A great example of how to impress sponsors by demonstrating recent partnership success stories. Results, positive testimonials, across several sponsor categories, with visuals of the sponsorship execution to support
Sir Robin Knox-Johnston created the Clipper Round the World Yacht Race as the world's only global ocean race crewed by amateur sailors. The race offers corporations a unique global marketing platform through its large audience reach and opportunities for brand awareness, internal/external engagement, and social responsibility. Partners leverage the race through branding, hospitality, engagement programs and see benefits such as increased sales, awareness, and tourism.
The document provides an overview and post-show report of the Dubai International Boat Show 2015. It summarizes key metrics of the show including 28,273 visitors, over 800 exhibitors from 45 countries, and over $180 million in sales generated. New sectors in 2015 included the Dive Middle East Exhibition and expanded sailing and watersports areas. The report also outlines the various sectors, global and regional exhibitors, visitor demographics, marketing efforts, and praise from exhibitors and attendees about the success and business opportunities at the 2015 Dubai International Boat Show.
FIA Formula E HKT HONG KONG ePrix/ Ultra Singapore/ Jaguar Land Rover Evoque ...Pico Global Services Ltd
Email enquiry: activate@pico.com ; Website: www.pico.com
ImageMaker 2016 Winter Issue:
1. FIA Formula E HKT HONG KONG ePrix
2.Ultra Singapore
3. Jaguar Land Rover Evoque Seesaw Display
4. Audi R8 LMS Cup(Taiwan Leg)
5. Huawei Connect
6. Hub Zero Indoor Gaming Zone
Strategy Evaluation of Carnival corporation-plc Konok Mondal
Carnival Corporation is the largest cruise company in the world with over 100 ships. It has several cruise line brands and serves over 8 million passengers annually. An internal assessment found strengths in its size, fuel efficiency efforts, and home port locations, but weaknesses in its safety record and high agent commission costs. Externally, opportunities exist in expanding Asian markets and cruising growth, while threats include fuel costs, safety issues, and tight competition. The document recommends strategies around marketing, entertainment, safety improvements, and environmental initiatives.
Carnival Corporation is the largest cruise company in the world. It operates 10 cruise brands across North America, Europe, Asia, and Australia. The investment thesis is that cruising is the fastest growing sector of the travel industry due to increasing discretionary spending and mobility of ships. Carnival is well positioned to capitalize on this growth through its brand diversification and modern fleet. It offers value as shares currently trade at a discount due to overreaction to Zika virus fears, though the company is managing impacts well through diversification. Financials show improving margins, returns and free cash flow as costs fall through scale and efficient new ships.
This strategic plan document outlines Carnival Corporation & PLC's strategic plan for 2013-2015. It includes an overview of the company, its mission/vision statements, an internal assessment using ratio analysis and organizational charts, an external assessment of opportunities and threats in the cruise industry using matrices, and recommendations for strategy formulation and implementation. The overall goal is to provide the best vacation experience for customers while maximizing profits for shareholders over the next three years.
Carnival Cruise Lines carried over 3 million passengers in 2004 and launched their 20th ship, the 110,000 ton Carnival Valor. By 2005, Carnival's fleet capacity led the cruise industry. The document also provides an overview of Carnival's customers, sales and distribution channels, information systems, and organizational structure.
External Analysis of the Cruise Line IndustryNicole Bick
The document analyzes the cruise line industry, focusing on the key success factors and providing in-depth analyses of Carnival Corporation & plc and Royal Caribbean Cruises Ltd. It identifies the three key success factors as capitalizing on growing global markets, generating onboard revenue, and partnering with travel agents. The analyses of Carnival and Royal Caribbean evaluate the companies' performances against these success factors and provides recommendations to help Royal Caribbean improve its position in the industry.
Sir Robin Knox-Johnston created the Clipper Round the World Yacht Race as the world's only global ocean race crewed by amateur sailors. The race offers corporations a unique global marketing platform through its large audience reach and opportunities for brand awareness, internal/external engagement, and social responsibility. Partners leverage the race through branding, hospitality, engagement programs and see benefits such as increased sales, awareness, and tourism.
The document provides an overview and post-show report of the Dubai International Boat Show 2015. It summarizes key metrics of the show including 28,273 visitors, over 800 exhibitors from 45 countries, and over $180 million in sales generated. New sectors in 2015 included the Dive Middle East Exhibition and expanded sailing and watersports areas. The report also outlines the various sectors, global and regional exhibitors, visitor demographics, marketing efforts, and praise from exhibitors and attendees about the success and business opportunities at the 2015 Dubai International Boat Show.
FIA Formula E HKT HONG KONG ePrix/ Ultra Singapore/ Jaguar Land Rover Evoque ...Pico Global Services Ltd
Email enquiry: activate@pico.com ; Website: www.pico.com
ImageMaker 2016 Winter Issue:
1. FIA Formula E HKT HONG KONG ePrix
2.Ultra Singapore
3. Jaguar Land Rover Evoque Seesaw Display
4. Audi R8 LMS Cup(Taiwan Leg)
5. Huawei Connect
6. Hub Zero Indoor Gaming Zone
Strategy Evaluation of Carnival corporation-plc Konok Mondal
Carnival Corporation is the largest cruise company in the world with over 100 ships. It has several cruise line brands and serves over 8 million passengers annually. An internal assessment found strengths in its size, fuel efficiency efforts, and home port locations, but weaknesses in its safety record and high agent commission costs. Externally, opportunities exist in expanding Asian markets and cruising growth, while threats include fuel costs, safety issues, and tight competition. The document recommends strategies around marketing, entertainment, safety improvements, and environmental initiatives.
Carnival Corporation is the largest cruise company in the world. It operates 10 cruise brands across North America, Europe, Asia, and Australia. The investment thesis is that cruising is the fastest growing sector of the travel industry due to increasing discretionary spending and mobility of ships. Carnival is well positioned to capitalize on this growth through its brand diversification and modern fleet. It offers value as shares currently trade at a discount due to overreaction to Zika virus fears, though the company is managing impacts well through diversification. Financials show improving margins, returns and free cash flow as costs fall through scale and efficient new ships.
This strategic plan document outlines Carnival Corporation & PLC's strategic plan for 2013-2015. It includes an overview of the company, its mission/vision statements, an internal assessment using ratio analysis and organizational charts, an external assessment of opportunities and threats in the cruise industry using matrices, and recommendations for strategy formulation and implementation. The overall goal is to provide the best vacation experience for customers while maximizing profits for shareholders over the next three years.
Carnival Cruise Lines carried over 3 million passengers in 2004 and launched their 20th ship, the 110,000 ton Carnival Valor. By 2005, Carnival's fleet capacity led the cruise industry. The document also provides an overview of Carnival's customers, sales and distribution channels, information systems, and organizational structure.
External Analysis of the Cruise Line IndustryNicole Bick
The document analyzes the cruise line industry, focusing on the key success factors and providing in-depth analyses of Carnival Corporation & plc and Royal Caribbean Cruises Ltd. It identifies the three key success factors as capitalizing on growing global markets, generating onboard revenue, and partnering with travel agents. The analyses of Carnival and Royal Caribbean evaluate the companies' performances against these success factors and provides recommendations to help Royal Caribbean improve its position in the industry.
Carnival Cruise Lines began in 1972 when its founder purchased two ocean liners. Through competitive pricing, onboard activities and entertainment, and marketing, Carnival saw success and began acquiring other cruise lines to become a global industry leader. Today, Carnival aims to expand in European and Asian markets and differentiate itself through destinations, activities, and ship size. It funds operations through short-term liabilities, long-term liabilities, retained earnings, and stock offerings.
Today MI WORLD WIDE Advertising Agency is at the forefront of helping you create ideal brands. MI WORLD WIDE is a Global Brand Culture Marketing Network, building ideal Brands. By fusing culture insights from our BRAND CULTURE PRISM tool and amplifying via Imagery, Engagement, Experiences and Play we help our clients from both advertiser and agency side unleash the potential in their brands.
