IPSA presentation, March 2012

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How can the packaging industry benefit from social media?

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  • IPSA presentation, March 2012

    1. 1. SocialMedia2012
    2. 2. The 2012 Stats
    3. 3. The 2012 Stats
    4. 4. The 2012 Stats
    5. 5. The 2012 Stats
    6. 6. The 2012 Stats
    7. 7. HAS SM CHANGEDCONSUMER BEHAVIOUR?
    8. 8. HAS SM CHANGEDCONSUMER BEHAVIOUR?News
    9. 9. HAS SM CHANGEDCONSUMER BEHAVIOUR?NewsDecide
    10. 10. HAS SM CHANGEDCONSUMER BEHAVIOUR?NewsDecideCommunicate
    11. 11. HAS SM CHANGEDCONSUMER BEHAVIOUR?NewsDecideCommunicateLearn
    12. 12. HAS SM CHANGEDCONSUMER BEHAVIOUR?NewsDecideCommunicateLearnPlay
    13. 13. so what is it to me and my business?
    14. 14. WHY SHOULD WE USE SOCIAL MEDIA?
    15. 15. WHY SHOULD WE USE SOCIAL MEDIA?•To listen
    16. 16. WHY SHOULD WE USE SOCIAL MEDIA?•To listen•To engage
    17. 17. WHY SHOULD WE USE SOCIAL MEDIA?•To listen•To engage•To respond
    18. 18. BUT WHY?
    19. 19. BUT WHY?• Brand image
    20. 20. BUT WHY?• Brand image• Industry image
    21. 21. BUT WHY?• Brand image• Industry image• Attract talent
    22. 22. BUT WHY?• Brand image• Industry image• Attract talent•R &D
    23. 23. BUT WHY?• Brand image• Industry image• Attract talent•R &D• Generate leads
    24. 24. BUT WHY?• Brand image • Internal communication• Industry image• Attract talent•R &D• Generate leads
    25. 25. BUT WHY?• Brand image • Internal communication• Industry image • Reputation• Attract talent management•R &D• Generate leads
    26. 26. BUT WHY?• Brand image • Internal communication• Industry image • Reputation• Attract talent management•R &D • PR• Generate leads
    27. 27. BUT WHY?• Brand image • Internal communication• Industry image • Reputation• Attract talent management•R &D • PR• Generate leads • Marketing
    28. 28. DO YOU HAVE AN ACTION PLAN?
    29. 29. DO YOU HAVE AN ACTION PLAN?• Make a start
    30. 30. DO YOU HAVE AN ACTION PLAN?• Make a start• Put a plan in place
    31. 31. DO YOU HAVE AN ACTION PLAN?• Make a start• Put a plan in place• Have a goal in mind
    32. 32. DO YOU HAVE AN ACTION PLAN?• Make a start• Put a plan in place• Have a goal in mind• Implement, measure, adjust and implement again!
    33. 33. INTERACTIVECONCEPTS.CO.ZA JAPIE@INTERACTIVECONCEPTS.CO.ZA TWITTER: @JAPIES

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