Sir Robin Knox-Johnston created the Clipper Round the World Yacht Race as the world's only global ocean race crewed by amateur sailors. The race offers corporations a unique global marketing platform through its large audience reach and opportunities for brand awareness, internal/external engagement, and social responsibility. Partners leverage the race through branding, hospitality, engagement programs and see benefits such as increased sales, awareness, and tourism.

1. PARTNERSHIP
OPPORTUNITY
A unique global marketing platform

2. FOUNDER
SIR ROBIN
KNOX-JOHNSTON
Sir Robin Knox-Johnston CBE RD*
Chairman, Clipper Ventures PLC
When I first had the idea of organising a round
the world yacht race for non-professionals,
more than 20 years ago, I couldn’t possibly have
imagined how big this event would become;
how many lives it would change; or how many
opportunities it would present to those brave
enough to rise to the challenge.
The Clipper Race was created by award-winning yachtsman
and sailing legend Sir Robin Knox-Johnston, the first person
to sail solo non-stop around the world in 1968-69.
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3. clipperroundtheworld.com
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the world’s only
round the world
yacht race crewed by
non-professional sailors
markets
across 6
continentsONE 14
40,000
crew members
from all
walks of life68040+nationalities
represented
the world’s largest
matched fleet of
ocean racing yachts
Clipper 70s
12miles makes it the world’s
longest ocean race
ABOUTTHE
CLIPPERRACE

4. GLOBAL
PLATFORM
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5. The Clipper Race offers a truly unique
global marketing platform for corporations,
destinations, and brands. We deliver
a powerful mix of compelling media
stories, combined with a range of
business engagement channels, and
a rich variety of corporate social
responsibility opportunities.
BUSINESS
CASE
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It has been thrilling to be involved with the Clipper Race but crucially, the
scope that the sponsorship has given us from a marketing perspective
has been incredible. We’ve delivered a fully integrated campaign across
outdoor, digital and PR.
Margaret-Mary Clarke, Senior Brand Manager, Old Pulteney
Opportunity to drive tourism, trade and inward investment for destination sponsors
Proven business, government and consumer engagement vehicle
Engaging media channel with compelling business and consumer stories
Largest sailing hospitality platform of ocean racing yachts in the world
Powerful environmental and social responsibility messaging
Aspirational association: ’The Race of Your Life’
clipperroundtheworld.com
POWERFUL MARKETING AND
BUSINESS DEVELOPMENT PLATFORM
REACHING A GLOBAL AUDIENCE

6. From daily newspapers to consumer
magazines, television news and feature
programmes, online content and crew
blogs, your brand and its message will
be carried to a global media audience.
GLOBAL
AUDIENCE
05
UNIQUE
AUDIENCE
BASE OF OVER
900 MILLION
UK / IrelandUK / Ireland
Europe
North America
South America
Asia / India / South Africa
Australasia
InternationalInternational

7. 00
MEDIA
COVERAGE
RACE COVERAGE
AVERAGE TEAM SPONSOR
broadcast partnership for 2015-16 raceBeijing TV
138 countries follow the Clipper Race
7,600+ media articles
50+ weekly global TV news feeds
clipperroundtheworld.com page views11.5M
news items1,250
650M opportunities to see
£4.7M advertising value equivalent
£14M PR value
[*Source Kantar Media and Google Analytics – 13-14 race]
clipperroundtheworld.com

8. UNIQUE PLATFORM
Strategic partnerships are the ideal way to ensure both parties achieve their objectives.
For the best results, we develop relationships and design bespoke and innovative activation
plans through a consultation approach responding to our partners’ objectives.
18.3% increase in volume sale
15.4% increase in brand value
21% prompted awareness
7% unprompted awareness
BRAND AWARENESS INCREASE
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The Clipper Race
provides a unique
platform to build brand
profile and association,
delivering key messages
to a global audience.
From daily newspapers
to consumer magazines,
television news and feature
programmes, web stories and
social media content - your
brand will be carried to
millions around the world.
BRAND
AWARENESS
Partner Insight
Team Sponsor Old Pulteney Whisky leveraged a 12 month multi-channel
brand awareness campaign including experiential, digital and advertorial
activations resulting in:

9. 76% of all employees interacted in Clipper Race activities
20% increase in employee satisfaction
Bill Stephenson, CEO De Lage Landen
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clipperroundtheworld.com
The Clipper Race
is a proven way
of connecting and
developing employees
around the world.
INTERNAL
ENGAGEMENT
Partner Insight
Proven Platform: De Lage Landen’s partnership with the Clipper Race signalled the start of
a journey to strengthen its globally networked organisation that had grown by acquisition to
become ‘One DLL’ through a comprehensive employee engagement programme.
The synergies between high performing teams in
business and in ocean racing are clear. Both require
powerful leadership, excellent team work, clear
communication, and insightful strategy with the whole
team bought into one common goal. Use this platform to
motivate and inspire staff to go beyond their limits in the
workplace and improve business productivity.
The Clipper Race has unified our company.
We see it in the pride, the passion, and
the creativity of our employees who are
embracing their Clipper Race team and
realising that we are one global team to
serve our clients in over 38 countries.