This document proposes a partnership between AIG and an ocean racing team to use the sport as a marketing and HR platform. It would involve sponsoring the team for 2 seasons in races around the world, providing opportunities for client engagement and networking through hospitality experiences. The investment would be $2 million per year. Joining the circuit would allow AIG to showcase its brand to millions of fans internationally through the drama and challenges of ocean racing. Details are provided on the races, team, and partnership options.
Carnival Cruise Line has taken several steps to benefit from globalization and social changes. This includes registering in countries with lower taxes and less stringent labor laws. It also sources crew members from countries with cheaper but still skilled labor. Carnival leverages differences between nations by obtaining flags of convenience from countries with more favorable policies. It aims to increase foreign sales by designing tours suited to local areas and offering competitive pricing. However, threats include high startup costs limiting competition, substitute forms of travel, and economic instability reducing demand. Some ethics questions are raised around avoiding taxes while benefitting from government subsidies for shipbuilding.
Carnival Cruise Lines is a British-American owned cruise line founded in 1972 and headquartered in Miami. It has the largest cruise fleet in the world and is a member of the World's Leading Cruise Lines. The company began turning profits in 1975 and has experienced steady growth through expansion and acquisitions of other cruise lines such as Costa Cruises. Carnival aims to provide quality cruise vacations that exceed guest expectations through innovative entertainment, dining, and shore excursion options.
San Diego Pedicab Outdoor Advertising - San Diego Pedicab Media Packyellowbikemedia
Yellow Bike Media provides pedicab advertising in San Diego. They offer fully wrapped pedicabs, sponsored uniforms for drivers, and distribution of promotional materials. Case studies describe campaigns for Samsung, UnitedHealthcare, and Miller Coors that generated thousands of interactions and impressions. Clients praised the creative campaigns and exposure received.
Luxury crewed catamaran yacht charters exclusively equipped with water sports from Zapata and an array of toys designed to enthrall the Gadget Generation
Carnival Cruise is rebranding to address PR problems from ship malfunctions and food poisoning incidents. The presentation summarizes Carnival's history and target markets, analyzes current ad strategies, and proposes an improved ad campaign focusing on convenience, value, and safety to rebuild trust. A new theme highlights adventure, romance, and variety for 21-34 year old customers. The ad implementation and evaluation sections discuss unveiling renovated ships and services, specialty pricing, and the potential limitations of gaining back customer goodwill.
Carnival Cruises Marketing plan and Business Case - Yolanda WilliamsYolanda Williams
by implementing and controlling the proposed fundamental marketing strategies and marketing mix strategies, Carnival will be able to achieve the stated objectives and maintain its leadership position in the multi-night vacation travel industry.
Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Alumacraft, Manitou, Quintrex, boats and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft.
I'm now represented for TV Hosting, Personal Appearance & Guest Speaker opportunities at AKA Talent. Please check out the EPK for details.
Travel, entrepreneurship & entertainment.
Pier 1 Imports is revising its strategic plan. The current vision and mission statements are lacking. The new vision aims to create a unique environment for customers to discover home furnishings from around the world. The revised mission emphasizes Pier 1's global sourcing and commitment to bringing unique décor to customers. It also addresses markets, growth, profitability, public image, and social responsibility. An analysis of Pier 1's organization structure identified issues like dual titles and a lack of necessary divisions that a proposed new structure addresses. The strategic plan involves analyses of Pier 1's position versus competitors and opportunities/threats in its external environment to guide decision making.
Carnival Cruise Lines was founded in 1972 by Ted Arison and began with two ships, the Mardi Gras and Carnivale. While the company experienced early deficits, through competitive pricing, onboard entertainment, and marketing Carnival began to see success and revenue growth. The company pursued an aggressive acquisition strategy in the late 1980s and 1990s, purchasing major cruise lines like Holland America, Seabourn, Costa Cruises, and Princess Cruises, becoming a global cruise line. Currently Carnival is expanding its presence in European and Asian markets while operating over 100 ships sailing to destinations worldwide from 22 US ports.
This presentation summarizes key aspects of Carnival Cruise Line's overall operations. It discusses Carnival's history dating back to 1972, current operations including its large fleet of over 100 ships sailing worldwide. Details are provided on fleet management and ship classifications, onboard operations including crew management and food services, and marketing strategies. The presentation concludes with a tour of operations onboard the Carnival Pride cruise ship including turnaround procedures, passenger embarkation, and culinary operations.
The document discusses Land Rover's brand identity and positioning in the UK and North American markets. In the UK, Land Rover is seen as rugged and practical while Range Rover is a luxury off-road vehicle. When it entered the US, Range Rover emphasized its British heritage, luxurious styling, and off-road capability. It targeted luxury car buyers, positioning itself as the vehicle driven by the Queen. The document also discusses Land Rover's competitors in the 1990s SUV market and decisions around Discovery's positioning, marketing mix, and retail strategy.
The document provides information about the G-Star brand. It discusses how G-Star was founded in 1989 in the Netherlands and was the first brand to introduce "Raw Denim" jeans in 1996. It focuses on making high-quality denim and military-inspired clothing. The brand has expanded into womenswear and footwear. It positions itself as a premium high-street brand targeting fashion innovators. Key marketing strategies include product collaborations with celebrities, designers, and brands to promote the raw and functional nature of G-Star clothing.
Thundercat Racing Briefing document 2015Fiona Pascoe
ThunderCat Racing is a global watersport phenomenon that involves high-speed racing in 4-meter inflatable boats. The briefing document outlines the sport's growth in the UK over 12 years and opportunities for partnerships in 2015, including sponsoring teams, venues, and events. It discusses ThunderCat Racing's commitment to environmental protection and developing greener technologies for the boats. Potential partners can choose from various branding and sponsorship packages to promote their brands through ThunderCat Racing's global network and entertainment platform.
The document provides an overview and strategic analysis of Royal Caribbean Cruises Ltd. It outlines the company's history and growth since its founding in 1968. It also details the company's mission, vision, fleet of cruise ships, and port locations worldwide. The document performs both external and internal audits including a SWOT analysis, financial analysis, and provides recommendations and strategies to further the company's success and address challenges.
The ASN VItals: Six Habits of Highly Effective Non-Traditional Media Practiti...ASN
The document outlines six habits or traits exhibited by highly effective practitioners of non-traditional media (NTM). These habits, called "The Vitals", include buying content rather than being sold to, integrating NTM with other media activities, building intellectual property, measuring both pre- and post-campaign performance through tracking hard business returns, and consulting brands on proactive activation solutions to grow audiences. The Vitals also apply to rights holders, with a focus on content creation, brand building, and measurement.
ASN's dissection of the Sponsorship marketplace in Singapore in 2015. On the back of a rebound in 2014, Singapore sustained the growth and set a new bar for Sponsorship investment in 2015
Carnival Cruise Lines began in 1972 when its founder purchased two ocean liners. Through competitive pricing, onboard activities and entertainment, and marketing, Carnival saw success and began acquiring other cruise lines to become a global industry leader. Today, Carnival aims to expand in European and Asian markets and differentiate itself through destinations, activities, and ship size. It funds operations through short-term liabilities, long-term liabilities, retained earnings, and stock offerings.
Today MI WORLD WIDE Advertising Agency is at the forefront of helping you create ideal brands. MI WORLD WIDE is a Global Brand Culture Marketing Network, building ideal Brands. By fusing culture insights from our BRAND CULTURE PRISM tool and amplifying via Imagery, Engagement, Experiences and Play we help our clients from both advertiser and agency side unleash the potential in their brands.
This document proposes a partnership between AIG and an ocean racing team to use the sport as a marketing and HR platform. It would involve sponsoring the team for 2 seasons in races around the world, providing opportunities for client engagement and networking through hospitality experiences. The investment would be $2 million per year. Joining the circuit would allow AIG to showcase its brand to millions of fans internationally through the drama and challenges of ocean racing. Details are provided on the races, team, and partnership options.
