This document discusses search engine optimization and how search engines work. It covers topics like how search engine spiders crawl and index websites, how to avoid penalties through search engine spamming, and how to integrate search engines into one's own websites. The document provides technical details on indexing pages, factors that influence page ranking, and how to use robots.txt files and meta tags to control how search engines handle pages.
Intranetizen IIC12: tips on intranet searchIntranetizen
The document provides tips for optimizing intranet search functions. It suggests ensuring content is designed to be found by search engines through techniques like using optimized titles, introductions, keywords and metadata. It also recommends training content contributors on search engine optimization basics and understanding available search tools and their administration interfaces. The document stresses focusing search on popular tasks and queries, personalizing results, and making the search interface look more like mainstream search engines to improve users' search experiences.
The document provides tips for optimizing intranet search functions. It suggests ensuring content is designed to be found by search engines through techniques like using optimized titles, introductions that summarize content, relevant keywords, and metadata. It also recommends training content contributors on search engine optimization basics and understanding the administration tools to tweak the search engine. A key tip is to focus on the most popular searches and understand what users are looking for on the intranet.
This document is an introduction to a guide about backlink prospecting and using advanced Google search techniques. It discusses what backlink prospecting is, which is using Google search to find websites, blogs, forums and other online properties where backlinks can be obtained. The document introduces the concept of "footprints", which are pieces of code or text common to different website scripts, plugins and templates that can be searched for on Google to find sites using those scripts. It also discusses advanced Google search operators that can be used to narrow search results and find more specific sites and pages to target for backlinks. The goal is to teach readers powerful and less commonly known ways to use Google to efficiently prospect for high-quality backlink opportunities.
This document provides instructions for finding high quality backlinks through commenting on blogs. It introduces the "Authority Codes", which are search strings used in Google to find relevant blogs that allow commenting. The codes target blogs on .edu, .gov, .com and .org domains built with Wordpress, Expression Engine and BlogEngine. It instructs the reader to install the SEO Quake Firefox plugin to sort results by page rank. The document emphasizes finding relevant blogs to comment on naturally and gain quality backlinks, rather than focusing on whether links are do-follow or no-follow. The goal is to get 10 backlinks in 30 minutes or less from authority sites.
This document discusses how to build and maintain a Professional Learning Network (PLN) using various online tools and social networks. It provides an overview of different online platforms educators can use to connect with other professionals, access resources and content, publish their own work, collaborate on projects, and participate in professional development opportunities. These include social networks, blogs, wikis, microblogs, bookmarking, video hosting, document sharing, chat/messaging, virtual worlds and more.
Search engine optimization (SEO) is important for websites to get traffic from search engines. It is more cost effective than advertising. To rank highly in search engines, sites need relevant, high quality content and optimized pages that search engine bots can easily access and understand. Key factors for ranking include having important keywords in pages and links from other reputable sites. Both white hat techniques like optimized content and black hat spammy tactics can affect rankings, but only white hat SEO is sustainable. Common problems to avoid include non-crawlable or duplicate content. SEO requires understanding user search behavior, technical website issues, and producing helpful content.
Intranetizen IIC12: tips on intranet searchIntranetizen
The document provides tips for optimizing intranet search functions. It suggests ensuring content is designed to be found by search engines through techniques like using optimized titles, introductions, keywords and metadata. It also recommends training content contributors on search engine optimization basics and understanding available search tools and their administration interfaces. The document stresses focusing search on popular tasks and queries, personalizing results, and making the search interface look more like mainstream search engines to improve users' search experiences.
The document provides tips for optimizing intranet search functions. It suggests ensuring content is designed to be found by search engines through techniques like using optimized titles, introductions that summarize content, relevant keywords, and metadata. It also recommends training content contributors on search engine optimization basics and understanding the administration tools to tweak the search engine. A key tip is to focus on the most popular searches and understand what users are looking for on the intranet.
This document is an introduction to a guide about backlink prospecting and using advanced Google search techniques. It discusses what backlink prospecting is, which is using Google search to find websites, blogs, forums and other online properties where backlinks can be obtained. The document introduces the concept of "footprints", which are pieces of code or text common to different website scripts, plugins and templates that can be searched for on Google to find sites using those scripts. It also discusses advanced Google search operators that can be used to narrow search results and find more specific sites and pages to target for backlinks. The goal is to teach readers powerful and less commonly known ways to use Google to efficiently prospect for high-quality backlink opportunities.
This document provides instructions for finding high quality backlinks through commenting on blogs. It introduces the "Authority Codes", which are search strings used in Google to find relevant blogs that allow commenting. The codes target blogs on .edu, .gov, .com and .org domains built with Wordpress, Expression Engine and BlogEngine. It instructs the reader to install the SEO Quake Firefox plugin to sort results by page rank. The document emphasizes finding relevant blogs to comment on naturally and gain quality backlinks, rather than focusing on whether links are do-follow or no-follow. The goal is to get 10 backlinks in 30 minutes or less from authority sites.
This document discusses how to build and maintain a Professional Learning Network (PLN) using various online tools and social networks. It provides an overview of different online platforms educators can use to connect with other professionals, access resources and content, publish their own work, collaborate on projects, and participate in professional development opportunities. These include social networks, blogs, wikis, microblogs, bookmarking, video hosting, document sharing, chat/messaging, virtual worlds and more.
Search engine optimization (SEO) is important for websites to get traffic from search engines. It is more cost effective than advertising. To rank highly in search engines, sites need relevant, high quality content and optimized pages that search engine bots can easily access and understand. Key factors for ranking include having important keywords in pages and links from other reputable sites. Both white hat techniques like optimized content and black hat spammy tactics can affect rankings, but only white hat SEO is sustainable. Common problems to avoid include non-crawlable or duplicate content. SEO requires understanding user search behavior, technical website issues, and producing helpful content.
