The document discusses how the internet requires new ways of thinking. It notes that the internet allows constant connectivity anywhere through mobile devices and social networks. It argues that companies must learn to loosen their grip on brands and relationships as consumers now have more power and expect open dialogue through social media.

1. Avec Internet, il faut désormais penser autrement Henri Kaufman 11 03 10 With Internet, we need to start thinking differently

2. The new functionalities of the World Wide Web are leading to profound changes in our vision of the world and the behaviour of individuals – and consumers. And by the same token in their relationships with brands.

3. Think differently

4. Thinking with the right-hand side of your brain

5. We are now in a “Far West” period: space belongs to the first to grab it.

6. We are now in an era of surfing and constant flow

7. A flow that is moving ever faster, in real time, everywhere

8. « Internet sera partout. Comme l’air. On ne va plus parler « d’internet ». Ni d’« e.commerce ». Tout simplement, on sera en ligne 24 heures sur 24, 7 jours sur 7 grâce à nos systèmes mobiles géo-localisés, nos vêtements intégrant des puces RFID, nos jouets à l’intelligence artificielle, nos cerveaux »

9. We are all interconnected

10. Towards new Customer/Brand relationships Companies will have to learn to loosen their grip, whether they like it or not

11. New consumers = new behaviour

13. Consumer as media

15. Customers no longer want dialogue with a brand or a website; they want dialogue with a real person. Your brand no longer belongs to you. Your brand is what people are saying and not you say it is. -

16. Your brand’s welcome page is now the Google search page. And bad buzz can be referenced ahead of your brand!

17. Allow your customers and your employees to express themselves on your website. Uh - oh…! Let them express themselves! Tom SMITH nous a aidé à conclure 10 contrats au cours du trimestre passé – moi je dis : on lui accorde une augmentation et un bureau avec plus de standing ! Je veux bien, Henry, mais cela va être un peu difficile – Tom n’est pas un de nos salariés, c’est un client.

18. Internet and social media: are no longer options. Internet IS a social medium

19. Become more addicted than your customers Understand how social networks work by experiencing them from inside, day by day

20. Commerce is being transformed into e-Commerce Internet is not an add-on … it is taking over.

21. Social networks e-Commerce

22. Social networks e-Commerce

23. Let’s bet on the Web! Join the community

24. L Social networks invited in by the strategy of FDJ, the French national lottery company A communication strategy with more impact

25. Totally fresh, amazing new ideas

27. Google Goggles – les lunettes de GOOGLE

28. And you get the result a few seconds later: And you get the result a few seconds later: I recommend this book to “all those who no longer look for a job by looking at the small ads, all those who no longer buy a product without looking at the opinions of other consumers, all those who no longer book a trip without looking for the lowest price, etc. etc”.

29. aa Paying with your IPhone: Square

31. AUGMENTED CULTURE

32. When you look at a product on a website, Workit displays the prices on competitors’ websites!

33. When you visit a store, your IPhone tells you in real time what the prices are in competing stores

34.  thinking

35. Should you devote 10 years’ work to developing a product completely? Or Should you devote two years to launching a product “ under development” and ask its users to finalise it?  : a simpler, quicker process more fit for purpose and which fosters customer loyalty  involves a loss of control by companies 

36. Try out tweet-commerce Video

39. Really learn about live marketing by going on line to blogs and the websites of certain companies

40. Zappos amazon iPhone mystarbucksidea 1-800-flowers DellTwitter jetblue

41. Collective intelligence More heads are better than just one A idea that is shared is an idea that gets better open-coffee, bar-camps, down-up, canteen, webinars…

42. New jobs: Social Commerce Manager Community Manager Web designer/author iPhone developer Etc. etc.

43. The five key terms: Real time Conversation Mobility Ubiquity Community

44. The Internet has changed everything Things will never be the same again

45. Thank you! Hip ip ip Google : henri kaufman twitter : henrikaufman Facebook : minurl.fr/bmr tel : 0607 372822 To be continued