Mary Kay Slide Show
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This document summarizes information about Mary Kay Inc., a multi-billion dollar company that sells skin care and color cosmetics through a network of independent beauty consultants. It discusses the company's mission and leadership, its global expansion, philanthropic efforts through the Mary Kay Foundation, product lines, and the career development program that rewards top sellers. It also addresses common myths versus facts about the company's size, consultants' earnings, and influence on business education.
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Mary Kay Ash
Mary Kay Ash founded Mary Kay Cosmetics in 1963 after facing discrimination as a top-performing woman in direct sales. She created a company focused on treating all employees equally and basing promotions on merit. Within a few years, Mary Kay Cosmetics grew tremendously and became one of the largest direct sellers of skin care products worldwide. Ash was a pioneering businesswoman who empowered hundreds of thousands of women through her vision of direct sales and her motto that "one woman can" achieve her dreams. She passed away in 2001 at age 85 but left a lasting legacy through her books, teachings on people management, and inspiration of the Mary Kay philosophy.
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This document provides an overview and analysis of the color cosmetics and skincare industry to help develop a media plan for a client. It outlines key details about the client, including that they are a top 10 premium skincare and top 15 color cosmetics brand globally. The task is to create a media plan to increase brand recognition and sales of 3 new product lines. The document then analyzes industry data on sales and trends in color cosmetics and skincare. It also evaluates the client's competitors, including drugstore brands like CoverGirl, specialty retailers like Sephora, direct sellers like Avon, and department store brands. Retail data on where consumers typically purchase cosmetics is also reviewed.
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This document discusses factors that influence consumer behavior regarding the purchase of Avon products in Malaysia, specifically among women. It finds that culture, cosmetic attributes, and brand loyalty are key factors. Malaysian culture places importance on beauty, driving women to purchase cosmetics. Important attributes for consumers include quality, texture, colors, and lack of side effects. Avon has long been popular in Malaysia since the 1970s due to brand loyalty stemming from quality products and a foundation of trust among consumers. While Avon lacks formal halal certification, it addresses Muslim consumers by using non-animal ingredients, maintaining its standing despite increased scrutiny of halal cosmetics in Malaysia.
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The document is a project report on the marketing strategy of Avon, a cosmetic company. It provides an overview of Avon, discussing its history, products, target market, and marketing concepts. The report analyzes Avon's marketing environment and strategies using tools like the 4Ps, SWOT analysis, and PEST analysis. It also reviews Avon's competitors and makes recommendations to improve its marketing approach.
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Mary Kay Ash founded Mary Kay Cosmetics in 1963 after facing discrimination as a top-performing woman in direct sales. She created a company focused on treating all employees equally and basing promotions on merit. Within a few years, Mary Kay Cosmetics grew tremendously and became one of the largest direct sellers of skin care products worldwide. Ash was a pioneering businesswoman who empowered hundreds of thousands of women through her vision of direct sales and her motto that "one woman can" achieve her dreams. She passed away in 2001 at age 85 but left a lasting legacy through her books, teachings on people management, and inspiration of the Mary Kay philosophy.
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Sebamed operates in the baby care and personal care market in India with products that have a pH of 5.5 to match skin's natural pH. Their products have been included in over 150 scientific studies and are distributed worldwide. However, Sebamed has faced some weaknesses like negative customer reviews of baby care products causing rashes and engagement in an advertising war with rival HUL. Sebamed aims to grow ten times in the next five years by catering to premium customers and gaining awareness through competitive campaigns, but faces threats like increasing negative reviews, attacks from rivals, and affordability issues compared to competitors.
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Mary Kay Ash started Mary Kay Cosmetics in 1963 after facing discrimination and barriers to success in the male-dominated business world. Her company empowered women by allowing them to work flexible hours selling beauty products. Under her leadership, Mary Kay Cosmetics grew into a multi-billion dollar global company. She authored several books sharing her principles of empowering women and prioritizing faith, family, and career. Mary Kay is recognized as one of the most successful women entrepreneurs in history.
