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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
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This document discusses international marketing of Bulgarian cultural heritage through tourism. It begins with definitions of key terms like marketing and cultural heritage. It then outlines how tourists are increasingly interested in authentic local experiences that showcase a destination's culture and heritage. Visits want to engage with attractions, culture, and welcoming locals to understand a country's essence. The document concludes with statistics on cultural heritage tourism to Eastern Europe from the United States, including visitor numbers and average expenditures.Cultural Realms - Presentation 2010
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Rossitza Ohridska Bio
Rossitza ohRidska-olson is an international cultural tourism macro-strategist and president of Vizantia Enterprises and The INTELLECT Institute. She has over 25 years of experience in cultural tourism marketing and management. She provides strategic consulting services to governments, tourism organizations, and private companies on developing and promoting cultural destinations and heritage sites.
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„Обществото на знанието и хуманизмът на ХХІ век” Ден на Будителите 1. 11. 2011 СОФИЯ
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
International Marketing of the Bulgarian Cultural Heritage: Global Perspectiv...
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This document discusses international marketing of Bulgarian cultural heritage through tourism. It begins with definitions of key terms like marketing and cultural heritage. It then outlines how tourists are increasingly interested in authentic local experiences that showcase a destination's culture and heritage. Visits want to engage with attractions, culture, and welcoming locals to understand a country's essence. The document concludes with statistics on cultural heritage tourism to Eastern Europe from the United States, including visitor numbers and average expenditures.Cultural Realms - Presentation 2010
Cultural and creative tourism by Cultural Realms - the business, strategies, solutions for DMOs, tour operators, cities and regions.
Rossitza Ohridska Bio
Rossitza ohRidska-olson is an international cultural tourism macro-strategist and president of Vizantia Enterprises and The INTELLECT Institute. She has over 25 years of experience in cultural tourism marketing and management. She provides strategic consulting services to governments, tourism organizations, and private companies on developing and promoting cultural destinations and heritage sites.
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Cultural Heritage Visualization
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Country Branding From A Global Cultural Tourism Perspective
Both in NBI and CBI confirmed that the undisputed winner is the United States of America, thanks to its charismatic President Barack Obama.
As per the geographies of the top 10 countries, in both indexes the winners are the European Countries: five out of 10 countries in the CBI are in Europe, and 6 out of these taking the highest positions in the NBI.
Otherwise the two Indexes vastly differ in their methodology, results and approach.
Both Indexes are the most valuable resource for policy makers, DMOs and travel companies in their efforts to convert their countries in more profitable destinations.
To see the full analysis, go to http://www.culturalrealms.com/2009/11/country-branding-from-a-global-cultural-tourism-perspective-part-one.html
Rural tourism
Rural tourism provides an important opportunity for economic development and population retention in rural areas. The basic components of rural tourism include accommodation in rural housing or small hotels, cuisine based on local traditions, and leisure activities that showcase local culture and lifestyles. Rural tourism meets the demand for open spaces while responding to an interest in natural and rural heritage. When developed sustainably, it can improve living standards and quality of life for rural communities while preserving cultural traditions and the local environment.
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The document discusses the importance of marketing in the tourism sector and provides statistics and information about tourism trends in Italy. Some key points:
- Tourism accounts for about 10% of the global workforce and its economic impact is projected to continue growing significantly.
- Italy saw about 800 million tourist arrivals in 2000 and projections estimate over 1.6 billion by 2020, showing strong growth in the tourism industry.
- Emerging markets like China and Eastern Europe are becoming larger sources of tourists for Italy.
- Popular domestic tourist destinations in Italy include Sicily, Tuscany, Puglia, and Emilia-Romagna.
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CULTURE AND HERITAGE TOURISM
Cultural and heritage tourism focuses on experiencing and learning about the cultural aspects of destinations, including historical, artistic, scientific, and lifestyle elements. This includes festivals, performing arts, traditions, gastronomy, religious sites, and more. Some key challenges to cultural heritage conservation in less developed areas include financial constraints, private ownership of historic buildings that limits preservation, and human habitation that can degrade heritage sites over time through pollution and wear.
Tourism market segmentation
Market segmentation is the process of dividing a tourism market into subgroups with similar needs and characteristics in order to develop targeted marketing strategies. Key reasons for segmentation include that the tourism market is too large and diverse otherwise. Common criteria for segmentation include geographic location, demographics, psychographics, and product benefits sought. Benefits of segmentation are understanding customer needs, efficient marketing spending, and precise strategy development.
Cultural mapping of intangible cultural heritage and its usage in tourism bra...
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This document discusses cultural mapping of intangible cultural heritage and its usage in tourism branding models. It outlines the role of cultural mapping in the branding process, examines existing branding models based on cultural mapping, and proposes a new model. The presentation aims to trace how cultural mapping relates to local, regional and national brand creation in Southeastern Europe. It analyzes the importance of cultural mapping using UNESCO designations and databases. The document reviews literature on cultural mapping and discusses aspects of identifying culture, uniqueness, internal and external branding in the mapping process. It also covers pros and cons and outlines a research agenda around stakeholder involvement, respecting cultural needs, and precision of models.Културният туризъм: вместо минало - бъдеще
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This document discusses methods for measuring the online marketing success of museums through social media. It proposes measuring user interaction and how users personalize information from museums, rather than just brand mentions. The document analyzes the social media presence of 10 top museums on Facebook, finding low rates of fans compared to real visitors. It also finds the potential interest in some museums' pages exceeds their actual number of fans. Measuring personalized user interaction is presented as a better metric than traditional social media metrics.
Measuring the iLike
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Measuring user interaction as factor for online marketing success of museums through social media, networks and geosocial mobile applications.