History of the internet and search engine marketing malaysia, search engine o...Ajitpal Singh
Search Engine Marketing, Search Engine Optimization, Digital Marketing, Search Engine Results…. Everything requires Search Engine… Search Engine, Search Engine,… but where did it all began? To understand how technology work today, we must understand how it all started.
The document defines the Internet and its history, describing how it began as ARPANET with 4 sites in 1969 and became publicly available for commercial use in 1989. It explains basic Internet services like email, FTP, and Telnet that allow users to send messages, transfer files, and access remote computers. The document also details the World Wide Web and how hyperlinks and browsers allow users to navigate web pages. It describes how search engines work by allowing users to search their databases to locate information on the Internet. In closing, it lists some common uses of the Internet like online communication, software sharing, and e-commerce.
The document discusses search engines, including how they work, their importance, and different types. It explains that search engines use crawlers to scan websites, extract keywords, and build databases. When users search, the engine returns relevant pages. Directories rely on human editors while hybrid engines use both crawlers and directories. Meta search engines transmit keywords to multiple engines and integrate results. Making effective searches involves keeping queries simple and considering how target pages may be described.
This document discusses various topics related to the internet including what the internet is, why we need it, the world wide web, how to access and bookmark websites, search engines, and specialized search engines. It defines the internet as the largest network connecting computer networks around the world. It explains that the world wide web is a system of hyperlinked documents accessed via the internet and the most important service it provides. It also discusses how to search the internet using search engines and save pages or images, and lists some specialized search engines for specific topics like companies, people, images, jobs, games, health, and education.
Confronting the Future--Strategic Visions for the 21st Century Public LibraryMarc Gartler
Selected slides from my 7/28/11 presentation to SCLS library directors: Confronting the Future--Strategic Visions for the 21st Century Public Library (on OITP policy brief #4, of the same name)
This document summarizes a presentation on knowledge management and repackaging research outputs from the CGIAR Challenge Program on Water and Food (CPWF). It discusses why knowledge management is important for demonstrating impact and ensuring cost-effective research. The CPWF's Phase 1 projects produced many useful results that could benefit from repackaging into more accessible formats like posters, briefing notes, and sourcebooks. Examples are given of sourcebooks created from CPWF projects in Lao PDR that brought together researchers, extension agents, and educators to make results more widely available. The document emphasizes simplifying scientific findings and focusing on the most essential ideas and stories in order to enhance research utilization and uptake.
Staff study talk/ on search engine & internet in 2008Sujit Chandak
This document provides an overview of internet and web searching. It begins by outlining the objectives of better understanding how to use the internet for teaching and how search engines function. It then defines the internet as a vast global network that connects independent networks through a common internet protocol. It also visualizes the internet. The document discusses how the internet can be used for teaching by providing online resources, information, and collaboration. It defines an internet search and explains how search engines like Google function by using spiders to index pages and return relevant results. Finally, it provides tips for different types of searches like books, definitions, music, groups, blogs, and social networks.
This document provides an introduction to POSIX threads (Pthreads) programming. It discusses what threads are, how they differ from processes, and how Pthreads provide a standardized threading interface for UNIX systems. The key benefits of Pthreads for parallel programming are improved performance from overlapping CPU and I/O work and priority-based scheduling. Pthreads are well-suited for applications that can break work into independent tasks or respond to asynchronous events. The document outlines common threading models and emphasizes that programmers are responsible for synchronizing access to shared memory in multithreaded programs.
This presentation compares threads in Win32 and POSIX systems. It discusses that threads are lighter weight than processes, sharing resources within a process. Win32 threads interface is at a higher level than POSIX threads. While synchronization methods like mutexes are similar, events are specific to Win32, and POSIX uses semaphores and condition variables. Critical sections in Win32 are faster than POSIX mutexes but only for intra-process use. The document provides references for further reading on threads and porting Windows IPC applications to Linux.
Knowledge Management In The Health Care Industry Antenatal Care From The Pa...jessica
This document outlines the agenda for a PhD research confirmation on knowledge management in the health care industry from the patient's perspective on antenatal care. The background discusses how health care enterprises generate large amounts of data but suffer from data overload, and how electronic health records were intended to help manage this data but are missing the patient's perspective, as the data is ultimately about the patients themselves. The aim of the research is to study antenatal care from the patient's perspective and how patient-driven electronic health records could help engage patients in managing their own health information and care.
The heavyweight "process model", historically used by Unix systems, including Linux, to split a large system into smaller, more tractable pieces doesn’t always lend itself to embedded environments
owing to substantial computational overhead. POSIX threads, also known as Pthreads, is a multithreading API that looks more like what embedded programmers are used to but runs in a
Unix/Linux environment. This presentation introduces Posix Threads and shows you how to use threads to create more efficient, more responsive programs.
Manuele Margni, CIRAIG - Behind the Water Footprint Stream: Metrics and Initi...CWS_2010
The document discusses water footprint metrics and initiatives to integrate them within life cycle assessment (LCA). It provides an overview of available metrics to assess potential impacts of water use and current initiatives. It discusses the need for consistency in the scope and evaluation of water footprint impacts. Frameworks are presented for accounting, impact assessment, and communication of water footprint within LCA.
Debugging and Tuning Mobile Web Sites with Modern Web BrowsersTroy Miles
Until recently, debugging a mobile web site was incredibly difficult. Luckily things things have changed. Now some desktop browsers not only contain remote debuggers, but have other features to monitor and improve performance and detect memory leaks.
This document provides an overview of using Windows 8 and Windows Azure cloud services together. It discusses how the cloud enables unlimited power, storage and collaboration. It introduces SkyDrive for cloud file storage and sharing. It describes using cloud media in Windows 8 apps and having server backends hosted in the cloud. It also covers using Windows Azure mobile services for syncing offline data to the cloud and accessing cloud APIs and data. The document recommends several additional cloud resources for learning more.
The document provides tips and information for improving internet searches, including using Google's advanced search options to narrow searches, using special characters and operators like quotes, asterisks, and the minus sign. It also lists other search engines and directories to explore, as well as some "fun" customization options on Google like changing the interface language to Klingon, Pirate, or Elmer Fudd speak.
