TCI Research -tutkimuslaitos teki tutkimuksen*, jossa arvioitiin kansainvälisten asiakkaiden hotelli- ja ravintolapalveluihin liittyviä elämyksiä Euroopan maissa. Tutkimus selvitti myös heidän tulevaisuuden odotuksiaan hotelli- ja ravintolapalveluista. Tutkimus toteutettiin hotelli- ja ravintola-alan eurooppalaisen kattojärjestön Hotrecin toimeksiannosta. Kansainväliset asiakkaat arvioivat suomalaiset hotellit ja ravintolat kolmen parhaan Euroopan maan joukkoon neljällä osa-alueella seitsemästä.
The proliferation of online travel-related content is changing
how consumers book and research travel. Before making an
online hotel reservation, consumers visit on average almost
14 different travel-related sites with about three visits per site, and carry out nine travel-related searches on search engines.
Official hotel classifications are often used by consumers as a filter mechanism in the booking process, with guest reviews being used to make a final selection among a smaller group of hotels.
Analyst Christy Tawii presented this research at the 40th annual ATA Congress in Kenya on 12 November 2015. This deck examines overall travel and tourism trends in Africa, compares domestic tourism on the African continent to other emerging markets and lays out predictions for the future of travel in Africa.
The proliferation of online travel-related content is changing
how consumers book and research travel. Before making an
online hotel reservation, consumers visit on average almost
14 different travel-related sites with about three visits per site, and carry out nine travel-related searches on search engines.
Official hotel classifications are often used by consumers as a filter mechanism in the booking process, with guest reviews being used to make a final selection among a smaller group of hotels.
Analyst Christy Tawii presented this research at the 40th annual ATA Congress in Kenya on 12 November 2015. This deck examines overall travel and tourism trends in Africa, compares domestic tourism on the African continent to other emerging markets and lays out predictions for the future of travel in Africa.
Understanding Travel and Tourism Lecture 6 Tourism A.docxwillcoxjanay
Understanding Travel and Tourism
Lecture 6
Tourism Attractions
Attractions
Can be iconic symbols that capture the
essence of a destination - recognised
around the world.
They can be:
• Natural areas
• Sites of cultural heritage
• Entertainment venues
Destination Branding
Iconic attractions serve as symbols which express
the ideas and values associated with the place.
They often feature as the key visual representation
of the destination.
They may create a sense of place
Place attachment
Place dependence:
• The event could not have been held at a better
location
• The venue delivered an excellent spectator
experience
Place identity
• I can really be myself at the opera house
• I feel I belong at the opera house
Psychological Continuum Model
1. Awareness
Realisation of opportunities
2. Attraction
Affective association, behaviour
3. Attachment
Emotional meaning
4. Allegiance
Attitudinal and behavioural loyalty
Attractions
Natural areas often provide the setting for
other forms of attractions.
They support activities that may appeal to
particular market segments.
If managed sustainably, natural resources
can serve as, seemingly, timeless
attractions – of value across generations.
Attractions
Some cultural attractions are considered to be of
significance to mankind.
They may attract large numbers of tourists.
Their protection and management is of
international concern and subject to the policies
of international agencies.
World Heritage Sites
Attractions
Attractions also exist at a smaller scale as
the features that give enjoyment to
tourists.
Attractions
The duration of market interest
• Concert
• Festival/Event
– Media coverage
• Theme Park
Is the attraction consistent with the
destination’s position?
Attractions
Market segments that are attracted
• Children
• Sport tourists
– Participants
– Spectators
Attractions may repel some segments
(displacement).
Attraction elements
Leiper (1995).
• Tourists who engage with the attraction
• Nucleus the feature that captures tourist
attention
– In decision-making
– In situ (during visit)
– In reflection
Attraction elements
Markers give information about the
attraction.
They create expectations and influence
behaviour:
• Advertisements
• Guidebooks
• The internet
• Signage
Markers
Tourist engagement with markers is affected
by:
• Perceptions of risk and reward
• Level of personal interest
• Mindfulness of surroundings
It can be an active process to enhance
experiential outcomes
Attractions hierarchy
The status of attractions in tourist decision-
making.
