This document discusses enterprise design and provides an overview of key topics. It notes that by 2018, 40% of enterprise architects will focus on design-driven architecture and that design thinking puts the customer at the center. It introduces concepts like innovation, transformation, developing solutions, and uncovering opportunities. An enterprise design framework, stack, and starter kit are presented. Certification courses in enterprise design are also mentioned.

1. Designing Enterprises

2. #intersection18
#enterprisedesign

3. Thank you!

4. #entawk

5. Enterprise Architecture
Gartner: by 2018, 40% of enterprise architects will focus on
design-driven architecture.
“Design Thinking is about putting the customer at the center,
designing a solution for them and then linking the solution to
traditional architect pieces.”
Marcus Blosch, VP Research
Smarter with Gartner: The Evolution of Enterprise Architecture. March 23, 2017
http://www.gartner.com/smarterwithgartner/the-evolution-of-enterprise-architecture

6. Design Thinking

7. Design
“Hunger. Climate change. Poverty. Income inequality. Illiteracy.
Bigotry. Discrimination. Environmental degradation.
The list goes on.
Guess what: Design hasn’t fixed any of it. Not even slightest bit.”
Jesse Weaver
Design won’t save the world
https://medium.com/s/story/design-is-not-going-to-save-the-world-8985870471a5

8. Simon Kucher

9. Enterprises
Shouldn’t we hold them then accountable to a higher standard
than just to do the minimum of what the law says?
Daniel Ek, Spotify CEO
Fast Company Interview
http://f-st.co/Umqt2gM

10. Enterprise Design
Design is the rendering of intent.
Jared Spool
An enterprise is an ambitious
endeavour.
Len Fehskens

11. Exclusive
Controlled
Profitable
Branded
Siloed
Mass
Distant
Accessible
Networked
Useful
Trusted
Collaborative
Personal
Close

12. Scaling Ambitious
Endeavours

13. Enterprise Design: State of the Art Survey - http://eda.cx/sota
What is Enterprise Design? Key topics mentioned

14. Enterprises are complex systems

15. Enterprises need to be excellent at Design.
Innovation
creating and adopting
something new
Transformation
changing what exists
Developing
Solutions
Uncovering
Opportunities
Michael L. Tushman:
The Ambidextrous Organization
HBR 2004
Roberto Verganti:
Design Driven Innovation
HBR 2009

16. Enterprise Design is a way to work with enterprises as systems.
Big Small
Integrated
Local
System-wide
Incremental
Disruptive
Isolated
Innovation
SolutionsOpportunities
Transformation

17. Enterprise Design
Framework V3
Opportunities Solutions
Innovation
Transformation

18. Enterprise Design Stack
A vocabulary to talk about challenges
and opportunities at different levels.

19. Stack

20. Scan

21. Scenarios
EDML

22. Sprint
Focus on questions Focus on answers
Visionary Engagement Sprint
to onboard people and drive collaboration
Strategy Sprint
to align on a vision and develop a roadmap
Applied Experimentation Sprint
to generate and validate options
Realization Sprint
to operationalize and make it happen

23. System
Anatomy
Systems of Intelligence
Tracing Dynamics in Journeys and
Segments, using Data and Insights
Big Picture
Systems of Engagement
Sharing of Ideas and Culture,
Establishing Social Relationships
Frames
Systems of Reference
Governing Knowledge on People,
Transactions, Records and Rules
Design Space
Systems of Design
Defining Patterns for Processes,
Self-Organization and Algorithms
Rendering
Systems of Delivery
Generating Products, Artifacts, Spaces
and Digital Assets

24. Enterprise Design
Starter Kit
Templates
Canvases
Exercises
Pre-release
kit@eda.cx
Opportunities Solutions
Transformation

25. Enterprise Design
Certifying Courses
Level 1: Certified
Enterprise Design Sprint Master:
2 day course and Sprint practice mentoring
Up next in Stockholm, October 10-11 2018
Bonus: Learn The Milky Way Enterprise Model
Level 2: Certified
Enterprise Design Practitioner:
6 week blended learning course, starting
in early 2019
Level 3: Certified Advanced
Enterprise Design Practitioner
6 week blended learning course,
starting in Fall 2019

26. Certified Enterprise Design Sprint Master
Stockholm, October 10-11 2018
http://www.irm.se/the-milky-enterprise-design-way/

27. 27Proprietary - All rights reserved 2018
Open Innovation Launchpad
Helping startups and corporates launch effective collaborations.

28. Join our community
eda.cx/join
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