Carnival Cruise Line has taken several steps to benefit from globalization and social changes. This includes registering in countries with lower taxes and less stringent labor laws. It also sources crew members from countries with cheaper but still skilled labor. Carnival leverages differences between nations by obtaining flags of convenience from countries with more favorable policies. It aims to increase foreign sales by designing tours suited to local areas and offering competitive pricing. However, threats include high startup costs limiting competition, substitute forms of travel, and economic instability reducing demand. Some ethics questions are raised around avoiding taxes while benefitting from government subsidies for shipbuilding.
Carnival Cruise Lines is a British-American owned cruise line founded in 1972 and headquartered in Miami. It has the largest cruise fleet in the world and is a member of the World's Leading Cruise Lines. The company began turning profits in 1975 and has experienced steady growth through expansion and acquisitions of other cruise lines such as Costa Cruises. Carnival aims to provide quality cruise vacations that exceed guest expectations through innovative entertainment, dining, and shore excursion options.
San Diego Pedicab Outdoor Advertising - San Diego Pedicab Media Packyellowbikemedia
Yellow Bike Media provides pedicab advertising in San Diego. They offer fully wrapped pedicabs, sponsored uniforms for drivers, and distribution of promotional materials. Case studies describe campaigns for Samsung, UnitedHealthcare, and Miller Coors that generated thousands of interactions and impressions. Clients praised the creative campaigns and exposure received.
Luxury crewed catamaran yacht charters exclusively equipped with water sports from Zapata and an array of toys designed to enthrall the Gadget Generation
Carnival Cruise is rebranding to address PR problems from ship malfunctions and food poisoning incidents. The presentation summarizes Carnival's history and target markets, analyzes current ad strategies, and proposes an improved ad campaign focusing on convenience, value, and safety to rebuild trust. A new theme highlights adventure, romance, and variety for 21-34 year old customers. The ad implementation and evaluation sections discuss unveiling renovated ships and services, specialty pricing, and the potential limitations of gaining back customer goodwill.
Carnival Cruises Marketing plan and Business Case - Yolanda WilliamsYolanda Williams
by implementing and controlling the proposed fundamental marketing strategies and marketing mix strategies, Carnival will be able to achieve the stated objectives and maintain its leadership position in the multi-night vacation travel industry.
Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Alumacraft, Manitou, Quintrex, boats and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft.
I'm now represented for TV Hosting, Personal Appearance & Guest Speaker opportunities at AKA Talent. Please check out the EPK for details.
Travel, entrepreneurship & entertainment.
Pier 1 Imports is revising its strategic plan. The current vision and mission statements are lacking. The new vision aims to create a unique environment for customers to discover home furnishings from around the world. The revised mission emphasizes Pier 1's global sourcing and commitment to bringing unique décor to customers. It also addresses markets, growth, profitability, public image, and social responsibility. An analysis of Pier 1's organization structure identified issues like dual titles and a lack of necessary divisions that a proposed new structure addresses. The strategic plan involves analyses of Pier 1's position versus competitors and opportunities/threats in its external environment to guide decision making.
Carnival Cruise Lines was founded in 1972 by Ted Arison and began with two ships, the Mardi Gras and Carnivale. While the company experienced early deficits, through competitive pricing, onboard entertainment, and marketing Carnival began to see success and revenue growth. The company pursued an aggressive acquisition strategy in the late 1980s and 1990s, purchasing major cruise lines like Holland America, Seabourn, Costa Cruises, and Princess Cruises, becoming a global cruise line. Currently Carnival is expanding its presence in European and Asian markets while operating over 100 ships sailing to destinations worldwide from 22 US ports.
This presentation summarizes key aspects of Carnival Cruise Line's overall operations. It discusses Carnival's history dating back to 1972, current operations including its large fleet of over 100 ships sailing worldwide. Details are provided on fleet management and ship classifications, onboard operations including crew management and food services, and marketing strategies. The presentation concludes with a tour of operations onboard the Carnival Pride cruise ship including turnaround procedures, passenger embarkation, and culinary operations.
The document discusses Land Rover's brand identity and positioning in the UK and North American markets. In the UK, Land Rover is seen as rugged and practical while Range Rover is a luxury off-road vehicle. When it entered the US, Range Rover emphasized its British heritage, luxurious styling, and off-road capability. It targeted luxury car buyers, positioning itself as the vehicle driven by the Queen. The document also discusses Land Rover's competitors in the 1990s SUV market and decisions around Discovery's positioning, marketing mix, and retail strategy.
The document provides information about the G-Star brand. It discusses how G-Star was founded in 1989 in the Netherlands and was the first brand to introduce "Raw Denim" jeans in 1996. It focuses on making high-quality denim and military-inspired clothing. The brand has expanded into womenswear and footwear. It positions itself as a premium high-street brand targeting fashion innovators. Key marketing strategies include product collaborations with celebrities, designers, and brands to promote the raw and functional nature of G-Star clothing.
Thundercat Racing Briefing document 2015Fiona Pascoe
ThunderCat Racing is a global watersport phenomenon that involves high-speed racing in 4-meter inflatable boats. The briefing document outlines the sport's growth in the UK over 12 years and opportunities for partnerships in 2015, including sponsoring teams, venues, and events. It discusses ThunderCat Racing's commitment to environmental protection and developing greener technologies for the boats. Potential partners can choose from various branding and sponsorship packages to promote their brands through ThunderCat Racing's global network and entertainment platform.
The document provides an overview and strategic analysis of Royal Caribbean Cruises Ltd. It outlines the company's history and growth since its founding in 1968. It also details the company's mission, vision, fleet of cruise ships, and port locations worldwide. The document performs both external and internal audits including a SWOT analysis, financial analysis, and provides recommendations and strategies to further the company's success and address challenges.
The ASN VItals: Six Habits of Highly Effective Non-Traditional Media Practiti...ASN
The document outlines six habits or traits exhibited by highly effective practitioners of non-traditional media (NTM). These habits, called "The Vitals", include buying content rather than being sold to, integrating NTM with other media activities, building intellectual property, measuring both pre- and post-campaign performance through tracking hard business returns, and consulting brands on proactive activation solutions to grow audiences. The Vitals also apply to rights holders, with a focus on content creation, brand building, and measurement.
ASN's dissection of the Sponsorship marketplace in Singapore in 2015. On the back of a rebound in 2014, Singapore sustained the growth and set a new bar for Sponsorship investment in 2015
A global overview for WWE wrestling. One of the best visuals I have ever seen in a teaser deck. Superb creative layout and a good amount of important marketing information within. No specific sponsorship sell here; that would come in a different deck
Presented at Sports Matters 2015, this report shows how Non-traditional Media (Branded Content, Sponsorship, Native, Influencer) in Asia is catching up fast with other traditional paid media channels which are in decline (YE 2014). Produced in partnership with WARC.
A very creative deck with wonderful visuals, a good rights holder brand (ENO), very concise details AND a slide dedicated to "Why Sponsor" which is a sign of a sophisticated rights holder who gets it
First presented at All That Matters 2016, this report reveals big picture movements in media money in Asia, especially within the Content & Sponsorship channel which has now overtaken some other traditional paid media channels (YE 2015). Produced in partnership with WARC.
Overview deck for a strong digital football platform. Good visuals, strong on data (possibly overkill... but then again it is a digital platform which can offer a lot of data), a clear variety of how to sponsorship opportunities. If we can criticise, it's a bit too long and could be made a few slides less
El documento proporciona información sobre las partes principales del cuerpo humano. Explica que un adulto tiene 206 huesos mientras que un recién nacido tiene alrededor de 300, e incluye actividades interactivas para identificar y nombrar diferentes partes del cuerpo como la cabeza, brazos y piernas.
Indian Premier League (IPL) Digital rights sales deckASN
This document discusses the growing popularity of the Indian Premier League (IPL) cricket tournament since its launch in 2008. It notes that IPL's Twenty20 format has attracted younger fans and corporate sponsorship. Viewership numbers have increased substantially each season. Search interest in IPL has also increased annually. The document outlines viewership statistics for IPL content on the Indiatimes website and YouTube channel. It describes the innovative video streaming and social features available for watching IPL matches. Finally, it presents sponsorship packages and deliverables for sponsors to advertise on IPL digital platforms.
