The document outlines a proposal by 'Bytes', an ICT consultancy agency specializing in online marketing, aimed at improving business ROI through various digital marketing strategies. It discusses the objectives, scope, advantages of online marketing, and the specific internet marketing offerings provided by the agency. The document emphasizes the benefits of online advertising compared to traditional methods, highlighting its affordability, extensive reach, audience targeting, and measurability.

1. We Create Online Success Stories
and we would love your business to be next!

2. Prepared For:

3. TABLE OF CONTENTS CONT’D
5
ABOUT BYTES
6
PROPOSAL OBJECTIVE
7
PROPOSAL SCOPE
8
INTRODUCTION TO INTERNET MARKETING
18
ADVANTAGES OF ONLINE MARKETING
36
OUR INTERNET MARKETING OFFERINGS

4. TABLE OF CONTENTS
99
OUR ONLINE MARKETING ACCREDITATIONS
104 OUR HAPPY CLIENTS
110 GUARANTEED SUCCESS
115 COSTING & NAIRA PAYMENT
121 CONTACTS

5. ABOUT Bytes
Bytes is an full-fledged ICT consultancy
agency that specializes in identifying the
right technology and strategy that will place
your business above others.
With a robust team of experts in the field of
business research, data solutions and
ICT, Bytes is positioned to deliver only the
best services tailored to improve your
business ROI.
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6. PROPOSAL OBJECTIVE
The objective of this proposal is to introduce you to the most
advanced and potent Online Advertising procedures as well as
the advantages it would avail to your brand, business and online
coverage as a whole.
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7. PROPOSAL SCOPE
This scope of this proposal includes:
 Internet Marketing
 The Advantages of Internet Marketing
 Our Track Record and Success Rate
 Costing
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8. NTRODUCTION TO INTERNET MARKETING
SECTION
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9. Internet marketing, or online marketing, refers to
advertising and marketing efforts that use the Web and
e-mail to drive direct sales or create awareness
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10. Consumers get promotional marketing messages
via the Internet through various channels such as:
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11. Email Marketing
From the name itself, this is a marketing
process that involves reaching out to your customers
via email.
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12. Social Media Marketing
Promotion through various
social networks like
Facebook, Twitter, Google+, LinkedIn, Pinterest and
more.
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13. Display/Web Banner Advertising
Graphical advertising on the Internet that appears next
to content on web pages, IM applications, email, etc.
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14. Display/Web Banner Advertising
These ads, often referred to as banners, come in
standardized ad sizes, and can include
text, logos, pictures, or more recently, rich media.
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15. Mobile Advertising
Advertisement delivered through wireless mobile
devices such as smart phones, feature phones, or
tablet computers.
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16. Video Advertising
This encompasses online display advertisements such
as rich media that have video within them. It is a
generally accepted form of online advertising that
occurs on Internet television. It is served before, during
and/or after a video stream on the internet.
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17. Search Advertising
This is a form of marketing that promotes a business
through paid advertisement that appears on search
engine result pages.
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18. ADVANTAGES OF ONLINE MARKETING
SECTION
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19. The Internet has the power to connect millions of
people from around the world. Thus, it also has the
capabilities to bring your business to millions of
your target market worldwide.
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20. The number of the World Wide Web users is always
on the rise worldwide and the internet is being used
by people of all age and at all times of the day.
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21. Internet has become one of the major medium for
communication, entertainment and is indeed in the
process of replacing traditional entertainment, promo
products, and informative medias.
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22. In addition, the effectiveness of your campaign can be
easily measured using web analytics and cost-volumeprofit analysis tools.
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23. 10 Advantages of Online Advertising
when compared with the
traditional offline advertising
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24. Affordable Cost
A main benefit of online advertising is that it has a
much affordable price when compared with the
traditional advertising costs. On the internet, you can
advertise at a way more inexpensive cost for a much
wider audience.
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25. Wider Geographical Reach
Online advertising gives your campaigns global
coverage, which helps your online campaigns reach
more audiences.
This will definitely help you achieve superior results via
your online advertising strategy.
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26. Targeted Audiences
In comparison with traditional advertising, online
advertising helps you to easily reach the targeted
audience, which leads to your campaign’s success.
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27. Easy To Measure Results
Measurability and easiness to track the conversion
makes online advertising miles ahead on the traditional
advertising methods.
