Lincoln Strategy Group: Public Affairs 101
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Lincoln Strategy Group strives to ensure that everyone has the proper tools and knowledge to effect positive public affairs practices. If you're unfamiliar, sit down with LSG for Public Affairs 101.
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2) Electrophysiological testing is often required to make the distinction, looking at features such as the His-ventricular interval, the effect of atrial and ventricular pacing on the tachycardia, and the response to pharmacological interventions.
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Public Mobile's key audiences are other mobile networks in Canada and people who use mobile networks. Their key message is about being on Canada's largest mobile network. However, they have not effectively reached their audiences or told their story through social media, advertising, or ensuring their website and graphics are coordinated and messages are consistent. While their flexible plans and ability to build your own plan are strengths, weaknesses include bland and boring graphics, lack of messaging elsewhere besides their website, and poor website content, meaning they have missed opportunities to promote their business and compete with other mobile networks.
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Sample of concepting
This document compares marketing strategies between the 1960s and today. It shows that in the 1960s, marketing relied on radio, TV, magazines and newspapers for media, yellow pages and travel agencies for search, and friends/family/coworkers for social connections. Today, marketing utilizes various online advertising, search engine optimization, and social media platforms like Facebook, Twitter, YouTube and blogs. Both Barack Obama's and John F. Kennedy's presidential campaigns effectively used new media forms of their time - Obama leveraged social media and Kennedy's success depended on the first televised presidential debate.
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Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients.
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This pitch proposes a supernatural thriller about a girl who committed suicide after being bullied in college. She returns as a vengeful spirit to haunt and kill her former bullies. The main plot follows another girl who becomes her latest target. The film will focus on the town's efforts to understand the killings and stop them. It will have three acts that build tension through strange noises and a missing knife before culminating in a scream and bright light during the antagonist's murder of the main character. Themes of bullying and revenge will drive the supernatural killer's motivation.
Avrt vz vt
1) Antidromic atrioventricular reentrant tachycardia (AVRT) occurs in less than 10% of patients with Wolff-Parkinson-White syndrome and can be difficult to distinguish from ventricular tachycardia on ECG.
2) Electrophysiological testing is often required to make the distinction, looking at features such as the His-ventricular interval, the effect of atrial and ventricular pacing on the tachycardia, and the response to pharmacological interventions.
3) Diagnostic maneuvers like atrial extrastimulation that advances ventricular activation or termination of the tachycardia with ventricular pacing support the diagnosis of antidromic AVRT rather than ventricular tachycard
Manual XenScript
The document provides instructions for downloading, installing, and using XenScript, an IRC script for mIRC. It explains how to connect to servers, join channels, and configure settings like protections from floods and spam. The manual is intended to help beginners learn the basics of using XenScript.
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Ryan Drumwright's Resume Profile Deck
As a former strategic planner at Saatchi & Saatchi Wellness and founder of the Account Planners of NYC, one of the largest, most active communities of advertising strategists in the world, I am passionate about taking a user-centric approach to marketing and growing user pipelines through community development.
With experience in marketing strategy, community development, strategic partnerships and event production, I am hungry to apply my skills in an entrepreneurial atmosphere that is positively changing the way people interact and connect.
If you or your company are interested in learning more, please email me at Ryan.Drumwright@gmail.com.
I look forward to hearing any and all feedback,
Ryan Drumwright
@Ryan_Drumwright
www.ryandrumwright.com
[Free Guide} How to Do Public Relations in 2016
Business Wire's Complete Guide to Modern Public Relations was written for professors and students, features tactics, using multimedia and across multiple platforms, that today's PR students must know to reach modern audiences
“The interest in public relations by today's students is stronger than ever,” notes Scott Fedonchik, vice president of marketing. “With more than 11,000 students currently participating in educational associations such as Public Relations Student Society of America (PRSSA), we know there is a real desire to learn how to create effective communications for our fast-evolving industry. Our new guide provides students with real-world information that will help prepare them for a successful career in public relations.”
Click here to share news of this guide with your Twitter followers: http://ctt.ec/fkxwv
Politics & Government in the Social Age
http://spiral16.com It’s no secret that web and social media monitoring can be useful for any business looking to monitor their brand or competitors, but how does this game-changing form of communication relate to politics and government agencies?