10. 258 export services provided to UK companies by the government
4 dedicated trade missions including transport, marine and digital
9 British Embassy events in core markets
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Whether opening new doors or strengthening
existing relationships, the Clipper Race offers an
inspiring backdrop through which to do business.
Official race events create a natural networking environment to generate
lucrative new business opportunities and strengthen existing relationships.
EXTERNAL
ENGAGEMENT
Partner Insight
The unique partnership between the Clipper Race and the British Government’s
ambitious ‘GREAT’ campaign, acted as an umbrella opportunity for a global trade
mission by British businesses.
Local and national governments host the Clipper Race to attract and align with international businesses that participate
and partner the race. Our partnerships with trade and government bodies, such as UK Trade and Investment,
consistently deliver a powerful business channel.
BUSINESS TO GOVERNMENT

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clipperroundtheworld.com
118% increase in US traffic to the website
£10 million increase in tourism spend in the region
Voted best marketing campaign at World Travel Awards
€100 million increase in new business revenue
200 guest sailing experiences
Activations in London, Rio, Singapore, San Francisco, New York and Holland
Partner Insight
Partner Insight
Rabo Bank’s leasing division, De Lage Landen capitalised on the Clipper Race stopovers in the world’s
leading financial cities to get closer to their customers through a comprehensive programme of interactive
business forums, high end receptions and competitive sailing experiences.
A video campaign to promote Yorkshire played in 10,000 taxi cabs during the Clipper Race stopover in New York.
The campaign was a key activation in Team Sponsor Welcome to Yorkshire’s strategy to boost tourism and was
complemented by sailing days for key NYC travel writers.
Trade delegations and international agreements are a prime focus as partners look to develop links within key markets. Companies view the
Clipper Race as a cost-effective way of doing business and a unique way of showcasing what they have to offer in an uninterrupted environment.
The Clipper Race creates a highly attractive mix of hospitality opportunities on and off the water. The mix of emotions and passions is amplified by
the presence of thousands of visitors to race villages with the backdrop of music, culture and art festivals in some of the world’s greatest cities.
The Clipper Race provides partners with a unique hospitality platform to engage with key decision makers.
The reach of the race delivers your message to a global consumer audience. The aspirational nature of the event creates unique opportunities
for brands to engage with customers and to activate through product and brand promotions.
BUSINESS TO BUSINESS AND GUEST EXPERIENCES
BUSINESS TO CONSUMER

12. Through outreach programmes,
the Clipper Race can be used as
a springboard for organisations
to engage with communities,
to support environmental projects
and to drive change.
SOCIAL AND
ENVIRONMENTAL
RESPONSIBILITY
Partner Insight
Lebalang Molobele,
Sapinda Rainbow Project - participant in the
Clipper 2013-14 Round the World Yacht Race
I have lived in a house that was a shebeen (an
informal licensed drinking place in a township). I
have come to know that through education I can
escape the chances of selling alcohol to feed my
family. I used to think my potential would always
be limited by my background.
Previously I was hardly aware of the impact my
decisions had. During the race I learnt that to have
peace and a functioning environment you have to
think about the next person. If you decide to use too
much fresh water because you can’t have a dirty
face, that would mean someone has to go thirsty,
or even worse there won’t be water to cook.
Opening a Legal Counselling Centre in Soweto
to inform people about their basic Human Rights
and what to do when a violation of such a right has
taken place. Today I write this with confidence that
in the next five years I will do great things, and it all
started with me crossing the Atlantic Ocean.
Where were you before the Clipper Race?
During the race, what qualities did you discover about yourself?
What’s next?
In keeping with Nelson Mandela’s vision to inspire a new
generation of community leaders, Team Sponsor Invest Africa,
backed by the Sapinda Group, sought to give young people
in South Africa a unique personal development opportunity
through participating in a life-changing global adventure.
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13. clipperroundtheworld.com
ECONOMIC IMPACT
Hosting the Clipper Race is big
business. The benefits in terms of
tourism, destination profiling and
tangible economic impact are
substantial. The attention has a
lasting effect even after the fleet
has set sail, leading to increased
tourism, economic investment,
social, educational and
community initiatives.
Partner Insight
Destination sponsor
Derry-Londonderry used the
Clipper Race to generate a
significant social and economic
impact in to the local community.
The city has put itself on the
world map, becoming one of
Lonely Planet’s ‘Top 5 Cities
to Visit in the World’.
150,000 visitors to the Clipper Race ‘LegenDerry Maritime Festival’
£3 million direct boost to the local economy
10,000 bed nights
98% of spectators felt the festival improved NI’s global image
20% of spectators were from outside of NI
Winner:
BestEvent/FestivalExperience
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14. Title Sponsor
Team Sponsor
Host Port
Fleet Sponsor
Official Supplier
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TIERS
PARTNERSHIP
STRUCTURE
The Clipper Race offers many levels of
opportunity for brands, corporations and
destinations to achieve their objectives.
Through the global platform which is created with a varied
portfolio of rights, whether delivered across the whole
fleet, a single boat entry, a race stopover, an individual
crew place or a community project.

