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Interpersonal
Communicatio
n in the Digital
World
BY: LAURA SIECKMANN
Tech use and Interpersonal
Communications
Technology companies use persuasive design to get and keep our eyes on the screens
46% of smartphone owners say their smartphone is something ‘they couldn’t live without’
Sant and Catania in the International Journal of Art and Sciences state that:
“Generations today have grown accustomed to a new style of interpersonal communication.
Creating and networking online content has become an integral means of managing one’s
identity, lifestyle and social relations. Due to the development of online communities,
communication has moved away from the more traditional modes of interpersonal
communication that are based on face to face models of interaction, to a more digital
approach to maintaining and establishing relationships.”
Uses and Gratifications (UG) Theory
UG Theory assumes the
audience is taking an active
role in the communications
process.
It looks at HOW and WHY
people actively seek out
specific media to satisfy needs.
Media Needs and Use
Traditional and new media are being used to fulfill needs for users of all ages.
“Emerging adults use the media to gratify certain needs; key among these are for
autonomy, identity, and intimacy needs.” (Society for the Study of Emerging
Adulthood, 2013)
“Computer-mediated communication has sped up the intimacy process… People
are more likely to disclose more personal information on Social Networking Sites
than they would in face to face communication because the level of control is
higher (Ledbetter et al., 2011)
Time Spent
American adults spend over 11 hours
per day listening to, watching, reading
or generally interacting with media.
(Nielson, 2018).
That's up from 9 hours and 32
minutes just four years ago.
Global Use
“I feel that actually we
should rather say humans
are using technology in
such a way that it’s
affecting their health,” she
said. “Humans are making
the choice to be so
obsessed with technology.”
(Chatterjee, a Milken
Institute Fellow., 2016).
Use in Youth
In Conclusion
Greenfield, a distinguished professor of psychology and director of the UCLA Children’s Digital
Media Center, is most concerned about the social costs of our obsession with digital technology.
“Being able to understand the feelings of other people is extremely important to society,”
Greenfield said. “I think we can all see a reduction in that.” (Cook, 2016).

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Interpersonal Communication in the Digital World

  • 1. Interpersonal Communicatio n in the Digital World BY: LAURA SIECKMANN
  • 2. Tech use and Interpersonal Communications Technology companies use persuasive design to get and keep our eyes on the screens 46% of smartphone owners say their smartphone is something ‘they couldn’t live without’ Sant and Catania in the International Journal of Art and Sciences state that: “Generations today have grown accustomed to a new style of interpersonal communication. Creating and networking online content has become an integral means of managing one’s identity, lifestyle and social relations. Due to the development of online communities, communication has moved away from the more traditional modes of interpersonal communication that are based on face to face models of interaction, to a more digital approach to maintaining and establishing relationships.”
  • 3. Uses and Gratifications (UG) Theory UG Theory assumes the audience is taking an active role in the communications process. It looks at HOW and WHY people actively seek out specific media to satisfy needs.
  • 4. Media Needs and Use Traditional and new media are being used to fulfill needs for users of all ages. “Emerging adults use the media to gratify certain needs; key among these are for autonomy, identity, and intimacy needs.” (Society for the Study of Emerging Adulthood, 2013) “Computer-mediated communication has sped up the intimacy process… People are more likely to disclose more personal information on Social Networking Sites than they would in face to face communication because the level of control is higher (Ledbetter et al., 2011)
  • 5. Time Spent American adults spend over 11 hours per day listening to, watching, reading or generally interacting with media. (Nielson, 2018). That's up from 9 hours and 32 minutes just four years ago.
  • 6. Global Use “I feel that actually we should rather say humans are using technology in such a way that it’s affecting their health,” she said. “Humans are making the choice to be so obsessed with technology.” (Chatterjee, a Milken Institute Fellow., 2016).
  • 8. In Conclusion Greenfield, a distinguished professor of psychology and director of the UCLA Children’s Digital Media Center, is most concerned about the social costs of our obsession with digital technology. “Being able to understand the feelings of other people is extremely important to society,” Greenfield said. “I think we can all see a reduction in that.” (Cook, 2016).