A great example of how to impress sponsors by demonstrating recent partnership success stories. Results, positive testimonials, across several sponsor categories, with visuals of the sponsorship execution to support
Core Value and Mission Statements for Central City Brewery (Surrey.docxvanesaburnand
Core Value and Mission Statements for Central City Brewery (Surrey)
According to the research about Central City Brewery and the whole beer industrial in Vancouver, BC, and we can know that the number of public and private breweries are increasing every year. For now there are about 51 (1) craft brewers in Metro Vancouver to meet the demand of the beer lover. In this extreme competition environment, Central City Brewery decide to invest (2) 35 million dollar on opening a public Bridgeview site and a public beer tasting tour for their own factory in Surrey. Central City Brewery also sign a contract with Simon Fraser University and they decide to open a new course in Simon Fraser University Surrey campus which call the Science of Brewing. This course will express the chemistry, biology and microbiology involved in the brewing process, and the relatives of the students which take this course also can join the classes and learn the brewing science by doing it. Red racer beer is the core product of Central City Brewery, and they make these beer into many different flavored, for example, the red racer winter ale is a spicy taste beer and red racer white ale is an orange taste beer(3). Central City Brewery also works hard on inviting some different new products beside beer, such as Gin and vodka. Therefore, the core value and mission statement of Central City Brewery are to promote the craft brewing industry in Vancouver, BC by means of education, promotion of special events and to research and develop different alcoholic beverages to meet the demand of the market.
Corporation Goals for Central City Brewery (Surrey)
1. Raise awareness in the market – promotion, education of special events to the costumer, and advertising
The nowadays brewery industrial for Vancouver BC is a perfect competitive market, and Central City Brewery should let the costumers in the market know the advantage about their company. The investment on the factory tour and sign with SFU for opening new course for brewing are the good start for marketing. They can also do the following to make their brand more famous:
· Lower the ticket price for people which want to visit their factory
· Sign contract with Vancouver local TV station for doing the advertising on television
2. Research and develop different alcoholic beverages for attract more customers in the market
Central City Brewery was opened at 2003, and only focus on making different flavored beer during these 14 years till now, and in this year January they just distill their first single malt whisky and vodka(4). They decide to produce both wine and beer in the future operation. According to the research, the number of Canadian people drink wine now is about two time than the number in 1900, therefore, it is a good time to join the wine market to marker more profits. They may make low-alcohol wine to let the beer lovers also can enjoy it.
3. Production- Improve the working efficiency by hiring, training and investment .
A teetotal former police officer from London has launched a rum distillery called Morant Bay Distillery, producing a red rum made from sugar cane grown on his family's estate in Jamaica that has been in their family for four generations. He hopes to debut the rum at an international trade expo in London this month. The rum is produced using molasses from the Jamaican estate and is distilled and aged in the UK. The ex-police officer quit the force last year to focus full-time on growing the rum business globally.
Campo Viejo is the number one Rioja wine brand in the world known for its expressive and accessible wines crafted using traditional Rioja techniques combined with modern winemaking. It aims to inspire consumers to live vibrantly through sustainable practices and engaging marketing campaigns promoting the diversity of Rioja wines and Spanish culture. Campo Viejo is committed to preserving Rioja's land and winemaking heritage for future generations.
The document describes an opportunity to become a licensed microbrewery producing beers for Strangford Lough Brewing Company. It outlines Strangford Lough's award-winning Irish beers and expanding into the North American market. Entrepreneurs can purchase exclusive licensing rights for a state to produce, package, and distribute Strangford Lough beers locally. The comprehensive package includes equipment, recipes, branding, and ongoing support. Initial investment is $100,000 with potential for high profits from sales to bars, restaurants, and retailers.
This document discusses importing perfumes from Panama to Colombia. It notes that perfumes are cheaper in Panama and that the cosmetics market is large in Colombia. It lists the documentation required for import like provider/consumer IDs, market studies, and sanitary registrations. It outlines import costs like handling fees, agent fees, customs costs, and storage fees. It provides a step-by-step process including registering as an operator of foreign trade and considering legal figures for materials. Web links are included for additional import documentation requirements and cost information.