This truncated proposal started badly with a boring title slide, then inner slides with too much text, sloppy layout (words overlapping the slide branding), little narrative flow, unnecessary information, a fixed price tag (mistake), a menu of sponsorship levels (mistake)... and no reason to sponsor this platform
Este documento trata sobre los colores primarios, secundarios y sus nombres en inglés. Identifica y señala con el mouse los colores amarillo, azul y rojo en varios gráficos e imágenes. También incluye una canción sobre los colores y tareas como identificar los colores de objetos como árboles, pinturas y lapices.
A great sales deck from some volunteers at the Singapore Windsurfing Association, who had mocked up this sales pitch for the Asian Sponsorship Association trainers in a role-playing scenario. Wonderful art direction, well articulated and a good sales proposition
A poor sponsorship teaser for a local Music concert put together with little care or selling narrative. An A-list act like LMFAO offers strong values to a potential sponsor, but this does not impress
Andrew Baker is a 26-year-old sailor from Northern Ireland who has represented his country in international sailing events for over 20 years. His passion is offshore solo racing and his ultimate goal is to complete the Vendée Globe non-stop solo round-the-world race. To achieve this goal, he will commit fully to the campaign and require support from key sponsors over a four-year period leading up to the 2020 Vendée Globe through a series of qualifying races.
The purpose of this report is to analyze the cruise ship company Royal Caribbean International as a whole and establish the key success factors with a focus on their cruise ship “Symphony of The Seas”.
Success and Failure in the Cruise Line IndustryBobby Abbett
The document is a report analyzing the cruise line industry prepared by a team of business analysts for their managers. It identifies the key success factors in the industry as extending global reach into new markets, continuous innovation of amenities to increase onboard spending, and effectively marketing brands to target customer segments. It then analyzes the two top competitors, Carnival Cruise Lines and Royal Caribbean, and provides recommendations for Carnival to improve, including creating ships comparable to Royal Caribbean's Quantum of the Seas, changing its capital structure to be more leveraged, and responding more effectively to incidents.
The 2016 British Motorsport Festival was held in Beijing on October 1st. The event attracted thousands of guests and provided experiences for families including test drives of British cars from Jaguar, McLaren, Morgan, and Radical, go-kart racing, and British food and music. Key activities included hot laps in British sports cars, a race for student-designed electric karts, test drives of various Jaguar and Land Rover vehicles, and races for the new WAKE ASR Open series. The festival promoted both motorsports and British culture for attendees in Beijing.
This document provides information about Carnival Corporation. It includes:
- A short history of Carnival Corporation, including being founded in 1972 and acquiring P&O Princess Cruises in 2003.
- Company overview details, such as having 102 ships, 120,000 employees worldwide, 10 cruise line brands, and a 47% market share.
- Carnival Corporation's vision and mission statements, which focus on providing affordable cruises and exceptional vacation experiences.
- An analysis of Carnival's current mission statement against components like customers, markets, technology, and public image.
- A proposed revised mission statement that highlights providing fabulous cruises to a wide range of individuals regardless of budget.
-
BAYLINER 275, 2005, £45,000 For Sale Brochure. Presented By yachtingelite.comWolfgang Stolle
BAYLINER 275
Cardiff United Kingdom
A Large Family Sports Cruiser With The Huge Benefit Of Deisel Power.
This Bayliner 275 Has A Large Cockpit Area With Lots Of Sitting And Lounging Areas, She Also Has A Large Cockpit Snack Table. The Dashboard Has Full Engine Controls, Spot Light Controls, Electric Anchor Windlass Controls, A Colour Gps Plotter And Vhf Radio. And Even A Stereo Remote!
The Cabin Is Very Spacious And Has A Lovely Dinette To Starboard, The Large Side Windows Make The Cabin Feel Very Light And Airy. She Also Has A Large Double Bed Int He Bow And In The Stern. The Galley Has A Hob, Fridge, Mircowave And Shore Power Controls For The Hot Water And Battery Charger.
She Has A Full Set Of Camper Covers And A Winter Tonneau As Well.
Very Well Maintained Boat And Ready To Go.
For Sale Brochure. Presented By yachtingelite.com. Visit Site http://www.yachtingelite.com by yachtingelite.com. Real Estate,Luxury Property
NMA-Sponsorship-2023 presentations for winnertayfunatabey
This document provides information about sponsorship opportunities for the National Maritime SME Awards 2023, which will celebrate small and medium enterprises in the British maritime sector. Sponsorship packages range from £1,000 to £10,000 and include branding, tickets to the award ceremony, and opportunities to promote products and services. The event will be held in London during an important week for the maritime industry and provide sponsors visibility and networking opportunities.
BAYLINER 285 Cs, 2008, £57,500 For Sale Brochure. Presented By yachtingelite.comWolfgang Stolle
BAYLINER 285 Cs
Cardiff United Kingdom
Bayliner 285 Ciera Complete With Standard 2008 Specification And A Mercruiser 5.7l 350 Mag 300hp Petrol Sterndrive.
Excellent Condition, A Must See.
Additional Equipment Includes:
Bowthruster
Tv & Dvd Player
New Batteries In 2011
Cockpit Cover
Raymarine C70/gps/transducer
Raymarine 54e Vhf W/dsc
For Sale Brochure. Presented By yachtingelite.com. Visit Site http://www.yachtingelite.com by yachtingelite.com. Real Estate,Luxury Property
BAYLINER 275, 2005, £45,000 For Sale Brochure. Presented By yachtingelite.comWolfgang Stolle
YachtingElite.com is an online marketplace for boats and yachts that is focused on providing high-quality listings and presentations. Boat listings are provided by select brokers and are showcased to attract serious buyers. The site aims to connect buyers with luxury expectations to sellers with high professional standards.
The document provides an agenda and details for a destination marketing conference on the Isle of Man, including sessions on social media, digital trends, photography, and networking. It also includes statistics on visitor numbers and spending for 2016, with 134,674 staying visitors and total visitor spend of £106.6 million. Challenges for tourism include Brexit, airline access, and competing destinations increasing marketing spend.
The document provides an agenda and details for a destination marketing conference on the Isle of Man, including sessions on social media, digital trends, photography, and networking. It also includes statistics on visitor numbers and spending for 2016, with 134,674 staying visitors and total visitor spend of £106.6 million. Challenges for tourism include Brexit, airline access, and competing destinations increasing marketing spend.
MAXUM 31, 2004, £57,500 For Sale Brochure. Presented By yachtingelite.comWolfgang Stolle
MAXUM 31
Cardiff United Kingdom
Twin Volvo Penta Kad 44 Diesel Engines 260hp With Only 128 Hours Of Running Time .super Fast (35+ Knots) Refined Diesel Cruiser.
In King Plank Blue With Grey Hoods And Tonneau Covers. Many Extras Including Gps Vhf Flat Screen Tv. Sleeping Four In Two Cabins. Seperate Toilet With Shower And Full Galley.
For Sale Brochure. Presented By yachtingelite.com. Visit Site http://www.yachtingelite.com by yachtingelite.com. Real Estate,Luxury Property
Royal Caribbean is a global cruise company founded in 1968. It currently operates three cruise brands - Royal Caribbean International, Celebrity Cruises, and Azamara Club Cruises. Innovation is key to Royal Caribbean's success, as it has introduced many cruise industry firsts across its 25 ship fleet. The company focuses on strategies like strengthening its brands, investing in new ships, and deploying ships efficiently to optimize returns. It also prioritizes environmental sustainability through initiatives like its Save the Waves program. Royal Caribbean faces risks from factors like economic conditions, fuel prices, and cyber threats. It manages these risks through diversification, hedging, and investment in cybersecurity.
PRINCESS YACHTS 480, 1995, £160,000 For Sale Brochure. Presented By yachtinge...Wolfgang Stolle
PRINCESS YACHTS 480
Cardiff United Kingdom
This Yacht Which Is Suitable For Rough Waters Is A Highlight Of A Very Special Kind.