This video provides tips for using the internet and library resources for research. It recommends using .edu, .ac, and .gov websites as most credible and warns against biased commercial sites. Government and well-known non-profit organization websites with .org are generally reliable but be wary of sites promoting specific views. When searching online, use keywords rather than full phrases and avoid small common words. Experts can be identified by credentials and publications. Library catalogs list available materials and advanced searches can use phrases in quotes, word truncation, and Boolean operators to combine terms.
This document provides tips and strategies for making internet searches more productive. It demonstrates how to effectively use keywords and search operators in Google to find specific types of information and filter results. Various Google tools are described that can help organize searches, including Google Scholar, Google News, Google Alerts, and options to customize search experiences for students or collaboratively with other teachers.
Site Architecture Best Practices for Search Findability - Adam AudetteAdam Audette
The information architecture (IA) of a website is the most essential factor that influences search spidering and (indirectly) indexing and ranking. Above and beyond search findability (the focus here), proper IA is directly related to usability and conversion optimization.
The document discusses search engine optimization (SEO) from both a marketing and technical perspective. It describes the four main functions of search engines - crawling, indexing, ranking results by relevance, and serving results to users. It explains how SEO aims to influence a site's relevance and importance in search engine results. Key factors for on-page optimization include useful content, clear site structure and internal links, title and alt text. Off-page factors like quality backlinks are also important to SEO success. Technical considerations for SEO include ensuring content is accessible to search engine crawlers and providing a navigable internal link structure.
History of the internet and search engine marketing malaysia, search engine o...Ajitpal Singh
Search Engine Marketing, Search Engine Optimization, Digital Marketing, Search Engine Results…. Everything requires Search Engine… Search Engine, Search Engine,… but where did it all began? To understand how technology work today, we must understand how it all started.
The document defines the Internet and its history, describing how it began as ARPANET with 4 sites in 1969 and became publicly available for commercial use in 1989. It explains basic Internet services like email, FTP, and Telnet that allow users to send messages, transfer files, and access remote computers. The document also details the World Wide Web and how hyperlinks and browsers allow users to navigate web pages. It describes how search engines work by allowing users to search their databases to locate information on the Internet. In closing, it lists some common uses of the Internet like online communication, software sharing, and e-commerce.
The document discusses search engines, including how they work, their importance, and different types. It explains that search engines use crawlers to scan websites, extract keywords, and build databases. When users search, the engine returns relevant pages. Directories rely on human editors while hybrid engines use both crawlers and directories. Meta search engines transmit keywords to multiple engines and integrate results. Making effective searches involves keeping queries simple and considering how target pages may be described.
This document discusses various topics related to the internet including what the internet is, why we need it, the world wide web, how to access and bookmark websites, search engines, and specialized search engines. It defines the internet as the largest network connecting computer networks around the world. It explains that the world wide web is a system of hyperlinked documents accessed via the internet and the most important service it provides. It also discusses how to search the internet using search engines and save pages or images, and lists some specialized search engines for specific topics like companies, people, images, jobs, games, health, and education.
Confronting the Future--Strategic Visions for the 21st Century Public LibraryMarc Gartler
Selected slides from my 7/28/11 presentation to SCLS library directors: Confronting the Future--Strategic Visions for the 21st Century Public Library (on OITP policy brief #4, of the same name)
This document summarizes a presentation on knowledge management and repackaging research outputs from the CGIAR Challenge Program on Water and Food (CPWF). It discusses why knowledge management is important for demonstrating impact and ensuring cost-effective research. The CPWF's Phase 1 projects produced many useful results that could benefit from repackaging into more accessible formats like posters, briefing notes, and sourcebooks. Examples are given of sourcebooks created from CPWF projects in Lao PDR that brought together researchers, extension agents, and educators to make results more widely available. The document emphasizes simplifying scientific findings and focusing on the most essential ideas and stories in order to enhance research utilization and uptake.
Staff study talk/ on search engine & internet in 2008Sujit Chandak
This document provides an overview of internet and web searching. It begins by outlining the objectives of better understanding how to use the internet for teaching and how search engines function. It then defines the internet as a vast global network that connects independent networks through a common internet protocol. It also visualizes the internet. The document discusses how the internet can be used for teaching by providing online resources, information, and collaboration. It defines an internet search and explains how search engines like Google function by using spiders to index pages and return relevant results. Finally, it provides tips for different types of searches like books, definitions, music, groups, blogs, and social networks.
This document provides an introduction to POSIX threads (Pthreads) programming. It discusses what threads are, how they differ from processes, and how Pthreads provide a standardized threading interface for UNIX systems. The key benefits of Pthreads for parallel programming are improved performance from overlapping CPU and I/O work and priority-based scheduling. Pthreads are well-suited for applications that can break work into independent tasks or respond to asynchronous events. The document outlines common threading models and emphasizes that programmers are responsible for synchronizing access to shared memory in multithreaded programs.
This presentation compares threads in Win32 and POSIX systems. It discusses that threads are lighter weight than processes, sharing resources within a process. Win32 threads interface is at a higher level than POSIX threads. While synchronization methods like mutexes are similar, events are specific to Win32, and POSIX uses semaphores and condition variables. Critical sections in Win32 are faster than POSIX mutexes but only for intra-process use. The document provides references for further reading on threads and porting Windows IPC applications to Linux.
Knowledge Management In The Health Care Industry Antenatal Care From The Pa...jessica
This document outlines the agenda for a PhD research confirmation on knowledge management in the health care industry from the patient's perspective on antenatal care. The background discusses how health care enterprises generate large amounts of data but suffer from data overload, and how electronic health records were intended to help manage this data but are missing the patient's perspective, as the data is ultimately about the patients themselves. The aim of the research is to study antenatal care from the patient's perspective and how patient-driven electronic health records could help engage patients in managing their own health information and care.
