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limited brands annual report 1998_full
This document is the 1998 annual report from The Limited, Inc. It contains a letter from the CEO expressing optimism about the company's future prospects due to changes made over the past 4 years to focus on building strong fashion brands. The CEO discusses bringing in new talent, formalizing brand-building processes, and holding intensive strategy meetings between divisions to leverage the power of their brands. Financial highlights are provided for Express, and the annual report concludes with an overview of the company's brand portfolio.
