.
Introduction to Digital Marketing Lecture 6
This document provides an introduction to digital marketing and advertising. It discusses key concepts like paid, owned, and earned media. It outlines four main goals of digital advertising: customer acquisition, customer loyalty/cross-sell/up-sell, brand-building, and customer nurturing. The document also discusses different areas of focus in digital advertising like programmatic, mobile, native, display, and social advertising. It provides an overview of these topics and trends in the industry.
Intro to Digital Marketing
This document provides an introduction to digital marketing and earned media strategies. It discusses the different types of paid, owned, and earned media and explains that earned media involves activities driven by consumers on behalf of a brand, such as word-of-mouth promotion and social media sharing. The document then outlines various approaches that can be taken to encourage earned media engagement, such as using emotive content, video, influencer marketing, and crafting shareable stories.
Introduction to Digital Marketing Lecture 4
This document provides an introduction to digital marketing and web design. It discusses how users scan web pages and prioritize credibility and simplicity. Effective design focuses the user's attention with directional cues, follows conventions, and doesn't make users think or try their patience. Common design patterns like card layouts and hero images are also mentioned. The document recommends optimizing websites for mobile, conducting A/B testing to improve conversions, and reusing high-performing content across different media.
ItDM Tutorial 3
SEM stands for search engine marketing and comprises optimization techniques to increase visibility in search engine results pages. When optimizing web pages, factors like keywords, keyword stuffing, and SERPs should be considered. PPC stands for pay-per-click, keywords are words or phrases related to a topic or product, and keyword stuffing is an example of an optimization technique that search engines discourage. The assessment for this digital marketing tutorial will take place over seven weeks until Easter and students need to provide their peer assessment groups. Accounts also need to be set up on Pebblepad for the assessment. As an example, students can create a campaign draft on Google Ads targeting relevant keywords for Leeds Business School to increase visibility on search engine
More from Neil Kelley (20)
Recently uploaded
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
مصحف أحرف الخلاف للقراء العشرةأعد أحرف الخلاف بالتلوين وصلا سمير بسيوني غفر الله له
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
skeleton System.pdf (skeleton system wow)
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
How Barcodes Can Be Leveraged Within Odoo 17
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
How to deliver Powerpoint Presentations.pptx
"How to make and deliver dynamic presentations by making it more interactive to captivate your audience attention"
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Aberdeen
Wound healing PPT
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
A Visual Guide to 1 Samuel | A Tale of Two Hearts
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
BBR 2024 Summer Sessions Interview Training
Qualitative research interview training by Professor Katrina Pritchard and Dr Helen Williams
Educational Technology in the Health Sciences
Plenary presentation at the NTTC Inter-university Workshop, 18 June 2024, Manila Prince Hotel.
Recently uploaded (20)
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
Intro to Marketing Lecture 2
- 2. the role advertising plays
- 5. • …to differentiate • …to remind (or reassure) • …to inform • …to persuade D R I P
- 8. message… factual, ‘slice-of-life’, demonstration, comparative fear, humour, animation, sex, music, fantasy
- 11. timing… Pulsing – a combination of the previous
- 13. aligned with this approach is the concept of likeability
- 20. attitude toward product was regarded as key
- 21. Attention Desire Interest Action Awareness Interest Evaluation Trial Adoption Unawareness Awareness Comprehension Conviction Action Awareness Knowledge Liking Preference Conviction Purchase cognitive affective conative AIDA The Innovation- Adoption Model The Hierarchy-of- Effects Model DAGMAR Colley, 1961 Lavidge and Steiner, 1961 Lewis, 1898 Rogers, 1962
- 22. Communication effects in relation to brand positioning
- 23. advertising frameworks… involvement – advertising works by drawing members of the audience into the advertisement.
- 24. strong and weak theories… hence, it is only after trial that our attitudes are changed
- 25. consumers should be ‘nudged’ into buying brands more frequently