We Create Online Success Stories
and we would love your business to be next!
- Display Advertising
- SEO
- Pay per Click Advertising
- Social Media
- Email Marketing
Incubeta sales offering covering all aspects of our new divisionsDennis Armstrong
Full service digital agency covering all or part of your digital marketing and search or social requirements. From Google, Bing, Youtube, Facebook, Twitter, Linkedin and more.
As a digital marketing agency, Digital Marketing Trade will ensure that you build your brand image publicly and will surely help you get as much traffic as you need to expand. Get connected with us for some of the best digital marketing strategies by which, irrespective of your location, you can fastly advertise your product.
Digital Marketing: Current Trends in iGamingNicky Senyard
Nicky Senyard, the founder and CEO of the Income Access Group, discussed 2015 trends in online gaming and digital marketing in a presentation at the ICE Totally Gaming conference in London, England, on 1st Feb. 2015. This slide-share accompanied Nicky's speech.
Enigma is one of the top digital marketing agencies based in India. We offer 360-degree digital marketing services, including PPC, SEO, SMO, ORM, and Design Development. Our services also include your website ranking at the top. Our team lets you solve your complex business challenges through our integrated digital marketing offerings, which can transform your business.
Our Digital Marketing service has helped a lot of companies to alleviate their business procedures and reach. From Adword PPC campaigns to search engine optimization, and social media marketing to online reputation marketing, our digital marketing service has a wide array of options for you.
Digital Marketing Consultants (Digitalimc.com)Mohammad Kamran
Digital Marketing Services
Digital or online Marketing plays an important role for the growth of any new company in the today's market. you have to adopt the new marketing techniques to reach the maximum audience in the market.
Digital Advertising is the practice of delivering promotional content to users through various online and digital channels. A practical insight into advertising in the digital space
Incubeta sales offering covering all aspects of our new divisionsDennis Armstrong
Full service digital agency covering all or part of your digital marketing and search or social requirements. From Google, Bing, Youtube, Facebook, Twitter, Linkedin and more.
As a digital marketing agency, Digital Marketing Trade will ensure that you build your brand image publicly and will surely help you get as much traffic as you need to expand. Get connected with us for some of the best digital marketing strategies by which, irrespective of your location, you can fastly advertise your product.
Digital Marketing: Current Trends in iGamingNicky Senyard
Nicky Senyard, the founder and CEO of the Income Access Group, discussed 2015 trends in online gaming and digital marketing in a presentation at the ICE Totally Gaming conference in London, England, on 1st Feb. 2015. This slide-share accompanied Nicky's speech.
Enigma is one of the top digital marketing agencies based in India. We offer 360-degree digital marketing services, including PPC, SEO, SMO, ORM, and Design Development. Our services also include your website ranking at the top. Our team lets you solve your complex business challenges through our integrated digital marketing offerings, which can transform your business.
Our Digital Marketing service has helped a lot of companies to alleviate their business procedures and reach. From Adword PPC campaigns to search engine optimization, and social media marketing to online reputation marketing, our digital marketing service has a wide array of options for you.
Digital Marketing Consultants (Digitalimc.com)Mohammad Kamran
Digital Marketing Services
Digital or online Marketing plays an important role for the growth of any new company in the today's market. you have to adopt the new marketing techniques to reach the maximum audience in the market.
Digital Advertising is the practice of delivering promotional content to users through various online and digital channels. A practical insight into advertising in the digital space
Guide to online marketing for small businessRUBEN LICERA
This presentation was shared during GDaysMandaue on May 10, 2014.
The presentation highlights the basic Internet marketing strategies and checklist businesses can do to increase their visibility online using Google free tools.
Should you have any question, please don't hesitate to email me at ruben@inewmedia.org
Digital Marketing Training Institute in Bangaloreapponix123
Digital Marketing Course Trained by Industry Expert Certified Trainers at lowest fees, World Class Online Lab access, Certification and Placement, Flexible timings, Bangalore, Rajajinagar.
Digital marketing for Future Focused BusinessesLaura Hampton
Impression's Liam Wade, Petar Jovetic, Edd Wilson and Mikey Emery provide their insights for advanced digital marketers. As presented at an event co-hosted by Google.
The document discusses digital marketing services provided by 360° Digital Marketing. It provides an overview of the services, including search engine optimization, social media marketing, web design, paid marketing, digital analysis, reputation management, mobile app development, telemarketing, YouTube videos, and email/SMS marketing. It also discusses developing customized digital marketing packages to meet a client's unique needs and goals.