This presentation explores:
* How crucial social media monitoring is for tracking political campaigns
* How social media can be leveraged at all levels of government
Politically social
This document outlines four principles for using social media effectively in a political campaign:
1. Have a clear strategy with goals and a plan of action for achieving them through social media. The recommended "cult strategy" focuses on creating evangelists who recruit others.
2. Skillfully execute the strategy by using engaging language, professional design, consistent presence, and optimizing profiles for visibility.
3. Measure all social media actions and results to determine effectiveness, such as number of views versus posts.
4. Strike a balance by complementing social media interactions with offline events while not neglecting in-person connections. Social media should be part of an overall communications strategy.
Social Responsiblity Literacy & Media Ecology
Presentation at the National Network for Educational Renewal Annual conference Sept. 19-21, Univ. of Texas at Arlington
Mm conference.5.17.11
The document discusses the need for integrated marketing and communications planning. It notes that traditional siloed approaches to different marketing disciplines like advertising, digital, PR, etc. are no longer effective given changes in technology and customer behaviors. With people getting information from various sources and interacting with brands across multiple channels, an integrated approach is required to ensure consistent messaging. The world is now more globally connected, so cultural understanding is also important for communications.
Moxie Plansbook
The campaign aims to establish brand awareness and build relationships for a new innovation center in Kansas City. It will do this through idea-sourcing and informational events targeting both residents of the nearby 18th and Vine neighborhood and local entrepreneurs. The campaign's goals are to conceptualize an identity for the center and build lasting community relationships. It will launch in January 2017 under the name "Grow with Us," focusing on how the center connects entrepreneurs with resources to start and grow businesses, thereby strengthening the local community.
Pr an integral component of imc
The document discusses the growing importance of public relations (PR) in integrated marketing communications (IMC). It discusses how PR helps shape positive public perception of brands and companies to build credibility and trust. It also examines how PR practitioners can influence media coverage and public opinion through strategic PR campaigns, using the National Basketball Association as a case study. The document also covers trends in PR, including the rise of social media and emphasis on evaluating PR outcomes.
CIO Connect Hong Kong
Ali Bullock is the head of communications for WWF Hong Kong and has previously worked for Cathay Pacific, KPMG, Kellogg's, Samsung, and Motorola. She provides 10 key lessons for building a leading social media presence including managing your brand, monitoring customers, responding to feedback, and crisis management. Some of the main lessons are to start small, focus on engaging audiences, be transparent, and respond quickly to issues or crises before they escalate. She also emphasizes that every employee represents the brand and crisis management requires constant monitoring in today's 24/7 connected world.
7 Steps to Bridge the Gap Between Social Media and the Rest of Your Marketing...
Social media is woven into the DNA of consumers and customers today, yet many marketers continue to treat it as a satellite activity. To win with social, it must be an integrated strategy within your entire marketing program.
pr power chicago.pptx
In Chicago, press releases are a driving force behind many successful stories and businesses. They provide a platform for sharing news, engaging with the community, and shaping public perception. As this city continues to grow and thrive, press releases will remain a vital tool for anyone seeking to make a significant impact.
submit press release USA .pptx
the target audience is crucial for tailoring press releases and choosing the most relevant platforms for distribution.
Modern PR the art & science of integrated media influence
This document discusses the rise of social media and its importance in integrated public relations strategies. It outlines how PR professionals must now manage influence across owned, social, traditional and hybrid media to maximize impact. Specifically, it explores how to locate influential audiences and individuals on social media, use new analytics to measure influence, engage important influencers, and leverage owned media to generate earned media through social sharing.
submit press release USA .pdf
the target audience is crucial for tailoring press releases and choosing the most relevant platforms for distribution.
Prsa Cherenson Look Back And Ahead
The document discusses the evolution of the public relations field over several decades from the 1940s to present day. It notes that PRSSA, the student arm of the PRSA, was established in 1968. It also discusses how public relations has grown to become a strategic function within organizations, with many PR leaders now reporting directly to the C-suite. The document concludes by discussing new opportunities for PR professionals in digital communications and highlights the importance of ethics in the field.
