Uploaded byJessica Simms
Social Media Training fall2015 slideshare
The document provides social media training guidelines for housing and dining services at CU Boulder, emphasizing the importance of engaging with students and showcasing the brand. It outlines best practices, including realistic goal setting, audience consideration, content variety, and community building, while advising on topics to avoid like drugs and sensitive information. Additionally, it details responsibilities for managing hall-specific social media pages and offers resources for ongoing support.
Social Media Training fall2015 slideshare
- 1.
- 2. Top Social MediaOutlets August 2015 1. Facebook 2. Twitter 3. LinkedIn 4. Pinterest 5. Google Plus 6. Tumblr 7. Instagram http://www.ebizmba.com/articles/social-networking-websites
- 3. Housing & DiningServices’ goals • Help Students Achieve Success – Support them with academics – Help them find their communities
- 4. What can SocialMedia do? • Allows you to connect with your “consumers” • Showcases your brand for prospecting students • Helps consumers connect and build communities • Enhances consumers experience Social Media is a open platform and changes daily. Remember, these are just guidelines
- 5. Social Media @CU-Boulder @CUBoulder #CUBoulder
- 6. Housing & DiningServices
- 7. Housing & DiningAccounts CU-Boulder Living CU Dining Services Other Pages: @BoulderRHA, RHA, NRHH, Stampede, Individual Hall Pages* *Have access to majority of the hall Facebook pages still need access to Sewall, Buckingham # BuffLife @CUBoulderLiving @CUBoulderLiving
- 8.
- 10. Tips and BestPractices • Set realistic goals • Think about your audience and your brand • Look at “insights” see what posts are getting the most engagement • Engage with your fans. (i.e. reply to comments and messages) • Add a picture. Pictures perform well. • Create a mix of content - share articles you find with your own pictures.
- 11. More Tips: • Readlinked article and watch entire video before sharing • Use photos from campus as much as possible • Think professionally, use best judgement, and remember the CU Brand • Triple check your post to make sure it looks like you want it to. Look for spelling errors
- 12. Tips • Stay activeon Social Media, give your audience a reason to care. If you’re not active they can loose interest. – Suggest posting at least 1-4xs a week on Facebook • Community building is so support. Share content you think will be valuable for your audience from CU-Boulder, CU-Boulder Living and all other channels and clubs.
- 13. Topics to Avoid •Drugs and Alcohol • Sensitive information such as floor plans & room numbers • Personal contact information of staff and student • Private information
- 14. Topics to AvoidCont’d. • Emergency info: If there is a campus emergency, share from the main CU page, or we will post something on it. DO NOT make your own post. • If your page receives a sensitive message, please forward it on to HDS Marketing and Communication to help with the response. • ** You are representing CU-Boulder, so please remember you are an extension of the university’s image. Please use best judgement and if you have a question email and ask before you post.
- 15. Insights: We will helpyou with insights, so you do not need to monitor them as much unless otherwise told to do so for a class or project.
- 16. Dos and Don’ts Facebookpulls in meta-data from the link. Double check the picture because you have the option to change it.
- 17. Mistakes happen. Ifyour mistake is pointed out, it’s okay to acknowledge it.
- 18. Do not haveautomatic posting turned on When posting to multiple channels, actually post it once to each instead of auto posting. Twitter just takes the 1st 140 characters.
- 19. Make sure you’reon the right account
- 20. Stuff happens • Whenit happens, apologize and fix it by deleting the post and/or replying to the individuals.
- 21. HDS Marketing andCommunications is working on branding our Facebook pages. Hall Pages should have a profile picture of the hall and cover photo of an event, the RAs or people in the hall. You may see this happen within the next few months.
- 22. Examples of engagingcontent
- 25. FDA Social MediaLead Responsibilities • Managing and updating specific hall Facebook page • Updating with a post at least four times a month Updates should be about what is happening in the hall and it should be very natural. Posts can include both formal and impromptu events such as movie night, food in the common rooms, RA spotlights, etc.
- 26. FDA Social MediaLead Responsibilities Cont’d. • Check in occasionally with HDS Marketing and Communications office. We will host office hours once a month in the evening for anyone to stop by and ask questions or check in. • If you are not sure about a post, send a quick email and we can help. • Marketing and Communication wants to help support your efforts in anyway possible.
- 27. Online Resources • Canva.com •Creative Commons • Social Media Examiner • Google
- 28.
Editor's Notes
- #4 Mission Statement Relate how Social fits in
- #5 How Many of you are on social media at least 1 outlet 3 outlets 5 outlets
- #10 Important to know the difference Double/Triple check which account your on before you post
- #11 Realistic Goals, Do you want to grow your audience, how many people do you want to reach, how much time are you willing to dedicate to social media Our Audience is Students, Prospects, and Parents