Intro To 20 Technology

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A presentation I gave at Social Technology & Social Learning workshop at Babson College for the ASTD & ISPI.

Technology Education

Intro to 2.0 Technology

Bill Cava
CTO, ektron

twitter / @billcava
email / bill@cava.us

Copyright © 2009, Ektron Inc. All Rights Reserved

A little about me …

Copyright © 2009, Ektron Inc. All Rights Reserved

What is Social Software?

Copyright © 2009, Ektron Inc. All Rights Reserved

Web 2.0?

Copyright © 2009, Ektron Inc. All Rights Reserved

Copyright © 2009, Ektron Inc. All Rights Reserved

Do you know
what Web 2.0 is?

Copyright © 2009, Ektron Inc. All Rights Reserved

“Web 2.0 is the move to the
internet as platform, and an
understanding of the rules for
success on that new platform.”

“First among those rules is building
applications that harness network
effects to get better the more
that people use them.”
Copyright © 2009, Ektron Inc. All Rights Reserved

Web 1.0 Web 2.0
Read Only User Generated
Eyeballs Hands
Stickiness Syndication
Editors Buzz
Centralized Crowdsourcing

Marketing in a Web 2.0 World - 04/2009

Copyright © 2009, Ektron Inc. All Rights Reserved

Web 2.0 - Communication Patterns

The Monolog

Blogs - a soap box for expressing
ones point of view

The Catalog

Wikis – a store of information
created by the community

The Dialog

Micro Blogging, Discussion Boards –
channels to engage and interact

Feedback Loop

Ratings, Reviews, Comments, Flags,
etc

Copyright © 2009, Ektron Inc. All Rights Reserved

Social networking

Not a new phenomenon

Term was coined in the 1950s to
describe something that occurs
naturally
Describes the natural interaction
between people to find things
and information
People, places, things and
information are connected via
“friend of a friend of a friend”

Copyright © 2009, Ektron Inc. All Rights Reserved

delicious.com

Copyright © 2009, Ektron Inc. All Rights Reserved

flickr.com

Copyright © 2009, Ektron Inc. All Rights Reserved

facebook.com

Copyright © 2009, Ektron Inc. All Rights Reserved

Do you know what
Enterprise 2.0 is?

Copyright © 2009, Ektron Inc. All Rights Reserved

What is Enterprise 2.0?

“The use of emergent social
software platforms by
organizations in pursuit of their
goals”
Prof. Andrew McAfee, Harvard Business School

Copyright © 2009, Ektron Inc. All Rights Reserved

SLATES

Search • Information needs to be discoverable

Links • Outlines what’s important

Authoring • Writing for a broad audience

Tags • Light weight categorization

Extensions • Recommendations

Signals • Syndication

Copyright © 2009, Ektron Inc. All Rights Reserved

Strong & Weak Ties

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Case Studies

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“The biggest impediment to all-source
analysis is human or systemic
resistance to sharing information”

9/11 Commission Report

Copyright © 2009, Ektron Inc. All Rights Reserved

Intellipedia

“It helps us capture knowledge and
stand on the shoulders of giants”

Sean Dennehy, Intellipedia Evangelist

Copyright © 2009, Ektron Inc. All Rights Reserved

Intellipedia

Intellink Blogs

TagConnect

IntelDocs

Gallery

iVideo

Syndication
Copyright © 2009, Ektron Inc. All Rights Reserved

Social networking + corporate intranets

Letting employees interact with
information colleagues naturally
improves:

Collaboration
Communication
Accountability
Personalization

Copyright © 2009, Ektron Inc. All Rights Reserved

• 33% found menu navigation ineffective
• 50% found search to be ineffective

Copyright © 2009, Ektron Inc. All Rights Reserved

30 years go

Copyright © 2009, Ektron Inc. All Rights Reserved

10 years ago

Copyright © 2009, Ektron Inc. All Rights Reserved

Today

Personal profiles

Customized to provide
all access in one spot
Documents
Applications
Colleagues
Groups

Copyright © 2009, Ektron Inc. All Rights Reserved

Today

Copyright © 2009, Ektron Inc. All Rights Reserved

Personal profiles

Status updates on project
progress
Calendars show important
dates

Group/project spaces

Group updates are shared
rogress can be tracked
Forums to contribute ideas
and assistance