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Jack Ma is a Chinese business magnate and philanthropist who is the co-founder and former executive chairman of Alibaba Group, a multinational technology conglomerate. He was born in 1964 and grew up poor, learning English at age 12 to become more globalized. In 1995, he was introduced to the internet and discovered a lack of Chinese business data online, leading him to launch Alibaba on a $2000 loan. Despite having no money, technology, or plan, Alibaba survived and expanded rapidly, developing export products for Chinese companies. Ma now has a net worth of $21.8 billion and has received numerous honors and awards for his accomplishments and influence.
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AVON faces declining market share due to changing consumer trends and inconsistent branding. The company needs to reduce its brand portfolio, strengthen its e-commerce strategy, transform its sales model, and develop innovative sustainable products to regain competitive advantage. Recommendations include a leaner focus on beauty, modernizing the sales force, and restructuring the brand for long-term growth and increased profits.
Book review good to great
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International marketing plan for cosmetic products launch in Brazil
This document provides an international marketing plan for launching cosmetic products in Brazil. It includes an analysis of Brazil's economic environment, the beauty and personal care industry in Brazil, and future prospects for the Brazilian market. It also examines Dazzler Company, its product portfolio, competitors in Brazil, and provides a proposed entry strategy, organizational structure, and marketing plan for introducing Dazzler's products into the Brazilian market. The goal is to fulfill partial requirements for an international marketing project.
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To find the problems in selling of Amul beverage range product and find out improvement areas.
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Mac cosmetics
MAC Cosmetics Marketing Strategy. Retrieved September 15, 2009, from
marketingdope: http://www.marketingdope.com/mac-cosmetics-marketing-strategy/
Mintel. (2008). Makeup - US. Mintel Reports .
Neff, J. (2008, October 6). MAC's Viva Glam Campaign Raises $31 Million for AIDS Fund.
Advertising Age .
Russell, J. (2009, August 3). MAC Cosmetics: A Marketing Masterpiece. Retrieved September
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This is the presentation of Launching New branded lipstick . This presentation also shows the business tricks of a company ... Hopefully you will like ... Thank u .
Jack ma
Jack Ma founded Alibaba in 1999 in his apartment with 17 friends after quitting his job as an English lecturer. He started with an investment of $20,000 to create China's Yellow Pages website, which grew to $800,000 in revenue within three years. Alibaba has since become one of the most valuable tech companies in the world, handling $170 billion in sales in 2012 alone. Though he faced early struggles like failing college entrance exams twice, Ma's persistence led him to learn English and eventually found the highly successful Alibaba Group.
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Jack Ma was born in 1964 in Hangzhou, China and grew up during communist rule. He failed China's college entrance exam twice but eventually graduated from Hangzhou Teacher's Institute. After being rejected from many jobs, he became an English teacher. In 1999, he founded Alibaba with 17 friends to allow international commerce. With innovations like Taobao, Alibaba grew rapidly and went public in 2014, making Ma very wealthy while maintaining his philanthropic values.
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Mary Kay Ash was born in 1918 in Hot Wells, Texas. She attended the University of Houston and worked for several cosmetics companies before founding her own, Mary Kay Inc., in 1963 in Dallas. Her company focused on empowering women and giving them confidence. She built her company by rewarding top salespeople with pink Cadillacs to advertise the brand. Ash passed away in 2001 in Dallas at the age of 83, leaving behind a successful cosmetics company that continues to empower women globally.
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Mary Kay Ash started Mary Kay Cosmetics in 1963 after facing discrimination and barriers to success in the male-dominated business world. Her company empowered women by allowing them to work flexible hours selling beauty products. Under her leadership, Mary Kay Cosmetics grew into a multi-billion dollar global company. She authored several books sharing her principles of empowering women and prioritizing faith, family, and career. Mary Kay is recognized as one of the most successful women entrepreneurs in history.
