International trade centre (ITC) - International Business - Manu Melwin Joy

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The International Trade Centre (ITC) is a subsidiary organization of the World Trade Organization (WTO) and the United Nations Conference on Trade and Development (UNCTAD) and provides trade-related technical assistance. ITC has its headquarters in Geneva and one field office in Mexico City.

International Trade centre
International Business

Prepared By
Manu Melwin Joy
Assistant Professor
Ilahia School of Management Studies
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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Please seek permission to reproduce the same in public forms and presentations.

Introduction
• The International Trade
Centre (ITC) is a subsidiary
organization of the World
Trade Organization (WTO)
and the United Nations
Conference on Trade and
Development (UNCTAD)
and provides trade-related
technical assistance. ITC
has its headquarters in
Geneva and one field office
in Mexico City.

Introduction
• Whereas the WTO mainly
deals with the rules of
international trade and
UNCTAD with research and
advocacy, ITC's mandate is far
more narrow as it is solely
concerned with helping (so-called)
developing and
transition economies to
promote their exports.

Introduction
• ITC is the successor of the
International Trade Information
Centre, which the General
Agreement on Tariffs and Trade
(GATT) established in 1964 “for
the purpose of assisting the
export promotion efforts of the
developing countries” by
providing them “with
information on export markets
and marketing, and to help them
develop their export promotion
services and train the personnel
needed for these services.

History
• In an effort to streamline the
United Nation's export promotion
efforts, an agreement was reached
between the GATT, which at that
time and in contrast to its
successor, the WTO, was part of
the United Nations system, and the
newly established UNCTAD, to
merge the activities of the two
organizations by creating a joint
subsidiary. The agreement was
reached in 1967 and the
International Trade Centre (the
explicit reference to "information"
was dropped) was officially
established on 1 January 1968.

Mission and objectives
• ITC's mission is to foster
sustainable economic
development and
contribute to achieving
the Millennium
Development Goals in
developing countries and
countries with economies
in transition through
trade and international
business development.

ITC’s strategic objectives
• Building Awareness and improving the availability
and use of trade intelligence
• Strengthening TSIs
• Enhancing policies for the benefit of exporting
enterprises.
• Building the export capacity of enterprises to
respond to market opportunities
• Mainstream inclusiveness and sustainability into
trade promotion and export development
policies.

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Industrial marketing - Manu Melwin Joy

manumelwin

Industrial marketing, also known as business-to-business (B2B) marketing, involves the sale of goods and services between businesses. It focuses on marketing industrial goods, which are materials and components used by industries in the production of end products. Industrial marketing is characterized by one-to-one relationships between sellers and buyers, complex multi-stage buying processes that require approval from several decision makers, and long selling cycles that involve prospecting, qualifying leads, presentations, contract negotiations and more.

Green marketing - Manu Melwin Joy

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