Data-driven digital marketing agency | Adloonix presentationAdloonix
Who are Adloonix >
We are an independent digital marketing agency. Our team completes tasks quickly because we love what we do because each of us adores marketing. We are definitely "hungry".
What We Do >
Adloonix the #1 marketing agency in providing the data-driven strategies for brands & startups. We make brands remarkable by helping them become more profitable, generating more leads, simplifying their business processes and decreasing their marketing & sales expenses.
Help Us Help You >
We increase brand awareness and drive higher quality leads to sales for brands & startups with the proven use of the data-driven SEO, PPC, CRO, or CX digital strategies, ensuring on-time implementation.
If you want to succeed online and you’re ready to explore the options available to you, drop us a line with your case! We will be glad to choose the best solution directly for you.
TSR is a transformational digital marketing academy with a focus to train digital enthusiasts with the latest and most modern digital marketing tools, website design and development with many more value-added modern course content like podcasting, vlogging, selling on amazon etc. Check out out website www.theschoolrific.com for more information.
This document discusses Internet marketing services as a business. It provides an overview of what Internet marketing entails and its growth as an industry. The document outlines the marketing potential and business plan strategy for an Internet marketing services firm. It discusses advantages of Internet marketing such as lower costs, global reach, and faster communication with customers. Examples of specific Internet marketing services that could be offered are also presented such as search engine optimization, pay-per-click advertising, and email marketing. Relevant industry groups are also listed.
The 2021 digital marketing playbook for the nightlife industry Jeremy Mays
Since the nightlife industry was decimated by Covid-19 and lock-down restrictions around the world, coupled with the rapid growth of technology to level the playing field, marketing in today’s highly competitive nightlife industry requires accurate, reliable and comprehensive digital marketing strategies strategies.
We’ve built a digital marketing strategy playbook for the nightlife industry to give you the tools and techniques to grow your brand.
Here’s your digital marketing playbook for the real estate industry in 2021Jeremy Mays
It is true that people will make a final decision after seeing the property in person. But investors, buyers and even sellers are likely to conduct thorough research online before stepping through the doors and viewing the properties. That said, it is ideal that you, as a realtor, broker and agency have a strong online presence and active digital marketing activities to attract customers, boost your brand exposure and increase your revenue.
We’ve built a digital marketing strategy playbook for the real estate industry to give you the tools and techniques to grow your brand.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
CO2@Home 2020 | Rachel Betterbid | State of the Industry - Marketing in 2021Coalmarch
Rachel Betterbid, Vice President of Digital Marketing at Coalmarch, summarized the current state of digital marketing and provided recommendations for home service companies. She explained that search engine optimization and pay-per-click advertising through Google are essential for gaining search engine repetition and leads. While other channels like social media and video ads have lower lead volumes, an omnichannel approach is still important. The key takeaways were that Google dominates digital marketing, search engine repetition through SEO and SEM should be the top priority, and focusing on local tactics while using other channels for brand awareness is recommended.
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Digital marketing is very helpful to learn because in digital marketing the future scope is in higher rate coming years the whole world becomes digital so that's why start learn digital marketing.
Trending digital marketing tools of 2021Hevin Jose
We have many digital marketing tools in all over the world which people does not give us the best one out of it. Here Open Designs giving you the trending Digital Marketing Tools in 2021.
2021 digital marketing playbook fitnessJeremy Mays
Whether you’re a solo personal trainer or a huge, all inclusive gym brand, digital marketing and content creation has become a pinnacle component of your marketing and brand awareness efforts. From buying ads across social channels to lure new members into the gym with sweaty, sexy interactive videos that target people based on location and other demographics, to wildly popular (during the height of the pandemic) live group workout streaming that people were (and still are) able to tap into through their instagram accounts to maintain their fitness.
There seem to be endless strategies at your disposal when thinking about your digital marketing efforts in 2021.
We’ve built a digital marketing strategy playbook for the fitness industry to give you the tools and techniques to grow your brand.
The document provides an overview of Embrace Digital, a digital marketing agency. It introduces key individuals such as Philip Camino, Aaron Turkel and Daniel Ewing. It then discusses Embrace Digital's methodology, capabilities and experience. Specific case studies are presented, such as social media campaigns for Mazda Canada and a branded social game for Mazda. Embrace Digital's role is to provide strategic consultation and execute various digital tactics.
What is PPC in digital marketing - PPC means pay-per-click, a model of Internet marketing in which advertisers pay a fee each time they click on one of their advertisements.
