Karnataka tourism strategy

COLLECTIVE
STRATEGY
K A R N A T A K A
T O U R I S M

ಗು / ಉ ೕಶ
ಾದ ಕನಡ ಸಂಸ
ನಮ ಜನರಮತು ಪ ಾ ಗರ ತದ ಅಚು ಒತುವಂ ರ ೕಕು.
ಜಗತು ಕ ಾ ಟಕವನು ಚುವಂ ರ ೕಕು.
ಯವರು ಚುವಂ ರ ೕಕು.
ಕನಡ ಂ ನ ಚು ಜಗ ಲ ಹರಡ ೕಕು.
ೕ

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100
75
50
25
0
INTERNATIONAL
TOURIST
ARRIVALS IN
2018
India has still not exploited the true potential of
Tourism
OBSERVATION

R A T E O F G R O W T H I N T H E L A S T 2 D E C A D E S
OBSERVATION #2
Foreign exchange earning in millions
(US $ ) from Tourism in India
2
0
0
0
2
0
0
2
2
0
0
4
2
0
0
6
2
0
0
8
2
0
1
0
2
0
1
2
2
0
1
4
2
0
1
5
2
0
1
6
2
0
1
7
2
0
1
8
30,000
20,000
10,000
0
Rate of Growth 8%
Tourism Sector will grow at a faster
pace in the next decade.

O B S E R V A T I O N 3
OTHER
S
34.4%
Bangladesh
21.1%
USA
13.8
%
UK
9.9%
CANAD
A
3.4%
MALAYSI
A
3.2%
RUSSI
A
2.8%
GERMAN
Y
2.7%
Biggest Market for India
US
UK
Canada
Australia
Russia
Germany
France
Malaysia
Sri Lanka

TOP FIVE
SECTORS
1. Cultural & Heritage Tourism
2. Spiritual Tourism
3. Wellness Tourism
4. Adventure Tourism
5. Eco Tourism
6. Edu Tourism
6. Religious Tourism

TOURISM
WELLNESS
CULTURAL
SPIRITUAL
ADVENTURE
SPORTS
ECO
EDU

ADVENTURE TOURISM IN INDIA
Karnataka is not at the top 5 for adventure tourisms inspite
of having coastal and also western ghats.
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SPIRITUAL TOURISM IN INDIA
Karnataka is not at the top 5 for spiritual tourisms inspite
of having 3 primary spiritual traditions teachers visting
here.
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WELL NESS TOURISM IN INDIA
Karnataka is not at the top 5 for wellness tourisms inspite
of having Yoga Gurus and Traditions .
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Karnataka

DIAGNOSIS
K A R N A T A K A T O U R I S M

DIGITAL * PRODUCT * GLOBAL REACH
K E R A L A T O U R I S M

LOCAL CULTURE

WEBSITE & SOCIAL MEDIA

GOVERNANCE REGULATION
Customer
Journey
Infrastructure
Digital
I
M
P
C
A
T
T
O
U
R
I
S
M
S
T
R
A
T
E
G
Y
M
A
P
MOBILITY ACCOMODATION
Information
/Knowledge
Signage Toilet/Water
Digital
Startups
Technology
AI/Analytics
MASTER PLAN
POLICY TEAM WORKFLOW
MANAGING
SPACES
Skilled Tourist
Guides/Experience
Curators
ACTION PROGRAMS IN CORE AREAS
FESTIVALS
SINGLE WINDOW CLEARANCE
HOSPITALITY
Activity /Engagement ,
itenary mgmt

STAKEHOLDERS/SPECIAL GROUPS
W E L L N E S S
M U S I C T H E R A P Y
R I V E R T H E R A P Y
Y O G A
A Y U R V E D A
C U L T U R A L
L I T E R A T U R E
M U S I C
D A N C E
F O L K S I N G E R S
D A N C E R S
T O U R I S M C O U N C I L
S P I R I T U A L
R U R A L
S P O R T S T O U R I S M &
A D V E N T U R E M E D I C A L
R E L I G I O U S
K T F
B R A N D I N G
/ M E D I A

EXISTING COUNCIL NEEDS TO BE
STRENGTHENED
T O U R I S M C O U N C I L
COUNCIL

REPORT
RESEARCH
ADVISORY
STAKE HOLDER GROUP
Producing an annual report on
tourism in Karnataka that should
include, among other things, impact
assessment, proposals for
improvements, municipal lines of
action
Producing studies
and opinions on
issues concerning
its sector,
Initiatives,
policies and
strategic lines
of action in the
area of tourism,
Formal place for exchanging ideas,
assessing the effect of actions that have
been taken and generating proposals that
might serve as a guide to future tourism
policies.
to institute a study on the current tourist
inflow for : Beach tourism ,2) wild life
tourism,3)adventure tourism 4) medical
tourism ,5) wellness & yoga 6) architecture
& heritage 7) temple & religious
Create separate action
groups ( a process with
checks & balances to be set
to select the same ) to
formulize measurable
strategies for growth

Zoning of tourism Locations , to protect the historical heritage from
degradation both physical & visual
To set architectural standards to protect vernacular & heritage architecture
through incentivizing people to go for adaptable vernacular architecture with
locally available materials
MANAGING SPACES

Temple architecture : design a short term crash course for temple
arch/heritage town planning and conservation in collaboration with some
Local Architecture colleges & ASI
MANAGING SPACES

