Macy's Inc. Bloomingdales is proposing to enter the market in Saudi Arabia by opening stores in Riyadh. The proposal outlines objectives to differentiate the brand, understand local culture, and meet consumer needs. Products will include Western and Arabic-inspired clothing and accessories. Marketing will include billboards, flyers, and TV ads (within religious guidelines). Technology like CRM software will help manage inventory and customers. The goal is to occupy a distinctive position, attract style enthusiasts, and achieve profitability within one year of opening stores.

1. BUSINESS PROPOSAL
Macy’s Inc Bloomingdales
SARA

2. 1 INTERNATIONAL ENTREPRENEURSHIP
Vance Havne
“The vision must be followed by the venture. It is not enough to stare up the steps - we must step up the
stairs”
Table of Contents
Executive Summary.............................................................................……..2
Objectives…………………………………………………………………………………………….3
1.2 Mission ………………………………………………………………………………..…………3
1.3 Keys to success………………………………………………………………………………..4
Company Summary………………………………………………………5
2.1 Company Ownership……………………………………………………………………....6
2.2 Startup Summary…………………………………………………………………………...6
2.3 Company Location and Facilities……………………………………………………..…7
Products…………………………………………………………………...7
3.1 Competitive Comparison………………………………………………………..…………8
3.2 Sales Literature ……………………………………………………………………….…8
3.3 Exclusive Merchandise Growth……………………………………………………….9
3.4 Technology...............................................................................................…...10
3.5 Future Products...........................................................................................…...10
Market Analysis Summary………………………………………..……11
4.1 Market Segmentation………………………………………………………………...11
4.2 Target Market Segmentation Strategy…………………………………………………….12
4.2.1 Market Needs……………………………………………………………………….…12
4.2.2 Market Trends……………………………………………………………………….13
4.2.3 Market Growth…………………………….…………………………………………..15

3. 2 INTERNATIONAL ENTREPRENEURSHIP
Vance Havne
“The vision must be followed by the venture. It is not enough to stare up the steps - we must step up the
stairs”
4.2.4 Industry Analysis……………………………………………………………………………….15
4.3 Main Competitors………………………………………………………………………………..15
Strategy and Implementation ………………………………………..……16
5.1 Market Strategy……………………………………………………………………………..….16
5.1.1 Pricing Strategy……………………………………………………………………..……….16
5.1.2 Promotion Strategy ……………………………………………………………………...16
5.1.3 Marketing Programs…………………………………………………………………….17
5.2 Positioning Strategy ……………………………………….………………………………..17
5.2.1 Sales Forecast……………………………………………………………………….…….17
Marketing Summary Analysis…………………………………..…………18
6.1 Organizational Structure………………………………………………………………….…18
6.2 Management Team………………………………………………………………………….20
Financial Plan……………………………………………………….……..21
7.1 Important Assumptions…………………………………………………………………..…21
References………………………………………………………………………………………...21

4. 3 INTERNATIONAL ENTREPRENEURSHIP
Vance Havne
“The vision must be followed by the venture. It is not enough to stare up the steps - we must step up the
stairs”
Executive Summary:
The report describes the significant steps for marketing penetration, as today understanding of country’s norms
and values plays a vital role to win the consumers heart. It has become challenging and a major dilemma for an
organization to enter international market. The proposal will highlight the foremost and core fundamental actions
to be taken off in order to obtain and gain successful market dispersion and access.
Macy’s Inc Bloomingdales is an American nationwide outfit’s brand, after creating a positive influence domestically
the company intends to establish a trade channel in the Middle East bazaar which is Kingdom Of Saudi Arabia.
Despite of colossal line of rivals the company will differentiate itself through groundbreaking competitive
comparisons. The company however, looks onward to conquer the consumers by crafting an entirely distinctive
position in to the minds of the community by emphasizing on youths growing demands and adults ever-
increasing to look more delicate and astonishing.
On the contrary, Bloomingdales under the partnership of Macy’s Inc promises and assure in bringing up the most
innovative designs for ladies and gentlemen with the Saudi Cultural affect. Together both associates guarantee to
transport and fetch the classiest and fashion styles for attire devotee that ultimately will fall under the demands of
the consumers.
OBJECTIVES:

5. 4 INTERNATIONAL ENTREPRENEURSHIP
Vance Havne
“The vision must be followed by the venture. It is not enough to stare up the steps - we must step up the
stairs”
1. To occupy a distinctive position in the K.S.A market, spread the awareness of the brand quality and
loyalty.
2. To build an exclusive shopping milieu that helps to accommodate and attract the needs of the style
aficionado and devotee.
3. To provide the shopaholics and present them with the attire designed by the emerging designers
according to their taste.
4. Provide them comfortable and outstanding fitting rooms, lounges and personal shoppers.
5. To have end user base of 10,000 within one year as the major objective lies in establishing a unique
recognition of the brand and Company.
6. To achieve profit margin of $50,000 at the end of the year.
7. Try best to congregate the flavor of the consumers.
1.2 MISSION:
Macy’s Inc Bloomingdales will bring Excellency in the city, class in the products, worth in procure, value in the
appearance and apart from all, the Company will underline the up and coming need of all young and old age
bracket.
1.3 KEYS TO SUCCESS:
In order to achieve the Saudi Arabia market Macy’s Bloomingdales must act upon on:

6. 5 INTERNATIONAL ENTREPRENEURSHIP
Vance Havne
“The vision must be followed by the venture. It is not enough to stare up the steps - we must step up the
stairs”
1. To form a complete different and separate identity into the mind of the consumers.
2. To develop a concept of fashion where aristocracy and nobility will be supply and could be offer in an
affordable price.
3. Understanding the culture will play a vital role in enhancing the relationship with the consumers as well
as the senior citizens of the country.
4. To promote and sponsor the brand into an areas where target customers will learn about our brand and
stores.
5. Continuously review and check balance sheets and income statement to avoid any sudden mishaps
during the operating activities.
6. Constantly verify the inventory in order to avoid impulsive deficit.
7. Actively take part into certain activities like social and national festivals to put forward and elevate the
brand.
COMPANY SUMMARY:
Macy's, Inc is a department store holding company and owner of Macy's and Bloomingdale's department
stores. Macy's Inc.'s stores specialize mostly in retail clothing, jewelry, watches, dinnerware, and
furniture.
Macy's Inc. is headquartered in Cincinnati, Ohio and operates just over 850 stores in the United
States.[2]
The company's Macy's locations and related operations account for 90 percent of the
company's revenue, while luxury-oriented Bloomingdale's stores and associated ventures represent the
balance of the company's business. Macy's is well known for its flagship department stores, most notably
in New York, San Francisco, Los Angeles, Boston, the former Dayton's in Minneapolis, the former
Kaufmann's in Pittsburgh, the former Burdine's in Miami, the former Wanamaker's in Philadelphia, and
the former Marshall Field's location in Chicago and the former Famous Barr in St. Louis.

7. 6 INTERNATIONAL ENTREPRENEURSHIP
Vance Havne
“The vision must be followed by the venture. It is not enough to stare up the steps - we must step up the
stairs”
Macy’s offers powerful assortments and the best brands, tailored to each and every customer with
obvious value, engaging service and unforgettable moments.
Clearly, Macy’s is distinctly different from other major retailers. Macy’s embraces customers and
provides an experience that transcends ordinary shopping. Our heritage includes magical special events
– the Macy’s Thanksgiving Day Parade, Fourth of July Fireworks, flower shows, fashion extravaganzas,
celebrity appearances, cooking demonstrations and holiday traditions ranging from the arrival of Santa
Claus to tree lightings and animated window displays.
Macy’s continued to expand in 2009 with new stores in the Dallas, Fresno, Kansas City, Phoenix and
Visalia, CA, markets; a replacement store in Nampa, an additional Macy’s location in an existing mall in
Guam; and the re-opening of two Houston stores damaged in Hurricane Ike. Macy’s currently operates
about 810 stores in 45 states, the District of Columbia, Guam and Puerto Rico in addition to macys.com.
Now it’s planning to enter Middle East Market to increase potential growth and expand throughout to
be recognized all over and completely on Global basis.
2.1 COMPANY ONWERSHIP
Rowland Hussey Macy is the owner of the Macy’s Inc and Bloomingdales is owned by Joseph and Lyman
G.Bloomingdale. Bloomingdales is an associate with the Macy’s Inc. It is Partnership Company that started as joint
venture and started the company with Macy’s in 1930
2.2 STARTUP SUMMARY:
As the product will be launch in the Kingdom of Saudi Arabia, the business settings and startup program will
take place according to the Country’s rules and directive without abiding the norms and values of the Kingdom.
As the Company cannot itself launch a product independently, Macy’s Bloomingdales will initiate under the
partnership of Saudi businessman, which will facilitate to establish a proper guideline for us and also because this
subsidize act as an intermediary and will arrange appointments with the different delegations with the Ministry of
Commerce of Saudi Arabia.
Saudi Partner will assist the Company to understand the customs and manners, relationships and communication,
to learn Arabs business culture and etiquettes and to comprehend the religion of K.S.A

8. 7 INTERNATIONAL ENTREPRENEURSHIP
Vance Havne
“The vision must be followed by the venture. It is not enough to stare up the steps - we must step up the
stairs”
The Ministry of Commerce in Saudi Arabia will help the Macy’s Inc Bloomingdales to implement a better business
tactics into the region and will advice to use joint Western/Arab Ventures Law Firms, and thus winning the
confidence of the Ministry will help to negotiate good business within the kingdom.
The Local partner, as it is considered imperative will help to encourage foreign investment. After the registration
of the business with the help of the business partner, the company will show $50,000 to the Ministry of
Commerce to start a venture as it is regarded a guarantee against liabilities, although a company can withdraw
the capital shortly afterwards.
As the Company has done a complete research on to the country’s Culture and Market, the process still remains
financially complex and uncertain. In order to avoid insure circumstances the company had further planned to
employ a fine lawyer from the onset, because the experience lawyer will help the Company to channel through
registration complications and will prove to be very crucial in protecting the company’s interest.
2.3 COMPANY LOCATIONS AND FACILITIES:
After a successful registration of the business, the company has planned to inaugurate and locate itself into the
Capital province of the kingdom which is Riyadh. Although the fashion followers are found in another city of the
Saudi Arabia which is Jeddah, but the company has planned to establish itself in the capital prior to Jeddah
because all the new business emerge from the Riyadh as well as it has a long list of clients to take hold of.
The Company has chose to open the first store on the core marketing lane of Riyadh which is known as Olaya, as
it is the major district of all clothing and citizens all over the city come to shop in this street.
The district of Olaya is recognized for the class and fashion. The public is profound about this area because this
place is continuously updated with the current trends and brands, later on it spread all over other markets.
We believe it is critical to our preliminary and ongoing achievement that we locate ourselves in the heartbeat of
the society.
The company’s office will also be housed at this location in the famous tower known as Kingdom Tower.
PRODUCTS:
Macy’s is distinctly different from other major retailers. Macy’s embraces customers and of supply a wonderful
experience that surpasses ordinary shopping. Macy’s offers powerful assortments and the best brands, tailored to
each and every customer with obvious value.
Macy’s will bring the products and highlight the fashion in different ways, by keeping in view the needs of its
customers. It will bring the Casual wears with simple and elegant yet modernized and inspired by the celebrities’

9. 8 INTERNATIONAL ENTREPRENEURSHIP
Vance Havne
“The vision must be followed by the venture. It is not enough to stare up the steps - we must step up the
stairs”
choice. Seasonal wears and diverse outline and sketch by professional plus emerging young designers of America.
In addition it will commence watches, shoes according to which suit the customers’ demands.
Bloomingdale’s is a full-line, upscale clothing line. It is recognized for its originality, innovation and leadership. It
will fetch and carry the party line dress for men and women.
Moreover, it will separate itself from the mainstream and reinforcing its position as an authority for upscale,
contemporary fashion.
3.1 COMPETITIVE COMPARISON
Macys Inc Bloomingdales will set itself apart from its competitors in a numbers of ways. The Simplicity of Macy’s
and novelty of Bloomingdales with added up-to-the-minute wears will combine the modernism and will help to
capture the target market. Moreover it will develop a healthy customer base.
1. The stores will provide comfortable and luxurious lounges. Fitting rooms, where our customers can have
more eased to select suitable clothes and check them according to their need.
2. We will endow our customers with experience personal shoppers who can guide them through their
voyage.
3. We will craft sense of customs and link with the society by offering products that will combine the
mixture of American and Arabs culture together. Bloomingdales has planned to combine the western
party wears dresses with the Arabs women cultural dress.
4. Separate ladies and gents stores in order to create clear sense of marketing.
5. Our stores will be located to the innermost target customer base.
6. Seasonal and occasional discounts.
7. Stunning and attractive displays of clothes and complete reviews.
8. In order to build a firm relationship the Macy’s Bloomingdales will serve the customer in a different way,
by supplying them an offer to shop on credit basis after the 3 times purchasing and will add their
address in to the computers so they can be updated with the latest products by sending them outlets
and magazines.
3.2 SALES LITERATURE
As Kingdom of Saudi Arabia is an Islamic Theocratic Monarchy, the advertisements and media remains very
restricted. As the religion banns and prohibits the wrong use of anything which Islam does not permit.
Before advertising the product in the K.S.A, the company has decided to firstly take the permission from the
Islamic Scientific Research. This research facility will give some proper guideline to follow within the country to
advertise the products. It will include the proper