Soft drinks are carbonated beverages that are non-alcoholic and typically contain water, sweetener, and flavoring. The soft drink industry originated in the 17th century with carbonated water and the term "soft drink" was coined. In 1886, Dr. John S. Pemberton invented Coca-Cola in Atlanta, Georgia. The Indian carbonated soft drink market is worth Rs. 60 billion with an estimated 284 million crates sold annually. The market growth rates between 1990-2015 ranged from 3.5-9.4%. Major soft drink companies employ over 125,000 people and utilize numerous bottling plants across India.
A great example of how to impress sponsors by demonstrating recent partnership success stories. Results, positive testimonials, across several sponsor categories, with visuals of the sponsorship execution to support
Core Value and Mission Statements for Central City Brewery (Surrey.docxvanesaburnand
Core Value and Mission Statements for Central City Brewery (Surrey)
According to the research about Central City Brewery and the whole beer industrial in Vancouver, BC, and we can know that the number of public and private breweries are increasing every year. For now there are about 51 (1) craft brewers in Metro Vancouver to meet the demand of the beer lover. In this extreme competition environment, Central City Brewery decide to invest (2) 35 million dollar on opening a public Bridgeview site and a public beer tasting tour for their own factory in Surrey. Central City Brewery also sign a contract with Simon Fraser University and they decide to open a new course in Simon Fraser University Surrey campus which call the Science of Brewing. This course will express the chemistry, biology and microbiology involved in the brewing process, and the relatives of the students which take this course also can join the classes and learn the brewing science by doing it. Red racer beer is the core product of Central City Brewery, and they make these beer into many different flavored, for example, the red racer winter ale is a spicy taste beer and red racer white ale is an orange taste beer(3). Central City Brewery also works hard on inviting some different new products beside beer, such as Gin and vodka. Therefore, the core value and mission statement of Central City Brewery are to promote the craft brewing industry in Vancouver, BC by means of education, promotion of special events and to research and develop different alcoholic beverages to meet the demand of the market.
Corporation Goals for Central City Brewery (Surrey)
1. Raise awareness in the market – promotion, education of special events to the costumer, and advertising
The nowadays brewery industrial for Vancouver BC is a perfect competitive market, and Central City Brewery should let the costumers in the market know the advantage about their company. The investment on the factory tour and sign with SFU for opening new course for brewing are the good start for marketing. They can also do the following to make their brand more famous:
· Lower the ticket price for people which want to visit their factory
· Sign contract with Vancouver local TV station for doing the advertising on television
2. Research and develop different alcoholic beverages for attract more customers in the market
Central City Brewery was opened at 2003, and only focus on making different flavored beer during these 14 years till now, and in this year January they just distill their first single malt whisky and vodka(4). They decide to produce both wine and beer in the future operation. According to the research, the number of Canadian people drink wine now is about two time than the number in 1900, therefore, it is a good time to join the wine market to marker more profits. They may make low-alcohol wine to let the beer lovers also can enjoy it.
3. Production- Improve the working efficiency by hiring, training and investment .
A teetotal former police officer from London has launched a rum distillery called Morant Bay Distillery, producing a red rum made from sugar cane grown on his family's estate in Jamaica that has been in their family for four generations. He hopes to debut the rum at an international trade expo in London this month. The rum is produced using molasses from the Jamaican estate and is distilled and aged in the UK. The ex-police officer quit the force last year to focus full-time on growing the rum business globally.
Campo Viejo is the number one Rioja wine brand in the world known for its expressive and accessible wines crafted using traditional Rioja techniques combined with modern winemaking. It aims to inspire consumers to live vibrantly through sustainable practices and engaging marketing campaigns promoting the diversity of Rioja wines and Spanish culture. Campo Viejo is committed to preserving Rioja's land and winemaking heritage for future generations.
