Cultural Heritage Visualization: Important marketing resource for cultural institutions. International Conference on Cultural Heritage and New Technologies, Sofia, Bulgaria, 5.16.2011, Cultural Heritage Film Festival

1. cultural heritage visualization
Important Marketing Resource
for Cultural Institutions
Presentation at the International Film Festival & Conference “Cultural
Heritage and New Technologies”, Sofia, Bulgaria 5.16.2011
© 2011 Cultural Realms | A Vizantia Enterprises Company

2. definitions

3. Cultural heritage visualization: important marketing resource for cultural institutions: definitions
Marketing
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners, and society at large.
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4. Cultural heritage visualization: important marketing resource for cultural institutions: definitions
Cultural Heritage
''cultural heritage'' means movable or immovable objects of artistic, architectural, historical,
archaeological, ethnographic, paleontological and geological importance and includes information
or data relative to cultural heritage… This include archaeological, paleontological or geological sites
and deposits, landscapes, groups of buildings, as well as scientific collections, collections of art
objects, manuscripts, books, published material, archives, audio-visual material and reproductions
of any of the preceding, or collections of historical value, as well as intangible cultural assets
comprising arts, traditions, customs and skills employed in the performing arts, in applied arts and
in crafts and other intangible assets which have a historical, artistic or ethnographic value.
[Cultural Heritage Act 2002]
Grain vessel, 6th Millennia BC, Stara Zagora Regional
Museum of History, Neolithic Dwellings Sofia Dance Week, 2009 – from video
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5. the technology aspects

6. Cultural heritage visualization: important marketing resource for cultural institutions: the technology
History Antiquities of Rome and the Rest of Italy, book, 1560
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7. Cultural heritage visualization: important marketing resource for cultural institutions: the technology
History Palacio del Bon Retiro, French Lithograph, 1770 LOC
Venice, Lithograph,
1486, BNF
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8. Cultural heritage visualization: important marketing resource for cultural institutions: the technology
History David Roberts, Egypt, Lithograph from watercolor 1842, BNF
David
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9. Cultural heritage visualization: important marketing resource for cultural institutions: the technology
History
David Roberts, Round
Temple, Baalbek, Lithograph
from watercolor 1838, LOC
David
Frederic Edwin Church, Round Temple, Baalbek,
Lithograph from watercolor 1870
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10. Cultural heritage visualization: important marketing resource for cultural institutions: the technology
History
Round Temple, Baalbek, Photograph, 2006,
German Archaeological Institute
Round Temple, Baalbek, Photograph, 1900-1920
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11. Cultural heritage visualization: important marketing resource for cultural institutions: the technology
History
The Testament of Eudamidas, Luc
Breton, Terracota Relief, 1775
The Testament of Eudamidas, Nicolas Poussin,
Oil on Canvas, 1653, National Museum of Art, 11
Denmark
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12. Cultural heritage visualization: important marketing resource for cultural institutions: the technologies
New technologies
• Types of new technologies
• 3D visualization
• Virtual Reality (VR)
• Augmented Reality (AR)
• Gigapixel photography
• Detailed view digitalization with Java & Flash
• Literary heritage digitalization through ePub
• Surface film display (windows) & LED displays
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13. Cultural heritage visualization: important marketing resource for cultural institutions: the technology
New technologies: 3D Visualization & VR
• Rome Reborn Project, University of Virginia, USA
• Virtual 3D Roman House
• La Alhabmbra de Granada, Spain
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14. Cultural heritage visualization: important marketing resource for cultural institutions: the technology
New technologies: Augmented Reality
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15. Cultural heritage visualization: important marketing resource for cultural institutions: the technologies
New technologies: Gigapixel photography
• Google Art Project (Video) Google Art Project Personalization (Real demo)
• Paris 26 Gigapixel
• High Resolution Virtual Images in Google Earth (The Prado Museum)
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16. Cultural heritage visualization: important marketing resource for cultural institutions: the technologies
New technologies: Detailed View Digitalization with Java & Flash
• Metropolitan Museum of Art (Java)
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17. Cultural heritage visualization: important marketing resource for cultural institutions: the technologies
New technologies: Detailed View Digitalization with Java & Flash
• Le Louvre (Flash)
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18. Cultural heritage visualization: important marketing resource for cultural institutions: the technology
New technologies: Heritage visualization in ePUB format
• Google eBooks: Thrace (Real time demo)
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19. the marketing aspects

20. Cultural heritage visualization: important marketing resource for cultural institutions: the marketing aspects
Marketing applications
• Maps & GIS: provide information, advertising and create possibility
for cooperation with stakeholders in the cultural and creative tourism
• Social Networks & Sharing: provide no cost or low cost advertising
to vast amount of special interest groups
• Mobile Applications: provide information and advertising in real
time, on site. Creates possibility for cross advertising with
stakeholders in the cultural and creative tourism.
• eCommerce: provides direct income from selling services and
products and contributes to the branding of museums & other cultural
institutions (foundations, universities, etc).
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21. Cultural heritage visualization: important marketing resource for cultural institutions: the marketing aspects
Information about cultural institutions: Maps & GIS
• Archaeological Museum Sofia, Bulgaria on Google Maps
• Archaeological Museum Sofia, on Panaramio & Google Earth
• Geotagged photos of Bulgarian Cultural Heritage on Flickr.com
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22. Cultural heritage visualization: important marketing resource for cultural institutions: the marketing aspects
Social Networks & Sharing
Creating a targeted ad on
Facebook
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23. Cultural heritage visualization: important marketing resource for cultural institutions: the marketing aspects
Social Networks & Sharing
Youtube.com importance
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24. Cultural heritage visualization: important marketing resource for cultural institutions: the marketing aspects
Social Networks & Sharing
Tripadvisor.com for cultural tourism 24
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25. Cultural heritage visualization: important marketing resource for cultural institutions: the marketing aspects
Mobile Applications
Free iPhone & iPad UNESCO
World Heritage App
FOTOPEDIA app UNESCO World
Heritage list for iPad 25
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26. Cultural heritage visualization: important marketing resource for cultural institutions: the marketing aspects
eCommerce
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27. Cultural heritage visualization: important marketing resource for cultural institutions: the marketing aspects
eCommerce
Hermitage Museum, St.
Petersburg, Russia. Scythian Gold,
Scarf
Boutique des Musees, France
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28. thank you.
Contacts:
Rossitza Ohridska-Olson, President, Vizantia
rolson@vizantia.com
rokambur@gmail.com
Tel: +1.954.788.4832 Mobile USA: +1.954.531.30.70
Mobile (Europe).: +359.(0).886.76.94.27
Skype: rokambur
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