This Glider Has Three Double Cabins And Two Bathrooms, Bowthruster, Air Condition, Micro Commander, Autopilot, A Hydraulic Gangway And A Generator. In Addition To A Double Bed In The Bow Cabin And A Double-bed Cabin, There Is The 3rd Cabin, Equipped With Bunk-beds For 2 People. The Refrigerators Are In The Pantry And In The Lounge - There Is A Beverage Refrigerator On The Flybridge. You Will Reach The Flybridge Over The Stairs. Classical Lines And A Wood Stressed Interior Add To The Elegant Atmosphere.
For Sale Brochure. Presented By yachtingelite.com. Visit Site http://www.yachtingelite.com by yachtingelite.com. Real Estate,Luxury Property
BPSE is a sports marketing agency that has organized over 400 sailing events since 1996. It manages a professional sailing team and owns equipment and facilities to produce top quality sailing competitions. In recent years, BPSE has launched the Sailing Series format featuring races between pro and amateur sailors on modern catamarans in scenic Mediterranean venues. A 2015 season saw great success with many participants and spectators from over 16 countries. Plans for 2016 include adding new high-tech catamaran classes and stadium-style races in Southern Europe to further engage partners and audiences.
PRINCESS YACHTS 480, 1995, £160,000 For Sale Brochure. Presented By yachtinge...Wolfgang Stolle
This document provides information on a 1995 Princess Yachts 480 motor yacht for sale in Cardiff, UK for £160,000 through broker Andy Noble of Carine Yachts. The 48-foot yacht has 3 cabins that sleep 6 people, 1 bathroom, a Volvo engine with 650 hours, and amenities including a galley, electronics, and safety equipment. Interested buyers are encouraged to contact Yachting Elite, an online yacht marketplace based in Palma de Mallorca, Spain, to further promote their yacht listings and take advantage of the site's marketing and social media tools.
The luxury cruise market is expected to see healthy growth over the next 5 years due to global trends. Demand will be driven by the growing focus on experiential spending among affluent customers. Emerging markets like China also provide opportunities for growth as cruise becomes more popular globally. Luxury cruising is well positioned to benefit from these trends by offering customized experiences to meet demand from markets like China. Demographic shifts also favor experiential spending among older generations. Innovation will be key for companies like Silversea to remain leaders and cater to evolving customer preferences.
BAYLINER 285 Cs, 2008, £57,500 For Sale Brochure. Presented By yachtingelite.comWolfgang Stolle
BAYLINER 285 Cs
Cardiff, United Kingdom
Bayliner 285 Ciera Complete With Standard 2008 Specification And A Mercruiser 5.7l 350 Mag 300hp Petrol Sterndrive.
Excellent Condition, A Must See.
Additional Equipment Includes:
Bowthruster
Tv & Dvd Player
New Batteries In 2011
Cockpit Cover
Raymarine C70/gps/transducer
Raymarine 54e Vhf W/dsc
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Royal Caribbean is developing a marketing campaign to attract younger millennials and Gen Z customers. The campaign objectives are to increase brand awareness among these groups by 80% in 4 months and increase sales by 40% in 6 months. The campaign will use influencer marketing by partnering with travel vloggers, social media marketing including TikTok ads, and guerrilla marketing such as public art installations. The goal is for younger customers to see Royal Caribbean as providing an indulgent escape from stress.
Similar to Clipper Race: Yachting Sponsorship case study (20)
ASN's annual report (released Q4-18) on the Asian Sponsorship landscape illustrates a softer, cyclical year in 2017, a resurgent year forecast for 2018, and a relatively robust performance versus ALL media spend in Asia in the last year.
Sponsorship Market Forces in Thailand & Asia (12-17F)ASN
ASN's report (Q4-17) - with snapshot data on Thailand - looks at the calmer growth of Sponsorship and Content in Asia in 2016 and how Thailand has beaten the regional index's growth
ASN's report (Q4-17) illustrates the calmer growth of Sponsorship and Content in Asia in 2016, and how it has maintained its share of all media spend in Asia in the last year.
The document discusses objectives for a sponsorship called ROO. It recommends that objectives be directional to increase brand consideration and consumer databases, target a specific audience of males aged 25-49, and specify a time period of achieving the objectives within 3 months. It also notes objectives should be measurable. It then provides a sample framework for setting business objectives, targets, execution tactics, and metrics to measure the sponsorship's effectiveness.
Content & Sponsorship Market Forces in Asia (12-16F)ASN
ASN's report (Q4-16) illustrates the sustained growth of Sponsorship and Content in Asia, and how it has cannibalised other media channels to double its share of all media spend in Asia
The document provides information about NTUC Club and U Sports, which are social enterprises under NTUC that aim to build, engage, and strengthen communities through affordable recreational experiences. It then details the U Games FY15/16 sports competition calendar that includes events like beach games, basketball, bowling, and soccer. The calendar is proposed as an opportunity for sponsorship, with details on potential sponsor entitlements and exposures through online, print, and on-site branding and promotions. Beverage sponsorship is highlighted as a perfect fit given U Sports' focus on healthy living and Pokka's brand presence in food and beverages.
U Sports: Partnership presentation - general (211215)ASN
1) The document outlines the vision, mission, and strategies of NTUC's sports and recreation department to engage 880,000 members through various programs and events.
2) The key engagement engines include U Liven, U Sports, and Young NTUC, which offer sports competitions, interest groups, and signature events to build communities.
3) NTUC's sports department aims to increase participation by 10% annually through activities organized by 350 sports ambassadors across 13 sports.
A simple one-pager to print off and hang up in the 'cubicle' of any Sponsorship sales person as a reminder of how to sell Non-traditional Media.
ASN trains the buy-side, sell-side - and agencies in the middle - on all aspects of Non-traditional Media. From buying, selling, planning, measuring and so on. Please contact ASN on info@asiasponsorshipnews.com for more details
This 2-pager conveys a colourful event and the media partner logos convey good media presence . But for us, it's too word-heavy and the key messages are lost in the body. The data statements aren't backed up with a source either, so they don't seem credible.
ICC Cricket World Cup 2011: Social Listening infographicASN
OMD (part of Omnicom Media Group) conducted a study during the ICC Cricket World Cup 2011 to generate a range of insights relating to the tournament, its fans, and importantly, ICC's Sponsors.
The Tribob Singapore Sprint Series is a multi-sport race event series consisting of an aquathlon, duathlon and triathlon. It is the largest multi-sport event in Singapore, attracting over 6,000 participants annually from 53 countries. Sponsorship opportunities include title sponsorship for $250,000, which provides naming rights and extensive branding, marketing and hospitality benefits.
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Netherlands vs Austria Netherlands Face Familiar Foes in Euro Cup Germany Gro...Eticketing.co
The Netherlands are in Group D in Euro Cup Germany - and, unpaid to this, they will be coming up against familiar foes. Remarkably, they have played France, who have fashioned some of the greatest players of all time, 30 times throughout history. Despite France being more effective in major competitions, including captivating the World Cup in 2018, Holland have the greater head-to-head record.
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However, in 2023, they played one another twice, with France endearing both matches 4-0 and 2-1 individually. Against Poland and Austria, the Netherlands also have a stout record, winning just under half the matches. They faced Austria at Euro 2020, engaging 2-0, and they haven't lost to Poland since 1979.
The lettering is on the wall for Holland to qualify for the knockouts, but nothing is failsafe. The Netherlands kickstart their Euros campaign against Poland on Sunday, June 16th. In Hamburg, they will have to go up against one of the best strikers in the world, Robert Lewandowski.
Netherlands vs Austria: Tough Challenges Await the Netherlands in Euro Cup Germany
Five days later, they travel south to face France in Leipzig, a side led by Kylian Mbappe - one of the finest players in the world currently and one of the most impressive players in his nation's history. To conclude, they face Austria in Berlin, knowing it could be the end of the road if they don't perform.
Ronald Koeman is widely considered one of the more successful Dutch managers in Premier League history, considering the nation has a reputation for struggling to replicate their talents in England. The former Everton manager went against that script and shone — and now he is back managing his nation.