Digital Politics: A briefing on new media for the Victorian caucus.
Forget the old rule about not discussing politics. Australians love sharing their political opinions, particularly from behind a touchscreen. In this presentation for the Victorian caucus, I've examined some of the key trends affecting governments and politicians.
Read on for insight into what's changing in digital, how politicians and governments take advantage of it, and what politicians can do right now to win.
Social Media Usage in Corporate Communications
Corporate communicators are advancing social media capabilities despite uncertainty over metrics. While most use Twitter and Facebook, platforms like YouTube, LinkedIn, location services, and livestreaming show room for growth. Communicators seek to better understand social media within their organizations and take capabilities to the next level, with nearly all expecting significant changes to communications and planning increased investment.
PR Powerhouse_ Conquering Los Angeles.pptx
This presentation discusses the unique and important role that public relations plays in Los Angeles. It explores how PR shapes the city's image through its influence on entertainment, politics, and business. The presentation covers key aspects of PR in LA such as building brands, crafting messages, media relations, social media strategy, crisis management, networking, and measuring success. Attendees will learn how to effectively utilize PR to succeed in Los Angeles' competitive market.
Human Nature @Scale
In today’s connected culture, earning and maintaining attention is hard.
Funnels and channels are out of date and irrelevant. Digital is no longer about reach or exposure. Or, it is, but not just about that. Reach is the beginning. Digital success is all about ‘what’s next.’
Building relationships is about humanity: People respond to being asked for help.. It’s no longer about attention or loyalty, its about a shared sense of purpose. From Tom’s to Patagonia, mission is key.
Caleb Gardner, Digital Director of Organizing For Action, is strategist behind President Obama’s digital relationship-building operation. He joins Barefoot Proximity’s strategist Craig Heimbuch for a discussion about the nature of relationships between people and brands and why digital success means behaving more like humans than marketers.
1. How should marketers and movements think about strategy in today’s digital climate? Do traditional funnels and channel thinking still matter?
2. Why is asking for help more important than offering something for free? And how does digital ubiquity make it easier to create real relationships at scale?
3. Why does reach matter less than depth? How can brands and movements benefit from the thinking that 60M followers don’t matter?
Find out the answer to these questions in BBDO + Proximity's presentation, "Human Nature @Scale."
102 190309 Bookclub Mobile Marketing Revolution Intro-Chapter 5
102 190309 Bookclub Mobile Marketing Revolution Intro-Chapter 5Lia s. Associates | Branding & Design
The document discusses how mobile marketing and text messaging campaigns can inspire action and drive engagement. It provides several examples of successful campaigns run by organizations that used text messages to:
1) Make a one-to-one connection with their audiences
2) Discover opportunities for personalized outreach using mobile data
3) Inspire audiences to take actions like donating, voting, or sharing information with others
The document argues that integrated mobile campaigns that combine outreach on multiple channels can achieve practical results and get people to take desired actions more effectively than traditional marketing alone.Similar to Lincoln Strategy Group: Public Affairs 101 (20)
7 Steps to Bridge the Gap Between Social Media and the Rest of Your Marketing...
7 Steps to Bridge the Gap Between Social Media and the Rest of Your Marketing...
Modern PR the art & science of integrated media influence
Modern PR the art & science of integrated media influence
Digital Politics: A briefing on new media for the Victorian caucus.
Digital Politics: A briefing on new media for the Victorian caucus.
102 190309 Bookclub Mobile Marketing Revolution Intro-Chapter 5
102 190309 Bookclub Mobile Marketing Revolution Intro-Chapter 5
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
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Innovation Management Frameworks: Your Guide to Creativity & Innovation
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
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Lincoln Strategy Group: Public Affairs 101
- 1. PUBLIC AFFAIRS 101 LINCOLN STRATEGY GROUP AND NATHAN SPROUL LINCOLN-STRATEGY.ORG
- 2. MOST PEOPLE KNOW THAT THE MANAGEMENT OF PUBLIC AFFAIRS IS CRITICAL WHEN IT COMES TO REACHING VOTERS, BUT THE DETAILS ARE NOT ALWAYS FULLY UNDERSTOOD. IT’S EASY TO USE THE TERM “PUBLIC AFFAIRS” AS A BUZZWORD WHILE OVERLOOKING STRATEGY. LINCOLN-STRATEGY.ORG WHAT IS PUBLIC AFFAIRS?
