Search engine optimization (SEO) involves optimizing a website to increase its visibility in search engine results. There are three main types of SEO: on-page optimization which involves optimizing on-site elements under the website owner's control, off-page optimization which focuses on external ranking factors like backlinks, and technical SEO which improves technical aspects of the website like page speed and structure. Proper optimization of on-page elements like titles, meta descriptions, URLs, and headings can help improve search engine rankings.

1. Search Engine Optimization

2. A search engine is a Software
system that has been created to
search for information or to find
information from the World
Wide Web,i.e.,the
Internet.Beacause you know
that thousands of websites or
millions TB of Data.

3. The Action of making the best or
most effective use of a situation
or resource.

4. SEO stands for “search engine
optimization.”
Search engine optimization is
the process or science of
improving a website to increase
its visibility when people search
for products or services.

6. Google Crawler Local
Server
Indexer

7. Types of
SEO
On-Page
SEO
Off-Page
SEO

8. On-Page SEO refers to
optimizing the parts of your
website you control like
Content, HTML, Title of Page,
URL etc.

9.  Title Tag
 Meta Description
 Meta Keywords
 URL Optimization
 Heading Tags etc.

10.  How a proper url structure should look like:
 Include primary keyword
 Should Contain hyphen(-) instead of
underscore(_),(,),(/).
 It should be short and precise.
 Lower case only.
 Avoid use of ‘A’, ‘An’, ‘The’ or ‘To’, ‘In’,
‘From’.

12. Go to pages->select page

13. Click on URL-> optimize your url->Update

14. Include primary keyword
Include brand name
Do not do keyword stuffing
Avoid Longer title
Plugin->Add new->installed &
activate all in one seo plugin.

16. Off-Page SEO focuses on the
ranking factors that occur
outside of your website like
brand mentions and backlinks.

17. Main goal of off-page seo is to
bring audience & links from high
authority Platforms.

18.  Search engine Submission
 Image Submission
 PDF/PPT Submission

19. The Technical SEO is the
technical things, that is, the
technical difficulties, the
technical problems, the
technical aspects of my website
to improve them is called
technical SEO.

20. Web Page Speed/Load time
Structure of HTML
Sitemap (important tag)
Redirect Pages
Mobile Friendly

21. Technical seo includes improving
the technical
Factors of a website to increase
the ranking of
Its pages in the search engine.
Sitemap.xml
Sitemap.html
Robots.txt file

22. A sitemap is a list of your
website’s UPL’s.
It acts as a roadmap to tell
search engines what and where
content is available.

23.  Go to Wordpress dashboard
 Installed & activate yoast seo plugin.
 Yoast seo -> settings-> xml sitemap->enable
feature