Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

12 4-12 allbert bbjccsm presentation

212 views

Published on

  • Be the first to comment

  • Be the first to like this

12 4-12 allbert bbjccsm presentation

  1. 1. A crash course on… Putting Social Media to Work for Your Business Allison Albert Manager, Marketing & Member Benefits Maryland Nonprofits @mdnonprofits Facebook.com/MarylandNonprofitsmarylandnonprofits.org
  2. 2. Agenda• We’ll cover… – Why use social media – Basic strategies – Where you should be – Best practices for Facebook and Twitter – Recapmarylandnonprofits.org
  3. 3. Why use it?marylandnonprofits.org
  4. 4. 3 More Good Reasons• Become a thought leader• Engage your audiences• Increase brand awarenessmarylandnonprofits.org
  5. 5. Basic Strategies ― Goals ― Outreach ― Engagementmarylandnonprofits.org
  6. 6. Basic Strategies: Goals• Align your business goals with your social media goals• Make goals measurable• Collaborate internallymarylandnonprofits.org
  7. 7. Basic Strategies: Outreach• Attract new audiences, customers, and employees• Insert yourself into the conversation• Create a dialogue• Spread public awareness of your business and your position in the industrymarylandnonprofits.org
  8. 8. Basic Strategies: Engagement• Be creative• Create tools – Make it a game • Motivate your audiences • Provide additional value• Be responsivemarylandnonprofits.org
  9. 9. Where should you be? ― Facebook ― Twittermarylandnonprofits.org
  10. 10. Who’s using• 955 million active users spend avg 6:35/month on Facebook (desktop)• 3.2 billion likes and comments posted every day• 20% of users purchased something bc/ of ads or comments seen on FacebookInfographic by SocialBakersmarylandnonprofits.org
  11. 11. Facebook Tacticsmarylandnonprofits.org
  12. 12. Growing Your Facebook Presence• Initally – Grow Likes: – Invite your personal connections to ‘Like’ your Page – Add a Like button or link to your homepage – Announce that you are on Facebook in your communications• Longterm – Engagement: – Provide timely, interesting, and visually appealing content to your Page – Cross promote by tagging other, related pages to reach more peoplemarylandnonprofits.org
  13. 13. Right Content at the Best Time• Top content users share from a Facebook Page? • Best time to post? Source: Buddy Media, “Strategies for Effective Posts: A Timeline Analysis”marylandnonprofits.org
  14. 14. Who’s usingInfographic by Online MBA via @mashabletechmarylandnonprofits.org
  15. 15. Why Tweet?marylandnonprofits.org
  16. 16. What to Tweet The 60-30-10 Rule RTs & Promoting 10% Other Users/Resources Conversation & Responses 30% 60% Announcements & Eventsmarylandnonprofits.org
  17. 17. What NOT to Tweet Obama mentioned his grandmother during the Oct. 3, 2012 debate. “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics” @KitchenAidUSA posted to 24,000 followers before quickly deleting the tweet.And how to recover…marylandnonprofits.org
  18. 18. When to Tweet? Source: Buddy Media, “Strategies for Effective Tweeting: A Statistical Review”marylandnonprofits.org
  19. 19. Recap• Adhere to basic marketing strategies• Two-way conversation builds relationship and consumer confidence• Find social media tool that best fits your business needs - Facebook and Twitter the biggest• Pay attention to analytics and industry research to determine the best content and times to postmarylandnonprofits.org
  20. 20. marylandnonprofits.org
  21. 21. Thank you! Allison Albert aalbert@mdnonprofits.org Manager, Marketing & Member Benefits Maryland Nonprofits @mdnonprofits Facebook.com/MarylandNonprofitsmarylandnonprofits.org

×