Conheça a história e curiosidades dos vinhos produzidos pela vinícola Campo Viejo

1. CAMPO VIEJO

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•Campo Viejo is a global leader of Spanish wines and the no.1 Rioja wine brand in the world, creating expressive, accessible Rioja wines to suit modern consumer tastes
•Campo Viejo is a pioneer of sustainable winemaking due to its love and respect for Rioja’s land and its winemaking heritage
•Campo Viejo aims to become the leading premium plus wine in the Old World by inspiring consumers to live ‘a life more colourful’ through engaging marketing activity
•Campo Viejo’s winemakers carefully craft Campo Viejo wines by combining authentic Rioja wine-making traditions with 21st century wine-making techniques
CV Nº1 RIOJA WINEBRAND IN THE WORLD

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•Campo Viejo is the No.1 Rioja wine brand in the world and is the leading Spanish wine brand in the UK, Germany and Canada
•Campo Viejo sells 1.9 million cases each year* and is exported to over 70 countries around the world, with key markets including the UK, USA, Germany, Canada, The Netherlands, Norway and Sweden *Pernod Ricard Financial results for y/e 30.06.2013
•In the last three years, Campo Viejo has enjoyed double digit global growth at +10%** thanks to its successful communications campaign ‘Live Uncorked’. **Volume CAGR 13-11
•Strong performances were reported in various markets in the year to June 2013, including Ireland (+9%), Germany (+17%), Switzerland (+23%), the UK (+24%) and Russia (+36%)
The No.1 and a global leader of Riojan wines (I)

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The No.1 and a global leader of Riojan wines (II)
•Awareness still remains moderate in international markets, with UK as lead market where brand awareness grew +9pts in the last year (Tot. Brand aw 37%).
•Campo Viejo Tempranillo is the brand’s core business driver, which represent more than 50% of total volumes and with a doble digit growth in UK (first country for exportation)
•Campo Viejo is owned by Domecq Bodegas, a subsidiary of Pernod Ricard Winemakers, the premium wine division of Pernod Ricard – the world’s co‐leader in wine and spirits. Domecq Bodegas is Spain’s leading producer and is the leading wine company in Rioja

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Campo Viejo has a love and respect for Rioja’s land and its winemaking heritage and is committed to preserving the richness and beauty of Rioja for generations to come
•In 2012, Campo Viejo became the first Spanish winery to achieve CarbonNeutral® certification, making it the Spanish wine industry benchmark in terms of respect for the environment and sustainability
To become a CarbonNeutral® company, Campo Viejo implemented measures to minimise its carbon footprint, including reducing the weight of its bottles from 550 to 380 grams while maintaining their functionality and appearance, the use of electricity from renewable sources and optimising packaging, among others
•Opened in 2001, the Campo Viejo winery was designed to be a harmonious balance between winemaking, architecture and sustainability, creating a temple of winemaking that remains at the cutting edge of the international winemaking industry today.
Pioneers of sustainable winemaking

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•Campo Viejo introduced its ‘Live Uncorked’ platform in 2011, aiming to inspire consumers to live a life more colourful by bringing to life the vibrancy and expressiveness of Spanish culture.
•From the Live Uncorked platform, Campo Viejo launched ‘the Streets of Colour’ campaign in 2013, which aimed to drive consumer engagement and reinforce the vibrancy and expressiveness of the brand in the minds of consumers.
•Campo Viejo is one of the world’s most iconic wine brands thanks to its eye-catching yellow label, which was re-designed in 2013 to reinforce the brand’s premium credentials, whilst showcasing its authenticity in a contemporary way.
Inspiring consumers to live ‘A Life More Colourful’
Campo Viejo aims to capture the diversity and richness of Rioja in its wines and its marketing activities, bringing a vibrancy that creates a more expressive world.

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•Campo Viejo’s authenticity is rooted in over 50 years of winemaking tradition, ever since two local winemakers – Beristain and Ortigüela – created the first vintage in 1959.
•Campo Viejo produces authentic, premium wines in a contemporary Rioja style with consumers’ evolving tastes always at the forefront of the winemakers’ minds.
•Tempranillo, the signature grape of Rioja, is the key ingredient to the unique vibrancy of Campo Viejo wine.
•Campo Viejo’s winemakers carefully cultivate the wines to express the flavours of the grapes and highlight the climatic influences of the sub-regions in which they are grown - lighter flavours from Rioja Alta, full-bodied flavours from the tougher conditions of Rioja Alavesa and deeper flavours from the hotter and drier region of Rioja Baja.
Combining authentic Rioja heritage with modern techniques