Incentivize non traditional areas like kolar,magadi,chitradurga,etc
Rating of home stays based on architecture (local or new age),cusine ,
activities ,ecosystem ( if its being done in mass scale they should be taxed for
renewals & incentivized if it’s a proper home stay where the host also lives
with the guests )
More stringent measures to protect the ecological balance
Publish best practices and guidelines for Architecture
Link with other Govt Subsidies like Toilet Construction etc
ACCOMODATION

RURAL
TOURISM
Identify old villages in tourist
locations with standardized
parameters (location, age of village,
architecture , historical importance
,etc ) &
Set a plan to popularize village
tourism with local flavor ( eg vist to
the local shanty’s , agricultural
practice , )
Rejuvenate local artisans like
handlooms , pottery , blacksmiths
carpentry etc through policy
interventions
Photo : Shama Pawar The Kishkinda Trust
Training and Empowerment
4 Villages Zone Wise for pilot

Photo : Shama Pawar The Kishkinda Trust

Agriculture : identify progressive
organic/permaculture farmers across the state &
create a long stay certification program ( care should
be taken to see that these farmers are small & medium
rather then corporates)
Photo : Shama Pawar
The Kishkinda Trust

INDIGINEOUS
TOURISM
1
Identify indigenous tribes
& create a policy to
preserve their unique art
& culture ( eg hakki pikki
jenu kurubas ,fisher men,
shepards etc )
2 Indigineous Tourism
protocol development
3
Indigineous Culture and
Arts Space in association
with Ministry of Tribals
PROMOTING NATIVE
CULTURE

Fishermen : delicate & unique fishermen tribes who have the skills of
fishing & knowledge of the sea
Suggestion : to discuss & formalize some sea fishing routes with
necessary safety precautions & documentations
Train the aspiring fisher men with required hospitality skills .Create
schemes to help them buy new age safety equipment’s

Shepherd : Shepherds : This tribe / community have some unique
skills in rearing sheep’s & they have a weather based grazing journey
, they travel 100’s of km’s camping from location to location
.Suggestion : To work with them & create circuits keeping safety &
basic comforts in mind , train them with required tourism adaptability
skills .To finance the trained shepherds to buy new age camping
material for tourists .

RAILWAYS
HAVE NEIGHBORHOOD
DESTINATIONS
BUS STATION
HAVE NEIGHBORHOOD
DESTINATIONS + INFO CENTER
TAXI
DISPLAY TOURISM IN TABLETS

SIGNAGE
Wayfinding and tourism-related
signage needed for visitors who
are travelling in vehicles to find
their way safely and efficiently to
the tourism destinations.
Destination signage can best
acknowledge traditional cultures
and languages.

TOILETS
Signage Information
Hygeinic / Water and Paper roll
Accesible
Western Toilets
Bus Stand Toilets
Toilet Audit

MUSEUMS
Create museums/ centers of exhibitions
based on local popularity & heritage
A coffee museum in the coffee belt
Silk museum in Ramnagar,
Care should be taken to see that local
forms of architecture is followed in all
the above infrastructure

FUNDING
SWADES DARSHAN -
100 Crores /project
Hampi
Kaveri Circuit
TungaBhadra Circuit

FUNDING
Prasad Central Financial
Assistance to
Information
Technology
Scheme for Organizing
Fair & Festival and
Tourism related events

FUNDING
Scheme of Rural
Tourism
Public Private
Partnership in
Infrastructure
Development
Viability Gap Scheme
for Revenue Generating
Tourism Projects

I N T R O D U C T I O N
TOURISM
INNOVATION

TOURISM
STARTUP
FUND
Idea2Poc Fund
Rural Tourism Start Up Fund
Wellness Start Up Fund
Adventure Start Up Fund
Native Festival Fund
1 0 0 S T A R T U P S I N T O U R I S M A C R O S S I N D I A -
I N D I A T O U R I S M I N N O V A T I O N F U N D A N D H U B
K A R N A T A K A G O V
150 CRORES
S T A R T U P I N D I A
300 CRORES
N A B A R D
50 CRORES

Goal
5
Districts
Focus on five districts
Create DNA for the 5 districts-
Create Signage Infrastructure
Create Social Media Push
Create Campaign with focus on these districts
Create 5 Museums with a grant of 10 crores
Measure the Data and Increase
Ask CM to host an important meeting with a
dignitary at the tourist location
All LAKES to be integrated into the tourism
circuit plan
W A Y F O R W A R D
S H I M O G A
SAHYADRI CULTURE MUSEUEM @ JAIL
DESTINATION FOR ECO/NATURE TOURISM
C H I K K A M A G A L O R E
COFEA MUSEUEM
DESTINATION FOR ADVENTURE TOURISM
C H I T R A D U R G A
CREATE PALLEGARS MUSEUM
DESTINATION FOR HERITAGE AND RURAL TOURISM

Goal
5
Districts
Focus on five districts
U D U P I
INDIAN MARITIME MUSEUM
DESTINATION FOR WELLNESS TOURISM
M Y S O R E
UPGRADE JAGANMOHANA PALACE

MICE
MAKE BANGALORE AS THE MICE
DESTINATION + COMBINE WITH
BENGALURU GET AWAYS
IISC IIMB IIIT
MEETINGS
INCENTIVES
CONFERENCE
EXHIBITION
BANGALORE
MARATHON
QUALITY BRAND
WORLD TRADE
CENTER
BANGALORE
INTERNATIONAL
CENTER
WHITEFIELD
HUMAN CAPITAL
INFORMATION
CAPITAL
ORGANIZATIONAL
CAPITAL

Need a Center for Hosting
International MICE

Budget : 10+ Crores
M Y S O R E D A S A R A
STRUCTURE

Karnataka tourism strategy

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