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28. Easy To Measure Results
A lot of effective analytics tools are available to
measure online advertising campaigns which helps in
more improvisation of the ads.
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29. Speed Of Deployment
Online advertising is much faster than offline
advertising and you can start sending out your ads to a
wider audience instantly, the moment you start your
advertising campaign.
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30. Informative
In online advertising, the advertiser is able to convey
more details about the advertisement to the audience
and that too at relatively low cost.
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31. Informative
Most of the online advertising campaigns are
composed of a clickable link to a specific landing
page, where users get more information about the
product mentioned in the advert.
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32. Flexible Payment
Payment flexibility is another added advantage of
online advertising and marketing. In offline advertising
you need to pay the full amount to the advertising
agency irrespective of the results. But in online
advertising there is the flexibility of paying for only
qualified leads, clicks or impressions.
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33. Better ROI
Since online advertising is mainly focused on
performance based payment, you ROI is sure to be far
better when compared with offline advertising.
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34. Easy Audience Engagement
Online advertisement makes is easy for the audience to
engage with your ads or products. As an advertiser we
would be able to get more feedback from the audience
and thereby improve the quality of our ads going
forward.
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35. Better Branding
Any form of advertising helps in improving the branding
and online advertising stands a notch high in improving
the branding of your company, service or product.
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36. OUR INTERNET MARKETING OFFERINGS
SECTION
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37. Our services are customized for your goals.
We get to know your business
inside and out and then draw on our vast experience in
digital media to create the right mix of
online marketing services for you.
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38. The following Internet Marketing solutions are what we
bring to the table:
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39. Display
Advertising
Intelligent Display Advertising, managed by professionals
Display advertising is the online equivalent of a magazine or
newspaper advertisement, but with all the power, control and
intelligence you’d expect from a digital medium.
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40. Display Advertising
How it Works
Below is a typical process on how we set up a display
advertising campaign below.
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41. Display Advertising
Re-Targeting
Re-Targeting is a highly-effective display advertising
feature that lets you reach people who have previously
visited your site, and show them relevant ads when
they visit other sites online.
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42. Display Advertising
Behavioural Targeting
Using online display ads we can advertise to relevant
internet users based on interest categories and online
activities conducted such as searches, websites
visited, content read and videos viewed.
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43. Display Advertising
Media Buying
We can handle the entire digital media buying process.
We offer a completely managed digital media buying
and planning service to ensure that your digital
marketing budget is spent as efficiently and effectively
as possible.
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44. Display Advertising
Ad Design
Catching the attention of your audience is key to a
successful display advertising campaign.
Each display network (e.g. Google Display Network)
has a range of ad sizes and technical requirements for
your ads.
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45. Display Advertising
Ad Design
Our designers are experts at producing ads that meet
these criteria perfectly.
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46. Pay-per-click
Advertising
Save up to 50% by leaving it to our Google/Bing
qualified professionals
Virtually no other advertising platform is as dynamic
and fast and, when managed correctly,
it can yield a fantastic return on investment.
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47. Pay-per-click Advertising
How it Works
This is the basic process of setting up a new PPC
advertising campaign on either Google AdWords or
Bing Ads.
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48. Pay-per-click Advertising
Landing Pages
To ensure your PPC campaigns work as effectively as
possible it is important to consider the use of custombuilt “landing page”.
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49. Pay-per-click Advertising
Call Tracking
The often missing metric, can now be tracked to ensure
a PPC campaign’s performance is monitored
effectively.
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50. Search Engine
Optimization
SEO done properly, by real experts with an outstanding
track-record.
Search Engine Optimization (SEO) is the process of
optimizing your website to achieve high natural listings
within Google, Bing and Yahoo.
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51. Search Engine Optimization
Our SEO Process
No two campaigns are the same, but while we work out
every individual strategy to best meet the specific
needs of each client, our process always includes
elements of the following.
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52. Search Engine Optimization
Guest Posting
It is currently more important than ever to build
relationships with sites in your industry, ensuring
relevant traffic and high quality, natural backlinks to
your site. A great way to do this is through guest
posting on authoritative blogs in your niche.
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53. Search Engine Optimization
Content Marketing
Content Marketing as a process is as old as marketing
itself. It may have gone under different names down the
years but its effectiveness has been proven by big and
small brands in every industry.
