the sociality social media summit presentation: 21 February 2018, The Grove Mall of Namibia, Windhoek. Presented by japie swanepoel

2. PROGRAMME
• SOCIAL MEDIA NAMIBIA: an overview
• Facebook’s 2018 focus.
• How to create meaningful social interactions.
• What is trusted & high quality content?
• Facebook messenger marketing.
• WhatsApp for business.
• Stories.
• Google display and remarketing.
• Panel discussion.

4. Our focus in 2018 is making sure Facebook isn't just fun, but also good for
people's well-being and for society. We're doing this by encouraging
meaningful connections between people rather than passive consumption of
content. Already last quarter, we made changes to show fewer viral videos to
make sure people's time is well spent. In total, we made changes that reduced
time spent on Facebook by roughly 50 million hours every day. By focusing on
meaningful connections, our community and business will be stronger over the
long term.
The first is prioritizing meaningful social interactions over passive
consumption of content. Research shows that strengthening our relationships
improves our well-being. When we use social media to connect with people,
that correlates with long term measures of well-being you'd expect, like
happiness and health. But passively watching videos or reading articles may
not have those same effects.
In the last couple of years,
the ecosystem of public
content like video, news,
and posts from
businesses has grown
massively -- to the point
where it's crowding out
the personal connection
people value most.
I want to be clear: the most important driver of our business has never been
time spent by itself. It's the quality of the conversations and connections.
That's why I believe this focus on meaningful social interactions is the right
one.

5. What’s next?
We are going to focus on videos
that encourage meaningful
social interactions.
…making sure the information you
see on Facebook comes from
broadly trusted and high-quality
sources, in order to counter
misinformation and polarization.
We expect Stories are on track to
overtake posts in feeds as the most
common way people share across
all social apps. That's because
Stories is a better format for sharing
multiple quick video clips throughout
your day.
In Messenger and WhatsApp,
we're working to give businesses
more ways to communicate with
their customers.

7. The Zuckerberg 2018 plan
Meaningful
social
interactions.
Trusted and
high-quality
Messenger
WhatsApp
Stories

8. Meaningful social interactions
• See what it is that people interact
with.
• Look at reactions, comments &
shares.
• Formulate your plan accordingly in
line with your brand identity.
• Do something meaningful.
• Boost.

9. Trusted and high quality sources
• New brand: generate trusted (truthful) &
quality content.
• Existing brand: Your brand may be
trusted, but is your social media content?
• Check links.
• Check facts.
• Create original content.
• Create “real-life” content.

10. FB Messenger
https://messenger.fb.com
/

11.  Chatbots

12.  Chatbots
 Code

13.  Chatbots
 Code
 Messenger
Ads

14.  Chatbots
 Code
 Messenger Ads
 Payments

16. WhatsApp Business
• BUSINESS PROFILE: Create a profile for your
business to help your customers find valuable
information: your website, location, or contact
information.
• BUSINESS MESSAGING TOOLS: Be more
responsive to your customers by using Away
messages to indicate that you're away.
• Features such as the ability to send multimedia, free
calls, free international messaging, group chat,
offline messages.
• LANDLINE/FIXED NUMBER SUPPORT:
You can use WhatsApp Business with a
landline (or fixed) phone number and your
customers can message you on that
number.
• WHATSAPP WEB: You can more
efficiently respond to your customers right
from your computer's browser.

17. Stories:Instagram

19. Stories:Facebook

21. STATUS:WhatsApp

22. GOOGLE Display ads
• News sites, blogs,
travel sites
• Apps: phones and
tablets
• YouTube
• Gmail

24. japie@sociality.biz
@japies