Primary attractions influence decision to
travel
Secondary attractions are known prior to
travel but not major influence
Tertiary attractions become known when
at the destination
Attractions ...
Destination management: Experience is the end-game.Rodney Payne
My keynote at Outdooractive 2018, in Immenstadt, Germany. #oac18
More information on Tourism Sentiment Index, here: https://destinationthink.com/tsi-announcement/
According to the World Travel & Tourism Council, the Travel and Tourism industry is currently among the largest and fastest-growing industries worldwide, forecasted to support 328 million jobs, or 10% of the workforce, by 2022.
Emerging markets - including the Middle East, Africa, Asia and the Pacific – are the new tourist destinations that are increasingly drawing crowds.
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Established in 1998 with the objective to promote the unique cultural and historical heritage of Europe, the Historic Hotels of Europe organization is a gold standard prestigious network of over 400 unique hotels with outstanding accommodation to experience hospitality in its purest tradition.
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At the Caterer & Hotel Keeper Digital Summit I shared the results of a survey conducted by Travelzoo to find out consumer booking preferences for leisure breaks and hotel deals. I also shared case studies of hotel deals and what works when crafting an offer to drive incremental bookings and on-site spend.
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Understanding Travel and Tourism Lecture 6 Tourism A.docxwillcoxjanay
Understanding Travel and Tourism
Lecture 6
Tourism Attractions
Attractions
Can be iconic symbols that capture the
essence of a destination - recognised
around the world.
They can be:
• Natural areas
• Sites of cultural heritage
• Entertainment venues
Destination Branding
Iconic attractions serve as symbols which express
the ideas and values associated with the place.
They often feature as the key visual representation
of the destination.
They may create a sense of place
Place attachment
Place dependence:
• The event could not have been held at a better
location
• The venue delivered an excellent spectator
experience
Place identity
• I can really be myself at the opera house
• I feel I belong at the opera house
Psychological Continuum Model
1. Awareness
Realisation of opportunities
2. Attraction
Affective association, behaviour
3. Attachment
Emotional meaning
4. Allegiance
Attitudinal and behavioural loyalty
Attractions
Natural areas often provide the setting for
other forms of attractions.
They support activities that may appeal to
particular market segments.
If managed sustainably, natural resources
can serve as, seemingly, timeless
attractions – of value across generations.
Attractions
Some cultural attractions are considered to be of
significance to mankind.
They may attract large numbers of tourists.
Their protection and management is of
international concern and subject to the policies
of international agencies.
World Heritage Sites
Attractions
Attractions also exist at a smaller scale as
the features that give enjoyment to
tourists.
Attractions
The duration of market interest
• Concert
• Festival/Event
– Media coverage
• Theme Park
Is the attraction consistent with the
destination’s position?
Attractions
Market segments that are attracted
• Children
• Sport tourists
– Participants
– Spectators
Attractions may repel some segments
(displacement).
Attraction elements
Leiper (1995).
• Tourists who engage with the attraction
• Nucleus the feature that captures tourist
attention
– In decision-making
– In situ (during visit)
– In reflection
Attraction elements
Markers give information about the
attraction.
They create expectations and influence
behaviour:
• Advertisements
• Guidebooks
• The internet
• Signage
Markers
Tourist engagement with markers is affected
by:
• Perceptions of risk and reward
• Level of personal interest
• Mindfulness of surroundings
It can be an active process to enhance
experiential outcomes
Attractions hierarchy
The status of attractions in tourist decision-
making.
Primary attractions influence decision to
travel
Secondary attractions are known prior to
travel but not major influence
Tertiary attractions become known when
at the destination
Attractions ...