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http://www.marykay.co.uk/smorais/en-GB/TipsAndTrends/MakeoverAndBeautyTools/Pages/Mary-Kay-eCatalog.aspx
Masaru iboka y akio morita(sony)
Masaru Iboka y Akio Morita fundaron juntos Sony Corporation en 1946 después de conocerse al final de la Segunda Guerra Mundial, donde ambos sirvieron en el ejército japonés. Iboka fue presidente de Sony desde 1950 hasta 1971 y luego presidente del consejo hasta 1976, mientras que Morita se desempeñó como director ejecutivo. Juntos desarrollaron innovadores productos electrónicos de consumo como el primer radio transistor, televisores Trinitron, videograbadoras Betamax y el Walkman, dejando un gran legado en la industria
Mary Kay Case Study
(1) The document outlines a case study for developing an advertising campaign for Mary Kay Cosmetics with a limited budget of $3 million.
(2) It discusses critical factors to consider like target markets, messaging, and media vehicles. It analyzes alternatives for the target market, including recruiting consultants, existing customers, non-users, and men.
(3) The recommendation is to target non-users with a regional advertising campaign promoting Mary Kay's product mix. This would allow for exponential growth through new sales and consultants, while enabling clear measurements of the campaign's effectiveness.
Mary Kay Plans Book
During the 2014 Spring semester, Mary Kay Cosmetics sponsored the National Student Advertising Competition (NSAC). For the class, my team completed an advertising campaign composed off of complete market research.
Akiomorita (1)
Akio Morita turned a small bombed-out department store in Tokyo into Sony, one of the world's largest media conglomerates. As one of the few entrepreneurs who helped Japan's economy recover after WWII, he grew Sony from its origins in 1946 to a company with over 158,000 employees and $63 billion in revenues. Morita pioneered new technologies like the transistor radio and Walkman, and insisted on developing portable products for new markets when competitors said consumers only wanted standard sizes. He combined Western and Japanese management styles to focus on unleashing creativity and inspiring employees. Morita's unconventional ideas changed global business practices before his death in 1999 at age 78.
Sony notes
Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Tokyo, Japan. It was founded in 1946 and is engaged in a range of business segments including electronics, entertainment, and financial services. Some of Sony's major products include electronics such as TVs, cameras, and VAIO computers, as well as PlayStation consoles, movies, and music. The documents provide an overview of Sony's history, product portfolio, business operations across various segments, financial performance, and competitive strategies.
Mary Kay E-Catalog
This document provides information about the Mary Kay TimeWise skincare line. It highlights various anti-aging products in the TimeWise line including moisturizers, cleansers, serums and more. Clinical study results are presented showing that TimeWise products reduced fine lines and wrinkles, improved skin elasticity and left skin softer. New additions to the TimeWise line are also promoted, including matte and luminous liquid foundations.
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Biography section of mary kay
Mary Kay Ash founded Mary Kay Cosmetics in 1963 after experiencing gender discrimination in the workplace. She built the company based on principles of empowering women and establishing a supportive culture. Under her leadership, Mary Kay Inc. grew to annual sales of $1.8 billion by 2003 with over 1 million independent consultants worldwide. Her focus on relationships, inclusion, and empowering women through entrepreneurship helped make Mary Kay a successful business and established her as an influential leader.
MaryKay_ResearchBrief 2014
The document summarizes research on Mary Kay Cosmetics and opportunities to increase sales among younger female consumers. It identifies issues with Mary Kay's outdated business strategy and disconnect from modern demographics. The objective is to build brand awareness, perception, and sales consideration for ages 18-25 through an integrated marketing campaign. Personas for the target audiences are described, along with strengths, weaknesses, opportunities, threats, and competitors in the cosmetics industry. Barriers to the brand are identified as weak recognition, accessibility through the sales channel, and inconsistent brand experiences.
Mary Kay Ash
Mary Kay Ash started her cosmetics company in 1963 with $5,000 in savings. She had previously worked in direct sales and wanted to create opportunities for women. Her company was successful and became a multi-billion dollar business with over a million consultants worldwide. Throughout her life, Mary Kay gave back through her charitable foundation which supports cancer research and efforts to prevent violence against women. She passed away in 2001 but her legacy of empowering women lives on through the company she founded.
