AAA presentation: April 2012

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  • AAA presentation: April 2012

    1. 1. Digital Media 2012
    2. 2. The 2012 Stats
    3. 3. The 2012 Stats
    4. 4. The 2012 Stats
    5. 5. The 2012 Stats
    6. 6. The 2012 Stats
    7. 7. HAS SM CHANGEDCONSUMER BEHAVIOUR?
    8. 8. HAS SM CHANGEDCONSUMER BEHAVIOUR?News
    9. 9. HAS SM CHANGEDCONSUMER BEHAVIOUR?NewsDecide
    10. 10. HAS SM CHANGEDCONSUMER BEHAVIOUR?NewsDecideCommunicate
    11. 11. HAS SM CHANGEDCONSUMER BEHAVIOUR?NewsDecideCommunicateLearn
    12. 12. HAS SM CHANGEDCONSUMER BEHAVIOUR?NewsDecideCommunicateLearnPlay
    13. 13. WHY SHOULD WE USE SOCIAL MEDIA?
    14. 14. WHY SHOULD WE USE SOCIAL MEDIA?•To listen
    15. 15. WHY SHOULD WE USE SOCIAL MEDIA?•To listen•To engage
    16. 16. WHY SHOULD WE USE SOCIAL MEDIA?•To listen•To engage•To respond
    17. 17. But wait, is it all about Social Media?
    18. 18. BUT WHY?
    19. 19. BUT WHY?• Brand image
    20. 20. BUT WHY?• Brand image• Industry image
    21. 21. BUT WHY?• Brand image• Industry image• Attract talent
    22. 22. BUT WHY?• Brand image• Industry image• Attract talent•R &D
    23. 23. BUT WHY?• Brand image• Industry image• Attract talent•R &D• Generate sales
    24. 24. BUT WHY?• Brand image • Internal communication• Industry image• Attract talent•R &D• Generate sales
    25. 25. BUT WHY?• Brand image • Internal communication• Industry image • Reputation• Attract talent management•R &D• Generate sales
    26. 26. BUT WHY?• Brand image • Internal communication• Industry image • Reputation• Attract talent management•R &D • PR• Generate sales
    27. 27. BUT WHY?• Brand image • Internal communication• Industry image • Reputation• Attract talent management•R &D • PR• Generate sales • Marketing
    28. 28. DO YOU HAVE AN ACTION PLAN?
    29. 29. DO YOU HAVE AN ACTION PLAN?• Make a start
    30. 30. DO YOU HAVE AN ACTION PLAN?• Make a start• Put a plan in place
    31. 31. DO YOU HAVE AN ACTION PLAN?• Make a start• Put a plan in place• Have a goal in mind
    32. 32. DO YOU HAVE AN ACTION PLAN?• Make a start• Put a plan in place• Have a goal in mind• Implement, measure, adjust and implement again!
    33. 33. INTERACTIVECONCEPTS.CO.ZA JAPIE@INTERACTIVECONCEPTS.CO.ZA TWITTER: @JAPIES

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