We are launching a social commercial network called Gain On Deals to connect businesses and entrepreneurs globally. Our goal is to offer affordable advertising solutions for small businesses. We will generate revenue from monthly membership fees from businesses. Users can become distributors/promoters to help businesses advertise and earn money when their networks grow. The platform allows free posting of deals and coupons. It uses geolocation to connect users to nearby businesses. This provides an alternative to expensive options like Facebook ads or ones where businesses share profits like Groupon.
Interface is an integrated digital media company that offers a range of digital marketing and online solutions, including paid search engine marketing, social media services, website design and development, search engine optimization, web analytics, and display marketing. It aims to help clients achieve success and maximize opportunities through intelligent integration of digital marketing channels and business goals.
Digi Ads Group is an online advertising company that provides integrated digital marketing solutions including search engine optimization, social media marketing, website design, and reputation management. They began in 2011 with a goal of serving clients worldwide and have grown to employ over 50 people. Their services help businesses increase online visibility, drive traffic to their websites, and improve their brand presence.
Guide to online marketing for small businessRUBEN LICERA
This presentation was shared during GDaysMandaue on May 10, 2014.
The presentation highlights the basic Internet marketing strategies and checklist businesses can do to increase their visibility online using Google free tools.
Should you have any question, please don't hesitate to email me at ruben@inewmedia.org
Digital Marketing Training Institute in Bangaloreapponix123
Digital Marketing Course Trained by Industry Expert Certified Trainers at lowest fees, World Class Online Lab access, Certification and Placement, Flexible timings, Bangalore, Rajajinagar.
Digital marketing for Future Focused BusinessesLaura Hampton
Impression's Liam Wade, Petar Jovetic, Edd Wilson and Mikey Emery provide their insights for advanced digital marketers. As presented at an event co-hosted by Google.
The document discusses digital marketing services provided by 360° Digital Marketing. It provides an overview of the services, including search engine optimization, social media marketing, web design, paid marketing, digital analysis, reputation management, mobile app development, telemarketing, YouTube videos, and email/SMS marketing. It also discusses developing customized digital marketing packages to meet a client's unique needs and goals.
Data-driven digital marketing agency | Adloonix presentationAdloonix
Who are Adloonix >
We are an independent digital marketing agency. Our team completes tasks quickly because we love what we do because each of us adores marketing. We are definitely "hungry".
What We Do >
Adloonix the #1 marketing agency in providing the data-driven strategies for brands & startups. We make brands remarkable by helping them become more profitable, generating more leads, simplifying their business processes and decreasing their marketing & sales expenses.
Help Us Help You >
We increase brand awareness and drive higher quality leads to sales for brands & startups with the proven use of the data-driven SEO, PPC, CRO, or CX digital strategies, ensuring on-time implementation.
If you want to succeed online and you’re ready to explore the options available to you, drop us a line with your case! We will be glad to choose the best solution directly for you.
TSR is a transformational digital marketing academy with a focus to train digital enthusiasts with the latest and most modern digital marketing tools, website design and development with many more value-added modern course content like podcasting, vlogging, selling on amazon etc. Check out out website www.theschoolrific.com for more information.
This document discusses Internet marketing services as a business. It provides an overview of what Internet marketing entails and its growth as an industry. The document outlines the marketing potential and business plan strategy for an Internet marketing services firm. It discusses advantages of Internet marketing such as lower costs, global reach, and faster communication with customers. Examples of specific Internet marketing services that could be offered are also presented such as search engine optimization, pay-per-click advertising, and email marketing. Relevant industry groups are also listed.
The 2021 digital marketing playbook for the nightlife industry Jeremy Mays
Since the nightlife industry was decimated by Covid-19 and lock-down restrictions around the world, coupled with the rapid growth of technology to level the playing field, marketing in today’s highly competitive nightlife industry requires accurate, reliable and comprehensive digital marketing strategies strategies.
We’ve built a digital marketing strategy playbook for the nightlife industry to give you the tools and techniques to grow your brand.
Here’s your digital marketing playbook for the real estate industry in 2021Jeremy Mays
It is true that people will make a final decision after seeing the property in person. But investors, buyers and even sellers are likely to conduct thorough research online before stepping through the doors and viewing the properties. That said, it is ideal that you, as a realtor, broker and agency have a strong online presence and active digital marketing activities to attract customers, boost your brand exposure and increase your revenue.
