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Marketing public relation
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- 2. • Public Relationsinclude a variety of programs to promote or protect companies image or individual product. • PUBLIC is any group that has an actual or potential interest in companies ability to achieve its objectives . JubleGeorge
- 3. FUCTIONS OF THEPR DEPARTMENT • Press relations • Product publicity • Corporate communication • Lobbying • counselling JubleGeorge
- 4. • Presenting newsand information about the organization in the most positive light. JubleGeorge
- 5. • Sponsoring effortsto publicize specific products. • Product publicity is when an organization attempts to attract public interest about a product that it offers JubleGeorge
- 6. Corporate communication • Corporate communication is the message issued by a corporate organization, body, or institute to its publics. OR • Promoting understanding about the organization through internal and external communications. JubleGeorge
- 7. • The internalcommunication (employees, stakeholders, i.e. share and stock holders) • external (agencies, channel partners, media, government, industry bodies and institutes, educational and general public). JubleGeorge
- 8. lobbying •Dealing with legislators and government officials to promote or defeat legislation and regulation. JubleGeorge
- 9. counselling •Advising management about public issuess, and company positions and image during good times and bad. JubleGeorge
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- 11. • The companiesmainly using this marketing public relations (MPR) to support corporate or product promotion and image making. • The old name of MPR was publicity. JubleGeorge
- 12. MPR plays animportant role in the following tasks: • Launching new products • Repositioning a mature product • Building interest in a product category • Influencing specific target groups JubleGeorge
- 13. • Defending productsthat have encountered public problem • Building the corporate image in a way that reflects favourably on its products. JubleGeorge
- 14. TOOLS IN MARKETINGPR • Publications-annual reports,brochures,newsletters,magazins etc • Events-news conferences ,seminars, outings,trade shows etc • sponsorship-sponsoring sports or cultural activities etc JubleGeorge
- 15. • News-get themedia to accept press releases and attend press conferences. • speeches-talks of company executives at trade associations or sales meetings • Public service activities-contribution of time and money to good causes to build the goodwill. JubleGeorge
- 16. • Identity media-companyneed a visual identity that the public immediately recognizes. Company logos Stationary Brochures Signs Business cards Uniforms Dress codes JubleGeorge
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- 18. Establish objectives Choose messages Choose vehicles Implement Evaluate results JubleGeorge
- 19. Establish objectives • MPR can build awareness by placing stories in the media to bring attention to a product, service , person organization or idea. • It can build credibility by communicating the message in an editorial context. JubleGeorge
- 20. Choose messages andvehicles • Choosing a proper message or media to spread the idea , information about the product etc. • It includes hosting major academic conventions,inviting expert or celebrity speakers,and developing news conferences. JubleGeorge
- 21. • Each ofthis events is an opportunity to develop a multitude of stories directed at different audience. JubleGeorge
- 22. IMPLEMENTING PLANS AND EVALUATING RESULTS • MPR contribution to the bottom line is difficult to measure , because it is used along with other promotional tools. • The easiest measure of MPR effectiveness is the number of exposures carried by the media. JubleGeorge
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