Destination management: Experience is the end-game.Rodney Payne
My keynote at Outdooractive 2018, in Immenstadt, Germany. #oac18
More information on Tourism Sentiment Index, here: https://destinationthink.com/tsi-announcement/
According to the World Travel & Tourism Council, the Travel and Tourism industry is currently among the largest and fastest-growing industries worldwide, forecasted to support 328 million jobs, or 10% of the workforce, by 2022.
Emerging markets - including the Middle East, Africa, Asia and the Pacific – are the new tourist destinations that are increasingly drawing crowds.
Greek Tourism NOT in Crisis? The real Facts and FiguresGeorgia Zouni
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This is my presentation at the welcome ceremony of Kingston University that visits University of Piraeus this week 1st to 6th November, 2015
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Tourism is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes.
Objective - Develop a comprehensive and integrated strategy for the adoption of a road map, with a coordinated approach involving relevant actors.
Established in 1998 with the objective to promote the unique cultural and historical heritage of Europe, the Historic Hotels of Europe organization is a gold standard prestigious network of over 400 unique hotels with outstanding accommodation to experience hospitality in its purest tradition.
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I share the results of surveys of Travelzoo UK's subscribers on their booking patters and preferences, what they want to see in a hotel package. I delve into how important are add ons like breakfast and upgrades vs free wifi and alcohol. Finally I share case studies of Travelzoo offers so you can see how to craft offers which will resonate with the leisure traveller.
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Suomalaisten ravintoloiden ja hotellien henkilökunnan asiakasystävällisyys Euroopan huippua
1. 1
A European Survey on International Guests’ expectations
olivier.henry-biabaud@tci-research.com
Mapping the future of Hotel
and Restaurant experience
Ote TCI Researchin alkuperäisestä
tutkimuksesta
(kevät 2017)
3. 3
310
400
400
403
440
444
450
450
455
456
463
473
486
490
490
500
510
550
PARKING CONVENIENCE
ROAD INFRASTRUCTURE
TAXI SERVICE
PUBLIC TRANSPORT
NIGHTLIFE
SHOPPING
SIGNPOSTING
CULTURAL SHOWS
CULTURAL AND LEISURE ACTIVITIES
HISTORIC MONUMENTS AND SITES
VISITOR INFORMATION CENTERS
FOOD EXPERIENCE
CLEANLINESS / ENVIRONMENT
ACCOMMODATION EXPERIENCE
CONVENIENCE OF VISIT, CROWD
BEAUTY OF LANDSCAPES
SAFETY FEELING OF SECURITY
HOSPITALITY OF LOCAL PEOPLE
Correlation analysis to overall satisfaction – All markets – All European destinations
IMPACT ON DESTINATION EXPERIENCE
Accommodation and Food strongly impact visitors’ experience
TOP Factors influencing international visitors’ experience
Essential pillars at destination!
Accommodation and local food play a critical role in
shaping international visitors’ quality of
experience at a destination, along with other key
influential tangible and intangible factors (safety,
environment, locals hospitality…).
5. 5
Best-in-Class Destinations
TOP 3 Ranking in Europe for “Hotels Overall Quality”
TOP 3
Destinations
Index > 200
Sweden 250
Norway 246
Finland 234
Despite operating in relatively expensive environment
for visitors, hotels in Nordic destinations usually
generate very positive overall quality rating.
Nordics leading the race…
6. 6
TOP3
Destinations
Index > 200
Norway 281
Sweden 266
Finland 243
Hotel staffs are rated as highly hospitable in Northern
Europe, particularly Scandinavia where best-in-class
hospitable staff can be found.
Cold destinations… warm hospitality!
Best-in-Class Destinations
TOP 3 Ranking in Europe for “Hotel Hospitality of Personnel”
7. 7
TOP 3
Destinations
Index > 150
Bulgaria 212
Cyprus 192
Czech Republic 188
Europe is also able to provide cheap yet valuable hotel
experiences in some destinations, in particular those
located in Eastern regions or remote islands.