The document describes an opportunity to become a licensed microbrewery producing beers for Strangford Lough Brewing Company. It outlines Strangford Lough's award-winning Irish beers and expanding into the North American market. Entrepreneurs can purchase exclusive licensing rights for a state to produce, package, and distribute Strangford Lough beers locally. The comprehensive package includes equipment, recipes, branding, and ongoing support. Initial investment is $100,000 with potential for high profits from sales to bars, restaurants, and retailers.
This document discusses importing perfumes from Panama to Colombia. It notes that perfumes are cheaper in Panama and that the cosmetics market is large in Colombia. It lists the documentation required for import like provider/consumer IDs, market studies, and sanitary registrations. It outlines import costs like handling fees, agent fees, customs costs, and storage fees. It provides a step-by-step process including registering as an operator of foreign trade and considering legal figures for materials. Web links are included for additional import documentation requirements and cost information.
Soft drinks are carbonated beverages that are non-alcoholic and typically contain water, sweetener, and flavoring. The soft drink industry originated in the 17th century with carbonated water and the term "soft drink" was coined. In 1886, Dr. John S. Pemberton invented Coca-Cola in Atlanta, Georgia. The Indian carbonated soft drink market is worth Rs. 60 billion with an estimated 284 million crates sold annually. The market growth rates between 1990-2015 ranged from 3.5-9.4%. Major soft drink companies employ over 125,000 people and utilize numerous bottling plants across India.
Southbourne Brewing Limited is seeking investors through a crowdfunding campaign to expand its brewery and taproom in Bournemouth and grow its brand Tingay's into a nationally distributed bottled ale. Founded in 2014 by brewer Jennifer Tingay, Southbourne Ales has won awards for its beers and acquired a brewery property. Financial projections estimate the company will break even within a year and become profitable, with the goal of selling the Tingay's brand within 3-5 years to generate funds for investors. The investment opportunity provides various shareholder benefits and an exit strategy focused on either brand sale or company buyback for investors.
This document provides information about Varma Farms, a company that produces fig wines. It discusses the health benefits of figs and gives details about common fig varieties. It then outlines Varma Farms' fig wine production process and products. It analyzes the market size globally and in India for wine and evaluates Karnataka as a target region for sales. Finally, it presents financial projections for establishing a new winery and estimated profits over three years.
Sir Robin Knox-Johnston created the Clipper Round the World Yacht Race as the world's only global ocean race crewed by amateur sailors. The race offers corporations a unique global marketing platform through its large audience reach and opportunities for brand awareness, internal/external engagement, and social responsibility. Partners leverage the race through branding, hospitality, engagement programs and see benefits such as increased sales, awareness, and tourism.
Colombia exports about 560,000 tons of coffee per year, accounting for 85% of its production. The main buyers of Colombian coffee are the United States, Germany, and Japan. Coffee was first commercially produced in Colombia in 1835, when the first 60 kg were exported. The United States is Colombia's largest coffee export market, importing 85% of its production. Exporting coffee from Colombia to the US requires registration with the Colombian Coffee Growers Federation and obtaining various permits from the US FDA.
This document provides an overview of various topics related to agriculture including:
- Food security prospects in the Sahel, West, southern, and East Africa regions.
- Agroecology practices in Kenya that have increased farmer productivity and reduced greenhouse gas emissions.
- Hurricane damage to Jamaica's agriculture sector, particularly coffee and banana crops, totaling over €11.8 million. The government is providing support to farmers.
- A table of contents for the magazine issue covering niche markets, dairy products, labor conditions, and an interview.
Coca-Cola has been in business for over 125 years and sells 1.6 billion beverages daily in over 200 countries. It has 12 production plants and 11 distribution centers in Pakistan, employing over 6,000 people. Coca-Cola's vision is to refresh the world and inspire optimism, while its mission is to create value. It manages quality using the Coca-Cola Management System to ensure consistent safety standards globally across its bottling facilities. The presentation recommends Coca-Cola update its machinery to automate production processes.
