This document provides recommendations for improving an internet marketing strategy focused on a health and fitness blog. It recommends optimizing social media presence on Facebook and Twitter, creating pay-per-click campaigns, adding images and labels to blog posts, and developing mobile apps to drive more traffic to the blog and engage with target audiences. The recommendations are based on lessons learned in an internet marketing course.

1. Humber Internet Marketing Recommendation
Ipnender Singh
http://www.blogger.com/blogger.g?blogID=9129600100528559235#o
verview
MKGT 404

2. Perspective
Why Internet Marketing So Important ?

3.  Internet Marketing is an economic, high reach, effectively, &
measureable alternate to expensive broadcast marketing and
cumbersome and inefficient print marketing.
It includes :
• Search engine optimization
• Viral marketing
• Email marketing
• Social Media marketing
• Mobile Applications
• Online games
• Banners
• Micro-Sites
• Pay-Per-Click
• Websites/portal/ecommerce
• Ad words

5. Social Media

6. Mobile Apps

7. Games

8. • Blog
• Persona
• Blog post titles
• Social Media
• Performance summary

9. Blog – Health & Fitness
This blog reflect my interests because I am
health conscious & through this blog , I get a
opportunity to know more about health and
fitness. Good health is important to live a long
lasting life.

11. Persona/Target Market
• Age – 16 to 26 (teens & adult)
- 45 + ( empty nester)
• Gender – Male & Female
• Education – N/A
• Location – Canada
• Income – Any
• Interest – Health

12. Blog Posts
1. Health and Fitness
2. Fitness Goal
3. Good Nutrition
4. Yoga
5. Aerobic Exercise
6. Lose Weight
7. High Obesity
8. Health Care
9. Love Yourself
10. Gym

16. Performance Summary
Twitter Counter
 11 followers
 66 following
 10 tweets
 Major traffic driven social media
 Overall twitter mertics result match is good.

17. Facebook Insights
 Total 39 likes
 Mostly fans like come from target market (Canada).
 28% female & 69% male fans like my facebook page
 2nd highest traffic driven social media
 Overall facebook result is also good.

22. Key learning:
 How to drive more traffic on blog
 How to make posts more attracting
Indicated action:
 Post URL of blog on facebook, twiiter , & other
online communities.
 See weekly review of blog grader & make some
changes in blog post according to Hubspot grader
suggestion.

23. Key learning:
 How to make ads on facebook
 How to invite fans on facebook page
Indicated action:
 Post more & more on facebook wall, like other
facebook pages related to your topic to invite traffic
on facebook page.
 Link facebook update with twitter.

24. Key learning:
 Twitter is very simple to use.
 How to increase fan following on twitter
Indicated action:
 Tweet more & more everyday related to topic on
twitter.
 Follow tweet back account

26. Blog
Add more images to blog post
Add labels to each post
Write interesting blog post
Each post at least 250 words
Use poll to make blog interactive

27. Choose suggested keywords related to blog
Create PPC campaign
Avg cost per click is $0.20

28. SEO
Search engine optimization
Add label to all posts.
Choose keywords carefully
Linking URL to social networking sites

29. Display Ad
 Set effective bid & budget
 Make display ad more attracting using different template
 Ten to sites are Yahoo, Facebook, Youtube, Gmail,
BBC News, CBC News, Hotmail, Google, Washington Post and
New York Times.

30. Social Media
Facebook
Twitter
Youtube
 Social media powerful tool of internet
marketing to interact with consumers
Upload new videos on youtube channel
weekly

31. Affiliate Marketing
No need to apply on business right now due to
budget problem.
It costly to use affiliate marketing.

32. Mobile Marketing
Add each social media tab in apps.
 Select carefully apps Icon image

33. Rationale
It is necessary to follow the recommendation
to enhance the functionality of each internet
marketing tools.
Recommendation is based on the personal
practical experience gain in internet marketing
course.