The heavyweight "process model", historically used by Unix systems, including Linux, to split a large system into smaller, more tractable pieces doesn’t always lend itself to embedded environments
owing to substantial computational overhead. POSIX threads, also known as Pthreads, is a multithreading API that looks more like what embedded programmers are used to but runs in a
Unix/Linux environment. This presentation introduces Posix Threads and shows you how to use threads to create more efficient, more responsive programs.
Manuele Margni, CIRAIG - Behind the Water Footprint Stream: Metrics and Initi...CWS_2010
The document discusses water footprint metrics and initiatives to integrate them within life cycle assessment (LCA). It provides an overview of available metrics to assess potential impacts of water use and current initiatives. It discusses the need for consistency in the scope and evaluation of water footprint impacts. Frameworks are presented for accounting, impact assessment, and communication of water footprint within LCA.
Debugging and Tuning Mobile Web Sites with Modern Web BrowsersTroy Miles
Until recently, debugging a mobile web site was incredibly difficult. Luckily things things have changed. Now some desktop browsers not only contain remote debuggers, but have other features to monitor and improve performance and detect memory leaks.
This document provides an overview of using Windows 8 and Windows Azure cloud services together. It discusses how the cloud enables unlimited power, storage and collaboration. It introduces SkyDrive for cloud file storage and sharing. It describes using cloud media in Windows 8 apps and having server backends hosted in the cloud. It also covers using Windows Azure mobile services for syncing offline data to the cloud and accessing cloud APIs and data. The document recommends several additional cloud resources for learning more.
The document provides tips and information for improving internet searches, including using Google's advanced search options to narrow searches, using special characters and operators like quotes, asterisks, and the minus sign. It also lists other search engines and directories to explore, as well as some "fun" customization options on Google like changing the interface language to Klingon, Pirate, or Elmer Fudd speak.
This video provides tips for using the internet and library resources for research. It recommends using .edu, .ac, and .gov websites as most credible and warns against biased commercial sites. Government and well-known non-profit organization websites with .org are generally reliable but be wary of sites promoting specific views. When searching online, use keywords rather than full phrases and avoid small common words. Experts can be identified by credentials and publications. Library catalogs list available materials and advanced searches can use phrases in quotes, word truncation, and Boolean operators to combine terms.
This document provides tips and strategies for making internet searches more productive. It demonstrates how to effectively use keywords and search operators in Google to find specific types of information and filter results. Various Google tools are described that can help organize searches, including Google Scholar, Google News, Google Alerts, and options to customize search experiences for students or collaboratively with other teachers.
Site Architecture Best Practices for Search Findability - Adam AudetteAdam Audette
The information architecture (IA) of a website is the most essential factor that influences search spidering and (indirectly) indexing and ranking. Above and beyond search findability (the focus here), proper IA is directly related to usability and conversion optimization.
The document discusses search engine optimization (SEO) from both a marketing and technical perspective. It describes the four main functions of search engines - crawling, indexing, ranking results by relevance, and serving results to users. It explains how SEO aims to influence a site's relevance and importance in search engine results. Key factors for on-page optimization include useful content, clear site structure and internal links, title and alt text. Off-page factors like quality backlinks are also important to SEO success. Technical considerations for SEO include ensuring content is accessible to search engine crawlers and providing a navigable internal link structure.
Technical SEO: Crawl Space Management - SEOZone Istanbul 2014Bastian Grimm
My talk at #SEOZone 2014 in Istanbul covering various aspects of crawl space optimization such as crawler control & indexation strategies as well as site speed.
The document provides an overview of search engine optimization (SEO) and how search engines work. It discusses the main components of search engines: spiders that download web pages; crawlers that follow links to find new pages; indexers that analyze page elements; databases to store downloaded pages; and results engines that return relevant pages for user queries. It also covers SEO best practices like optimizing title tags and keywords, maintaining a clear site structure, and avoiding cloaking techniques that provide misleading content to search engines.
The document discusses technical SEO best practices for improving a website's performance and visibility in search engines. It provides tips for conducting a technical audit to identify and resolve issues, optimizing site speed, ensuring search engines have full access to content, and building good SEO practices into development processes. The document also outlines common technical SEO risks and solutions for working with large volumes of content.
This document discusses challenges with search engine optimization (SEO) and information architecture (IA) for supporting findability on websites. It provides recommendations for designing websites with both users and search engines in mind. Key elements for SEO/IA include keywords, markup, titles, links, URLs, contents, and meta info. However, the focus should be on designing for people first while also keeping search engines happy. Every page can be considered an entry page and treated equally in terms of optimization.
Advanced Seo Web Development Tech Ed 2008Nathan Buggia
This document contains an outline for a presentation on advanced SEO (search engine optimization) techniques for web developers. The objectives are to explain why SEO is important, best design practices for SEO, and how to diagnose SEO issues. The outline includes sections on how search engines work, building pages for SEO, architecting navigation, AJAX techniques, and diagnosing SEO issues. It also provides examples, case studies, tools, and a call to action to diagnose their own site's SEO.
Search engine optimization (SEO) involves customizing websites to achieve high search engine rankings for important keywords. SEO uses techniques like on-page optimization of titles, headings and content, as well as off-page optimization through backlinks, link exchanges and submissions to directories. The goal is to have websites rank highly in search engine results pages by understanding how search engines work and developing content that search engines find relevant. While technical, regular SEO efforts can help websites attract more visitors over the long run.
This document provides an overview of search quality evaluation for beginners. It introduces the concept of "SearchLand" as a metaphor for the domain of web search engines. The document outlines some basics of how search engines work, including crawling, indexing, and ranking pages. It then discusses challenges in measuring search quality, including evaluating relevance, coverage, diversity, and latency. The document concludes by acknowledging the complexity of search quality and outlining opportunities for continued improvement through metrics and analysis.
Determining the overall system performance and measuring the quality of complex search systems are tough questions. Changes come from all subsystems of the complex system, at the same time, making it difficult to assess which modification came from which sub-component and whether they improved or regressed the overall performance. If this wasn’t hard enough, the target against which you are measuring your search system is also constantly evolving, sometimes in real time. Regression testing of the system and its components is crucial, but resources are limited. In this talk I discuss some of the issues involved and some possible ways of dealing with these problems. In particular I want to present an academic view of what I should have known about search quality before I joined Cuil in 2008.
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
SEO Training in Hyderabad | SEO Classes in Hyderbad | SEO Coaching in Hyde...Prasad Reddy
This document provides an overview of search engine optimization (SEO). It discusses what search engines and SEO are, and covers both on-page and off-page optimization techniques. On-page optimization involves factors like meta tags, headers, images, and XML sitemaps that are controlled on a website. Off-page optimization refers to activities off-site like link building, social media promotion, and article submission to increase backlinks and visibility. The goal of SEO is to improve a website's relevance in organic search results.
This document provides an overview of search engine optimization (SEO). It discusses what search engines and SEO are, and covers both on-page and off-page optimization techniques. On-page optimization involves factors like meta tags, headers, images, and site maps that can be optimized on the website itself. Off-page optimization refers to activities off the website like link building, social media promotion, and content submission to other sites. The goal of SEO is to improve a website's visibility and rankings in search engines.
The document provides details about an non-credit course on search engine optimization (SEO) taken by a student. It includes the course contents which cover the basics of SEO, on-page optimization techniques like meta tags and keywords, off-page optimization like link building, analytics tools, SEO reporting and applications of SEO. The document also discusses the pros and cons of SEO and provides a conclusion.
The document discusses various actionable tools for inbound marketing, including tools for finding link sources, visualizing link and traffic data, automating technical tasks, leveraging crowdsourcing, and using data to improve content and drive growth. It provides links to tools for tasks like link analysis, scraping websites, visualizing networks and keyword data, automating browsers, finding content gaps, crowdsourcing work, and leveraging ratings and reviews. The tools can help marketers better understand traffic, discover site problems, build information architecture, and use data for linkbait and content strategies.
Learn advanced SEO tactics and strategies in this second installment of my Demand Quest course. Topics include local SEO, link building, and international SEO.
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
This document provides recommendations from a website audit to help optimize the website for search engines and visitors. The recommendations focus on improving accessibility, indexability, on-page and off-page ranking factors, and information architecture. The implementation of these recommendations is important to make the website easier for search engines to understand and for users to use. Areas that need optimization include meta titles and descriptions, images, internal linking structure, backlink profile, and social sharing integration.
1. The document provides an overview of how Google Search works and guidelines for site owners to ensure their content is discoverable, indexable, and ranks well. It discusses Google's crawling, indexing, and ranking processes.
2. The document then outlines Google's Webmaster Guidelines covering site structure, titles, snippets, text, and use of technologies like Flash. It recommends testing sites using analytics and submitting sitemaps to help Google find all pages.
3. The document concludes by summarizing the discussion and providing resources for webmasters to engage with Google through its Webmaster Tools and get support on search visibility.
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
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For more details and updates, please follow up the below links.
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How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
High performance Serverless Java on AWS- GoTo Amsterdam 2024Vadym Kazulkin
Java is for many years one of the most popular programming languages, but it used to have hard times in the Serverless community. Java is known for its high cold start times and high memory footprint, comparing to other programming languages like Node.js and Python. In this talk I'll look at the general best practices and techniques we can use to decrease memory consumption, cold start times for Java Serverless development on AWS including GraalVM (Native Image) and AWS own offering SnapStart based on Firecracker microVM snapshot and restore and CRaC (Coordinated Restore at Checkpoint) runtime hooks. I'll also provide a lot of benchmarking on Lambda functions trying out various deployment package sizes, Lambda memory settings, Java compilation options and HTTP (a)synchronous clients and measure their impact on cold and warm start times.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
3. Introduction
How search engines work
Spiders/Bots
Indexing
Ranking
Search engine spamming
What to avoid to receive no penalties...
Search engines for own websites
Frontpage
Apache Lucene
Commercial software
Michael Sonntag 3
Search engines
4. Different quot;Search enginesquot;
Crawlers: Automatically indexing the web
Visits all reachable pages in the Internet and indexes them
Directories: Humans look for interesting pages
Manual classification: Hierarchy of topics needed
High quality: Everything is manually verified
» This takes care of a general view only (=page is on the topic it
states it is about)
» Whether the content is legal, correct, useful, etc. is NOT verified!
Slow: Lots of human resources required
» Cannot keep up with the growth of the Internet!
Expensive: Because of manual visits and revisits
Very important for special areas!
Now almost no importance for general use
Mixed versions
Michael Sonntag 4
Search engines
5. Spiders
Actually creating the indices of crawler-type engines
Requires starting points: Entered by owners of webpages
Visits the webpage and indexes it, extracts all links, adds the
new links to the list of pages to visit
» Exponential growth; massively parallel; extreme internet
connection required; with special care distribution possible
» This might not find all links, e.g. links constructed by JavaScript
are usually not found (those mentioned in JavaScript are!)
Regularly revisits all pages for changes
» Strategies for timeframe exist
» Employ hashmarks/date of last change to avoid reindexing
Pages created through forms will not be visited!
» Spiders can only manage to quot;readquot; ordinary pages
» Filling in form is impossible (what to fill in where?)
Frames and image maps can also cause problems engines
Michael Sonntag 5
Search
6. quot;robots.txtquot;
Allows administrators to forbid indexing/crawling of pages
This is a single file for the whole server
Must be in the top-level directory!
» Exact name: http://<domain name>/robots.txt
Alternative: Specify in Meta-Tags of a page
Robots.txt Format:
quot;User-agent: quot; Name of robot to restrict; use quot;*quot; for all
quot;Disallow: quot; Partial URL which is forbidden to visit
» Any URL starting with exactly this string will be omitted
– quot;Disallow: /helpquot; forbids quot;/help.htmquot; and quot;/help/index.htmquot;
quot;Allow: quot; Partual URL which may be visited
» Not in original standard!
