This document summarizes Tenesha Temple's MKTG404 Internet Marketing blog for winter 2011. It introduces her blog "T-SHA's Review Corner" which reviews the TV show "The Game". It also outlines her persona Kimora Francis and includes metrics on her blog performance and recommendations for improving areas like social media, SEO, monetization, and driving traffic.

1. MKTG404: Internet MarketingWinter 2011 By: Tenesha Temple

2. Introduction Date: Tuesday April 26, 2011 Blog Title: T-SHA’s Review Corner Blog Link:http://t-shareviewcorner.blogspot.com

3. Importance of Internet Marketing Internet is becoming more popular by everyone Today’s technology is making the internet become more convenient Internet is an easy way to get connected worldwide

4. Importance of Internet Marketing

5. Importance of Internet Marketing

6. Overview

7. Blog Topic One of my favourite TV Shows. “The Game” on BET

8. Persona Name:Kimora Francis Age: 25 Family: no children, has a boyfriend ‘Sean Collins’, who she shares her apartment with. He is 27 and owns his own restaurant called “The Sean Collins’ Experience” located in downtown Toronto. Job: works as a marketing assistant for Johnson & Johnson’s in Toronto Education: marketing diploma from Humber College & Bachelor of Commerce from Ryerson University.

9. Persona Continued Vehicle:She drives a red 2009 Toyota Rav4 with her string from her graduation hat with her graduating year on it hanging from the rearview mirror. Concerns: paying back her school loans and paying for her new SUV. She is also concerned with saving enough down payments to purchase a condo by time she is 30, which is one of her life goals. Goal: to become a marketing manager within the next year for her current department that she is working in.

10. Blog Posts Recap of seasons 1,2,3, and predictions of what to expect on season 4. Is it morally wrong for one to be in such a denial The character Malik Has money and fame gotten to their heads? Episode 9 “A very special episode” Overall thoughts of the show so far Tasha Mack and her Lovers Season Finale

11. Facebook, Twitter, & YouTube Pages

12. Blog Performance Throughout the semester my blog did okay. It started great in the beginning and began to do poor in the ending because I wasn’t keeping up with my posts or social media sites.

13. Metrics Blog rank # 6387

14. Business Review

15. Blog: “T-SHA’s Review Corner” Blog rank # 6387

16. Blog: “T-SHA’s Review Corner” Key Learning’s Need to write keeping in mind and using words that people would search Post regularly Encourage comments and interactions Indicated Actions Pick words wisely and that are simple. Will make it easier to find throughout the search engines. Post things weekly or daily to keep your viewers coming back.

17. Facebook

18. Facebook Key Learning’s Post something every couple of days or as often as you post your blogs. Easy way to help drive traffic to my blog page. Promote your page using your personal page Indicated Actions Post each blog post on the Facebook page. Pass the message on to other friends on your network to generate interest and drive traffic to your blog page.

19. Twitter

20. Twitter Key Learning’s Follow more people to get more followers. (target audience or similar accounts) Need to tweet regularly, like every hour or once a day. Retweetand use @ mentions to be active on twitter to maintain your followers & get new ones. Tweet links to your blog post to drive traffic to the site. Indicated Actions v

21. YouTube

22. YouTube Key Learning’s Adds credibility to the blog Showcased Related videos Indicated Actions Subscribe to users that have related videos to get people to subscribe to your channel. This can also be a useful way to drive traffic to the site.

23. Recommendations

24. How to monetize your blog? Key goal to monetizing your blog is to make sure that everything is consistent among all social media sites. Consistency is key. Post regularly, tweet regularly to engage your users.

25. Blog Need more interactions and feedback Need to update posts regularly

26. SEO (Search Engine Optimization) Use descriptive titles Relevant tags Use key words that people would search

27. PPC Ads

28. Display Ads

29. PR

30. Email Marketing Inform our subscribers and followers about current trends and what’s next.

31. Social Media Link all the social media pages to the blog website Use social media sites to drive traffic to blog website.

32. t-shareviewcorner.blogspot.com Thanks for Listening!Don’t forget to visit us at: