The document discusses strategies for marketing to Chinese tourists. It notes that China will be the top tourism source market in 2015. Various countries are actively promoting tourism to China through campaigns. Chinese tourists tend to be young, educated, high income professionals. They research trips online and book through online travel agencies. Digital marketing strategies like search, social media, mobile and display advertising are recommended to engage Chinese travelers who are increasingly going abroad independently rather than on group tours.
Chinese tourists have taken the world completely by storm. In the last 5 years, outbound statistics show a spectacular growth in their border crossings. However, the global hospitality industry was caught by surprise; not having prepared their staff, and operating without policies in place to deal with the influx of Chinese arrivals. This presentation is a guide to help understand the complexities surrounding the world's #1 tourist abroad.
Presentation given at Royal Danish Embassy in Beijing to Chinese tour operators as part of an event by Visitdenmark to promote Denmark as a tourism destination to Chinese.
the presentation content:
The development of the Chinese travel market
The future potential of the Chinese travel market
The Chinese tourists expectations when travelling to Scandinavia and Denmark
What can the Danish tourism industry do to attract more Chinese tourists?
How to Take Advantage of the Chinese Tourist Boom? Catering to the needs of increasing Chinese tourists to Italy from year 2013 and beyond. Presentation by ThinkWideMarketing company. Website: www.thinkwidemkt.com
Conference by COTRI's director Prof. Dr. Wolfgang Georg Arlt in the II International Asian Tourism Congress held by Casa Asia in Barcelona (February'2011)
Chinese tourists have taken the world completely by storm. In the last 5 years, outbound statistics show a spectacular growth in their border crossings. However, the global hospitality industry was caught by surprise; not having prepared their staff, and operating without policies in place to deal with the influx of Chinese arrivals. This presentation is a guide to help understand the complexities surrounding the world's #1 tourist abroad.
Presentation given at Royal Danish Embassy in Beijing to Chinese tour operators as part of an event by Visitdenmark to promote Denmark as a tourism destination to Chinese.
the presentation content:
The development of the Chinese travel market
The future potential of the Chinese travel market
The Chinese tourists expectations when travelling to Scandinavia and Denmark
What can the Danish tourism industry do to attract more Chinese tourists?
How to Take Advantage of the Chinese Tourist Boom? Catering to the needs of increasing Chinese tourists to Italy from year 2013 and beyond. Presentation by ThinkWideMarketing company. Website: www.thinkwidemkt.com
Conference by COTRI's director Prof. Dr. Wolfgang Georg Arlt in the II International Asian Tourism Congress held by Casa Asia in Barcelona (February'2011)
Why are an increasing amount of Chinese citizens, travelling abroad more frequently?
As a major developing country, China affects the world in its own way. Progressively, Chinese people are travelling the world and experiencing different cultures. Along with this, a greater amount of international tourists are travelling to China, experiencing different cultures as well. This report will introduce you the characteristics of the Chinese traveller as well as China’s travellers.
5 November 2014 - Presentation to MSc International Events Management programme on sporting event types, event impacts, organising sporting events and internationalisation.
Millennials and Tourism Seasonality - European Commission Workshop on Reducin...Peter Jordan
Packed in the summer, abandoned in the winter. How can Europe's seasonal destinations tackle the highs and lows of tourism demand by attracting Millennials or senior travellers? What does it take to attract the powerful Millennials market? Here, Peter Jordan, Toposophy's Senior Tourism Analyst and Millennial specialist is at the European Commission in Brussels, presenting to a consortium of DMOs and tourism associations on how to reach new markets in order to boost Europe's tourism economy.
This presentation was developed for hotels, guesthouses and motels looking at attracting Chinese visitors to their properties. The aim of developing your properties Brand within China is to increase the direct bookings and facilitate greater numbers of visitors flows.
Why are an increasing amount of Chinese citizens, travelling abroad more frequently?
As a major developing country, China affects the world in its own way. Progressively, Chinese people are travelling the world and experiencing different cultures. Along with this, a greater amount of international tourists are travelling to China, experiencing different cultures as well. This report will introduce you the characteristics of the Chinese traveller as well as China’s travellers.
5 November 2014 - Presentation to MSc International Events Management programme on sporting event types, event impacts, organising sporting events and internationalisation.
Millennials and Tourism Seasonality - European Commission Workshop on Reducin...Peter Jordan
Packed in the summer, abandoned in the winter. How can Europe's seasonal destinations tackle the highs and lows of tourism demand by attracting Millennials or senior travellers? What does it take to attract the powerful Millennials market? Here, Peter Jordan, Toposophy's Senior Tourism Analyst and Millennial specialist is at the European Commission in Brussels, presenting to a consortium of DMOs and tourism associations on how to reach new markets in order to boost Europe's tourism economy.
This presentation was developed for hotels, guesthouses and motels looking at attracting Chinese visitors to their properties. The aim of developing your properties Brand within China is to increase the direct bookings and facilitate greater numbers of visitors flows.
How to attract chinese tourists to your property STAAH
The Chinese outbound tourism market is undeniably lucrative for savvy properties wanting to expand. Here are some ways to get more bookings from this high volume and increasingly high spending market.
Why are an increasing amount of Chinese citizens, traveling abroad more frequently?
As a major developing country, China affects the world in its own way. Progressively, Chinese people are travelling the world and experiencing different cultures. Along with this, a greater amount of international tourists are travelling to China, experiencing different cultures as well. This report will introduce you the characteristics of the Chinese traveller as well as China’s travellers.
Why are an increasing amount of Chinese citizens, traveling abroad more frequently?
As a major developing country, China affects the world in its own way. Progressively, Chinese people are traveling the world and experiencing different cultures. Along with this, a greater amount of international tourists are traveling to China, experiencing different cultures as well. This report will introduce you the characteristics of the Chinese traveler as well as China’s travelers.
Dr. Mathew McDougall, CEO & Founder of Digital Jungle presents at the Asia Summit in Rotorua, New Zealand. His presentation discusses the Chinese Internet landscape, Chiense social media and experiences from Auckland International Airport.
As the Chinese outbound tourism market expands, it is also changing – the stereotypical coach tour is stagnating or declining in many destinations, as FITs (free independent travelers) drive nearly all growth. This new demographic requires that we update our understanding of Chinese tourists, as well as our strategies to market to them.
10 trends about China outbound Tourism,
Top travel players in 2023 in China
Best strategies to attract Chinese tourists
https://www.chinesetouristagency.com/5-digital-trends-about-the-chinese-tourism-market/
Wit 2011 - Marketing to the Asian TravellersSara Borghi
Hi :)
With this presentation I share the key takeaways from WIT Australia 2001, held in Sydney Australia on June 21st 2011.
I hope you'll get value from them.
Cheers
Sara (@saraboargs)
Disclaimer: The sender of this email is registered with Thirstycrow.org as StudioThirstyCrow using StudioThirstycrow services. The responsibility of checking the authenticity of offers/correspondence lies with you. This is not an offer, invitation or solicitation of any kind to buy or sell any products or services of studio ThirstyCrow or any of its group companies and is not intended to create any rights or obligations.The use of any information set out herein is entirely at the recipient's own risk.
The first and only complete China solution for travel and tourism organizations. A Partnership between COTRI & Dragon Trail, the publishers of ChinaTravelTrends.com.
Win-Chinese-Tourists offers for the first time such a one-stop solution which provides you with all you need for success in the Chinese market: How to make them satisfied with your services, how to spread the word and how to turn demand into bookable offers.
Oportunidad del sector de la moda en China con BaiduKanlli
Con alrededor de 1.400 millones de habitantes y una clase media urbana que se estima será el 40% de su población total en 2020, China se perfila como un mercado de potencial extraordinario para el sector de la moda, pero no sólo de las propias creaciones nacionales: En 2012, las importaciones de prendas de vestir crecieron un 21% respecto a 2011, mientras que las exportaciones de moda española a China crecieron un 43% en 2011 y un 34% en 2012.
Pero el éxito de todo negocio pasa por llevar a cabo una estrategia publicitaria óptima, adecuada tanto al público objetivo como a los soportes existentes en cada país. Es en este punto donde Kanlli es un gran aliado, al ser la agencia que comercializa en exclusiva en España los espacios publicitarios de Baidu en España, quien está ayudando a muchas compañías del sector textil en la expansión de su marca.
The author of this study found China as a new marketing opportunity for promotion of her native region, the Republic of Tatarstan she had worked for in 2008-2012. With given above facts the major research question of the study arises: “What the destination has to do to attract Chinese tourists?” Thus major question research consequently generated 3 other research questions:
What Tatarstan has to offer to its tourists? Why is it a potential tourism destination? What problems and opportunities does Tatarstan have as a tourism destination?
Why Chinese tourists? Who are they? How do they buy outbound trips?
What marketing activities do successful tourism destinations do to attract Chinese tourists?
Digital Jungle Credentials - Cross Cultural Digital Marketing AgencyDr Matt McDougall
Digital Jungle is cross cultural digital marketing Agency that works with Western organisations to reach a Chinese audience; living in China or abroad. With staff in China, Australia and New Zealand, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.
Attracting Chinese Students to Western UniversitiesDr Matt McDougall
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
Hawaii Tourism Conference 2013 - Reputation is EverythingDr Matt McDougall
A presentation delivered by Dr. Mathew McDougall at the 2013 Hawaii Tourism Conference, Aha Oihana Hoomakaikai. The presentation revealed the size of the Chinese internet and the impact reputation has on travelers intent to travel to particular destinations.
This presentation outlines the new features included in Google's Enhanced Campaign feature. These allow the marketers to advertise on all devices in a more efficient manner with their Adwords programs.
Google's Penguin 2.0 recently launched on May 22, 2013. Affectionately called the “Webspam” update, the newest Penguin on the prowl. This presentation will help webmasters come to understand some of areas being focused on by Google.
A presentation outlining the popular culture of the 80's. A look at the movies, music, fashion & technology that made this one of the more memorable decades of the 20th century.
An in-depth study that identified 10 distinct social media personality types, from the 'Social Visionary' to the recognizable 'Social Ranter.' The research findings show consistency of these personality types across age, gender and cultural lines.
Lift13 Event Presentation - The Chinese Digital LandscapeDr Matt McDougall
A presentation delivered to an Emakina event at the Lift13 Conference in Geneva, Switzerland. The presentation outlines the Digital China landscape and provides some interesting stats and numbers on Chinese Internet and Social Media usage
Here is a copy of my slides from a social media workshop I ran recently in Shanghai.
A 3 hour session that aimed to help social marketers improve their content & posting strategies
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdfDiper Tour
Get off on the most luxurious Tokyo itinerary from Singapore. Experience Tokyo’s sophisticated modernism and rich tradition with first-class travel, sumptuous lodging, fine food, and special tours. Savor the finest that this energetic city has to offer for an experience that will never be forgotten.
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
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London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
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Antarctica- Icy wilderness of extremes and wondertahreemzahra82
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2. Marketing to the Chinese Tourist
“According to China National Tourism
Administration (CNTA), in 2015 China will be
the No. 1 tourism source market worldwide”
sinotechgroup.com.cn
3. Marketing to the Chinese Tourist
The CNTA said the growth rate of Chinese
outbound tourism for the first eight month of
the year 2010 was 21% compared to the same
period of last year.
This translates to an overall number for 2010 of
about 58 million border-crossings from
Mainland China.
sinotechgroup.com.cn
4. Everyone Wants The Chinese Tourist
“Taiwan tourism industry “The Japan National Tourism
in Kaohsiung and “Indonesia is expected to Organization will also try
Pingtung are attract more to attract Chinese
scheduled to meet Chinese tourists enterprises to bring their
with tourism officials through active employees or clients to
from China tourism promotion in Japan”
Monday as part of China”
efforts to attract “Australian federal government
more Chinese announced that it will
visitors to the “Italy's tourism authority is spend $30 million on
southern part of asking its hotels to campaign to lure more
Taiwan”. provide hot water in Chinese tourists Down
rooms and calling Under.”
for more signs in
“Vietnam trying to attract “Canadian minister promises
more Chinese Chinese in a bid to
encourage extra to attract more Chinese
tourists” tourists to Canada”