We’ve built a digital marketing strategy playbook for the real estate industry to give you the tools and techniques to grow your brand.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
CO2@Home 2020 | Rachel Betterbid | State of the Industry - Marketing in 2021Coalmarch
Rachel Betterbid, Vice President of Digital Marketing at Coalmarch, summarized the current state of digital marketing and provided recommendations for home service companies. She explained that search engine optimization and pay-per-click advertising through Google are essential for gaining search engine repetition and leads. While other channels like social media and video ads have lower lead volumes, an omnichannel approach is still important. The key takeaways were that Google dominates digital marketing, search engine repetition through SEO and SEM should be the top priority, and focusing on local tactics while using other channels for brand awareness is recommended.
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Digital marketing is very helpful to learn because in digital marketing the future scope is in higher rate coming years the whole world becomes digital so that's why start learn digital marketing.
Trending digital marketing tools of 2021Hevin Jose
We have many digital marketing tools in all over the world which people does not give us the best one out of it. Here Open Designs giving you the trending Digital Marketing Tools in 2021.
2021 digital marketing playbook fitnessJeremy Mays
Whether you’re a solo personal trainer or a huge, all inclusive gym brand, digital marketing and content creation has become a pinnacle component of your marketing and brand awareness efforts. From buying ads across social channels to lure new members into the gym with sweaty, sexy interactive videos that target people based on location and other demographics, to wildly popular (during the height of the pandemic) live group workout streaming that people were (and still are) able to tap into through their instagram accounts to maintain their fitness.
There seem to be endless strategies at your disposal when thinking about your digital marketing efforts in 2021.
We’ve built a digital marketing strategy playbook for the fitness industry to give you the tools and techniques to grow your brand.
The document provides an overview of Embrace Digital, a digital marketing agency. It introduces key individuals such as Philip Camino, Aaron Turkel and Daniel Ewing. It then discusses Embrace Digital's methodology, capabilities and experience. Specific case studies are presented, such as social media campaigns for Mazda Canada and a branded social game for Mazda. Embrace Digital's role is to provide strategic consultation and execute various digital tactics.
What is PPC in digital marketing - PPC means pay-per-click, a model of Internet marketing in which advertisers pay a fee each time they click on one of their advertisements.
We are launching a social commercial network called Gain On Deals to connect businesses and entrepreneurs globally. Our goal is to offer affordable advertising solutions for small businesses. We will generate revenue from monthly membership fees from businesses. Users can become distributors/promoters to help businesses advertise and earn money when their networks grow. The platform allows free posting of deals and coupons. It uses geolocation to connect users to nearby businesses. This provides an alternative to expensive options like Facebook ads or ones where businesses share profits like Groupon.
Interface is an integrated digital media company that offers a range of digital marketing and online solutions, including paid search engine marketing, social media services, website design and development, search engine optimization, web analytics, and display marketing. It aims to help clients achieve success and maximize opportunities through intelligent integration of digital marketing channels and business goals.
Digi Ads Group is an online advertising company that provides integrated digital marketing solutions including search engine optimization, social media marketing, website design, and reputation management. They began in 2011 with a goal of serving clients worldwide and have grown to employ over 50 people. Their services help businesses increase online visibility, drive traffic to their websites, and improve their brand presence.
Digi Ads Group is an online advertising company that provides integrated digital marketing solutions including search engine optimization, social media marketing, reputation management, and website design. They began in 2011 with a goal of serving clients worldwide and have grown to employ over 50 people. Their services help businesses increase online visibility, drive traffic to their websites, and improve sales.
NIDM - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In the year 2010 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+Students, 2500+ Batches, students from 20+ Countries, Trainees got placed in Top MNC companies in India and guided over 100+ Startups
Digital marketing - The Modern Marketing Strategy.Websintech
Digital marketing - The Modern Marketing Strategy, In order to remain relevant in the marketplace crammed with competitors, an online presence is a must. But hosting a website is not the end; it is merely a very small beginning. To remain in the competition, the businesses need to be visible on the internet platforms such as search engines and social media. Having a website optimized for the search engines and conspicuous on social media may look like a mammoth task to you.
Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service. The goal of digital marketing is to reach a specific audience and drive profitable customer action. Techniques used in Digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing and email marketing.
Here’s your digital marketing playbook for the restaurant industry in 2021Jeremy Mays
Since the restaurant industry has been decimated by Covid-19 and lock-down restrictions around the world, coupled with the rapid growth of technology to level the playing field, marketing in today’s highly competitive restaurant industry requires accurate, reliable and comprehensive digital marketing strategies strategies.
We’ve built a digital marketing strategy playbook for the restaurant industry to give you the tools and techniques to grow your brand.
