The document provides details about Flower Valley, an online flower shop in Bangladesh. It discusses Flower Valley's target customers as individuals looking to purchase flowers for occasions. It outlines their STP strategies including segmenting customers based on occasion and geography. Flower Valley positions itself as prioritizing customer needs. The marketing mix discusses products, pricing, promotion and placement. Flower Valley aims to provide quality flowers at affordable prices and fast delivery to customers.

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EXECUTIVE SUMMARY
Flowers are one of the most beautiful things in the world. They are perfect as gifts for any
occasions. Flowers bring joy to anyone who receives it and satisfaction to anyone who
dispatches it. In order to blossom delightfully and fulfill the customer’s desired order, the flowers
need to be taken care of.
Flower’s valley is an online flower shop. Flower Valley offer just what the customers look for. It
provides the customer specialized flower arrangements for birthdays, weddings, anniversaries,
occasional parties, etc. We aim to give the customers exactly what they want with our flowers
grown with love and care and with our quality service. The clients can also bring their own
design to us and we try not to fail them. We also give discounts and offers to faithful and regular
customers.
Flower valley aspires to accomplish its target by building a superior bond between the clients
and a fitting position to do business.
Flo In this report, we have focused on some important landmarks of Flower Valley. Besides, we
have also tried to find out the STP Strategies ( Segmentation, Targeting, Positioning) of Flower
Valley as well as the Marketing mix strategies and also the Strategic planning of Flower Valley.

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TABLE OF CONTENTS
Executive summery.............................................................................................................................…...01
Introduction.........................................................................................................................................…...03
Demand State.......................................................................................................................................…...04
STP strategies, Market segmentation.......................................................................................................05
Target market selection...........................................................…………………………………….....06
Positioning statement...................................................................................................................…...06
Positioning strategy……………………………………......................................................…...……07
Competitors…………………………………………….............................................................……07
Marketing mix strategies……………………………………………..................………...……………..08
Product and services description............................................................................................….......08
Brand sponsorship………………….....................................………..……..………………....…....09
Product life cycle…………………………….…..…………………......................................…….09
Pricing stretegy……………………………………...............................................................……..10
Place…..............................................................................................................................................11
Distribution channel…………………………………………............................................………..11
Promotion………………………………………………………………………..............................12
Advertising message….....................................................................................................................12
Execution style….............................................................................................................................12
Print advertisement…......................................................................................................................13
Selecting advertising media………………………………….……………………...................…13
Sales promotion………………………………..……….....................................………………….14
SWOT analysis ……………..................................................................................................................…15
Conclusion………………………………………………………………………….....................…….….16
Appendix…………………………………………...……………………………...................……….…..17

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INTRODUCTION
Flower Valley is a partnership business and based on online. This business will run through
internet and Facebook page and email. Flower Valley has link-up with event management
companies. We are now a medium sized shop with verities of flowers but we wish to expand our
business soon.
Company Summary:
Flower valley is a single business without any partnership with other event management
companies. We are now a medium sized shop with verities of flowers but we wish to expand
soon. We are located in Dhaka city and we started our business in April 25th, 2016.
Flower valley is a partnership business which started in the year 2016 with same amount of
share. Flower valley is an online flower shop. We do our business through Internet, Facebook
page. We four are the owner of this business.
Company Logo:
Tag line:
“Brings Color in Life”
MissionStatement:
Inspired by our love of flowers and passion for nature, it is our intention to create a memorable
experience of style, color & life when one enters the shop.
To maintain a high standard of service to our customers and the community, we take pleasure in
presenting flowers in a style which reflects our professional approach & attention to detail.
A successful business with a strong foundation of integrity and quality while producing a unique
product that will create lasting memories.

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DEMAND STATE
Different demands full fill different types of want, need and demand so our product also full fills
some of demands.
Nonexistent Demand
Target consumers may be unaware of or uninterested in the product. Farmers may not be
interested in a Marketer’s task is to find out ways to connect the benefit of the product with the
person’s natural needs and interests. New farming method and college students may not be
interested in foreign-language courses.
As its online base product so many people will have takes time to accept this product .To
knowing this service and benefits people will be willing to buy this product.
Irregular Demand
Consumer’s purchases vary on a seasonal, monthly, weekly, daily or even hourly basis. Many
organizations face demand causing problems of idle or overworked capacity. Marketing task
called as Synchro-marketing, is to find ways to alter the pattern of demand through flexible
pricing, promotion, and other incentives.
Flowers are used for events or time to time like wedding birthday party or festival so it’s also can
say the irregular demand. But when someone need for some flower the easy and fast option will
be our side.
With the demand and needs the levels of demands will be changes but for the time being those
are the demand are full fill the customers demand.

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STP STRATEGIES
Market Segmentation:
Our segmentation is based on Behaviorist and Geographic.
Behavioral segmentation represents:
Occasions:
Eid, Puja, Birthday, Wedding programs, Valentine’s Day, Independence Day, International
mother language Day, Holud program, etc.
Geographic segmentation represents:
 The place where we place our business or deliver the product.
 Dhaka. - Uttara, Mirpur, Gulshan, Bashundhara, Banani.
DhakaGulshan
Motijhil
Bashundhara
Tejgaon
Banani
Mohammadpur
Uttara
Lalbagh
Mirpur
Sky color-marked places are our selected geographic area

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Target Market Selection:
Segment size & growth:
 Now a days online business are becoming more popular to young generation so we think
it worth to our target customers.
 We are giving more importance on behavioral purchase pattern because holiday
purchases traditionally drive the florist industry.
 As a new small online flower shop we will target selective consumers and small events
manager’s to whom we provide our best product as well as service in marginable profit to
increase our sale by making loyal and potential customers.
Target Marketing Strategy:
We are following DIFFERENTIATED marketing strategies:
 Design separate offer for each occasion.
 We differentiate our business through pricing strategy. Ex-low and attractive price then
competitors.
 Offer different products or services for the competition. For example: be the, first online
flower business to provide fresh and unique flower for several occasions.
 Emphasize the convenience of our business to set our business apart from the
opponent. Such as, delivery the product for free of cost.
Positioning Statement:
‘’Willingly and consistently putting the needs of our customers first’’.

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Positioning Strategy:
For our flower shop we are following the by price positioning strategy by offering more in same
price then competitors price, and delivery in some specific way by creating division through.
Main Competitors:
[
Deshiful flower shop is forming its own market. While there are a few flower shop that do make
sales and profits, ours is the only one that is truly arranged by best florist in the country. Our
competitors’ arrangements are only limit and are not practical.
Some another competitor’s are-
ABC flower shop, florist. Delivery, florists.com, B7 florist etc.
We need the capital to protect our business through providing technology and creating more
effective methods of marketing.

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MARKETING MIX STRETEGIES
Products and services description:
Flower valley provides flowers according to the clients taste and chosen designs and
arrangements. Our flowers are well taken care of with proper ventilation and medicines
needed for it to stay long.
We are providing:
1. Various Types of flower
2. Flower Bouquet &
3. Rare flower.
4. Form: By providing good shaped, suitable sizes flower as need. For example:
Valentine’s Day, birthday etc.
5. Features: provide fresh, pure, unique, fragrant flower.
6. Durability: assure durability of flower’s fragrant then the competitors.(smell and freshness
duration for3 days)
7. Design: better designed flower for various occasions.
8. Supply and decorate product according to customer choices
Our Services includes:
1. Programmed Arrangements (Free during special Occasions)
2. Consultations (Free)
3. Online Shop (open 7 days and 24 hours)
4. Ordering: Provides easy ordering system through Facebook page, E-mail and it will save
customer money because customer doesn’t need to go to the shop. (24/7)
5. Delivery: By providing 24/7/30 delivery in a cheaper cost.

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6. Maintenance: We provide after-sales maintenance services for the products. E. g.: Flower
decoration in birthday and wedding party. Most of the competitors don’t do this but we
do.
7. We have just enough employees to take care of the orders, deliver the orders, and make
the orders
Brand sponsorship:
Flower valley has a strong link with market intermediaries; we bought flower from the flower
farmer and if necessary we collect flower from different supplier. As we follow these steps, our
product (flower) goes under manufacturer brands because we sell flower directly to customer and
we are the manufacturer that’s why it’s a manufacturer’s brand.
Product life cycle stages in the bangladesh industry:
Flower valley is a newly opened online flower shop ;it hasrapidly rising sales sales ,average cost
per customer ,rising profits ,medium promotion cost and growing competition so it is on growth
stage.

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Pricing Strategy:
Flower valley prices are fixed with delivery charge and maintain a affordable price for the
customers and other arrangements are also available in our online flower shop that are based on
the client’s budget line. We base our arrangements and prices to the customers’ capacity to buy.
Market penetration:
 We are setting a low price for the new product then our competitors.
 Market must be highly price- sensitive.
 We are trying to attract customer by providing quality product.
 As sales increase, we set a special price which is lower then regular price.
Product mix pricing:
 Product bundle pricing-we provide bundle price offer.
Example: 10 roses + 5 Tuberose + 4 sunflower @BDT 210 .
Price adjustment strategy:
Discount and allowance pricing:
 Cash discount- if a customer buy flower of BDT 2000, he or she will get 10%
discount.
 Seasonal discount- we provide seasonal discount. Example-during rainy season we
provide water lily flower in an attractive discount rate.
Such as 20+ flowers @BDT 300 only.
 Promotional allowance- we reward our customer by raffle draw who regularly buy
flower from our shop.
Dynamic pricing:
 We adjust price continuously to meet the customer need