Mary Kay Cosmetics
Mary Kay Cosmetics pioneered the use of in-home makeup parties led by trained consultants to sell their products. They were also the first company to use the "career car" concept by awarding pink Cadillacs to top salespeople. Additionally, Mary Kay was the first company on the New York Stock Exchange chaired by a woman. The company funds research to cure cancers affecting women and has also supported efforts to stop domestic violence.
2014 N.S.A.C Mary Kay's Naturally Bold Campaign
2014 National Student Advertising Competition (N.S.A.C.) hosted by the American Advertising Federation. Client Sponsor Mary Kay Inc.
UCLA_District-15_Mary-Kay_Plans-Book_Final
The document discusses research conducted on female millennials and the Mary Kay brand. It found that while Mary Kay's values align well with millennials, there is a generational gap limiting awareness of the brand. Research identified millennials as visionaries who customize their lives and seek meaningful brands through social networks. The direct selling model was found to offer a personalized experience missing from other beauty brands, but many millennials are unaware of this benefit due to lack of exposure to Mary Kay consultants. The document proposes a campaign to communicate Mary Kay's direct selling experience to female millennials in order to increase consideration of the brand.
Mary Kay Mini Campaign
Group final project for Advertising Problems at LSU. Had to essentially create a mini campaign from the 2014 NSAC competition brief.
FINAL_For_Print
This document provides a marketing campaign plan for Mary Kay to target female millennials in the United States. The objectives are to increase awareness, consideration, and perception of Mary Kay among this demographic. The plan includes research on the target market and competitors, as well as a creative strategy, media plan, partnerships, events, and advertising executions. The key aspects are developing a mobile app to make purchases more convenient and promoting interaction between consumers and Mary Kay consultants through social media campaigns, on-campus events, and mixers. The goal is to position Mary Kay as a beauty brand that empowers women and helps them feel confident.
Emway
Amway is a multi-level marketing company that sells health, beauty, and home care products. Founded in 1959 and headquartered in Michigan, Amway has over 3 million independent distributors worldwide and annual revenue of $8.4 billion. Amway uses network marketing strategies to both directly sell products and recruit new distributors, allowing distributors to earn income from their own sales as well as sales of those in their downline organization.
Macy’s, inc.—2018 david, f. r., david, f. r., & david, m. e. (
- Macy's is a large department store chain operating under various brands like Macy's, Bloomingdale's, and Bluemercury. It has over 800 stores across the US and reported $25 billion in revenues in 2017.
- Macy's has been struggling financially in recent years with declining sales and profits. It has responded by closing underperforming stores, expanding private label brands, and focusing on online and omnichannel capabilities.
- Key competitors include department stores like JC Penney and Nordstrom, mass retailers like Target, and online-only clothing retailers. Macy's is facing challenges from shifting consumer preferences toward online shopping.
FINAL MARYKAY BOOK
This campaign aims to increase awareness, consideration and perception of Mary Kay among female millennials in the United States. The creative strategy emphasizes that every woman has an inner beauty and encourages them to reveal their unique traits with confidence using Mary Kay products. The campaign manifesto is "Beauty Empowered" and the tagline is "Reveal Your Beauty with Confidence". A key element is a mobile app that allows consumers to browse products, book consultations with local consultants and connect virtually with consultants and other users.
10 best mlm companies 2014
This document lists the top 10 multi-level marketing (MLM) companies by popularity and provides a brief overview of each one. Origami Owl is ranked the most popular MLM at 8.26% popularity. Other top companies include AVON, Pampered Chef, Mary Kay Cosmetics, Thirty-One, Herbalife International, Advocare International, Amway, Scentsy, and Melaleuca. Each company description highlights the founding year, product offerings, and direct sales model used.
Creating an entrepreneurial partnership
Ruby Hammer and Millie Kendall partnered with Boots The Chemists, the UK's leading health and beauty retailer, to create the niche makeup brand Ruby & Millie. The partnership allowed Ruby and Millie to leverage Boots' expertise and resources in product development while gaining credibility by associating with the well-known brand. This entrepreneurial partnership proved very successful, with the Ruby & Millie brand gaining widespread popularity and acclaim in the beauty press. The partnership created a win-win situation for both Ruby and Millie and for Boots.