This document provides information about PromoLinks International, a digital advertising agency in Egypt. It includes sections on who they are, what services they provide, their clients, certificates, portfolio, and case studies. It also describes their production cycle. Some key points:
- PromoLinks is Egypt's first digital advertising agency and helps clients with digital marketing campaigns, websites, signage, and other electronic solutions.
- The agency offers various digital marketing services including web design, SEO, social media marketing, email campaigns, and more.
- Their portfolio includes work with clients from various industries such as automotive, education, finance, and healthcare.
- Case studies provide examples of campaigns for real estate
Here are some examples of poll questions:
- What is the most important factor when choosing a training provider? (Options: Reputation, Cost, Location, etc.)
- How did you hear about us? (Options: Referral, Google search, Facebook, LinkedIn, etc.)
- What topic would you most like us to cover in an upcoming webinar? (List several topic options)
- How likely are you to recommend our training to a colleague? (Scale of 1-10)
Polls engage users and provide useful feedback. Keep questions concise and limited to 4-5 options maximum.
Contests/Quizzes:
Run contests/quizzes related to
Digital marketing is also called online marketing. It is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.Essentially ,if a marketing campaign involves digital communication.This includes not only email,social media and web based advertising,but also text and multimedia messages as a marketing channel.
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides SlideTeam
Finding ways for promoting your products and services over the internet? Now you don’t have to worry! SlideTeam presents you pre-designed internet marketing concepts and strategies PowerPoint presentation slides. Our content ready online advertising presentation PPT will help you get the idea of how to promote your products and services online. This professionally designed online advertising PPT graphics cover slides like promotional objectives, e-mail advertising, blogging, pay per click marketing, social media marketing, digital marketing, viral selling, AIDA model, weekly/monthly/yearly performance, search engine marketing, website performance review, monthly traffic source overview, web traffic insights, lead generation activities, paid search analytics and many more. Not just this, by using these internet advertising PPT presentation layouts, you can also cover various other topics like online advertising, digital promotion, display presentation, online promotion platform, search engine optimization, content promoting, technology promotion, e-commerce advertising etc. So why wait? You are just one click away to get this amazing internet marketing concepts and strategies presentation templates. Elaborate on the ideal diet with our Internet Marketing Concepts And Strategies PowerPoint Presentation Slides. Highlight the important health factors considered.
Advertising and Marketing on the Internet, B2C and B2B Marketing Strategies, Permission marketing, Affiliate marketing, Viral Marketing, Blog marketing, Email Marketing, Social Media Marketing, Search Engine marketing. Customer Relationship Management system, Customer Retention: Strengthening the Customer Relationship, Personalization and One-to-One Marketing, Customization and Customer CoProduction, Transactive Content, Customer Service.
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...Seema Chauhan
Bonwic is a digital marketing company that offers services in digital promotion and branding to help customers engage audiences and communicate messages online. Digital marketing consists of website design and development, social media marketing, search engine optimization, online advertising, email marketing, and other strategies. It provides various benefits for businesses such as increased sales, brand recognition, and higher returns on investment.
Online Reputation Management. The most effective way of clearing off persistent negative online stories and posts by completely drowning out any unwanted, undesirable, or reputation-damaging news stories so that a strong and favorable public perception is maintained on the Internet.
How to Promote IT Advertisement Services in 2024.pdfIt ad Network
7Search PPC is a powerful e-commerce ad network that helps businesses target relevant keywords to reach their desired audience. With precise keyword targeting, businesses can maximize their visibility and drive traffic to their online stores, ultimately boosting sales and conversions.
The essence of Marketing is a transaction - an exchange- intended to satisfy human needs and wants DEMANDS --- PRODUCTS------VALUE & SATISFACTION---EXCHANGE & TRANSACTION---MARKETS & MARKETERS.
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing is the marketing of products or services using digital technologies like the internet and mobile phones. It has benefits like reaching targeted audiences efficiently and generating sales leads. Key components of digital marketing include search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, display ads, content marketing, and email marketing. SEO involves optimizing websites to rank higher in organic search results. Social media marketing uses platforms like Facebook and Twitter to generate shares and expand a brand's reach. PPC advertising involves paying for ad placement on search engines and websites only when users click the ads. Common digital marketing tools include Facebook Power Editor for ad management, Twitter Audience Platform for retargeting, and AdRoll
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
3. TABLE OF CONTENTS CONT’D
5
ABOUT BYTES
6
PROPOSAL OBJECTIVE
7
PROPOSAL SCOPE
8
INTRODUCTION TO INTERNET MARKETING
18
ADVANTAGES OF ONLINE MARKETING
36
OUR INTERNET MARKETING OFFERINGS
5. ABOUT Bytes
Bytes is an full-fledged ICT consultancy
agency that specializes in identifying the
right technology and strategy that will place
your business above others.