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54. Search Engine Optimization
Local SEO
In recent times Local SEO and Google Places
optimization have gradually become more and more
important.
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55. Social Media
Socialize with your audience
Internet users spend more time on social networks than
anywhere else.
It’s time your business engaged with them.
Twitter
facebook
LinkedIn
Pinterest
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56. Social Media
What is Social Media?
Social Media describes the technologies, platforms and
methods in which users share content online.
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57. Social Media
Twitter
We can utilize the power of Twitter™ to connect with
customers and drive sales. We typically user Twitter in
the following ways:
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58. Social Media
Twitter Profile Build
Get your Twitter profile in-line with your brand. It
sounds simple but your Twitter profile should match
your brand and website to ensure continuity.
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59. Social Media
Twitter Advertising
Twitter advertising is a great way to promote your
brand, product, service or cause on one of the biggest
and most interactive sites on the web. We employ the
following:
• Promoted Tweets
• Promoted Trends
• Promoted Accounts
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60. Social Media
Twitter Competitions
The perfect way to build a following. A great way to
generate followers, encourage audience interaction &
create a buzz around your presence on Twitter is to run
a Twitter competition.
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61. Social Media
Twitter Management
We can help take the hassle and stress out of managing
your Twitter profile. If you don’t have the time to manage
your own Twitter account, then we can tailor-make a perfect
Twitter management service for you.
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62. Social Media
Sample Twitter Accounts
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63. Social Media
Sample Twitter Accounts
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64. Social Media
Sample Twitter Accounts
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65. Social Media
Facebook
We can utilize the power of Facebook™ to connect with
customers and drive sales. We typically use Facebook
in the following ways:
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66. Social Media
Facebook Pages
Build a presence for your business within Facebook. A
Facebook Page is a customizable presence for an
organization, product or public personality and allows
businesses to build a community on Facebook, giving
relevant users the opportunity to interact with your company
and immerse themselves in your brand.
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67. Social Media
Facebook Advertising
Advertise to millions of Facebook users.
Facebook is by far the biggest social network in the world
and Facebook Advertising is the perfect tool to allow
advertisers to connect with their users.
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68. Social Media
Facebook Competitions
The perfect way to build a following.
A really effective way of generating awareness and
driving traffic to your social presences, particularly on
Facebook, is to run a competition.
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69. Social Media
Facebook Management
We can manage your Facebook page for you.
Keeping your business Facebook page up to date is a
challenge. We can help with our Facebook management
services.
Our social media experts can be on-hand to write
updates, reply to customers and seek to grow your following.
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70. Social Media
Sample Facebook Accounts
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71. Social Media
Sample Facebook Accounts
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72. Social Media
Sample Facebook Accounts
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73. Social Media
LinkedIn
We can utilize the power of LinkedIn™ to connect with
customers and drive sales. We typically user
LinkedIn™ in the following ways:
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74. Social Media
LinkedIn Profiles
Build a presence for your business within LinkedIn.
LinkedIn company profiles have been around for a few
years, but they’ve changed dramatically since their
inception, with loads of new features & functionality to
help promote your company and feature your products
and services.
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75. Social Media
LinkedIn Advertising
Advertise to millions of LinkedIn users.
LinkedIn advertising allows for effective B2B Marketing. Using
the latest profile-based targeting technology you can gain
qualified leads, reaching decision making professionals.
Advertise to your exact target demographic with highly
relevant ads and minimal wastage.
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76. Social Media
LinkedIn Recruitment
The perfect way to find your next team member.
LinkedIn is a fantastic tool for promoting your open
vacancies. With the cost of recruitment agencies so
high it may be worth considering our LinkedIn
recruitment services.
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77. Social Media
LinkedIn Management
We can manage your LinkedIn presence for you.
Keeping your business LinkedIn page up to date is a
challenge. We can help with our comprehensive
LinkedIn management services.
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78. Social Media
Sample LinkedIn Account
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79. Social Media
Sample LinkedIn Account
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80. Social Media
Pinterest
We can utilize the power of Pinterest™ to connect with
customers and drive sales. We typically user Pinterest
in the following ways:
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81. Social Media
Pinterest Profiles
Build a presence for your business within Pinterest.