Visit-time, Request-rate are other new directives
Most robots actually follow this standard and respect it!
Michael Sonntag 6
Search engines
7. No-robots Meta-Tags
Can be added into HTML pages as Meta-Tags:
<META NAME=quot;ROBOTSquot; CONTENT=quot;INDEX,FOLLOWquot;>
– Alternative: CONTENT=quot;ALLquot;
» Index page, also handle all linked pages
<META NAME=quot;ROBOTSquot; CONTENT=quot;NOINDEX,FOLLOWquot;>
» Do not index this page, but handle all linked pages
<META NAME=quot;ROBOTSquot; CONTENT=quot;INDEX,NOFOLLOWquot;>
» Index this page, but do not follow any links
<META NAME=quot;ROBOTSquot; CONTENT=quot;NOINDEX,NOFOLLOWquot;>
– Alternative: CONTENT=quot;NONEquot;
» Do not index this page and do not follow any links
Follow: Follow the links in the page. This is not affected by
the hierarchy (e.g. pages on level deper on the server)!
Non-HTML pages: Must use robots.txt
» No quot;externalquot; metadata defined!
Michael Sonntag 7
Search engines
8. Indexing
Indexing is extracting the content and storing it
Assigning the word to the page under which it will be found
later on when users are searching
Uses similar techniques as handling actual queries
Stopword lists: What words do not contribute to the meaning
» Examples: a, an, in, the, we, you, do, and, ...
Word stemming: Creating a canonical form
» E.g. quot;wordsquot; quot;wordquot;, quot;swimmingquot; quot;swimquot;, ...
Thesaurus: Words with identical/similar meaning; synonyms
» Used probably only for queries!
Capitalization: Mostly ignored (content important, not writing)
Some search engines also index different file types
E.g. Google also indexes PDF files
Multimedia content very rarely indexed (e.g. videos???)
Michael Sonntag 8
Search engines
9. From text to index
HTML
Field Indexing
Metadata
Index
extraction
PDF
Content
Text Tokenizer Word Word
extraction filtering stemming
Text extraction: Retrieving the plain content text
Tokenizer: Splitting up in individual words
Word filtering: Stop words, lowercase
Word stemming: Removing suffixes, different forms, etc.
Field extraction: Identifying separate parts
E.g. text vs. metadata
Michael Sonntag 9
Search engines
10. Page factors
Word frequency: A word is the more important, the more
often it occurs on a page
Also scans for ALT tags of images and words in the URL
Modified according to the location: title, headlines, text,...
» Higher on the page = better
Clustering: How many quot;nearbyquot; pages contain the same word
» quot;Website themesquot;: Related webpages should be linked
Meta-Tags: Might be used as quot;importantquot;, just text or ignored
Distance between words: When searching for several words
» quot;gadget creatorquot; will match better than quot;creator for gadgetsquot;
In-Link frequency: How many pages link to this page
Mostly those from different domain names used only!
Might also depend on keywords on that pages
The most important figure currently ( Google!)
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Search engines
11. Page factors
Page design: Load time, frames, HTML conformity, ...
Some elements cannot be handled (well), e.g. Frames
Size of the page (=loadtime) also has influence
HTML conformity is not used directly, but if parsing is not
possible or produces problems, the page might be ignored
Visit frequency: If possible to determine (rare)
How often is the site visited through the SE?
How long till the user clicks on the next search result?
Payment: Search engines also sell placement
Nowadays only possible with explicit marking (as paid-for)
Update frequency: Regular updates/changes = quot;livequot; site
Differs much between various search engines!
Avoid spamming, this reduces the page value enormously!
Michael Sonntag 11
Search engines
12. Searching
Form Query Result list
Response
data analyzer generation
Word Word Searching Sorting Caching
filtering stemming
Query analyzer: Breaking down into individual clauses
Clause: Terms connected by AND, OR, NEAR, ...
Word filtering: Stop words, lowercase
Word stemming: Removing suffixes, different forms, etc.
Caching: For next page or refined searches
Michael Sonntag 12
Search engines
13. Search engine spamming
(1)
Artificially trying to improve the position on the result page
Important: Through unfair practices!
» =deceiving the relevancy algorithm
Pages decided to use spamming are heavily penalized or
excluded completely (there is no quot;appealquot; procedure!)
Test: Would the technique be used even if there were no
search engine around at all?
Examples for spamming:
Repetition of keywords: quot;spam, spam, spam, spamquot;
» Both after each other or just excessively
Separate pages for spiders (e.g. by user agent field)
» They might try retrieving the page in several ways
Invisible text: white (or light gray) on white
» Through font color, CSS, invisible layers, ...
Michael Sonntag 13
Search engines
14. Search engine spamming
(2)
More spamming examples:
Misusing tags: Difficulty: What is spam and what is not?
» noframes, noscript, longdesc,... tags for spam content
» DC metadata the same
Very small and very long text: quot;Nearlyquot; invisible!
Identical pages linked to each other or mirror sites
» One page accessible through several URLs
» To create themes or as link frams (see below)
Excessive submissions (submission of URLs to crawl)
» Be careful with submission programs!
Meta refresh tags/300 error codes/JavaScript
» E.g. <body onMouseOver=quot;eval(unescape('.....'))quot;>
» Used to present something other to the spider (initial page) than
to the user (page redirected to);if required server side redirects
Code swapping: One page for index, later change content
Michael Sonntag 14
Search engines
15. Search engine spamming
(3)
More spamming examples:
Cloaking: Returning different pages according to domain
name and/or IP of the requester
» IP adresses/names of search engine spiders are known
Link farms: Network of pages under different domain names
» Sole purpose: Creating external links through heavy cross links
– Graph theory used to determine them (closed group of heavily
interconnected sites with almost no external links)
Irrelevant keywords: No connection to text (e.g. quot;sexquot;)
» E.g. in meta tag but not in text; just to attract traffic
Meta refresh tags: Automatically moving to another page
» Used to present something other to the spider (initial page) than
to the user (page redirected to)
» If required use server side redirects
Doorway pages, machine generated page loops, WIKI links,...