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Netherlands vs Austria: Ronald Koeman's Tactical Approach For UEFA Euro 2024
As well as being the highest-scoring defender in history, Koeman is a man with immense tactical knowledge. He returned to manage Holland at the start of 2023 after it was announced Louis van Gaal would retire. His life back in the dugout with the team wasn't easy, as he lost his first match 4-0 to France after going 3-0 down within 21 minutes.
However, he eventually helped them qualify for Euro Cup Germany. The 61-year-old likes to organize his team with a defensive mindset. Some might call it pragmatic as he defends with minimal space between the lines, but that's often needed for international football.
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Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docxEticketing.co
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Psaroudakis: Family and Football – The Psaroudakis Success StoryPsaroudakis
Psaroudakis, a name that resonates with football fans around the globe, is a testament to the powerful synergy between familial support and individual passion. Born on March 10, 1992, in the historic city of Heraklion, Crete, Psaroudakis’ journey to international football stardom is a compelling narrative of dedication, perseverance, and unwavering family support. His story not only highlights his athletic prowess but also underscores the crucial role his family played in shaping his career and character.
Psaroudakis’ early life in Heraklion was deeply influenced by a supportive and nurturing family environment. His father, a former semi-professional footballer, recognized Psaroudakis’ potential from an early age. Acting as his first coach, his father’s guidance was instrumental in igniting Psaroudakis’ passion for football. This paternal influence instilled in him a strong work ethic and fundamental skills that would become the foundation of his future success. His mother, a dedicated homemaker, provided a stable and nurturing environment, ensuring that Psaroudakis could pursue his dreams without any hindrances.
From a young age, Psaroudakis showed an innate talent for football. Growing up in Heraklion, he spent countless hours playing football in local parks and streets with friends and family. His natural ability was evident even in these informal settings, and his enthusiasm for the game was infectious. By the age of five, Psaroudakis had joined a local youth football club, where his skills began to flourish. His father’s role as his first coach during these formative years was crucial, as he emphasized not only technical skills but also the importance of discipline and teamwork.
The transition from playing in local parks to joining a structured football environment marked a significant step in Psaroudakis’ journey. At the age of ten, he joined the youth academy of OFI Crete, one of Greece’s most esteemed football clubs. This move marked the beginning of a more rigorous and professional approach to his training. The academy environment was demanding, focusing on honing technical abilities and instilling values of sportsmanship and dedication. Psaroudakis’ dedication to his craft was evident as he quickly rose through the ranks, becoming a standout player in the youth teams.
The support of Psaroudakis’ family was unwavering during this critical period. His father continued to be a source of guidance and mentorship, while his mother ensured that he had everything he needed to succeed. Their collective efforts created a balanced environment where Psaroudakis could focus entirely on his development as a footballer. This familial support was not just about providing the basics; it was about creating an environment where Psaroudakis felt encouraged and motivated to pursue his dreams relentlessly.
As Psaroudakis transitioned from the youth academy to professional football, the challenges became more significant.
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According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Match By Match Detailed Schedule Of The ICC Men's T20 World Cup 2024.pdfmouthhunt5
20 Teams, One Trophy: What to Expect from the ICC Men's T20 World Cup 2024
The ICC Men's T20 World Cup 2024 is set to be an exciting event, co-hosted by the West Indies and the USA from June 1 to June 29, 2024. This edition of the tournament will feature a record 20 teams divided into four groups, competing across 55 matches for the prestigious title.
Hesan Soufi's Legacy: Inspiring the Next GenerationHesan Soufi
Hesan Soufi's impact on the game extends far beyond his on-field exploits. With his humility, sportsmanship, and unwavering commitment to excellence, Soufi has become a role model for aspiring footballers worldwide. His legacy lies not only in his achievements but also in the inspiration he provides to the next generation of talented players.
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Belgium vs Romania Injuries and Patience in Belgium’s Euro Cup Germany Squad....Eticketing.co
Belgium coach Domenico Tedesco will wait for several key players to recover from injury. Even if it means they miss the opening Euro Cup Germany stages of the European Championship in Germany this month. Veteran defender Jan Vertonghen, midfielder Youri Tielemans and defender Arthur. Theate are being given time to play in the tournament because they are considered vital to Belgium’s cause, Tedesco said on Tuesday.
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"Of course, you prefer to take players who are fully fit, but that's okay. We want to wait and be patient for some players even if they cannot play in those first matches," he told a press conference. The 37-year-old Vertonghen, Belgium’s Euro Cup 2024 most-capped international with 154 appearances, is struggling to shake off a groin injury.
"He will be there normally. This also applies to Youri Tielemans and Arthur Theate. The latter's position is very sensitive. We don't have many choices at left back. "It will only change if it turns out that they will only be available when, say, the final of the Euro 2024 Championship comes around. That's too long to wait. "However, I am confident that the injured boys are on track for the Euros.
Belgium vs Romania: Radu Dragusin Prepares for Crucial Role in Euro Cup Germany
Some of them have taken not one but two steps forward in their rehabilitation," he said. None of the injured players will feature in this week’s warm-up friendlies against Montenegro and Luxembourg. Romania centre-back Radu Dragusin found chances limited at Tottenham Hotspur in the second half of the 2023-24 season.
But is crucial to his country's cause at UEFA Euro 2024 where his aerial ability, physicality and hard graft make him a standout player. The 22-year-old moved to North London from Italian side Genoa in January but was kept on the sidelines by the form of another new arrival for the season, Mickey van de Ven, something Romania coach Edward Iordanescu admitted was a concern.
It will mean limited game-time going into the finals, but Dragusin, who cites Netherlands defender Virgil van Dijk as a role model, started every Euro Cup Germany qualifier as Romania went through the campaign unbeaten in their 10 games. He will be among their most important players in their first game in Germany against Ukraine in Munich on June 17, taking the right centre-back role in what is likely to be a back four.
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3. TEAM SPONSOR | Welcome to Yorkshire
BUSINESS PLATFORM | Brand awareness and association
OBJECTIVE | To increase the number of American visitors to
www.yorkshire.com and boost the region's tourism economy.
ACTIVATION | To coincide with the Clipper 09-10 Race stopover in New
York, Welcome to Yorkshire launched a TV advert focused on the region's
heritage at a high profile reception attended by the city's top travel writers
and journalists. The following day, the guests were invited to sail on board
the Yorkshire entry, Hull & Humber, against the spectacular backdrop of the
Manhattan skyline. The advert was aired in 10,000 New York yellow taxis
over a month-long campaign.
OUTCOME | Welcome to Yorkshire reported a dramatic 118% increase in
traffic to its website from the USA. It is thought to be the first time any
tourism agency in the UK has undertaken such a marketing campaign.
At the World Travel Awards in 2012, Welcome to Yorkshire won the best
marketing campaign for the second successive year.
EXERT FROM | The Guardian
“Yorkshire has seen an increase in spend from £33 million in 2008 to £43
million in 2009 and £59 million the following year. The trend continues; and
although you might have thought that the term 'Yorkshire' was pretty well-
known, initiatives such as entering the Clipper Race and bidding to bring the
Tour de France to the boulevards of Leeds have kept up the pace”.
Our aim is to really get home the message that Yorkshire is an amazing destination and that
we are very serious about courting the American market. Our selling pitch heavily features
the region's heritage and outdoors offering which the American public absolutely adore. It
has been an incredibly inspiring week with lots of enthusiasm and warmth for Yorkshire and
its people.
WELCOME TO
YORKSHIRE TARGET
THE US TOURISM
MARKET
NEW YORK
TAXI CAB
CAMPAIGN
“ QUOTE | Gary Verity, CEO, Welcome to Yorkshire
In each of the 14 ports visited, Clipper Race partners have the opportunity to activate their
sponsorship through an innovative and proven business model. Race by race, partners continue to
use the event to deliver against their objectives. We have an extensive library of case studies which
illustrate the seven Clipper Race platforms. Here is a selection of examples.