With a robust team of experts in the field of
business research, data solutions and
ICT, Bytes is positioned to deliver only the
best services tailored to improve your
business ROI.
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6. PROPOSAL OBJECTIVE
The objective of this proposal is to introduce you to the most
advanced and potent Online Advertising procedures as well as
the advantages it would avail to your brand, business and online
coverage as a whole.
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7. PROPOSAL SCOPE
This scope of this proposal includes:
Internet Marketing
The Advantages of Internet Marketing
Our Track Record and Success Rate
Costing
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9. Internet marketing, or online marketing, refers to
advertising and marketing efforts that use the Web and
e-mail to drive direct sales or create awareness
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10. Consumers get promotional marketing messages
via the Internet through various channels such as:
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11. Email Marketing
From the name itself, this is a marketing
process that involves reaching out to your customers
via email.
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12. Social Media Marketing
Promotion through various
social networks like
Facebook, Twitter, Google+, LinkedIn, Pinterest and
more.
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14. Display/Web Banner Advertising
These ads, often referred to as banners, come in
standardized ad sizes, and can include
text, logos, pictures, or more recently, rich media.
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16. Video Advertising
This encompasses online display advertisements such
as rich media that have video within them. It is a
generally accepted form of online advertising that
occurs on Internet television. It is served before, during
and/or after a video stream on the internet.
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17. Search Advertising
This is a form of marketing that promotes a business
through paid advertisement that appears on search
engine result pages.
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19. The Internet has the power to connect millions of
people from around the world. Thus, it also has the
capabilities to bring your business to millions of
your target market worldwide.
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20. The number of the World Wide Web users is always
on the rise worldwide and the internet is being used
by people of all age and at all times of the day.
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21. Internet has become one of the major medium for
communication, entertainment and is indeed in the
process of replacing traditional entertainment, promo
products, and informative medias.
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22. In addition, the effectiveness of your campaign can be
easily measured using web analytics and cost-volumeprofit analysis tools.
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23. 10 Advantages of Online Advertising
when compared with the
traditional offline advertising
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24. Affordable Cost
A main benefit of online advertising is that it has a
much affordable price when compared with the
traditional advertising costs. On the internet, you can
advertise at a way more inexpensive cost for a much
wider audience.
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25. Wider Geographical Reach
Online advertising gives your campaigns global
coverage, which helps your online campaigns reach
more audiences.
This will definitely help you achieve superior results via
your online advertising strategy.
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26. Targeted Audiences
In comparison with traditional advertising, online
advertising helps you to easily reach the targeted
audience, which leads to your campaign’s success.
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27. Easy To Measure Results
Measurability and easiness to track the conversion
makes online advertising miles ahead on the traditional
advertising methods.
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28. Easy To Measure Results
A lot of effective analytics tools are available to
measure online advertising campaigns which helps in
more improvisation of the ads.
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29. Speed Of Deployment
Online advertising is much faster than offline
advertising and you can start sending out your ads to a
wider audience instantly, the moment you start your
advertising campaign.
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30. Informative
In online advertising, the advertiser is able to convey
more details about the advertisement to the audience
and that too at relatively low cost.
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31. Informative
Most of the online advertising campaigns are
composed of a clickable link to a specific landing
page, where users get more information about the
product mentioned in the advert.
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32. Flexible Payment
Payment flexibility is another added advantage of
online advertising and marketing. In offline advertising
you need to pay the full amount to the advertising
agency irrespective of the results. But in online
advertising there is the flexibility of paying for only
qualified leads, clicks or impressions.
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33. Better ROI
Since online advertising is mainly focused on
performance based payment, you ROI is sure to be far
better when compared with offline advertising.
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34. Easy Audience Engagement
Online advertisement makes is easy for the audience to
engage with your ads or products. As an advertiser we
would be able to get more feedback from the audience
and thereby improve the quality of our ads going
forward.
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35. Better Branding
Any form of advertising helps in improving the branding
and online advertising stands a notch high in improving
the branding of your company, service or product.
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37. Our services are customized for your goals.
We get to know your business
inside and out and then draw on our vast experience in
digital media to create the right mix of
online marketing services for you.
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39. Display
Advertising
Intelligent Display Advertising, managed by professionals
Display advertising is the online equivalent of a magazine or
newspaper advertisement, but with all the power, control and
intelligence you’d expect from a digital medium.