Mary Kay Ash(an Entrepreneur)
Mary Kay Ash founded Mary Kay Cosmetics in 1963 after facing gender discrimination in corporate America. She created a direct sales company model that empowered women to become their own bosses and balance work and family. Under her leadership, Mary Kay Cosmetics grew rapidly and provided career and financial opportunities for hundreds of thousands of women worldwide. Mary Kay was a pioneering business leader who showed that women can achieve great success in business while prioritizing family and faith.
Circleadvertising403plansbook
The document outlines a marketing campaign created by Circle Advertising for Mary Kay to attract millennial women ages 18-25. Extensive primary and secondary research was conducted to understand this target audience and identify the brand's strengths, weaknesses, opportunities, and threats. Three representative millennial women - Zoe, Emma, and Sofia - are profiled to embody the target market and the barriers keeping them from engaging with the Mary Kay brand are identified.
Circleadvertising403plansbook
The document outlines a marketing campaign created by Circle Advertising for Mary Kay to attract millennial women ages 18-25. Extensive primary and secondary research was conducted to understand the target audience and identify the brand's strengths, weaknesses, opportunities, and threats. Three representative millennial women - Zoe, Emma, and Sofia - were profiled to embody the target market and the barriers keeping them from engaging with the Mary Kay brand were identified.
Circleadvertising403plansbook
The document provides a campaign strategy and plan for Mary Kay to better connect with millennial women. It begins with research on the target audiences of Zoe, Emma, and Sofia to understand their behaviors and perceptions of Mary Kay. It identifies weaknesses in brand recognition, accessibility, and inconsistent experience as barriers. The strategy seeks to develop a relatable message highlighting Mary Kay's values, reposition beauty consultants, spotlight social responsibility efforts, and utilize digital media. The "big idea" is for the brand to empower women by showing that standards don't define them. The goal is to position Mary Kay as bold and empowering rather than outdated to both millennial and existing customers.
DOVE: A Case Study
Dove is a personal care brand owned by Unilever originating in the United Kingdom. Products include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care, and facial care products. Dove is primarily made from synthetic surfactants, vegetable oils (such as palm kernel) and salts of animal fats (tallow).
Cosmetics
This document discusses several major cosmetics and personal care companies - Estee Lauder, Mary Kay, L'Oreal, and Artistry. It provides an overview of each company's history, founders, product lines, positioning, competitors, and key marketing strategies. For Estee Lauder, it describes founder Estee Lauder's background and philosophy of direct marketing and focusing on high-end department stores. For Mary Kay, it outlines the company's product promises around safety, innovation, and customer satisfaction. And for L'Oreal, it notes the company's global scale and focus on celebrity brand ambassadors and social responsibility initiatives.
Mary Kay Book- Revised Final
The document outlines a marketing campaign created by The Idea Pantry for Mary Kay Cosmetics to target millennial women ages 18-25. The campaign aims to increase awareness, promote a positive brand perception, and boost new customers and consultants within this demographic. Research found the target market uses social media heavily and lacks familiarity with Mary Kay. The campaign will create an individualized "daughter brand" called Marilyn focused on celebrating each woman's uniqueness through a customizable experience. Tactics include social media, a beauty box subscription, and events to build relationships between consultants and millennial customers.
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Mary Kay Slide Show
- 1. Mary Kay Tracey L. Fleming Independent Beauty Consultant
- 3. At-a-glance Mary Kay’s mission is to enrich women’s lives
- 5. The Mary Kay Foundation has awarded $18 million to shelters and programs addressing domestic violence and nearly $12 million to find a cure for cancers affecting women in the United States.
- 13. Mrs. Tracey L. Fleming Independent Beauty Consultant [email_address] www.marykay.com/tfleming1137 Phone: 615-299-6717 Fax: 208-723-6821