This presentation is about tourism in India .Types of Tourism .What are the various services provided to the tourist. How tourism is related to marketing.

1. By
L.Aparajith

2.  Tourism is the travel for recreational (fun),
leisure (rest), family or business purposes,
usually of a limited duration.
 The World Tourism Organization (WTO)
defines tourists as people “traveling to and
staying in places outside their usual
environment for not more than one
consecutive year for leisure, business and
other purposes”.
 Tourism is the largest service industry in
India, with a contribution of 6.23% to the
national GDP and 8.78% of the total
employment in India.
By
L.Aparajith

3.  India witnesses more than 5
million annual foreign tourist
arrivals and 562 million
domestic tourism visits.
 The tourism industry in India
generated about US$100
billion in 2008 and that is
expected to increase to
US$275.5 billion by 2018 at a
9.4% annual growth rate.
By
L.Aparajith

4.  Domestic Tourism
Domestic tourism is
tourism involving residents of one
country traveling only
within that country.
 Inbound Tourism
Incoming tourism is also
known as 'inbound tourism'.
Incoming tourism means
travelers arriving in different
countries from their own.
 Outbound Tourism
Outbound tourism refers to
residents to travel outside
their home country.
By
L.Aparajith

5.  As the production and
consumption experiences are
inseparable, it is impossible to
sample a tourism service before
purchase.
 Marketing of tourism is based on
› Trust
› Relationship
› Delivering value
By
L.Aparajith

6.  India as a tourism destination
is the toast of the world at the
moment.
 Conde Nast ranked India
amongst the top 10 tourist
destinations.
 Travel and tourism industry is
the second highest foreign
exchange earner for India.
By
L.Aparajith

7.  Book a tour
 Plan you vacation
 Virtual tours
 Book air ticket
 Book bus ticket
 Book train ticket
 Book a hotel
 Tour guide
By
L.Aparajith

8. Foreign tourist arrivals(FTAs) in
India
By
L.Aparajith

9.  History Tourism
 Adventure Tourism
 Medical Tourism
 Eco System
 Cultural Tourism
 Pilgrimage Tourism
 Spiritual Tourism
 Beach Tourism
By
L.Aparajith

10. By
L.Aparajith

11.  Maharashtra
 Tamil Nadu
 Delhi
 Uttar-Pradesh
 Rajasthan
 West Bengal
 Bihar
 Kerala
 Karnataka
 Himachal Pradesh
By
L.Aparajith

12. By
L.Aparajith

13. In the year 2002, the Government
of India announced a New
Tourism Policy.
The policy is built around the 7-S
Mantra are
• SWAAGAT (WELCOME)
• SOOCHANAA (INFORMATION)
• SUVIDHAA (FACILITATION)
• SURAKSHAA (SECURITY)
• SAHYOG (COOPERATION)
• SANRACHNAA (INFRASTRUCTURE)
• SAFAAI (CLEANLINESS)
By
L.Aparajith

14. India’s GDP will
exceed
› Italy’s in 2020,
› France’s in 2020
› Germany’s in 2025
and
› Japan’s in 2035
Goldman Sachs
Projections (US 2003 $
Billion)
By
L.Aparajith

15. 15.72
14.66
8.97
4.72
4.333.823.8
2.92
2.62
2.43
36.02
USA
UK
Bangladesh
Sri Lanka
Canada
France
Germany
Australia
Malaysia
Japan
Others
By
L.Aparajith

16.  According to World Tourism
Organization estimates, India
will lead in South Asia with
8.9 million arrivals by 2020
 India is poised to emerge as the
2nd fastest growing (8.8%)
tourism economy in the world
over 2005-14 according to the
World Travel & Tourism
By
L.Aparajith

17. By
L.Aparajith

18.  There has been a growth of more than 13% in foreign
tourist arrivals at 3.9 million during 2005, up from 3.4
million foreign tourists who visited India during previous
year.
 Foreign exchange earnings from foreign tourists were up
by more than 20% at $5,730.86 million in 2005, up from
$4,769 million earned the previous year.
By
L.Aparajith

19.  North East – States such as Sikkim, Assam and Nagaland have emerged
as major players. The major focus in 2005 was to develop tourism
infrastructure in the region.
 New States – Uttaranchal attracted 14 million tourists and in 2004
witnessed a growth of 40% in 2005. Major focus on marketing to attract
high spending tourists, initiatives to create world-class infrastructure.
 Beautiful South – Aggressive marketing has helped achieve over 25%
growth in tourism in southern states. Andhra Pradesh and Karnataka are
witnessing an upswing in foreign tourists.
By
L.Aparajith