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40. Display Advertising
How it Works
Below is a typical process on how we set up a display
advertising campaign below.
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41. Display Advertising
Re-Targeting
Re-Targeting is a highly-effective display advertising
feature that lets you reach people who have previously
visited your site, and show them relevant ads when
they visit other sites online.
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42. Display Advertising
Behavioural Targeting
Using online display ads we can advertise to relevant
internet users based on interest categories and online
activities conducted such as searches, websites
visited, content read and videos viewed.
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43. Display Advertising
Media Buying
We can handle the entire digital media buying process.
We offer a completely managed digital media buying
and planning service to ensure that your digital
marketing budget is spent as efficiently and effectively
as possible.
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44. Display Advertising
Ad Design
Catching the attention of your audience is key to a
successful display advertising campaign.
Each display network (e.g. Google Display Network)
has a range of ad sizes and technical requirements for
your ads.
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46. Pay-per-click
Advertising
Save up to 50% by leaving it to our Google/Bing
qualified professionals
Virtually no other advertising platform is as dynamic
and fast and, when managed correctly,
it can yield a fantastic return on investment.
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47. Pay-per-click Advertising
How it Works
This is the basic process of setting up a new PPC
advertising campaign on either Google AdWords or
Bing Ads.
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48. Pay-per-click Advertising
Landing Pages
To ensure your PPC campaigns work as effectively as
possible it is important to consider the use of custombuilt “landing page”.
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50. Search Engine
Optimization
SEO done properly, by real experts with an outstanding
track-record.
Search Engine Optimization (SEO) is the process of
optimizing your website to achieve high natural listings
within Google, Bing and Yahoo.
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51. Search Engine Optimization
Our SEO Process
No two campaigns are the same, but while we work out
every individual strategy to best meet the specific
needs of each client, our process always includes
elements of the following.
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52. Search Engine Optimization
Guest Posting
It is currently more important than ever to build
relationships with sites in your industry, ensuring
relevant traffic and high quality, natural backlinks to
your site. A great way to do this is through guest
posting on authoritative blogs in your niche.
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53. Search Engine Optimization
Content Marketing
Content Marketing as a process is as old as marketing
itself. It may have gone under different names down the
years but its effectiveness has been proven by big and
small brands in every industry.
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54. Search Engine Optimization
Local SEO
In recent times Local SEO and Google Places
optimization have gradually become more and more
important.
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55. Social Media
Socialize with your audience
Internet users spend more time on social networks than
anywhere else.
It’s time your business engaged with them.
Twitter
facebook
LinkedIn
Pinterest
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56. Social Media
What is Social Media?
Social Media describes the technologies, platforms and
methods in which users share content online.
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57. Social Media
Twitter
We can utilize the power of Twitter™ to connect with
customers and drive sales. We typically user Twitter in
the following ways:
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58. Social Media
Twitter Profile Build
Get your Twitter profile in-line with your brand. It
sounds simple but your Twitter profile should match
your brand and website to ensure continuity.
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59. Social Media
Twitter Advertising
Twitter advertising is a great way to promote your
brand, product, service or cause on one of the biggest
and most interactive sites on the web. We employ the
following:
• Promoted Tweets
• Promoted Trends
• Promoted Accounts
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60. Social Media
Twitter Competitions
The perfect way to build a following. A great way to
generate followers, encourage audience interaction &
create a buzz around your presence on Twitter is to run
a Twitter competition.
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61. Social Media
Twitter Management
We can help take the hassle and stress out of managing
your Twitter profile. If you don’t have the time to manage
your own Twitter account, then we can tailor-make a perfect
Twitter management service for you.
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65. Social Media
Facebook
We can utilize the power of Facebook™ to connect with
customers and drive sales. We typically use Facebook
in the following ways:
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66. Social Media
Facebook Pages
Build a presence for your business within Facebook. A
Facebook Page is a customizable presence for an
organization, product or public personality and allows
businesses to build a community on Facebook, giving
relevant users the opportunity to interact with your company
and immerse themselves in your brand.
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67. Social Media
Facebook Advertising
Advertise to millions of Facebook users.
Facebook is by far the biggest social network in the world
and Facebook Advertising is the perfect tool to allow
advertisers to connect with their users.
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68. Social Media
Facebook Competitions
The perfect way to build a following.
A really effective way of generating awareness and
driving traffic to your social presences, particularly on
Facebook, is to run a competition.