Michael Sonntag 15
Search engines
16. Semantic Web
The idea is to improve the web through metadata
Describing the content in more detail, according to more
properties and relating them to each other
Machine understandable information on the content
» Danger of a new spam method!
Allow searching not only for keywords, but also for media
types, authors, related sites
Nevertheless, some parts are already possible through
quot;conventionalquot; search engines!
» The advantage would be in better certainty
The result would also be provably correct!
» But only as long as both rules and base data are correct!
Might be useful, but is still not picking up
Requires site owners to add this metadata to their pages
Michael Sonntag 16
Search engines
17. Commercial search engine services
Pay for inclusion/submission: Pay to get listed
Available for both search engines and directories
» More important for directories, however!
Usually a flat fee, depending on the speed for inclusion
May depend on the content; may be recurring or once
» E.g. Yahoo: Ordinary site: US$ 299, quot;Adult contentquot;: US$ 600
Usually there is no content/ranking/review/... Guarantee
» Solely that it will be processed within a short time (5-7 days)!
Pay for placement: Certain placement guaranteed
Now commonly paid per click: Each time a user clicks on link
» Previously (before dot-com crash): Pay-per-view
Separate from quot;ordinaryquot; links: Else legal problems possible
Sometimes rather rare (couldn't find ANY on Yahoo)
» Google: Rather common
Michael Sonntag 17
Search engines
18. Pay per click (PPC)
Advantages:
Low risk: Only real services (=visits) are paid for
Targeted visitors: Most campaigns match ads to search words
Measurable result: Usually tracking available
» To determine whether the visitor actually bought something
Total budget can be set
Problems:
Too much/too low success: Prediction difficult
Requires exact knowledge of how much a visitor to the site is
worth to allow sensible bidding on terms
Click fraud: Automatic software or humans do nothing but
clicking on paid for links
» Affiliate programs making money through this, competitors to
exhaust your budget
Michael Sonntag 18
Search engines
19. Google AdWords
Paid placement; will show up separately on right hand side
Cost per Click (CPC); daily upper limit can be set
CPC is variable within a user specified range
» If range to low it will not show up!
» Similar to bidding: The highes bidder will show up
– Low bidders will also show up, but only rarely: High CTR improves
Ranking: Based on CPC and clickthrough rate (CTR)
Ads not clicked on will get lower!
Online performance reports
Targeting by language and country possible
Reduced quot;ad competitionquot; and enhances click rate
Negative keywords possible to avoid unwanted showings
Michael Sonntag 19
Search engines
20. Overture SiteMatch / PrecisionMatch
Overture: Powers Yahoo, MSN, Alltavista, AllTheWeb, ...
SiteMatch: Paid inclusion (fast review and inclusion)
quot;Quality review processquot;: Probably by experts (good
assignment of keywords/categories) and favorably
» List of exclusion still applies (e.g. online gambling)
Pair per URL, i.e. homepage and subpages are separate
Pages are re-crawled every 48 hours
Positioning in result by relevance: No quot;moving upquot; or quot;topquot;!
Costs: Annual subscription (US$ 49/URL)
» Additional pay per click (US$ 0,15/0,3 / click)
PrecisionMatch: Paid listing (sponsored results list)
Position determined by bidding
Pricing not available (demo: US$ 0,59 bidding value)
» US$ 20 minimum per month???
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Search engines
21. Search engine integration
Local search engine for a single site
Can again be of both kinds
» Search engine: Special software required
– Automatic update (re-crawling)
– Configurable: Visual appearence, options, methods, ...
» Directory: Manual creation; no special software needed (CMS)
– Regular manual updates required
Usually search engine is used
» Directory is the quot;normalquot; navigation structure
Necessity for larger sites
Difficulty: Often special requirements needed
» Full-text search engine for documents
» Special search engine for product search
» Special result display for forums, blogs, ...
Michael Sonntag 21
Search engines
22. Features for local search engines
(1)
Language suport: Word stemming, stop words, etc.
Also important for user interface (search results)
Stop words: Should be customizable
Spell checking: For mistyped words
File types supported: PDF, Word, multimedia files, ....
Configurable spider: Time of day, server load, etc.
Spidering through the web or on the file system level?
Can password-protected pages also be crawled?
Crawling of personalized pages?
Search options: Boolean search, exact search, wildcards, ...
Quality of search: Difficult to assess, however!
Inclusion, exclusion, quot;nearquot; matches, phrase matching,
synonyms, acronyms, sound matching
Michael Sonntag 22
Search engines
23. Features for local search engines
(2)
Admin configurability: Layout customization, user rights,
definition of categories, file extensions to include,
description of result items, ...
User configurability: E.g. Results per page, history of last
searches, descriptions shown, sub-searches, etc.
Reports and statistics:
Top successful queries: What users are most interested in,
but cannot find easily
Top unsuccessful queries: What would also be of interest
» Or where the search engine failed
Referer: On which page they started to search for something
Top URLs: Which pages are visited most through searching
Adheres to quot;robots.txtquot; specification?
Michael Sonntag 23
Search engines
24. Features for local search engines
(3)
Indexing restrictions: Excluding parts form crawling/indexing
Internal/private pages!
Relevancy configuration: Weight of individual elements
E.g. if everywhere good metadata is in, this can receive high
priority; title tag, links, usage statistics, custom priority, etc.
Server based, appliance or local: Where is the engine?