20.  Monsoon magic - focus on months from April to October
 Rural & village tourism - the tourism ministry is laying special
emphasis on infrastructure development in various rural destinations in
India.
 Medical tourism - the Indian Healthcare Delivery market is estimated
at US$ 18.7 billion. The industry is growing at about 13 per cent
annually.
 Luxury tourism – e.g. Palace on Wheels, Palaces
 Adventure tourism – with emphasis on eco-tourism
By
L.Aparajith

21.  There has been a positive change in perception about the benefits of
tourism in the minds of planners, policy makers and as well as state
governments in India.
 Tourism is now being seen as an engine of growth for the economy
and a key employment generator.
› Low Capital Investment in the trade.
› Imports earn foreign exchange.
› Cultural revival/ regeneration.
By
L.Aparajith

22.  There has been a major
growth in ecotourism that
is sustainable and
environmentally non-
invasive.
 Resorts are designed
using local labour forces
and local materials.
 Energy sources are
sustainable: cow dung
and wood
By
L.Aparajith

23. Intangibility
 Service oriented industries like travel and tourism, strive
towards converting the intangible product into an
experience that customer will value and cherish.
Variability
 Offering the same quality of service each time a customer
interacts with the service marketing brand( which helps in
image building).
By
L.Aparajith

24. Inseparability
 Tourism is a service in the true sense, because of its unique
features.
 Prospective customers have to travel to the destination to
experience the place; and a trail or sampling or test drive is
not possible before purchase.
By
L.Aparajith

25. By
L.Aparajith

26.  Travel companies design tour packages covering a wide range of
tourist attractions at different prices to attract diverse target segments
› Accommodation
› Attraction
› Transportation
› Recreation
› Shopping
› Restaurant
By
L.Aparajith

27. Major components of promotion
 Advertising, Public relations, Publicity,Word of mouth
 Example:
› ‘Our guest is blessed’ and ‘Our visitor is god’
› Aamir Khan as brand ambassador for ‘Atithi Devo
Bhava’ for Indian tourism.
› Use of websites to sell tourism.
› Brochures, pamphlets, ads in newspapers.
› E.g. Raj, Kesari and Thomas Cook
By
L.Aparajith

28.  The world has become a global village.
 In recent times the concept of place has transformed tremendously
as bookings can be made from anywhere online.
 Role of people is very important in any service.
 People in the travel and tourism industry like travel agents, tourist
guides, hotel and restaurant staff, transport personnel play an
important role in brand building and customer satisfaction.
By
L.Aparajith

29. Process
Physical Evidence
By
L.Aparajith

30. Productivity & Quality
› It involves positioning the process, the overall
destination, the intangibles etc.
› It also involves positioning of tourism as National
priority.
By
L.Aparajith

31.  Language
 Cleanliness
 Recreation
 Cost/bargain
 Insecure
 Guide( don’t have that knowledge)
 Food
 Hospitality
 Different state policies
 Political problems
By
L.Aparajith

32. By
L.Aparajith

33.  Sunflower Tourism
 Weekends and short trips
 Cruises
 Arts, Culture and Religious paths
 Resorts
 Green Tourism
 Wine & Food Tourism
 Areas and marine parks
 Camping
 Last minute
 Spas, Beauty Farm & Wellness
By
L.Aparajith

34.  Strengths
› Vast geography with forests,
deserts, mountains & beaches.
› Varied culture.
› Many historical monuments.
› Knowledge of English by majority
of local people.
› Efficient transport facilities.
 Weakness
› Lack of adequate infrastructure.
› Safety and security of foreign
tourists.
› Misconception about India by
foreigners
› Lack of maintenance of
monuments, forts etc.
› Many languages and dialects.
 Opportunities
› Increased privatization.
› CWG 2010, Grandprix2011
› Medical tourism.
› Go-green initiative.
› World-class hotels and airports
 Threats
› Terrorism.
› Tensions with Pakistan.
› Better promotion by other
countries.
› Economic slowdown.
By
L.Aparajith

35. R'tist@Tourism, Pondicherry University 35
By
L.Aparajith

36.  Lot of tourism places are not discovered by tourism
companies as well as government
 Though the government concentrates and allocate funds to the
relevant departments the existing are not maintained properly
in some cases.
 If those are marketed, it will add as a revenue to the
government.
By
L.Aparajith