This document discusses the growth of tourism as a global phenomenon and some of the factors driving this growth. It addresses how leisure time is increasingly defining people's lives and how they spend their non-work periods. The document also touches on reasons for the increased role of tourism, including changing economies focused more on services and consumer industries. Sustainability concerns related to tourism's expansion are also mentioned. Overall, the document provides background on why tourism has become a major global activity and introduces some of the concepts and forces shaping the tourism industry.

1. Tourism of Today
Tourism today:
Why is it a global phenomenon embracing all our
lives?
By: Josefino “Penn “ Larena ,AB, CPS,CPE,MPA

2. Introduction
The new millennium has witnessed the continued growth of interest in how
people spend their spare time, especially their leisure time and non-
work time. Some commentators have gone as far as to suggest that it is
leisure time-how we use it and its meaning to individuals and families-
that defines our lives, as a focus for non-work activity. This reflects a
growing interest in what people consume in these non-work periods,
particularly those times that are dedicated to travel and holidays which
are more concentrated periods of leisure time. This interest is becoming
an international phenomenon.
Summary:
My Summary to my Introduction is that some commentators suggests that
leisure time should be useful and meaningful to individuals and also to
the families that defines our lives. So in my opinion people should
consume their non- working periods. Also this interest should became a
real Phenomenon.

3. Chapter 1 Tourism Today
Therefore, the growing international significance of tourism can be
explained in many ways. In an introductory text such as this, it is
important to stress at the outset the following types of factors and
processes in order to illustrate the reasons why tourism assumes an
important role not only in our lives but also globally:
Summary:
My Summary to chapter 1 is that the growing international
significance of tourism should be explained in many ways like for
example it is important to stress at the outset the following types of
factors and processes in order to illustrate the reasons why tourism
assumes an important role not only in our lives but also globally:

4. Introduction
• From this brief list of possible reasons why tourism is now
assuming a major role in the lives of people, it is evident that
tourism is also becoming a powerful process affecting all parts of
the globe. It is not only embraced by various people as a new
trend, a characteristic or defining feature of people’s lives, but is
also an activity in which the masses can now partake (subject to
their access to discretionary forms of spending).
• Summary:
• My Summary in this Introduction in page 5 is that the brief list of
possible reasons why tourism is now assuming a major role in the
lives of people because of their tour guiding everywhere in the
Philippines also to all other countries in the whole world.

5. Tourism Today
TRAVEL AND SUSTAINABILITY
There is a growing global concern about the ability of the
earth’s environment and resources to sustain the continued
expansion of economic activity, including tourism.
Summary:
My Summary of Travel and sustainability is the earth’s
environment and resources should sustain to the continued
expansion of economic activity, including tourism. Also the
global concern about the ability of the earth’s environment
and resources should grow very faster.

6. Tourism Today
Why Study Tourism? Is It Just About Enjoyment and Holidays?
Tourism and its analysis have become a relatively recent field of
study among academics, researchers and commentators. Some of the
very early student textbooks on tourism (which are detailed in the
further reading section at the end of this chapter) can be dated to
the early 1970s (although there are examples of other reviews of
tourism dating to the 1930’s, 1940’s and 1950s, as discussed in
chapter 2), with a second wave being produced in the 1980s.
Summary:
My Summary to this is that we need to study tourism because it is
part of our daily life and our future life. Also Tourism has an
enjoyment and holidays when it is summer vacation.

7. Tourism Today
THE LEISURE SOCIETY
Tourism is now widely acknowledged as a social
phenomenon, as the nature of society in most advanced
developed countries has now changed from one which has
traditionally had an economy based on manufacturing and
production, to one where the dominant form of employment
is services and consumer industries.
Summary:
My Summary to this about the leisure society is that
tourism has advanced developed countries. Some countries
have changed their economy based in their manufacturing
and production.

8. Tourism Today
THE INTERNET
e-tourism is only the first stage of the internet’s impact
upon tourism. The first wave of internet technology created
an online travel community where tourism businesses were
able to market and communicate with consumers through
electronic media.
Summary:
My Summary to this report entitled the internet is e-
tourism is only the first stage of the internet’s impact upon
tourism. Because only e-tourism is the first wave of internet
technology created an online travel community that can
communicate through electronic media.

9. Tourism Today
CONCEPTS-TOURISM, THE TOURIST AND TRAVEL
Attempts to define tourism are numerous and very often
the terms ‘travel’ and ‘tourism’ are used interchangeably.
According to the international organization responsible for
tourism, the World Tourism Organization (UN-WTO):
Summary:
My Summary to this report about the concepts-tourism,
the tourist and travel is that tourism are used
interchangeably and also international organization is
responsible for tourism to the world tourism organization.

10. Concepts-tourism, the tourist and
travel
An organizing framework for the analysis of tourism. The most
widely used framework is that developed by Leiper (1990) who
identified a tourism system as comprising a tourist, a traveller-
generating region, tourism destination regions; transit routes for
tourists travelling between generating and destination areas.
Summary:
My Summary in this concepts-tourism, the tourist and travel is that
Leiper developed an organizing framework for the analysis of
tourism. Then this system as comprising a tourist is a traveler
generating region, tourism destination regions; tourism also
identifies travelling between generating and destination areas.

11. The tour, holidays and leisure time
What is evident from Leiper’s model of the tourism system is
that the tour-which is a trip, travel anywhere for pleasure or
leisure-is a vital element. The tour is an underpinning feature
of tourism, a prerequisite for tourism to occur, since the
consumer has to be brought to the product or experience,
has to travel, and is a reciprocal event- the traveller travels
out and back.
Summary:
My Summary to this topic is that the traveller should experience so much
fun in travelling from different places to places and also the traveller
agencies should learn what are the things that are being presented in the
views of all different places. and also what particular places that is so quiet
and the places that are so noisy.

12. MEASURING TOURISM
Once we agree a general definition of what tourism is, we
can look for methods that add precision to the scale, volume
and significance of tourism as a global activity. Measuring
tourism also helps to understand some of the problems
which planners and decision makers need to address in
planning for tourism and future growth scenarios.
Summary:
My Summary to this another topic is that tourism also helps
to understand some of the problems which planners and
decision makers cannot understand what are some other
future growth of scenarios.

13. Tourism and management as a focus
for the book
At a very general level, the word ‘management’. As applied to
tourism could be taken as how tourism needs to be managed as a
growing activity at a global, national and local level in order that its
often contradictory forces are reconciled and balanced so that
tourism develops and is pursued in a sustainable and balanced
manner.
Summary:
My summary to this another new topic is that as how tourism needs
to be managed as a growing activity at a global, national and local
level in order that its often contradictory forces are reconciled and
balanced so that tourism develops and is pursued in a sustainable
and balanced manner.

14. NEW FORCES AFFECTING TOURISM-
GLOBALIZATION, INEQUALITY AND THE
DEVELOPED AND DEVELOPING WORLD
When one looks at the patterns of tourism, and those areas
which are growing in terms of international tourism, it is
evident that the majority of outbound travellers are from
the developed countries of Europe and North America,
Australasia and the new middle class in many developing
countries.
Summary:
My summary to this new topic is that the majority of
outbound travellers are from the developed countries of
Europe and North America, Australia and the new middle
class in many developing countries.

16. THANK YOU FOR READING AND
LISTENING!!!