- 3. IT'S IMPORTANT THAT BUSINESSES, BRANDS, AND POLITICAL CAMPAIGNS REAP THE BENEFITS OF SUCCESSFUL PUBLIC AFFAIRS MANAGEMENT. LINCOLN-STRATEGY.ORG WHAT IS PUBLIC AFFAIRS?
- 4. DEVELOPING A POSITIVE IMAGE AN EVER- CHANGING LANDSCAPE LINCOLN-STRATEGY.ORG ENGAGEMENT BRINGS SUCCESS THE FACETS OF PUBLIC AFFAIRS A+
- 5. PERHAPS THE MOST IMPORTANT ROLE OF PUBLIC AFFAIRS FOR ANY ORGANIZATION IS BUILDING AND MAINTAINING A FAVORABLE REPUTATION AMONG THE PUBLIC. A NEGATIVE IMAGE WILL NOT ENGAGE CUSTOMERS WITH PRODUCTS OR VOTERS TO THE POLLS. PUBLIC AFFAIRS MANAGEMENT TARGETS NEGATIVE ASPECTS OF YOUR IMAGE, RESOLVES THEM, AND CRAFTS A POSITIVE MESSAGE THAT WILL ATTRACT MORE PEOPLE. LINCOLN-STRATEGY.ORG DEVELOPING A POSITIVE IMAGE
- 6. DISTRIBUTING PRESS RELEASES GIVING PERSONAL INTERVIEWS HOSTING SEMINARS CURATING A POSITIVE ONLINE PRESENCE LIVE-BROADCASTING AN EVENT LINCOLN-STRATEGY.ORG HOW TO DEVEOP A POSITIVE IMAGE
- 7. LIKE MANY FIELDS, PUBLIC AFFAIRS HAS TRANSFORMED OVER TIME. SOCIAL MEDIA, IN PARTICULAR, HAS CHANGED THE LANDSCAPE IN RECENT YEARS. WHILE SOCIAL MEDIA PLATFORMS HAVEN’T TOTALLY MADE TRADITIONAL MEDIA OBSOLETE, IT HAS HAD A POWERFUL EFFECT. WHEN YOU KEEP UP TO DATE WITH SOCIAL MEDIA TECHNOLOGY AND UTILIZE IT TO CONVEY YOUR MESSAGE, YOU WILL REACH MORE PEOPLE THAN THROUGH TRADITIONAL MEDIA ONLINE. BUT DON’T FORGET THAT TRADITIONAL WAYS OF COMMUNICATION ARE STILL IMPORTANT. LINCOLN-STRATEGY.ORG A CHANGING LANDSCAPE
- 8. SUCCESS IS ALWAYS THE GOAL, RIGHT? PUBLIC AFFAIRS BRINGS EXPOSURE IN WAYS THAT TRADITIONAL ADVERTISING DOES NOT. CREATING WELL-WRITTEN PRESS RELEASES, BUILDING CONNECTIONS WITH MEDIA OUTLETS AND UTILIZING WEB BROADCASTS ARE ALL EFFECTIVE WAYS OF REACHING YOUR TARGET AUDIENCE. WHEN YOU PUT YOURSELF AND YOUR ORGANIZATION OUT THERE IN A POSITIVE LIGHT, THE PUBLIC REACTS POSITIVELY. LINCOLN-STRATEGY.ORG DRIVING ENGAGEMENT
- 9. PUBLIC AFFAIRS IS AN INCREDIBLY VALUABLE TOOL FOR ANY BUSINESS OR INDIVIDUAL LOOKING TO MARKET THEMSELVES AND INFLUENCE THE PUBLIC. PROPER UTILIZATION OF PUBLIC AFFAIRS AND KEEPING UP WITH TRENDS AND CHANGES WITHIN THE INDUSTRY CAN MAKE OR BREAK A PUBLIC IMAGE. LINCOLN-STRATEGY.ORG CONCLUSION