By Rossitza Ohridska-Olson1
Abstract: Measuring online marketing success of museums through social media and mobile technologies represents a challenge for several reasons. First, ROI of online advertising campaigns is not enough. Second, because of the multiplying effect of social media for museums, a single monitoring methodology renders or redundant or useless results. And third, measuring the marketing success of cultural institutions goes beyond the impact from interaction with the museum presence in Web 2.0. This paper makes intent to propose a methodology to measure all aspects the success of Web 2.0. marketing for museums, including its effects on cultural and creative tourism.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
Стратегии за Българския туризъм:какво са и от какво имат нужда
Преди да гласувате за която и да е било партия, и имате нужда българският туризъм да процъфтява, хвърлете един поглед върхуу този документ и тогава репете.
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Международен Маркетинг на Културния туризъм - презентация за кръгла маса на Г...Rossitza Ohridska-Olson
Кратка презентация за състоянието на културния туризъм и переспективите за развитие.More Related Content
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An English version of the presentation at the 3rd. International Black Sea Tourism Forum, Varna, Bulgaria, 2010.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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Country Branding From A Global Cultural Tourism Perspective
Both in NBI and CBI confirmed that the undisputed winner is the United States of America, thanks to its charismatic President Barack Obama.
As per the geographies of the top 10 countries, in both indexes the winners are the European Countries: five out of 10 countries in the CBI are in Europe, and 6 out of these taking the highest positions in the NBI.
Otherwise the two Indexes vastly differ in their methodology, results and approach.
Both Indexes are the most valuable resource for policy makers, DMOs and travel companies in their efforts to convert their countries in more profitable destinations.
To see the full analysis, go to http://www.culturalrealms.com/2009/11/country-branding-from-a-global-cultural-tourism-perspective-part-one.html
Rural tourism
Rural tourism provides an important opportunity for economic development and population retention in rural areas. The basic components of rural tourism include accommodation in rural housing or small hotels, cuisine based on local traditions, and leisure activities that showcase local culture and lifestyles. Rural tourism meets the demand for open spaces while responding to an interest in natural and rural heritage. When developed sustainably, it can improve living standards and quality of life for rural communities while preserving cultural traditions and the local environment.
The Importance Of Marketing In The Tourism Sector. English version
The document discusses the importance of marketing in the tourism sector and provides statistics and information about tourism trends in Italy. Some key points:
- Tourism accounts for about 10% of the global workforce and its economic impact is projected to continue growing significantly.
- Italy saw about 800 million tourist arrivals in 2000 and projections estimate over 1.6 billion by 2020, showing strong growth in the tourism industry.
- Emerging markets like China and Eastern Europe are becoming larger sources of tourists for Italy.
- Popular domestic tourist destinations in Italy include Sicily, Tuscany, Puglia, and Emilia-Romagna.
- New tourism trends gaining popularity include short trips, cruises, cultural
CULTURE AND HERITAGE TOURISM
Cultural and heritage tourism focuses on experiencing and learning about the cultural aspects of destinations, including historical, artistic, scientific, and lifestyle elements. This includes festivals, performing arts, traditions, gastronomy, religious sites, and more. Some key challenges to cultural heritage conservation in less developed areas include financial constraints, private ownership of historic buildings that limits preservation, and human habitation that can degrade heritage sites over time through pollution and wear.
Tourism market segmentation
Market segmentation is the process of dividing a tourism market into subgroups with similar needs and characteristics in order to develop targeted marketing strategies. Key reasons for segmentation include that the tourism market is too large and diverse otherwise. Common criteria for segmentation include geographic location, demographics, psychographics, and product benefits sought. Benefits of segmentation are understanding customer needs, efficient marketing spending, and precise strategy development.
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Destination Branding for Cultural Tourism - Varna 2010 - English
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.Museum Geosocial Media: a catalyzer for cultural tourism
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Social and geosocial media: building bridges between information, interpretat...
Social and geosocial media: building bridges between information, interpretat...Rossitza Ohridska-Olson
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.Measuring the iLike - Paper
This document discusses methods for measuring the online marketing success of museums through social media. It proposes measuring user interaction and how users personalize information from museums, rather than just brand mentions. The document analyzes the social media presence of 10 top museums on Facebook, finding low rates of fans compared to real visitors. It also finds the potential interest in some museums' pages exceeds their actual number of fans. Measuring personalized user interaction is presented as a better metric than traditional social media metrics.
Measuring the iLike
Measuring the "I Like”
Measuring user interaction as factor for online marketing success of museums through social media, networks and geosocial mobile applications.
By Rossitza Ohridska-Olson1
Abstract: Measuring online marketing success of museums through social media and mobile technologies represents a challenge for several reasons. First, ROI of online advertising campaigns is not enough. Second, because of the multiplying effect of social media for museums, a single monitoring methodology renders or redundant or useless results. And third, measuring the marketing success of cultural institutions goes beyond the impact from interaction with the museum presence in Web 2.0. This paper makes intent to propose a methodology to measure all aspects the success of Web 2.0. marketing for museums, including its effects on cultural and creative tourism.
Keywords: museum marketing, Web 2.0., travel 2.0., social media metrics, cultural & creative tourism
Varna: Candidate for European Capital of Culture 2019
Presentation at the Round Table: "Best practices exchange in the context of the candidacy of Varna for European Capital of Culture 2019". The presentation covers aspects of social media, digital branding, positioning and PR, as well as stakeholders engagement in online initiative for the project.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
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Expansion of the Geographies of Tourism thanks to Web 2.0
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Un viaje a Buenos Aires y sus alrededores
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