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69. Social Media
Facebook Management
We can manage your Facebook page for you.
Keeping your business Facebook page up to date is a
challenge. We can help with our Facebook management
services.
Our social media experts can be on-hand to write
updates, reply to customers and seek to grow your following.
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73. Social Media
LinkedIn
We can utilize the power of LinkedIn™ to connect with
customers and drive sales. We typically user
LinkedIn™ in the following ways:
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74. Social Media
LinkedIn Profiles
Build a presence for your business within LinkedIn.
LinkedIn company profiles have been around for a few
years, but they’ve changed dramatically since their
inception, with loads of new features & functionality to
help promote your company and feature your products
and services.
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75. Social Media
LinkedIn Advertising
Advertise to millions of LinkedIn users.
LinkedIn advertising allows for effective B2B Marketing. Using
the latest profile-based targeting technology you can gain
qualified leads, reaching decision making professionals.
Advertise to your exact target demographic with highly
relevant ads and minimal wastage.
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76. Social Media
LinkedIn Recruitment
The perfect way to find your next team member.
LinkedIn is a fantastic tool for promoting your open
vacancies. With the cost of recruitment agencies so
high it may be worth considering our LinkedIn
recruitment services.
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77. Social Media
LinkedIn Management
We can manage your LinkedIn presence for you.
Keeping your business LinkedIn page up to date is a
challenge. We can help with our comprehensive
LinkedIn management services.
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80. Social Media
Pinterest
We can utilize the power of Pinterest™ to connect with
customers and drive sales. We typically user Pinterest
in the following ways:
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81. Social Media
Pinterest Profiles
Build a presence for your business within Pinterest.
Pinterest is one of the fastest growing social networks in the
world. Your business can utilize its power by building its own
profile and linking it to your products or services.
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82. Social Media
Pinterest Competitions
Run a competition on Pinterest.
The new social media site; Pinterest, has given growth to a
new kind of social competition, which have affectionately
come to be known as
“Pin it to Win it” competitions.
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83. Social Media
Pinterest Management
We can manage your Pinterest page for you.
Keeping your business Pinterest page up to date is a
challenge. We can help with our Pinterest management
services.
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85. Email Marketing
Directly approach your potential customers with targeted
email campaigns
Email has been around for years,
but not like this it hasn’t!
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86. Email Marketing
Data Capture
Automated & Manual Data Capture.
Ethical data capture through opt-in online forms.
Email marketing works best when you target individuals who
have chosen to keep in touch with you. We, like you, don’t like
unsolicited emails and the chances are you completely ignore
them when you receive them anyway!
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89. Video Advertising
Video ads drive results
Video ads drive results. Bring more people to your
website, create awareness and most importantly, increase
sales!
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90. Video Advertising
Why It Works
Video advertising is cost effective and incredibly accurate.
Whatever your budget, video advertising can work for your
business. Millions of advertisers are beginning to see the
benefits of engaging with online video advertising and the
influence it can have over your potential customers.
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91. Video Advertising
Our Service
Our experts know exactly what it takes to get ROI for your
video advertising.
We are here to design, deploy, optimize and report on the
progress of each of your campaigns, ensuring your goals
are met.
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93. Video Advertising
Video Ad Types
Video Ads come in all shapes and sizes to suit your
campaign goals. Different video platforms such as YouTube
and Vimeo all have different “Ad Types” which are available
for advertisers to use.
The following are the Ad Types we support:
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111. Our online advertising solutions are only as good as the
success it brings our clients..
Page #111
112. With a long list of successful advertisers on our
platform, we continue to be a leading supplier of
high quality and effective online advertising
solutions.
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113. Whether you're looking to generate awareness, grow
revenue, increase efficiency or just drive net profit, our
analytical approach will give you measurable results.
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114. 95% of our clients work with us more than once and
99% of our active clients have told us that they would
happily recommend us to others.
We are immensely proud of those facts, and we believe
it is down to our unique set of values that we always
stick to.
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116. We Are Not As Expensive As
You Might Think
Page #116
117. To come up with a tentative costing, try to tell as much
as possible about your project. Our team will try to
answer any technical queries you might have.
Page #117
118. Our media buying & planning costs vary depending on
campaign budgets and the methods of delivery agreed
upon.
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119. We know we are not the cheapest, but we are quite
happy about that! We do things properly and our team
take great care to ensure your online campaign is
perfect in every way.
We believe in value for money.
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120. Join the winning team and have your Internet Marketing
Campaign succeed from the start to the finish by using our
tailor-made solutions designed for your growth and upward
progress…
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