10. 9 INTERNATIONAL ENTREPRENEURSHIP
Vance Havne
“The vision must be followed by the venture. It is not enough to stare up the steps - we must step up the
stairs”
Wearing of women clothing in the TV Add and it should be positive and inspirational rather diverting the natives
into negative side because the Saudi culture lacks diversity.
For a successful business achievement Macy’s Bloomingdales will do breathtaking and groundbreaking
marketing.
1. 50 billboards will be advertised into the city of Riyadh, 2000 full colored postcards flyers will be
circulated in the central areas of the city and 300 coupons o promotional of 25% on the first
buying.
2. TV advertisements for more effective selling, publishing magazines of latest and currents
products.
3. 4000 business cards with the back side translated in proper Arabic language.
3.3 Exclusive Merchandise Growth
Beyond private brands, Macy’s continued to aggressively pursue customer-right merchandise from market brands
that are sold exclusively at Macy’s. This builds on our success with Martha Stewart Collection, Tommy Hilfiger,
Donald Trump and others.
In 2009, we launched Rachel Rachel Roy only at Macy’s and signed several new exclusive deals, including those for
Ellen Tracy branded sportswear (to launch in spring 2010) and Sunglass Hut eyewear (with a rollout planned to
begin in 2010). Exclusive and limited-
Distribution merchandise (including private brands) at Macy’s rose to more than 42 percent of total sales in
2009. In fall 2010, Macy’s had become the exclusive department store retailer of Kenneth Cole Reaction men’s
sportswear and a new junior’s line called “Material Girl” being developed in conjunction with Madonna.
The Company looks forward to perform the same commerce within the Kingdom in order to increase the
production and clothing business and to offer the community a great deal as well as variety of choice

11. 10 INTERNATIONAL ENTREPRENEURSHIP
Vance Havne
“The vision must be followed by the venture. It is not enough to stare up the steps - we must step up the
stairs”
3.4 TECHNOLOGY
The company will make the appropriate use of technology to further enhance the trade and create a systematic
approach.
Macy’s Inc Bloomingdales will use the customer data systems which will be interlink with the core headquarters
in America. All the sold products and purchased item will be enter into the system, as it will help to organize the
inventory. It will be easy to check and review the capital earnings. Help to minimize the risk of deficit.
Moreover, the company will utilize the CRM software to keep the track of its customer. Customer Relationship
Management will help to manage the information of the customers in a better way as it will allow all the sales
managers, officers to sustain absolute and inclusive control over sales operations and not miss any prospects.
3.5 FUTURE PRODUCT
If the company becomes successful in grabbing the market, it will optimistically introduce the other products like
dinnerwares and furniture as well as it will also introduce the private brands into the kingdom. The customers
can enjoy the great line of global products within the boundaries of the Kingdom.
MARKET ANALYSIS SUMMARY
Saudi Arabia's economy is a Centrally Planned Economy. Private enterprises do exist, but
they are regulated by the Saudi government.

12. 11 INTERNATIONAL ENTREPRENEURSHIP
Vance Havne
“The vision must be followed by the venture. It is not enough to stare up the steps - we must step up the
stairs”
For a successful approach The Company will develop a thorough strategy plan. A perfect market analysis will
prove to be enhanced idea. Training personnel’s, market entry plan, outline the market trends, consumer
behavior, market size, competitors, resources, pricing, marketing and target marketing.
The Saudi Arabia is a very stable market with a very stable government. The leading target market of the Macy’s
will be the youth, as they are found of American casual wears and constantly want to look simply stunning. The
inspirational celebrities style, street fashions are the main theme they want to adopt in the ordinary life. As we
believe that we are inaugurating in the main area, it will be easy for us to grab the large percentage of customers.
The secondary target market will be middle age women and men and Bloomingdales will provide them with the
latest and trendy party line wears. Bloomingdales will look forward to provide the Saudi women to combine the
hoopskirt with their Saudi cultural dress in order to give them new look.
4.1 MARKET SEGMENTATION
As the Youth from 16-19 are heavily found in the city of more affectionate of the trends and fashion will
ultimately leads to the major and largest customer base.
The last minority of the targeted customer’s are the men and women from 28 to 45 ages who are present in the
city. This market is also growing with a great deal and their demands to look more wonderful are increasing.
Fisheries
Sales
Youth
Men and Women

