How snap tags work 052010

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  • Nicole
  • How snap tags work 052010

    1. 1. The SpyderLynk SnapTag. Make Your Logo Interactive (p) 720-837-8434 (e) jmcpherson@spyderlynk.com (w) www.spyderlynk.com
    2. 2. SnapTags Enable Interactivity for Mass Marketing Sony Pictures is using SnapTags to deliver a movie experience from the print advertising and immediate mobile sales <ul><li>Consumers Motivated by an Offer: </li></ul><ul><li>Snap a photo of the SnapTag </li></ul><ul><li>Send it to the designated number </li></ul><ul><li>Get information, content and connectivity </li></ul>SEND TO: 601-868-1518 Snap Send Get Back No Phone Application Required Own This Is It on Blu-ray™, DVD and PSP™ Today!
    3. 3. SnapTags Enable Direct Relationships with Customers Congrats! You are entered to win a Martha Stewart Living gift basket. Stay tuned for great spring tips coming directly to your phone all month long! Text STOP to quit. MSL Tip: Don’t waste leftover Easter eggs, make egg salad: fold together chopped avocado, eggs, mayo, mustard, lemon juice, salt, and pepper. Text STOP to quit MSL Tip: For best flavor and price, buy produce in-season. Look for rhubarb, asparagus, spring onions, and fava beans. Test STOP to quit <ul><li>SnapTags also offer brands an opportunity to create an ongoing relationship with participating consumers </li></ul><ul><li>Mobile text clubs require an opt in and are an ongoing direct connection to consumers </li></ul>SnapTag Response Text Message #1 Text Message #2 Martha Stewart Living is using aSnapTag to activate a Mobile Text Tip Sharing Program
    4. 4. Patent-pending Code Ring allows for media placement & consumer behavior tracking. SnapTags Makes Media & Offers Measurable TEAM 2 TEAM 1 Coke Zero is using SnapTags to deliver experiential marketing while evaluating event & offer performance
    5. 5. <ul><li>A well-structured SnapTag offer drives participation </li></ul><ul><li>When creating an offer consider: </li></ul><ul><li>Target audience and what motivates the audience </li></ul><ul><li>Business objectives for advertisement </li></ul><ul><li>The engagement, response or experience that will drive the consumer closer to a purchase </li></ul><ul><li>Foot Locker uses SnapTags to deliver discount codes for in-store purchases </li></ul>What Makes a Strong Program: A Compelling Offer
    6. 6. What Makes a Strong Program: Catch the Consumers’ Attention Participation hinges on communication of the opportunity Featuring the SnapTag and the SnapTag Offer where it will catch the consumer’s eye is key to capturing attention and driving participation Unilever’s Caress Body Wash offered consumers music download codes
    7. 7. A quick explanation about how to participate ensures ease of SnapTag use The GE SnapTag Offers consumers a chance to win a GE Monogram Pro Range What Makes a Strong Program: Clear Communication
    8. 8. The Mobile Consumer <ul><li>There are 223 million U.S. mobile phone users over 13 years of age* </li></ul><ul><li>83% of mobile devices have camera phones* </li></ul><ul><li>Recent surveys project that 64% of consumers have a phone equipped with the ability to access the Internet** </li></ul><ul><li>It is estimated that three-fourths of those who access the Web using their phone say they have an unlimited usage plan** </li></ul><ul><li>It is estimated that 88% of consumers have text capabilities with their phone** </li></ul><ul><li>*Nielsen November 2009 </li></ul><ul><li>**SavvyQuest Oct 2009 survey </li></ul>
    9. 9. Activate Your Logo (p) 720-837-8434 (e) jmcpherson@spyderlynk.com (w) www.spyderlynk.com

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