Pinterest is one of the fastest growing social networks in the
world. Your business can utilize its power by building its own
profile and linking it to your products or services.
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82. Social Media
Pinterest Competitions
Run a competition on Pinterest.
The new social media site; Pinterest, has given growth to a
new kind of social competition, which have affectionately
come to be known as
“Pin it to Win it” competitions.
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83. Social Media
Pinterest Management
We can manage your Pinterest page for you.
Keeping your business Pinterest page up to date is a
challenge. We can help with our Pinterest management
services.
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84. Social Media
Sample Pinterest Accounts
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85. Email Marketing
Directly approach your potential customers with targeted
email campaigns
Email has been around for years,
but not like this it hasn’t!
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86. Email Marketing
Data Capture
Automated & Manual Data Capture.
Ethical data capture through opt-in online forms.
Email marketing works best when you target individuals who
have chosen to keep in touch with you. We, like you, don’t like
unsolicited emails and the chances are you completely ignore
them when you receive them anyway!
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87. Email Marketing
Template Design
Beautiful designs that match your brand!
To maximize your response rates your emails need to
look the part!
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88. Email Marketing
Sample E-mail Template Design
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89. Video Advertising
Video ads drive results
Video ads drive results. Bring more people to your
website, create awareness and most importantly, increase
sales!
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90. Video Advertising
Why It Works
Video advertising is cost effective and incredibly accurate.
Whatever your budget, video advertising can work for your
business. Millions of advertisers are beginning to see the
benefits of engaging with online video advertising and the
influence it can have over your potential customers.
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91. Video Advertising
Our Service
Our experts know exactly what it takes to get ROI for your
video advertising.
We are here to design, deploy, optimize and report on the
progress of each of your campaigns, ensuring your goals
are met.
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92. Video Advertising
Reporting
Statistical monitoring TV can only dream of!
As you would expect, we can report on almost every
aspect of your campaigns, from numbers of views to
full ROI data.
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93. Video Advertising
Video Ad Types
Video Ads come in all shapes and sizes to suit your
campaign goals. Different video platforms such as YouTube
and Vimeo all have different “Ad Types” which are available
for advertisers to use.
The following are the Ad Types we support:
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94. Video Advertising
Before Video Ads Sample
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95. Video Advertising
Beside Video Ads Sample
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96. Video Advertising
Search Video Ads Sample
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97. Video Advertising
Display Ads Sample
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98. Video Advertising
Takeover/Masthead Ads Sample
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99. OUR ONLINE MARKETING ACCREDITATIONS
SECTION
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100. Some of our valuable accreditations that we are very
proud of and places us high among our peers in the
industry…
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101. Google AdWords Qualified
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102. Bing Qualified Company
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103. Carbon Neutral Website
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104. OUR HAPPY CLIENTS
SECTION
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105. Over 30 Excited and
Satisfied Clients
including...
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109. and counting…
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110. GUARANTEED SUCCESS
SECTION
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111. Our online advertising solutions are only as good as the
success it brings our clients..
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112. With a long list of successful advertisers on our
platform, we continue to be a leading supplier of
high quality and effective online advertising
solutions.
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113. Whether you're looking to generate awareness, grow
revenue, increase efficiency or just drive net profit, our
analytical approach will give you measurable results.
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114. 95% of our clients work with us more than once and
99% of our active clients have told us that they would
happily recommend us to others.
We are immensely proud of those facts, and we believe
it is down to our unique set of values that we always
stick to.
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115. COSTING & NAIRA PAYMENT
SECTION
PagePage #5
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116. We Are Not As Expensive As
You Might Think
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117. To come up with a tentative costing, try to tell as much
as possible about your project. Our team will try to
answer any technical queries you might have.
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118. Our media buying & planning costs vary depending on
campaign budgets and the methods of delivery agreed
upon.
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119. We know we are not the cheapest, but we are quite
happy about that! We do things properly and our team
take great care to ensure your online campaign is
perfect in every way.
We believe in value for money.
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120. Join the winning team and have your Internet Marketing
Campaign succeed from the start to the finish by using our
tailor-made solutions designed for your growth and upward
progress…
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121. Contact : David Nkpoku
Tel: +2348055540336, +2348170334996
Email: david@bytes.com.ng
Website: www.bytes.com.ng