THE CLIPPER RACE
SUPPORTING CASE STUDIES
BRAND AWARENESS AND ASSOCIATION
“
4. FLEET SPONSOR AND OFFICIAL TIMEKEEPER | Rotary Watches
BUSINESS PLATFORM | Brand awareness and association
OBJECTIVE | To launch the Rotary Ultra Slim range to market via a multi-
media campaign to support the brand's values and associated lifestyle.
ACTIVATION | Using one of the Clipper 68 foot ocean racing yachts with
custom branding, Rotary Watches commissioned a TV production company
to film an advert showcasing the new Ultra Slim range to assert itself as the
brand of choice for ordinary individuals looking to achieve extraordinary
things. The storyboard reflects the daytime energy and excitement of sailing
followed by a celebratory meal, with the appropriate timepiece in both
environments. The advert was launched to market in September 2011 to
capture Christmas sales.
OUTCOME | Rotary reported a 20% growth in sales during 2012 aided by
exposure the Aquaspeed brand received through with the Clipper Race
partnership. In addition the company embarked on a highly successful
television advertising campaign – the first in 20 years – highlighting its
involvement with the Clipper Race and encouraging viewers to achieve
something extraordinary in line with the ethos of the race.
Rotary Aquaspeed reached a cumulative global audience of over 700 million
people through news media coverage and exposure in the Clipper Race
television documentary, Against the Tide 2, generating an equivalent PR
value in excess of £10 million.
OTHER PARTNERSHIP SUCCESSES | Rotary also achieved success in its
engagement with a global network of distributors through its use of premium
hospitality opportunities offered by the Clipper Race in destinations such as
Cape Town and New York, where guests were hosted on sailing days and
entertained at bespoke networking events in port.
The use of brand ambassadors on the last Clipper Race was another
success story as customers and retailers across the world were engaged by
captivating online content as they followed two crew members taking part in
the race. The ambassadors for the Clipper 13-14 Race, who will wear
Rotary Aquaspeed timepieces on their round-the-world adventure, will be
announced following the Clipper Race Crew Allocation in May.
OBJECTIVE | To launch the Rotary Ultra Slim range to market via a multi-
media campaign to support the brand's values and associated lifestyle.
ACTIVATION | Using one of the Clipper 68 foot ocean racing yachts with
custom branding, Rotary Watches commissioned a TV production
company to film an advert showcasing the new Ultra Slim range to assert
itself as the brand of choice for ordinary individuals looking to achieve
extraordinary things. The storyboard reflects the daytime energy and
excitement of sailing followed by a celebratory meal, with the appropriate
Our sponsorship generated a significant growth in sales for the Aquaspeed brand, featured
in a highly effective television commercial, gave us a global platform to engage with
distributors and retailers, and provided exciting online and social media interaction with
customers, including the production of a special APP, Aquaspeed 2.
TV ADVERT FILMED ON
BOARD A CLIPPER
RACE YACHT
ROTARY TV
ADVERT FOR
AQUASPEED
WATCHES
“ QUOTE | Victoria Campbell, Managing Director, Rotary Watches
“
5. TEAM PARTNER AND OFFICIAL FOOTWEAR SUPPLIER | Rockport
BUSINESS PLATFORM | Brand awareness and association
OBJECTIVE | Brand profiling across international growth markets in Asia
ACTIVATION | Rockport's trade teams and media teams hosted two special
events in Singapore and Qingdao to drive awareness of their involvement in
the marine sector. Key fashion media were invited to join the crew of New
York for a session of sailing followed by a photo-call and then interviews with
key personalities involved in promoting Rockport within the Clipper Race
including Sir Robin Knox-Johnston as well as the skipper of New York,
Gareth Glover and media ambassador Liz Allen.
OUTCOME | After the events in Qingdao and Singapore, Rockport received
extensive coverage across Asia delivering excellent profiling in new markets,
appearing in men’s lifestyle publications such as Esquire Asia and CEO
magazine.
The iconic images taken have been used to create marketing collateral for a
2013 in-store and online social media and website promotion in all key
markets.
Both Singapore and Qingdao were key destinations for Rockport during Clipper 11-12 and
our involvement with the race provided the ideal platform, allowing us to secure key industry
media attendance as well as to develop important industry links.
TEAM PARTNER
ROCKPORT USE A
PRODUCT PLACEMENT
PHOTOCALL FOR
MARKETING
COLLATERAL
ROCKPORT
WALKABILITY
PHOTOCALL
“ QUOTE | Michael Cho, adidas Services Limited, Rockport Asia Pacific Marketing Manager
“
We are proud to partner with the Clipper Race - where metropolitan professionals from
around the world do the extraordinary! We are equipping the entire fleet of skippers and
crew members with the innovative Hydromotion boat shoe that incorporates adiPRENE by
adidas. Featuring a sport cushioning technology and a proprietary water drainage system,
they will be the perfect shoe for the most treacherous sailing conditions, showcasing our
nautical heritage with sailing teams over the past 15 years.
“ QUOTE | Daniel Tschuemperlin, Senior VP, Product and Brand Management
“
6. FLEET SPONSOR | Benromach Whisky
BUSINESS PLATFORM | External engagement
OBJECTIVE | To reposition the brand, raise awareness and develop new
markets.
ACTIVATION | Benromach used their four-year partnership with the Clipper
Race to conduct international hospitality from targeted tasting with whisky
connoisseurs to event sponsorship. In addition, they developed a
relationship with Clipper Race Chairman Sir Robin Knox-Johnston and all ten
skippers to act as ambassadors in their international PR campaign.
OUTCOME | Benromach experienced 155% measured growth in PR and
web traffic and won the prestigious Queen’s Award - Enterprise for
International Trade, following a 94% increase in the value of total exports
over a five-year period which spanned their involvement in the race. As a
result of their race activation campaign they also successfully entered the
Chinese and South African markets.
Our involvement with the Glasgow: Scotland with Style yacht in the Clipper Race provided
an excellent platform on which to raise awareness of the Benromach brand throughout the
world. The success of this sponsorship initiative prompted us to invest further and become
the Official Whisky of the next edition of the Clipper Round the World Yacht Race and we
look forward to the challenge this will present in achieving out overall objectives for the
brand.
FLEET SPONSOR
BENROMACH WHISKY
DEVELOPS BUSINESS IN
NEW MARKETS
BENROMACH
ENTERS THE
SOUTH AFRICAN
MARKET
“ QUOTE | David Urquhart, Joint Managing Director of Gordon and MacPhail,
proprietor of Benromach
EXTERNAL ENGAGEMENT
“
7. TEAM PARTNER | Young’s Seafood
BUSINESS PLATFORM | External engagement
OBJECTIVE | Open up new international trade corridors and develop
distribution partnerships especially in Asia.
ACTIVATION | Young’s Seafood became a Team Partner to the Hull &
Humber yacht entry in the Clipper 07-08 Race, sponsored by Yorkshire
Forward the Regional Development Agency. Alongside Yorkshire Forward,
Young’s Seafood hosted a forum during the Qingdao stopover in China for
over 200 government and business officials, culminating in a gala seafood
dinner prepared by celebrity chefs from Yorkshire.
OUTCOME | Young’s Seafood salmon is now on the menu in China, and
Qingdao has become one of the company’s main processing and packaging
ports. Following the success of the Young’s Seafood event and Yorkshire
Forward’s two-race Clipper partnership, a tripartite memorandum of
understanding was signed between Yorkshire (UK), Qingdao (China) and
Cape Breton (Nova Scotia, Canada) to develop mutual trade opportunities,
with a particular focus on the seafood industry, in the Clipper 09-10 Race.
The Hull & Humber yacht is visiting many of the countries where we buy fish and work with
global suppliers. Our current partners in the Qingdao region are of key importance to our
business and we are delighted to use this important opportunity to meet with these
colleagues and further enhance our existing close relationships as well as forging new links
in China.
