The document discusses the evolution of artificial intelligence, particularly Google's Duplex technology, which enables natural conversation with technology. It highlights the need for organizations to adapt to market disruptions and customer expectations through innovation and cultural changes. Additionally, the importance of collaboration between humans and AI for overcoming challenges in a rapidly changing environment is emphasized.

1. Man and machine
DES, 23 MAY 2018
Artificial intelligence: business, creativity and marketing

2. 󰀁2DES, 23 MAY 2018

4. DES, 23 MAY 2018 󰀁4
https://www.youtube.com/watch?v=D5VN56jQMWM

5. DES, 23 MAY 2018
YOSSI MATIAS, VICE PRESIDENT, ENGINEERING, GOOGLE
Allowing people to interact with technology as naturally
as they interact with each other has been a long standing
promise. Google Duplex takes a step in this direction,
making interaction with technology via natural
conversation a reality in specific scenarios.
󰀁5

6. DES, 23 MAY 2018
YOSSI MATIAS, VICE PRESIDENT, ENGINEERING, GOOGLE
Allowing people to interact with technology as naturally
as they interact with each other has been a long standing
promise. Google Duplex takes a step in this direction,
making interaction with technology via natural
conversation a reality in specific scenarios.
󰀁6

7. People
Technology
Brands &
Organisations
ConnectedEdge
󰀁7DES, 23 MAY 2018

8. Managing customer
expectations: providing a
differentiated, brand-led
customer experience that
delivers to customer needs
Understanding market
disruption: competing
with customer-centred,
data-led new entrants
reinventing existing
products and services
Transforming internally:
culture change required to
operationally deliver
Creating an authentic
omni-channel brand:
transforming from legacy
to future proof IT, systems
and processes
Building a vision: road-
mapping future vision to
give direction to strategic
innovation choices
Driving innovation
through test and learn:
continuous innovation
leading to emergent new
strategies
Challenges at the ConnectedEdge
DES, 23 MAY 2018 󰀁8

9. It is not the
opportunities of
today. But the
possibilities of
tomorrow.

10. 󰀁10DES, 23 MAY 2018

11. 󰀁11DES, 23 MAY 2018

12. 󰀁12DES, 23 MAY 2018

13. DES, 23 MAY 2018
COMSCORE 2017
50% of all searches
will be voice
searches by 2020
󰀁13

14. 󰀁14DES, 23 MAY 2018

15. 󰀁15DES, 23 MAY 2018

16. 󰀁16DES, 23 MAY 2018
How is AI being applied and enabled in your organisation?
EY survey at EmTech Digital, March 2018

17. Artificial
intelligence
Machine
learning
󰀁17DES, 23 MAY 2018

18. “Artificial intelligence and humans
perform best when they work together
and can trust each other.”
Rob High, CTO IBM Watson
󰀁18DES, 23 MAY 2018

19. 󰀁19DES, 23 MAY 2018
Artificial intelligence
has a lot to learn.

20. 󰀁20DES, 23 MAY 2018
Consider the
ethical dimension

23. https://www.youtube.com/watch?v=LY7x2Ihqjmc

26. https://www.youtube.com/watch?v=OUj8SUoJ-ZM&t=1s

28. • “The biggest challenge is to have the
agility to adjust to the speed of change
that is often bewildering and is certainly
not slowing down.”
• Deniel Franklin, The Economist

29. Consumers don’t
have a constant
desire to interact with
our clients’ brands.

30. What the
audience
values
What you want
to achieve
Be relevant
󰀁30DES, 23 MAY 2018

31. MIT Sloane 2017

32. 󰀁32DES, 23 MAY 2018

33. 󰀁33DES, 23 MAY 2018
Culture + capability

34. • “I like to say that we’re an 800 pound gorilla
living in a unicorn world. If we want to grow
our only option is to rewire ourselves and
disrupt our ways of working to become more
entrepreneurial and nimble”
• Dana Andersen, when CMO of Mondelēz International
󰀁34DES, 23 MAY 2018

35. Join the Rebellion!
Rebel Thinking: goodrebels.com/rebelthinking
twitter.com/markralphs
linkedin.com/in/markralphs