Copyright © 2009, Ektron Inc. All Rights Reserved

Collaboration

Moves discussions away from hallways,
water coolers and email

Now can occur with colleagues
who might not have been
involved before
Can comment and add input to
works in progress
Documents can be shared and
worked on

Creativity

One idea can inspire other ideas
Wider exposure to the project stakeholders

Collaboration Networks

“Collaboration Networks will be to Enterprises what
Social Networks are to Consumers” – Padmasree
Warrior, CTO Cisco

Copyright © 2009, Ektron Inc. All Rights Reserved

John Deere
• Communication
• Discovery
• User Driven
• Collaborative

Results
• Easier to manage
• Better usability
• Wisdom of the crowds
• Connected people

Copyright © 2009, Ektron Inc. All Rights Reserved

Where do we go from here?

What are Activity Streams?

LifeStreaming
Facebook NewsFeed
Agregation
FriendFeed
Enterprise Activity Streams
Live Status Report

Copyright © 2009, Ektron Inc. All Rights Reserved

Bill Cava
twitter: @billcava
email: bill at cava dot us

Copyright © 2009, Ektron Inc. All Rights Reserved

This document summarizes trends in social networking and applications from December 2009. It discusses the power of social networks and how search has become primary. It also examines prosumers who both produce and consume media, and how the technographics of social media vary by age. Key concepts covered include the reverse sales funnel, social objects, transaction costs, collaboration and informal network roles in digital ecosystems.

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8. “Web 2.0 is the move to the internet as platform, and an understanding of the rules for success on that new platform.” “First among those rules is building applications that harness network effects to get better the more that people use them.” Copyright © 2009, Ektron Inc. All Rights Reserved

9. Web 1.0 Web 2.0 Read Only User Generated Eyeballs Hands Stickiness Syndication Editors Buzz Centralized Crowdsourcing Marketing in a Web 2.0 World - 04/2009 Copyright © 2009, Ektron Inc. All Rights Reserved

10. Web 2.0 - Communication Patterns The Monolog Blogs - a soap box for expressing ones point of view The Catalog Wikis – a store of information created by the community The Dialog Micro Blogging, Discussion Boards – channels to engage and interact Feedback Loop Ratings, Reviews, Comments, Flags, etc Copyright © 2009, Ektron Inc. All Rights Reserved

11. Social networking Not a new phenomenon Term was coined in the 1950s to describe something that occurs naturally Describes the natural interaction between people to find things and information People, places, things and information are connected via “friend of a friend of a friend” Copyright © 2009, Ektron Inc. All Rights Reserved

16. What is Enterprise 2.0? “The use of emergent social software platforms by organizations in pursuit of their goals” Prof. Andrew McAfee, Harvard Business School Copyright © 2009, Ektron Inc. All Rights Reserved

17. SLATES Search • Information needs to be discoverable Links • Outlines what’s important Authoring • Writing for a broad audience Tags • Light weight categorization Extensions • Recommendations Signals • Syndication Copyright © 2009, Ektron Inc. All Rights Reserved

23. Social networking + corporate intranets Letting employees interact with information colleagues naturally improves: Collaboration Communication Accountability Personalization Copyright © 2009, Ektron Inc. All Rights Reserved

29. Personal profiles Status updates on project progress Calendars show important dates Group/project spaces Group updates are shared rogress can be tracked Forums to contribute ideas and assistance Copyright © 2009, Ektron Inc. All Rights Reserved

30. Collaboration Moves discussions away from hallways, water coolers and email Now can occur with colleagues who might not have been involved before Can comment and add input to works in progress Documents can be shared and worked on Creativity One idea can inspire other ideas Wider exposure to the project stakeholders Collaboration Networks “Collaboration Networks will be to Enterprises what Social Networks are to Consumers” – Padmasree Warrior, CTO Cisco Copyright © 2009, Ektron Inc. All Rights Reserved

31. John Deere • Communication • Discovery • User Driven • Collaborative Results • Easier to manage • Better usability • Wisdom of the crowds • Connected people Copyright © 2009, Ektron Inc. All Rights Reserved

32. Where do we go from here? What are Activity Streams? LifeStreaming Facebook NewsFeed Agregation FriendFeed Enterprise Activity Streams Live Status Report Copyright © 2009, Ektron Inc. All Rights Reserved

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