13. 12 INTERNATIONAL ENTREPRENEURSHIP
Vance Havne
“The vision must be followed by the venture. It is not enough to stare up the steps - we must step up the
stairs”
4.2 TARGET MARKET SEGMENT STRATEGY
The imperative goal of the Macy’s Bloomingdales is to provide the youth as well as the adult with the greatest
trends of fashion that could be afforded under the minimum price. The Company will best try its best to sell the
product that best meets the expenses of the target customers.
4.2.1 MARKET NEEDS
There are many needs in the K.S.A market that hasn’t been touched yet in the clothing industry. The company is
planning to give its impression on to fulfill all those needs and service that are stipulate and query by the
consumers.
 Spotlight and attention to customer's personal preferences and customer retention will be given high
priority.
 Providing the Customers with the luxurious fitting rooms that could be best for them to select the
dresses which suits and match their taste.
 The customers will be given individual personal shopper who will assist them and guide them to which
sense of fashion to adopt. This is a main segment which is missing in the Kingdom.
4.2.2 MARKET TRENDS
“Our youth wants dashing personality”

14. 13 INTERNATIONAL ENTREPRENEURSHIP
Vance Havne
“The vision must be followed by the venture. It is not enough to stare up the steps - we must step up the
stairs”
Today’s youth are most fashionable and fashion conscious. They spend most of their time in choosing and
selecting new trends and stay updated with the vogue. They strive to bring class in their looks yet with simplicity,
stylish and little bit of craze. Boys and girls both apart from all these things wants to be hugely inspire with the
celebrities and want to blindly follow their approach and elegance.

15. 14 INTERNATIONAL ENTREPRENEURSHIP
Vance Havne
“The vision must be followed by the venture. It is not enough to stare up the steps - we must step up the
stairs”
On the Contrary, the adult fashions always remain at its peak. The most delicate and sensitive styles of long
skirts, long gowns are the beauty of women and admirable tuxedo is the good looks and the attractiveness of
men’s style.
4.2.3 MARKET GROWTH

16. 15 INTERNATIONAL ENTREPRENEURSHIP
Vance Havne
“The vision must be followed by the venture. It is not enough to stare up the steps - we must step up the
stairs”
Retailing saw a strong performance in Saudi Arabia during the review period, with growth due to a number of
factors. The country benefits from a high degree of affluence and saw a good economic performance, avoiding
recession during the global economic downturn in 2009. Retailing also benefited from the country’s young
population, with the majority of indigenous Saudis being aged below 30-years-old. Due to the conservative nature
of Saudi society there are few entertainment options, with many of these consumers thus opting to socialize in
malls and regarding shopping as a leisure pursuit. A major factor driving growth for retailing during the review
period was the strong development of shopping malls, with this air conditioned outlets housing a wide range of
offering a comfortable shopping environment.
Market Opportunity Analysis (MOA)
The Company now applies (MOA) to determine the attractiveness and success probability of opportunity. The
company must determine that the target market be located and reach with cost-effective media and trade
channels. Can the company able to give successful benefits better than their competitors? Will the financial rate
of return meet or exceed the company’s required investment.
4.2.4 INDUSTRY ANALYSIS
There are several retailing stores who are selling the garments and outfits in a variety of way.
 Medium and Small size commerce exist in a variety and serving in fabulous means to citizens
expressly.
 Large size industry western clothing wears subsist and sell in a cosmic system.
4.3 MAIN COMPETITORS
Macy’s will have a huge line of competitors in the Riyadh, internationally as well domestic products.
All the American and UK brands such as Parada, Gucci, and lots of others domestic Arabs attire is available in a
vast mode. All these competitors hold their own unique position and admired by the community but as the
demand increasing the youth specially are inspire by the most fashionable brands, we believe we will ultimately
conquer this need and niche of the market.
STRATEGY AND IMPLEMENTATION
SUMMARY
We ended 2010 by updating Macy’s business strategy and brand strategy to guide the growth in sales and
profitability we have planned for 2011 and beyond. In doing so, we have honed our focus on specific metrics. We
have refreshed our four strategic priorities – Assortment, Value, Shopping Experience and Marketing – with a
new generation of tactics. We are working to create a culture in our organization that embraces innovation and
testing, an inclusive work environment, the development of people, and collaboration internally and externally.