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Place:
Flower valley is an online flower shop. We don’t have any retail outlet or showroom. We are
selling our flower through-
 Social media- Facebook,
 Internet.
 Mobile phone.
 E-mail.
Flower storage- we store our flower in a storage room, we deliver flower to customer from the
storage room.
Distribution channel:
As we are going to collect our fresh flowers from our farmers so our distribution flow starts from
there – we are following direct channel distribution.
Advantages-
 Provide fragrance flower.
 Provide flower in a large quantity for same price as competitors.
 Can fulfill our commitment of providing pure flower to customer.
 Price of flower decreases because of direct distribution.
Direct Channel

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Promotion:
Advertising objectives:
flower valley is a communication intended business which wants convince viewer, reader or
listener to act and to create awareness about our online business .we will give customer a proper
knowledge about our flowers which is cheaper and better than others and a fastest delivery
system.
 Create awareness about our product
 wide spread promotion through internet
 promote our business skills on occasion
 show a vast of flower collection as better than competitors
 create a deep impact on customers life time events
 gain customers trust and obligation for their chores events
Advertising message:
Flower valley will take on its honesty, stability and reliability towards the customers for
establishing a relation, “the relation of trust.”…….by providing affordable flowers rate than the
competitors to achieve the goal step by step and for this, flower valley will always oblige there
by. Making a true faith for flower business which is now a name only. In the past customer will
find advance skills just in hand by unmodern experience of flower business. By using social
media for our flower business that will also help to socialize people to do this kind of online
ground business.
Execution style:
flower valley will make the customers more attract about using flowers for expressing different
joyful moments .affordable price with good quality flowers will gain customers faith and that
will help us for futures business through fame .

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Printed Advertisement:
Selecting advertising media:
flower valley is an online based business. So we will express our promotional acts through print
and social media. For print media ad should be leaflet, posters, banners and social media ad
should be Facebook and email and we are doing promotion in both media. The chosen image
must be worked into the ads and media that could convey a distinctive story, mood, or claim and
we are promoting our flower shop in many Facebook groups or pages. Example- AIUB, NSU,
EWU, IUB, BU, DIU, IUBAT pages and many more.
The reason of choosing online media is -
 at present online business is making a great impact for being middling
 creates a massive again and again promotiom with its feeding
 online media can wide the promotion worldwide
 can reach any age and gender easily
 regular and occasionally promotion can be done easily
 after spreading advertisement we major sell effects as like finding out the
differences of sells before and after advertisement

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Sales promotion:
Coupon – a coupon voucher will be given to customer when the customer buy flower for the
first time and customer can get a prize.
Discount: customers are offered products on less than the listed price...... For example, giving a
discount of 10% on the sale of foregin flowers. Similarly giving a discount of 15 % or 20% for
the local flowers.
Quantity Gift - if any customer buys more flower then regular sale, we provide some extra
quantity of flowers as a gift to the customers.
Example- 5% extra flowers will be given in wedding and other function.
Loyalty cards - Recently loyalty cards become an important form for sales promotion. flower
valley’s provide Loyalty cards to regular customer. it can making more sales and persuading
the customer to come back.
Free gifts - Free gifts in the office back ground area for place promotion.

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SWOT ANALYSIS:
Strength:
1. Home delivery –we provide 24/7 hour home delivery.
2. We have a wide variety of flower availability.
3. Good customer service
4. Customer can order and view in website
Weakness:
1. it’s difficult to reach those customers who bought flowers only from shop.
2. Our customer segment is limited
Opportunities:
1. Have a chance to expand market.
2. International expansion
Threats:
1. Maintaining the durability of flower.
2. Giving more for the same price and better services than competitors regularly.
3. Political turbulence, volatile currency, conflict on distribution channel.

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CONCLUSION
Flower valley is an online flower shop and built for a business that sells flowers through online.
All kind of user can buy flower from our flower shop. It support several important features and
can be expand in the future. In our country there are about 15000 florist and work very hard to
cultivate the maximum number of flower to fulfill customer’s demand. So it’s a high chance to
get benefited by doing flower business in our country. it will encourage other people to do flower
business and will help to prevent unemployment rate in our country.

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APPENDIX
http://www.proflowers.com/
http://floranext.com/opening-flower-shop-knew/
https://www.google.com.bd/?gws_rd=cr,ssl&ei=qvxiVqSuOdeQuATGnqnADw#q=POSITIONI
NG+STATEMENT+FOR+OMLINE++FLOWER+SHOP
Flower Valley official Facebook page:
www.facebook.com/flowervalley
E-mail:
flowervalleybd@gmail.com