visitors from China. “
sinotechgroup.com.cn
7. China Outbound: Who?
• Young (20-39 years old)
• Well educated (with tertiary education)
• With higher income
• Working professionals and semi-professionals
• Top management of companies and government bureaus
• Small groups on an incentive trip
• Tech-savvy and fashionable (interested in cutting-edge gadgets and
latest fashions)
• 4:2:1 (3 generations – grandparents, parents and single child)
sinotechgroup.com.cn
8. Characteristics Of Major Generating Regions
• Northern China (Beijing and Northeast China)
- Most of the official travel is from Beijing
- Beijingers are engaged in politics and love socialising
- Work comes second to friends and family
• Eastern China (Shanghai and the Coastal Provinces Zhejiang and
Jiangsu)
- Regions with a history of overseas travel, resulting in relatives abroad
- Wealthiest in terms of average income
- Shanghainese are trendy and internationally oriented
- Very price-driven, shrewd business people who drive hard bargains
• South China (Guangdong Province and Neighbouring Provinces)
- Guangdong benefits from its proximity to Hong Kong as the commercial
gateway into China
- Its capital city, Guangzhou, is a major trading and commercial centre
- Consumer spending is the highest among China’s provinces
- People in the south prefer higher standard of services to cheap prices
sinotechgroup.com.cn
9. China Outbound: Travel Preferences
Short Haul to Long Haul: Significant growing interest to ‘less discovered’ European
destinations; trips to S.E. Asia, Japan, Korea and Oceania still popular
Group Tour to Independent Travel: More Chinese travellers are able to apply for
individual visas (as long as they showcase sound financial and employment status)
Multi-Country Packages to Hybrid Tours: Travellers are interested in in-depth travel
rather than multi-country packages. They are keen to return to destinations enjoyed
the first time.
The Chinese top priorities in life are keeping fit & healthy, professional development
and spending time with family & friends.
In terms of holidays, taking domestic holidays is at least quite important for 80% and
extremely important for 9%. Foreign holidays are regarded as at least quite
important for a smaller proportion (61%) and extremely important for 10%.
sinotechgroup.com.cn
12. How to engage the Chinese Traveler
Chinese Travelers Research Online, reach
them using….
Digital Marketing
Social
Search Media Mobile Online Media
sinotechgroup.com.cn
13. Chinese Internet Fast Facts
Up to June, 2010, the number of net citizens in China has
reached 420 million
The number of broadband net citizens has reached 364 million
The number of mobile net citizens in China has reached 277
million
The weekly online time of net citizens is 19.8 hours
The growth rate of users for online payment, web shopping
and e-banking was 30%
The number of Chinese websites is 2.79 million
26th Statistical Report on Internet Development in China (July, 2010)
sinotechgroup.com.cn
16. Mobile Channels
When launching a mobile campaign, it’s important
to remember there are multiple mobile channels to
reach mobile users.
They include:
• Mobile websites
• Downloadable applications
• Mobile messaging
• Mobile video
sinotechgroup.com.cn
18. Social Media
• Social Media can increase traffic to your site, including
incoming links and search engine traffic
• It can increase your company's brand awareness on the
Web
• It can increase your search engine rankings (SEO)
• It gives you quick access to a lot of people
• It's a great way to build engaging customer
• relationships
• Understand what your customers are thinking
sinotechgroup.com.cn
21. Search is the #1 online channel for destination research
A mix of other travel site categories are used as research sources, yet
search eclipses even Online Travel Agencies
Search engine 72%
Online Travel 66%
Hotel Sites 63%
Airline Sites 59%
Destination Sites 54%
Travel Review 41%
Travel Search 38%
Car Rental Sites 38% Which online sources do you use to
Cruise Line Sites 26%
learn about or choose vacation
destinations?
General Discount 20% (n=1339, only consumers in-market for or recently
Tour Operator 15% booked destination travel who use the Internet)
Travel Planning 15%
Source: TNS
sinotechgroup.com.cn
23. Online Media (Display)
• Media Buying is typically considered the act of
purchasing a predetermined amount of display
media through a contract
– I Will spend $x over x days
• All rates are negotiable and can be on CPD, CPM,
CPC or CPA basis.
• Signed contracts are called Insertion Orders (IOs)
• Performance goals need to be assigned
• Multiple ads for each standard ad size
Note: Chinese publishers typical sell inventory on a ‘cost per
day’ (CPD) basis
sinotechgroup.com.cn
25. SinoTech Group - Fast Facts
• Heritage in software
development
• 95 employees
• Global reach
• Travel & Hospitality
Focused
• Offices in Beijing,
Shanghai & Hong Kong
sinotechgroup.com.cn
26. This presentation can be found at:
www.slideshare.net/jarrahbear
Thank you -
Dr Mathew McDougall | @sinotechian
matt@sinotechgroup.com.cn
sinotechgroup.com.cn | @sinotechgroup
sinotechgroup.com.cn