Additional features:
Automatic site map: Hierarchy/links from where to where
Automatic quot;What's newquot; list
Highlighting: Highlight search words in result list and/or
actual result pages
quot;Add-onsquot;: Free offers usually contain advertisements
Michael Sonntag 24
Search engines
25. Jakarta Lucene
Free search engine; pure Java
Open source; freely available
Features:
Incremental indexing
» Indexing only new or changed documents; can remove deleted
documents from index
Searching: Boolean and phrase queries, date-range
» Field searching (e.g. in quot;titlequot; or in quot;textquot;)
» Fuzzy queries: Small mistypings can be ignored
Universally usable: Searching for files in directories, web
page searches, offline documentation, etc.
» No webserver needed; also possible as stand-alone
Completely customizable
Michael Sonntag 25
Search engines
26. Jakarta Lucene:
Missing features
quot;Plug&Playquot;: Installing, configuring and working site search
Not available: Programm needed for indexing, field definition
Complicated search options: sound (but see quot;Phonetixquot;),
synonyms, acronyms
Spell checking not available
No spider component
Examples contain filesystem spider is basic form
» Problems with path differences (webserver ↔ index) possible
quot;robots.txtquot; not supported
Reports/statistics must be manually programmed
No file types supported: Example contains HTML
Word, PDF, etc. easily added, however!
Not easily deployed, but good idea for special applications!
Michael Sonntag 26
Search engines
27. Search Engine Optimization (SEO)
Paid services to optimize a website for search engines
Usually also includes submission to many search engines
» How man search engines are really of any importance today?
– These are very few: They can be quot;fedquot; by hand also easily!
» Doesn't work to well for directories: Long time without payment;
important directories are small and specialized ones, which are
probably not covered
Often contains rank guarantees
» This is to be taken with very much caution: They really cannot
guarantee this, therefore illegal methods or spamming is used
– E.g. Link farms, to provide this rank once for a short time
First page/<50: Are users still convinced that everything
important is there?
» Many can do without top listing; especially very generic terms!
Michael Sonntag 27
Search engines
28. Promoting your website
My thoughts
Avoid all pitfalls and search engine spamming
Use tools to verify suitability of webpages
Keywords, keyword density; HTML verification; style guides;...
Focus on specific terms and phrases as keywords
Avoid quot;sexquot;, quot;carquot;, quot;computersquot;; use quot;used porsche carsquot;, ...
Provide valuable information to visitors
FAQ, hints, comparisons, ...: This will get you external links
Submit to the 5 top most crawlers and the 10 most important
(for your business!) directories
Wait long time to get listed before re-submitting
Currently some engines take up to two month
Do not depend on visitors: Focus on customers!
E.g. avoid ad selling
Use other advertisement avenues too, if possible
Michael Sonntag 28
Search engines
29. Legal aspects
Search engine quot;optimizationquot; can lead to legal problems
Examples are:
Very general terms, e.g. quot;divorceattorney.comquot;
» Channeling users away from competitors
» Decisions mixed: Sometimes allowed, sometimes not
– Depends also on content: Does it claim to be quot;the only onequot;?
Unrelated words in meta-tags
» E.g. using quot;legal studiesquot; for a website selling robes for judges
– Probably allowed as long as no channeling takes place
Trademarks: Using quot;foreignquot; trademarks in meta-tags
Liability for links to illegal content
Search engines and copyright
Discussion according to EU (and Austrian) law!
Michael Sonntag 29
Search engines
30. Trademarks
Using trademarks, service marks, common law marks, etc.
of competitors on the own site (or in own meta-tags)
» This applies only to commercial websites
Depends on whether there is a legally acceptable reason for
inclusion on the webpages
» Example: Allowed product comparison, other suppliers, selling
those products, ...
In general this is very dangerous/forbidden
» Trademark law: Illegal quot;usequot; of a mark
» Competition law: quot;Freeridingquot; on others fame
» Competition law: Customer diversion
Search engines: Results may contain the trademark
Can even contain links to infringing sites; see below
Legal status not completely decided; invisibility when using
in a meta-tag is the best argument to no liability
Michael Sonntag 30
Search engines
31. Search engine liability
Liability for the links itself depend on several elements
Directories provide pre-verification
» See link liability below!
Paid for links are selected; depending on selling method
knowledge may or may not exist by default
» One of the exceptions from the no-liability clause:
– quot;Selection or modification of contentquot;
» Hosting: Full liability as soon as knowledge of illegal content is
present; illegality must be clear even for laymen
Automatically gathered and presented links are privileged
» Only for foreign content (site search engines full liability)
» This even applies if knowledge of illegal content is present!
– Exception: Knowlingy furthering the illegal activity
No obligation to actively search for anything illegal!
Michael Sonntag 31
Search engines
32. Link liability
General liability of links; also applies to directories
Any time a link is sonsciously created
Liability by default if the content linked to is quot;integratedquot;
= made to own content (link just to avoid re-typing it)
Depends on the context of the link
No liability for foreign information if
No knowledge of illegality of content
» If something illegal is in a directory, knowledge will exist through
pre-approval process!
» quot;Illegalityquot; must be obvious to laymen; suspicions insufficient
If knowledge attained, immediately takes step to remove link
» This will be quite fast as the Internet is a fast medium!
No obligation to actively search for anything illegal!
Michael Sonntag 32
Search engines
33. Search engines and copyright
Image thumbnail archives
Google also indexes images
This in itself is no problem
For preview, a smaller version of the image is created and
stored locally; this is shown alongside the link
Reducing an image's size is a modification of the original
picture and therefore requires the owners permission
» Unless the content is no longer discernible
Therefore this practice is forbidden!
Similarity: Extracting the description of the webpage and
showing it with the link
This is however a privileged use (quot;small citationquot;)
» Additionally this is the intended use for the meta tag!
Currently ongoing litigation; final decision pending!
http://www.jurpc.de/rechtspr/20040146.pdf
Michael Sonntag 33
Search engines
34. Literature
Robot Exclusion Standard:
http://www.conman.org/people/spc/robots2.html
http://www.robotstxt.org/
Jared M. Spool: Why On-Site Searching Stinks
http://www.uie.com/articles/search_stinks/
Michael Sonntag 34
Search engines