Southbourne Brewing Limited is seeking investors through a crowdfunding campaign to expand its brewery and taproom in Bournemouth and grow its brand Tingay's into a nationally distributed bottled ale. Founded in 2014 by brewer Jennifer Tingay, Southbourne Ales has won awards for its beers and acquired a brewery property. Financial projections estimate the company will break even within a year and become profitable, with the goal of selling the Tingay's brand within 3-5 years to generate funds for investors. The investment opportunity provides various shareholder benefits and an exit strategy focused on either brand sale or company buyback for investors.
This document provides information about Varma Farms, a company that produces fig wines. It discusses the health benefits of figs and gives details about common fig varieties. It then outlines Varma Farms' fig wine production process and products. It analyzes the market size globally and in India for wine and evaluates Karnataka as a target region for sales. Finally, it presents financial projections for establishing a new winery and estimated profits over three years.
Sir Robin Knox-Johnston created the Clipper Round the World Yacht Race as the world's only global ocean race crewed by amateur sailors. The race offers corporations a unique global marketing platform through its large audience reach and opportunities for brand awareness, internal/external engagement, and social responsibility. Partners leverage the race through branding, hospitality, engagement programs and see benefits such as increased sales, awareness, and tourism.
Colombia exports about 560,000 tons of coffee per year, accounting for 85% of its production. The main buyers of Colombian coffee are the United States, Germany, and Japan. Coffee was first commercially produced in Colombia in 1835, when the first 60 kg were exported. The United States is Colombia's largest coffee export market, importing 85% of its production. Exporting coffee from Colombia to the US requires registration with the Colombian Coffee Growers Federation and obtaining various permits from the US FDA.
This document provides an overview of various topics related to agriculture including:
- Food security prospects in the Sahel, West, southern, and East Africa regions.
- Agroecology practices in Kenya that have increased farmer productivity and reduced greenhouse gas emissions.
- Hurricane damage to Jamaica's agriculture sector, particularly coffee and banana crops, totaling over €11.8 million. The government is providing support to farmers.
- A table of contents for the magazine issue covering niche markets, dairy products, labor conditions, and an interview.
Coca-Cola has been in business for over 125 years and sells 1.6 billion beverages daily in over 200 countries. It has 12 production plants and 11 distribution centers in Pakistan, employing over 6,000 people. Coca-Cola's vision is to refresh the world and inspire optimism, while its mission is to create value. It manages quality using the Coca-Cola Management System to ensure consistent safety standards globally across its bottling facilities. The presentation recommends Coca-Cola update its machinery to automate production processes.
Similar to International Marketing.pptxmarketing inroads (8)
Chap12.ppt add more information servive marketingOshadiVindika
This document discusses the role of customers in service delivery. It notes that customers can both enhance and detract from satisfaction through their interactions. Customers participate in the service delivery process and can act as "partial employees" contributing resources. They can also contribute to quality and their own satisfaction by providing feedback or performing their role well. However, customers may lack understanding of their role or interfere with others. The document provides frameworks for understanding different levels of customer participation and strategies businesses can use to enhance participation, such as defining customer jobs and managing the customer mix.
This chapter discusses the development of service products and experiences. It explains that a service product consists of a core product plus supplementary elements that enhance its value. The "flower of service" model illustrates how supplementary elements support the core. Branding strategies for service products are also reviewed, from using a single brand to separate sub-brands. The chapter emphasizes integrating core products with supplementary elements and delivery processes to create a seamless customer experience defined by the service brand.
The document outlines the 6 steps of marketing management: 1) Setting marketing objectives based on organizational mission and scanning opportunities. 2) Analysing marketing opportunities in light of company strengths and weaknesses both internally and externally. 3) Researching and selecting target markets by measuring attractiveness and estimating market size, growth, and profitability. 4) Designing marketing strategies to achieve objectives through broad principles and decisions on expenditures, marketing mix, and locations. 5) Planning marketing programs to implement strategies through decisions on product features, packaging, branding, and servicing policies. 6) Organizing, implementing, and controlling marketing efforts by designing an organization to carry out the marketing plan.
