Infographic shows how resposiveness is important for small and medium business.

1. Internet traffic from MOBILE DEVICES:
The power of responsiveness
MOBILE
SHOPPING
Responsive?
93% 7%
WHY IT IS
SO IMPORTANT?
10%
20%
51%
19%5%
Every third e-buyer
makes purchases using
a mobile device.
2013 2014 2015
30%
of consumers feel discouraged,
when the internet site they are
browsing is too complicated to use.
28% of e-buyers limit
their use of such sites.
70% of internet users
surf the web using mobile devices.
59% of these users shop that way.
{70%
59%
Sunday Monday
:every fifth
internet user
does his shopping
on Sunday and
Monday
afternoons.
POLAND GLOBALLY
Not necessarily.
Only 7% of SME businesses in Poland
have adapted their mobile website
to the screens of mobile devices.
5 advantages
of RWD website
higher position
in search results
better chance
of consumer retention
Better website quality
faster
website loading
increased opportunities
for consumer purchase
1
2
4
5
3
You can lose almost 6 out of your 10 new clients.
.
WHEN?
WHERE?
80% of smartphone users and
85% tablet owners shop from home.
80%
85%
Sources:
activemobi.pl/_fileserver/item/1500139/raport-gotowosc-msp-na-klienta-mobilnego.pdf
www.ecommercepolska.pl/files/8914/2529/1395/raport_mShopper_Polacynazakupachmobilnych_luty2015_pn.pdf
nowymarketing.pl/a/1826,kiedy-polak-robi-zakupy-w-sieci
wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015/
www.websitemagazine.com/content/blogs/posts/archive/2015/02/05/6-unq…
OSOM Studio – an interactive agency that specializes in creating interactive
websites and mobile applications, e-marketing and ePR, graphic design
for internet & mobile purposes, and video production.
office@osomstudio.com (+48) 791 169 208www.osomstudio.com