This document provides an overview of why social media is important for spas and salons, outlining a four-point plan to develop a social media strategy and how to turn that strategy into money. Key points include that the majority of women now use social media regularly, especially those aged 35-54, and that an effective social media strategy should include setting up profiles on Facebook and Twitter, building a network of followers, listening to relevant conversations, and creating valuable and consistent content to drive traffic to the business website and generate transactions.