17. 16 INTERNATIONAL ENTREPRENEURSHIP
Vance Havne
“The vision must be followed by the venture. It is not enough to stare up the steps - we must step up the
stairs”
5.1 MARET STARTEGY
The main focal point of our marketing promoting of the products will mainly depend on sales endorsement, niche
positioning in the market and customer service with loyalty and retention in sales and separately positioning
unique brand recognition into the consumers mind.
5.1.1 PRICING STRATEGY
We will be locating ourselves on the basis of flexible and supple pricing strategy by offering garments on the
outlay which could be easily afforded by our valuable customers.
5.1.2 PROMOTION STARTEGY
The company looks ahead to follow a possessive yet very creative campaign in order to have a successful
launching of the product.
5.1.3 MARKETING PROGRAMS
Our marketing program will include the positive and effective advertisements keeping in view the norms and
values of the society as well as the escalating claim of the society. Our goals consist of creating a good image into
the consumers mind and good will in the Saudi Arabia market.
5.2 POSITIONING STRATEGY
Customers will find and comprehend the product into breath taking and ground breaking mode. The
influence will be “the offered product is of great value and will make them look what they actually
desire yet in a simple or in a noble way”
5.2.1 SALES FORECAST

18. 17 INTERNATIONAL ENTREPRENEURSHIP
Vance Havne
“The vision must be followed by the venture. It is not enough to stare up the steps - we must step up the
stairs”
The above mentioned graph represents the forecasting of sales for the 3 year coming years. The yearly increasing
show that Macy’s Inc Bloomingdales will have sales for $55,000 for the 1st
year and the very 2nd
we see
accumulation of $15,000 which makes up $60,000 and the 3rd
year we calculate up to $80,000 which shows that
$20,000 extra profit has been added up.
MANAGEMENT SUMMARY
Macy’s Inc Bloomingdales will provide a competitive environment for the employee to work within. All the
Personnel’s will be welcome to present their creative idea for the field they are working and to show their rational
abilities. The entire task will be handover to them according to which they are assigned for keeping in view their
strength and weakness, because the high mental capability to deal with the customers and charming personality
will play crucial role in winning the heart of the consumers.
Ronald Klein and Jeffery Gannette will be given the responsibilities of all the productivity and operating activities
to handle within the Kingdom and to keep on evaluating on all personnel’s in order to have a smooth operation.
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
Year 1 Year 2 Year 3
Clothing
Clothing

19. 18 INTERNATIONAL ENTREPRENEURSHIP
Vance Havne
“The vision must be followed by the venture. It is not enough to stare up the steps - we must step up the
stairs”
6.1 ORGANIZATIONAL STRUCTURE
As the Macy’s is a large expending business, Jeffery Gennette will act as a Managing director in the Kingdom and
will have the authority to make all the decisions regarding the business and hire employees based upon their level
of skills proficiency and for the work.
6.2 MANAGEMENT TEAM
Ronald Klein is a Chief Executive Store Officer of Macy’s Inc will act as a Country Manager in the Kingdom and
will handle all the administrative functions; inventory controls all the accounting operations and related activities.
He previously served as Executive Vice Chairman and Chief Officer of different Macy’s Division.
FINANCIAL PLAN
The growth of the Macy’s Inc Bloomingdales will be restrained and judicious. The balance sheet will always be
positive.
7.1 IMPORTANT ASSUMPTIONS
As we are also selling our products on the credit basis, the checking of all records of sold products to the
customers will be highly imperative to be continuously detect and aware of .As this type of selling falls under our
competitive comparison, we have a great advantage that we cannot be disloyal to our consumers because Saudi
Arabia have great policy that no consumer or citizen shall leave the boundaries of the country until and unless all
remaining dues are cleared. We believe and take this as a very good opportunity to introduce the credit basis
selling in the City for the very first time, without any certain or major future mishap.