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What the heck is happening in
Myanmar?
RITA NGUYEN!
Co-Founder & CEO!
July 2013
Monday, 8 July, 13
Newly opened, untapped market
✦$40.1B in FDI with 90% growth in 2012
✦60m untapped consumers
✦Mobile phone penetration to grow between
30-50% by 2015
✦Economy growing by 5.5% annually
Monday, 8 July, 13
Young urban population
Median Age: 27.2
Rate of urbanization: 2.9%
27%
19% 50%
5%
Below 14 years
15-24
25-64
Over 65
Monday, 8 July, 13
The Geek Life today...
Cell phone penetration <10%
✦3G is charged by the minute but still
cheaper than voice calls & SMS
✦3G sim cards cost over $250 (down from
$2k just a year ago)
✦Internet penetration <1% (1.05m users)
✦800k Facebook accounts
Monday, 8 July, 13
But...
✦BarCampYangon is the largest in the
world (6.2k attendees in 2013)
✦Mobile penetration set to grow
between 30-50% by 2015
✦Two new foreign carriers have 15
year contracts: installing 3G and LTE
networks
✦ Android dominates the market
Monday, 8 July, 13
The Behemoths are coming
Monday, 8 July, 13
RITA NGUYEN!
www.squar.asia!
info@squar.asia!
@moodyrain!
We’re hiring!!
Monday, 8 July, 13

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What the heck is going on in Myanmar

  • 1. What the heck is happening in Myanmar? RITA NGUYEN! Co-Founder & CEO! July 2013 Monday, 8 July, 13
  • 2. Newly opened, untapped market ✦$40.1B in FDI with 90% growth in 2012 ✦60m untapped consumers ✦Mobile phone penetration to grow between 30-50% by 2015 ✦Economy growing by 5.5% annually Monday, 8 July, 13
  • 3. Young urban population Median Age: 27.2 Rate of urbanization: 2.9% 27% 19% 50% 5% Below 14 years 15-24 25-64 Over 65 Monday, 8 July, 13
  • 4. The Geek Life today... Cell phone penetration <10% ✦3G is charged by the minute but still cheaper than voice calls & SMS ✦3G sim cards cost over $250 (down from $2k just a year ago) ✦Internet penetration <1% (1.05m users) ✦800k Facebook accounts Monday, 8 July, 13
  • 5. But... ✦BarCampYangon is the largest in the world (6.2k attendees in 2013) ✦Mobile penetration set to grow between 30-50% by 2015 ✦Two new foreign carriers have 15 year contracts: installing 3G and LTE networks ✦ Android dominates the market Monday, 8 July, 13
  • 6. The Behemoths are coming Monday, 8 July, 13