15. RIGHTS
FEE
£1.5 MILLION
Payable by instalments, with
a schedule to suit both parties
TEAM SPONSOR
RIGHTS AND BENEFITS
The following rights and benefits provide examples of the opportunities
which can be leveraged to build an activation plan at Team Sponsor level.
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clipperroundtheworld.com
Sailing days and shore side hospitality on board the Team Sponsor’s own yacht.
The yacht can be used for corporate entertainment, team building, competition
prizes and engagement activity.
Invitations are offered to attend the official Clipper Race Start and Finish events,
which offers the opportunity to network with other sponsors, suppliers and
commercial contacts.
Invitations are offered to attend prize giving and/or hospitality events at each
stopover throughout the race
The right to organise promotional events and brand activations in port.
Option to have a presence at Clipper Race events involving partners, crew,
trade bodies and other interest groups where relevant.
Rights are granted for the sponsor to purchase a crew place on its boat for one
or more legs of the race.
The sponsor has the right to recommend a journalist to join a race as an observer,
subject to a confirmed feature in a reputable media outlet, or if it generates
substantial PR value to Clipper Race e.g. if it was for a global competition.
Clipper 70 experiences
Official Race Start and
Finish day reception and events
In port events
In port brand activation
Option to have presence
at crew and sponsor events
Crew places
Media berth
EXPERIENTIAL

16. 15
RIGHTS AND
BENEFITS CONTINUED...
Rights are granted to create a bespoke design on the yacht’s hull for branding
alongside sail branding and boat naming rights. Logo on Official Team Sponsor banners
to be displayed in all stopovers.
Each yacht also has the Team Sponsor’s name, logo and branding on the boom cover
and forestay banner, which are displayed in all ports.
Rights are granted for the sponsor to design a fully branded spinnaker sail for use in
video and photographic promotional activities in an iconic race location.
The sponsor has the right to name one of the individual races in the round the world
series i.e. the “Old Pulteney Navigator Cup”.
Presence in all race media channels including editorial and advert published in the
official souvenir race magazine and race website.
Boat and port
Promotional spinnaker
Race media
Naming rights for a one
off individual race
BRAND AWARENESS

17. Branded Team Sponsor web page on www.clipperroundtheworld.com with the
right to provide its own content and a link to sponsor’s website.
Right to create its own microsite.
A dedicated team Facebook page will be created and threaded to the official Clipper
Race Facebook page.
Social media posts across all channels (subject to digital media schedule) offering large
scale online exposure.
Video streaming opportunities from the team to shore while racing on-board
A global media news release with a product/service endorsement by Clipper Race
management.
Rights are granted to be referred to as Team Sponsor within all race communications
and the sponsor’s own marketing and promotion globally.
Rights are granted to use the official Clipper Race logo for the sponsor’s own
marketing activity. The Clipper Race will also create a bespoke Team Sponsor logo.
Unlimited access and use of images during the race for above/below the line marketing
for up to one year after race finish.
The Team Sponsor will be featured in the Clipper Race TV series. The series has been
distributed by BBC Worldwide and Discovery Worldwide.
Opportunity for sponsor to contribute its own material to the
Clipper Race press pack.
The sponsor will have the opportunity to mail the Clipper Race database
Digital and social media
Announcement
Right of referral and status
Right to use race logo
Imagery entitlement
Footage entitlement (TV series)
Press pack
Clipper Race database mailing
RIGHTS AND ASSOCIATIONS
clipperroundtheworld.com

18. For further information please contact
+44 (0) 2392 526 000
partnerships@clipper-ventures.com
The Clipper Round the World
Yacht Race represents a
powerful alliance of brands,
corporations and destinations.
We invite you to join this
partnership and discover a truly
unique global marketing platform.
www.clipperroundtheworld.com/partnerships