Eastern Europe drives value for money
Best-in-Class Destinations
TOP 3 Ranking in Europe for “Hotels Value for Money”
9. 9
TOP 3
Destinations
Index > 180
Sweden 197
Italy 192
Greece 191
In addition to Mediterranean food, which traditionally
enjoys a positive reputation, more recent players like
Sweden are now driving excellent visitors’ culinary
experiences too.
Usual suspects and New players
Best-in-Class Destinations
TOP 3 Ranking in Europe for “Local Food overall quality”
10. 10
TOP 3
Destinations
Index > 150
Turkey 176
Finland 171
Greece 160
Destinations in both the South and the North of Europe
offer a diversity in food. This shows that food perceptions
are subjective and not a fixed characteristics of a region.
Diversity from South to North
Best-in-Class Destinations
TOP 3 Ranking in Europe for “Local Food Diversity”
11. 11
TOP 3
Destinations
Index > 200
Finland 223
Cyprus 223
Ireland 205
The profile of destinations offering best-in-class
restaurant staff hospitality reveals that a genuine and
efficient service can come in different forms, reflecting
European diversity of experiences.
Hospitality of different kinds
Best-in-Class Destinations
TOP 3 Ranking in Europe for “Restaurants staff hospitality”
12. 12
TOP3
Destinations
Index > 200
Bulgaria 229
Poland 207
Turkey 204
Eastern European destinations have good capabilities to
provide positive culinary experiences to their international
visitors at very affordable cost, which offer competitive
advantages for attracting families and budget travelers.
Affordable quality food experiences
Best-in-Class Destinations
TOP 3 Ranking in Europe for “Local food Value for money”
13. 13
46%
51%
53%
57%
60%
62%
64%
65%
68%
70%
71%
75%
85%
87%
87%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
UNIQUE DESIGN
HIGH-TECH ENTERTAINMENT
SOCIALIZING OPPORTUNITIES
REWARD MY LOYALTY
FAMILY / FRIENDS HOSTING FLEXIBILITIES
PERSONALIZED EXPERIENCES
COMPLETE ONSITE AMENITIES
LOCAL AND CULTURAL AUTHENTICITY
INSIDER DESTINATION TIPS
TAKE CARE OF MYSELF
HOST ME AT ANY TIME
MAKES ME FEEL AT HOME
GENUINE FRIENDLY STAFF
RESPECT MY PRIVACY
MAKES ME FEEL SAFE
Defining the Ideal Hotel Experience for Tomorrow
TOP Consumer Benefits expected from Hotels in the future
A peaceful retreat for increasingly
anxious travelers… and more!
Reflecting global opinion trends, benefits expected from hotels
in the future polarize around the concept of a safe retreat that
respects privacy, offering a truly genuine and hassle-free,
flexible sense of hospitality. Once these features are
provided, guests are ready to explore, socialize and be
entertained.
What ideal experience would you expect from a hotel in the future?
% of scores 1+2 on an importance rating scale from 1 to 5
14. 14
46%
52%
53%
56%
58%
63%
66%
70%
80%
80%
80%
85%
86%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ENTERTAINING MUSIC/SHOWS
UNIQUE DESIGN
REWARDS MY LOYALTY
SOCIALIZATION OPPORTUNITIES
ACCOMMODATE MY DIET
OPEN AT ANY TIME
PERSONALIZE TO MY PREFERENCES
FEEL A SPECIAL GUEST
LOCAL AND CULTURAL AUTHENTICITY
LOCAL INGREDIENTS
NEW ENJOYABLE FLAVORS
STRICT FOOD SAFETY
GENUILY FRIENDLY STAFF
Defining the Ideal Restaurants Experience for Tomorrow
TOP Consumer Benefits expected from Restaurants in the future
What ideal experience would you expect from a restaurant in the future?
% of scores 1+2 on an importance rating scale from 1 to 5
The place for enjoying local authenticity
… with food safety complete re-insurance
Travelers express clear needs for more transparency and
authenticity in their future food experiences. Restaurants are
definitely the place for tasting and discovering the local
authenticity from both genuine local people and local flavors.