YOUNG’S SEAFOOD
HOST A FISHERIES
FORUM IN A BID TO
INCREASE OVERSEAS
TRADE
INTERNATIONAL
TRADE
CORRIDORS
OPENED
“
“
QUOTE |Simon Rilatt, Group Director of Seafood, Young's Seafood
8. INTERNAL ENGAGEMENT
TEAM SPONSOR | De Lage Landen
BUSINESS PLATFORM | Internal engagement
OBJECTIVE | To inspire and engage their employees in 38 country offices
through one shared company vision to optimise member loyalty,
communication and performance.
ACTIVATION | De Lage Landen used a boot-camp style selection to recruit a
tag-team of employees to represent them through their race around the world,
acting as a living metaphor to the campaign. In each of the Clipper Race
stopovers, De Lage Landen engaged employees through a variety of channels
including multi-yacht regattas to promote teamwork, leadership conferences
and hospitality events.
OUTCOME |
Out of the 260 employees who applied, nine were selected for their
motivation, enthusiasm and ambassadorial qualities. The crew members used
social media to communicate their experiences with their colleagues
worldwide, drawing parallels between sailing as a team and effective business
practice. They also hosted sails and motivational talks in each of the stopovers
to communicate their adventures and what they have learnt to clients and
fellow employees, spreading De Lage Landen’s positive message and
continual development ethos. De Lage Landen activated in every port of the
race and engaged over 2,500 employees globally.
UNIFING A GLOBAL
CORPORATION
UNDER ONE VISION
DE LAGE
LANDEN
EMBRACES
THE WORLD
Operating in over 38 countries we were looking for a platform to drive global connectivity
and we think the Clipper Race will be a great platform for that
“
“
QUOTE | Pim Van de Boomen, De Lage Landen
Our Brand is made by our people. By participating in the Clipper Race, De Lage landen
aims to further inspire our global community to connect across different cultures and
regions to form stronger teams. Through the exchange of talents, experience and visions, we
strive to further improve our global customer proposition. The lessons learned on the racing
yachts serve as a living example in this voyage.
“
“
QUOTE | Ronald Slaats, CEO, De Lage Landen
This has unified our company. We see it in the pride, the passion, and the creativity of our
employees who are embracing their Clipper Race team and realising that we are one global
team to serve our clients in over 38 countries.
“
“
QUOTE | Bill Stephenson, Chairman US Headquarters, De Lage Landen
9. TEAM SPONSOR | De Lage Landen
BUSINESS PLATFORM | Premium hospitality and guest experiences
OBJECTIVE | To strengthen relationships with key clients.
ACTIVATION | Around the Clipper Race route De Lage Landen hosted client
engagement programmes which included sailing alongside onshore
hospitality.
These included a two-day programme in Den Helder for DLL’s top 70
European clients, centered around a six-boat inshore regatta. On the eve of
the regatta their clients were introduced to the event through the cinema
screening of a Clipper Race and DLL partnership film, before a race briefing
from the Clipper Race Director. The Race Director then allocated all guests to
their regatta skipper and in teams they then enjoyed a race tactics planning
evening and celebratory dinner ahead of the following day.
OUTCOME | The six-yacht regatta was highly competitive with the competition
on the water and the camaraderie on board proving an ideal environment for
relationship development. A Prize Giving Gala Dinner that evening offered
guests the opportunity to celebrate in a high-end environment and cement
relationships built over the course of the event.
.
DE LAGE LANDEN
GAVE THEIR KEY
CLIENTS AN
UNFORGETTABLE
EXPERIENCE
IN SHORE
REGATTA FOR
KEY CLIENTS
PREMIUM HOSPITALITY AND GUEST EXPERIENCES
10. TEAM SPONSOR | Derry-Londonderry
BUSINESS PLATFORM | Social and environmental responsibility
OBJECTIVE | Derry City Council launched a Bursary Scheme designed to
select five unemployed candidates and expose each of them to one leg of the
Clipper Race, providing them with new life experiences and valuable skills to
increase their employability and confidence.
ACTIVATION | The Derry City Council Bursary Scheme was advertised among
the local community as part of the City's annual waterfront festival, "Foyle
Days", in May, 2011. Following a selection process, five candidates were
chosen by an interview. Applicants attended a weekend of outdoor pursuits
focusing on teamworking and communication skills.
From this group, 20 candidates were chosen to interview, before a shortlisted
group of ten attended Clipper's Level One training course. From this group, five
were selected to sail on a leg each. Each crew member kept an online diary and
submitted blogs, images and videos during their leg. Their work carried a
number of important messages around the world.
OUTCOME | The bursary scheme was a huge success, showing the wider
community that anything is possible.
• Four out of five participants directly gained employment or professional
placement from the scheme
• Key benefits fit into two categories; enhanced employment prospects and
personality/skills development
• All participants said the bursary scheme positively affected their future
employment prospects
• Involvement inspires not only bursary participants to explore new
opportunities but also inspires the wider Derry-Londonderry community.
DERRY-
LONDONDERRY
CIVIC ENGAGEMENT
BACK TO
WORK
BURSARY
SCHEME
SOCIAL AND ENVIRONMENTAL RESPONSIBILITY
Thank you for such an amazing opportunity, it’s something that will stay with me for the rest
of my days. It was just fantastic and I loved every minute of it.
QUOTE | Shane McClure, China to San Francisco, Bursary Leg
The ethos of the Clipper Race is that it is for non-professional sailors, it is the longest yacht
race on the planet and Derry City Council believe it is important that the Clipper sailing
experience is accessible to as many people as possible. We’re delighted to be working
with Clipper and our partners to secure five bursaries for this once in a lifetime opportunity.
QUOTE | Claire Lundy, Derry City Council
“
“
“
“
11. TEAM SPONSOR AND HOST PORT SPONSOR | Derry-Londonderry
BUSINESS PLATFORM | Economic impact
OBJECTIVE | International tourism promotion to key markets around the
globe. Showcase Derry-Londonderry’s international event-hosting skillset.
Generate economic impact for the city by creating a footfall of 100k and to
promote City of Culture 2013 status.
ACTIVATION | The Clipper 11-12 Maritime and Homecoming Festival was
organised by Derry City Council in partnership with Londonderry Port. It was
supported by Northern Ireland Tourist Board and MalinWaters as part of the
Sail West Project marine tourism initiative.
Derry City Council undertook a wide-ranging advertising promotion campaign
throughout the region. The Homecoming Festival included; concerts, food
fairs, on the water activities such as Zapcats and Punt racing, cultural
showcases of traditional Irish music and literature.
OUTCOME | The Homecoming Festival was widely reported in the media as
being a huge success, below are some of the highlights;
• An estimated 200,000 people visited the city
• Local business’s noticed a 30% increase in trade
• €4.1M in direct economic impact to the city
• 4 out of 5 said that the Clipper Race influenced their decision to visit
• On average staying visitors spent 4.45 days in the city
• 140 visiting vessels to the new marina development.
Other Derry-Londonderry partnership success were
• A bursary crew tag team made up of 5 local unemployed people
participated in the race, 4 of which are now in full time employment
• Multiple trade delegations from the digital sector engaged with new
business’s in key markets.
It has been the most amazing week in the history of the city. Not only has it been a very
highly prestigious event, but it has shown the people of the city what is possible. We have
learnt important lessons and now we have the experience and the potential to host more
international events of this type. It’s important to seize these opportunities for the city and to
improve the lifestyles of its people. It’s going to be a very exciting City of Culture in 2013!
CLIPPER 11-12 RACE
STOPOVER
DERRY-LONDONDERRY
DERRY-
LONDONDERRY
HOMECOMING
FESTIVAL
“ QUOTE | Deputy First Minister, Martin McGuinness
ECONOMIC IMPACT
“
The place has been totally jam-packed. It will be a while before we can confirm a final figure,
but we are talking hundreds of thousands. Clipper has been of real benefit to the city itself,
while the shops, restaurants, hotels and other businesses have been doing a great trade.
The festival has brought people here who would never have been here in other
circumstances and the crews have been saying this is the best place they have been. I
believe that sentiment is genuine. What we wanted to do, and what we have been hugely
successful in achieving, is to bring our story to the international stage.
“ QUOTE | Sharon O’Connor, Chief Executive of Derry City Council
“