The document provides tips on how to get attention on social media by being a "D.I.C.K.", which stands for having a Distinction, Inventing a persona, posing a Challenge, and Killing something that is not working. It suggests having something unique that distinguishes you from others, creating an interesting online personality, issuing challenges or contests to engage people, and discontinuing promotions that are not effective. The document promotes Stefan Pinto and his healthy lifestyle advice by encouraging people to search for articles about him online.

1. © Stefan Pinto
“Many a small thing
has been made large
by the right kind of advertising”
Mark Twain
Like Yogurt? Tweet @stefanpinto for free love

2. © Stefan Pinto
How to be a D.I.C.K
on Social Media
to Get Attention
@stefanpinto
Like Yogurt? Tweet @stefanpinto for free love

3. © Stefan Pinto
#1
Have a DISTINCTION
Be known for something
that no one else can claim
Like Yogurt? Tweet @stefanpinto for free love
How to be a D. I.C.K on Social Media to Get Attention

4. © Stefan Pinto
#1
Have a DISTINCTION
Be known for something
that no one else can claim
e only Playgirl Centerfold to be interviewed
by e New York Times for his six-pack abs
Like Yogurt? Tweet @stefanpinto for free love
How to be a D. I.C.K on Social Media to Get Attention

5. © Stefan Pinto
#2
INVENT a persona
Personality is king;
consistency is queen
@stefanpinto healthy lifestyle proving
(with photos) six pack abs are possible for all
men – even in their forties
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How to be a D. I.C.K on Social Media to Get Attention

6. © Stefan Pinto
#3
Pose a CHALLENGE
Give-aways suck; comments convey
O er suggestions without selling.
People will click
Comment on a newspaper article,
link to Facebook (or LinkedIn)
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How to be a D. I.C.K on Social Media to Get Attention

7. © Stefan Pinto
#4
Not working? KILL IT
It is true: no one else likes
broccoli ice cream
@LabSeries “refer-a-friend” terminated,
in favor @stefanpinto “Abs-olutely” terms to
motivate your workout for free abs gel
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How to be a D. I.C.K on Social Media to Get Attention

8. © Stefan Pinto
Remember to
MEASURE
Key indicators:
time of day,
headline “surprising and
irresistible,” new: no links
@Klout @SocialSprout
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How to be a D. I.C.K on Social Media to Get Attention

9. © Stefan Pinto
ank You,
Stefan Pinto
@stefanpinto
The “New York Times” ‘Liked’ My Six Pack Abs
GOOGLE SEARCH: “stefan pinto new york times”
Like Yogurt? Tweet @stefanpinto for free love