Chapter 3- Service quality and productivity.pdfOshadiVindika
Service quality is defined as meeting or exceeding customer expectations through high performance. SERVQUAL is a framework for measuring service quality across five dimensions: reliability, responsiveness, assurance, empathy and tangibles. There are five gaps between customer expectations and perceptions: 1) manager vs customer expectations, 2) standards vs expectations, 3) delivery vs standards, 4) promises vs delivery, 5) perceptions vs expectations. Strategies to close the gaps include improving communication between managers and customers, setting appropriate quality standards, ensuring delivery meets standards, aligning promises with capabilities, and consistently meeting expectations. Effective customer feedback uses a mix of tools to assess satisfaction, drive improvements and create a customer-centric culture.
The document discusses the marketing information system and market research process. It outlines five learning goals related to understanding the importance of information, defining the marketing information system, outlining the market research process, analyzing and distributing information, and special issues in market research. It then provides details on each step of the market research process, including defining the problem and objectives, developing the research plan through evaluating secondary and collecting primary data, and developing the sampling plan.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
2. COCONUT AND COCONUT BASED PRODUCTS
• SRI LANKA IS THE FOURTH LARGEST EXPORTER OF FRESH AND DRIED
COCONUT PRODUCTS IN THE WORLD WITH POPULAR EXPORTS INCLUDING
DESICCATED COCONUT, BROWN FIBRE, VIRGIN COCONUT OIL, AND COCONUT
WATER WHICH ARE AVAILABLE THROUGH A NUMBER OF EXPORTERS.
3. SRI LANKAN COCONUT AND COCONUT
BASED PRODUCTS EXPORT COUNTRY LIST
SRI LANKAN COCONUT PRODUCTS MAINLY EXPORT TO THE USA, NETHERLANDS,
GERMANY, AUSTRALIA, CANADA, MIDDLE EAST, ETC.
TO ENSURE THE QUALITY OF DC EXPORTS, THE CERTIFICATE ISSUED BY THE
COCONUT DEVELOPMENT AUTHORITY SHOULD BE ACCOMPANIED WITH EACH
AND EVERY SHIPMENT. MOREOVER, THE COCONUT AND COCONUT PRODUCT
MANUFACTURERS AND SUPPLIERS OF SRI LANKA ARE GUIDED BY A STRINGENT SET
OF REGULATIONS TO ENSURE THE QUALITY OF THEIR PRODUCTS.
4. CONSUMER’S ABILITY TO BUY
• CONSUMER’S ABILITY TO BUY DEPEND ON INCOME LEVEL, PURCHASING POWER,
AND ACCESS TO THE PRODUCT
CANADA IMPORT MOST OF ITS COCONUT FROM SRI LANKA , INDIA, AND VIETNAM
IN 2021 , CANADA IMPORTED $118M IN COCONUT OIL BECOMING THE 16
LARGEST IMPORTER OF COCONUT OIL IN THE WORLD
5. CONSUMER NEED
• QUALITY: CANADA CONSUMERS WANT HIGH-QUALITY COCONUT OIL.
• SUSTAINABILITY: THEY WANT TO BUY COCONUT OIL, COCONUT MILK THAT IS
MADE WITH NATURAL INGREDIENTS AND THAT IS PRODUCED IN AN
ENVIRONMENTALLY FRIENDLY WAY.
6. CONSUMER BEHAVIOR
• CONSUMER BEHAVIOR CAN BE INFLUENCED BY CULTURAL NORMS, SOCIAL
STATUS AND PERSONAL PREFERENCES.
• AS A EXAMPLE IN CANADA , CONSUMER WHO CANNOT CHOOSE A COMPLETELY
VEGETARIAN DIET PRACTICE ARE ADOPTING THE FLEXITARIAN LIFE STYLE TO
INCORPORATE PLANT-BASED FOOD ALTERNATIVES LIKE COCONUT PRODUCTS.
