This document discusses key considerations for media products including defining the product, identifying the target social group or demographic, and whether the product conforms to or challenges stereotypes. It also addresses choosing a genre and audience to effectively represent a social group. Ensuring the product suits the likely teenage audience allows for a more engaging experience. Understanding the audience as both consumers and commodities is important for establishing the goals and potential impact of the media product.

2.  What is our media product? Be it:
film, podcast or gaming platform.
 Which social group are we representing?
Is our product age demographic
adult, teenage, over 60s...
This is one example of a social demographic.

3. Does live up to preconceptions in media?
Does it break away from any of these
conceptions and if so why... why did we make
these choices;
this question encourages self evaluation and
consideration for these three media terms:
product, social groups and media
representation.

4.  While we had a representation of crime in our
film opening we were also limited to our own
age group.
 For this reason our film more effectively suits
the genre and the (most likely)teenage
audience.

6. Though audience is classically defined as the
gathering of listeners and spectators in
preparation or anticipation for a presentation.
so to answer this question we must first
establish what our product is, and from that
information base an idea for our proposed
audience.

7.  Though we have an established product we
also have to take into account a number
social groups to be represented.

8.  Some of the most interesting recent audience research has
ad-dressed the audience-industry relation, and raised the
issues of power and control at that level.
 Discussion of media audiences as commodities is a good
example. Before discussing his position, it seems worth
noting that the audience-industry relation has a history of
importance to two groups of researchers. From a criti-cal
perspective the mass society theorists have explored the
con-straints and coercion exerted on the audience by
media industries.
 The changing concerns and interests of market research
offer an interesting comment on the fluctuations of power
and control within the system of mass
communication, reflecting changes in audience practices
and their impact on the usefulness/value of the audience
to advertisers.

9.  The knowledge that audiences are
commodities, sold to advertisers by media
organizations, has been available to audience
research for as long as advertising has
financed the commercial mass media.
Ad-vertisers have required information about
audiences which would minimise their risks.

10.  I have explained the themes of our film
opening in my written narrative linked below.

http://mediastudies201112.blogspot.com/20
11/12/full-time-narrative.html

11.  This genre is also known as ‘psychological’ as
the resulting production encourages the
audience to stay alert and perceptive.
 Human psychology being such an important
aspect of most thrillers; led us to trying to
attract an audience of our own(teenage)
social group making the experience more
engrossing and relatable.

12.  By keeping a professional understanding of
our audience coupled with the branding of
our own production company; we have been
able to interact more closely with our chosen
social group.