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12 4-12 allbert bbjccsm presentation


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12 4-12 allbert bbjccsm presentation

  1. 1. A crash course on… Putting Social Media to Work for Your Business Allison Albert Manager, Marketing & Member Benefits Maryland Nonprofits @mdnonprofits
  2. 2. Agenda• We’ll cover… – Why use social media – Basic strategies – Where you should be – Best practices for Facebook and Twitter –
  3. 3. Why use it?
  4. 4. 3 More Good Reasons• Become a thought leader• Engage your audiences• Increase brand
  5. 5. Basic Strategies ― Goals ― Outreach ―
  6. 6. Basic Strategies: Goals• Align your business goals with your social media goals• Make goals measurable• Collaborate
  7. 7. Basic Strategies: Outreach• Attract new audiences, customers, and employees• Insert yourself into the conversation• Create a dialogue• Spread public awareness of your business and your position in the
  8. 8. Basic Strategies: Engagement• Be creative• Create tools – Make it a game • Motivate your audiences • Provide additional value• Be
  9. 9. Where should you be? ― Facebook ―
  10. 10. Who’s using• 955 million active users spend avg 6:35/month on Facebook (desktop)• 3.2 billion likes and comments posted every day• 20% of users purchased something bc/ of ads or comments seen on FacebookInfographic by
  11. 11. Facebook
  12. 12. Growing Your Facebook Presence• Initally – Grow Likes: – Invite your personal connections to ‘Like’ your Page – Add a Like button or link to your homepage – Announce that you are on Facebook in your communications• Longterm – Engagement: – Provide timely, interesting, and visually appealing content to your Page – Cross promote by tagging other, related pages to reach more
  13. 13. Right Content at the Best Time• Top content users share from a Facebook Page? • Best time to post? Source: Buddy Media, “Strategies for Effective Posts: A Timeline Analysis”
  14. 14. Who’s usingInfographic by Online MBA via
  15. 15. Why Tweet?
  16. 16. What to Tweet The 60-30-10 Rule RTs & Promoting 10% Other Users/Resources Conversation & Responses 30% 60% Announcements &
  17. 17. What NOT to Tweet Obama mentioned his grandmother during the Oct. 3, 2012 debate. “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics” @KitchenAidUSA posted to 24,000 followers before quickly deleting the tweet.And how to recover…
  18. 18. When to Tweet? Source: Buddy Media, “Strategies for Effective Tweeting: A Statistical Review”
  19. 19. Recap• Adhere to basic marketing strategies• Two-way conversation builds relationship and consumer confidence• Find social media tool that best fits your business needs - Facebook and Twitter the biggest• Pay attention to analytics and industry research to determine the best content and times to
  20. 20.
  21. 21. Thank you! Allison Albert Manager, Marketing & Member Benefits Maryland Nonprofits @mdnonprofits