Mobile Video: The Next Level of Mobile Video


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With the growth of the mobile web comes advances in technology and the emergence of mobile trends. Today consumers are confronted with advertising on every platform - and increasingly on mobile. With the adoption of mobile video and rich media advertisements, using video and other rich media can be a way to make your business stand out. The window of opportunity is wide open; learn what you could be doing to engage your consumers with a memorable experience.

In this presentation, we discuss:

THE GROWTH OF MOBILE RICH MEDIA. The numbers are staggering - smartphone & tablet users consume more web video than anyone else. Learn about the many ways they are watching.
MOBILE AD BUYING & TARGETING. With so many platforms and outlets, how do you choose where to advertise - and how do you reach your ideal customers without breaking the bank?
WEB VIDEO PRODUCTION. In addition to our media buying, ATS Mobile is a full-service production house for video & rich media. Let us help you develop & execute your idea.

Don't get left behind as your competitors engage on the mobile platform. Let industry experts Jim Marnie & Michael Candelori show you the cutting edge of web marketing and how you can start implementing it TODAY.

Published in: Business, Technology

Mobile Video: The Next Level of Mobile Video

  1. 1. MOBILE VIDEO THE NEXT LEVEL OF MOBILE MARKETING presented by Jim Marnie Michael Candelori
  2. 2. ATS MOBILE • Full Service Mobile Agency • International Marketing Leader since 1989 • Mobile Focus in 2002
  3. 3. Uberflip 2013 Social Media examiner 2012
  4. 4. Comscore 2013 Adobe 2013 Digital video has grown 30% year over year, with a 50% increase since Q1 2011. 182.5 million people in the US watched 39.3 billion online content videos in March 2013. 
  5. 5. Mobile video will represent 66% of global mobile data traffic by 2017, up from 51% last year. Uberflip 2013
  6. 6. Adobe 2013 Business Insider 2013 Tablet owners spend 63% of their time watching videos exceeding 10 minutes.
  7. 7. Mobile video views are up 300% In 2012, with tablets driving the charge. 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day. TechCrunch 2013 Ipsos 2013
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  16. 16. Viewers of TV-related media - who are more likely to complete a video - are best for call-to-action advertising. Adobe 2013
  17. 17. Videos are received and absorbed by viewers in a much different way than copy. WHY VIDEO?
  18. 18. More immediate emotional response. If a picture is worth a thousand words, how many is a video worth? People retain 58% more with both visual and auditory stimulation. Forrester Research
  19. 19. Personal Connections Videos portray a brand’s human side. 80% of Internet users recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the ad. Visitors who view product videos are  85% more likely to buy  than visitors who do not. Internet Retailer 2013 OPA 2013
  20. 20. Video can provide better search engine results. If there are 9 text results in a Google search results and 1 video – which would YOU click first, no matter what its position in the results? Videos are 53 times more likely than text pages to show up on the first page of search results. Gigamon
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  22. 22. Viral reach of video outpaces other content by 77%. Adobe 2013
  23. 23. Michael Candelori CREATIVE DIRECTOR
  24. 24. VIEWERS EXPECT “SLEEK.” Commercials & music videos are where the latest aesthetics are developed. CONSIDER THE FORMAT – BUT KNOW CLIENTS EXPECT A LOT OF MILEAGE. Whether it is pre-show advertising at a movie theater, or an interstitial ad in a mobile game, the deliverables should go a long way. Producing Commercials vs. Content
  25. 25. SHOW, DON’T TELL. Unlike these slides, your mobile video content needs to SHOW and not TELL. Consumers don’t want their hand held. USE WHAT YOU’VE GOT The product, service, restaurant, store – so much time has been put in to enhance the customer experience SHOW IT! Producing Commercials vs. Content
  26. 26. Why is this video effective mobile advertising? 3 PRINCIPLES FOR MOBILE VIDEO: PACING: Quick cutting for the mobile attention span - building a rhythm that the user connects to their favorite content. SHOTS: Close-ups work even on the smallest screens. SHOWING, NOT TELLING: No voiceover, almost no on-screen text. We are all intelligent consumers of content in this age. Insight Express
  27. 27. Visceral.
  28. 28. Emotional.
  29. 29. Now let’s get back to the numbers.
  30. 30. Mobile video will account for $520 million in ad spending in the U.S. this year – translating to 13% of the digital ad market.  eMarketer 2013
  31. 31. Ads placed at the end of a video have a better click through rate, while ads placed at the beginning of a video result in significantly more impressions. More ads are completed if they appear within the video. Regardless of position, ad completion is higher in videos longer than 2 minutes. Adobe 2013
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  34. 34. Scalable Cross-Platform Reach Access 13 billion monthly impressions and 160 million monthly uniques across Mobile Web and Application inventory. iPad 768 million monthly imps 12 million monthly UV Windows Phone 2 million monthly imps 100k monthly UV iPhone 4.85 billion monthly imps 61 million monthly UV Android 7.38 billion monthly imps 87 million monthly UV
  35. 35. Mobile Display Targeting Options
  36. 36. Sophisticated Targeting Context: Reach your target audience by tapping into our vertical categories Geography: Target by region, city or zip code Behavioral: Leverage our audience profiles based on user behaviors and actions Demographic: Target your exact audience by age, gender, income, occupation, lifestyle and more Retargeting: Increases user engagement by identifying and retargeting both active prospects and current customers We have a massive pool of aggregate mobile data available and sophisticated targeting tools to help your ads get noticed.
  37. 37. In-Banner Video The In-Banner Video unit is a click to play banner which can be served within the dimensions of any standard iPad unit.
  38. 38. Click-To-Full-Screen Video Users are served a standard banner and upon click of the designated call to action, a full screen video is launched. Supported on all platforms.
  39. 39. Full-Screen-Interstitial Video The Full-Screen-Interstitial Video unit is displayed during a pause in the user cycle and can be either user initiated or autoplay. Supported by iPhone and Android platforms. User launched App App is Loading User is served a full screen video ad User returns to app
  40. 40. Rich Media Units Interactive Rich Media Ads Sample Features: •Coupon •Photo Upload •Calendar Reminder •360 View •SMS / Email a Friend •Data Capture •ACCESS GPS -> Access GPS
  41. 41. Full-Screen-Interstitial Units The Full-Screen-Interstitial unit can render as standard image or HTML5 interactive ad. We have worked with each app to make sure that the unit appears during a pause in the user cycle, ensuring the best user experience. Supported by iPhone and Android platforms.
  42. 42. Thank You For Joining Us!