Overview of Disciplined Entrepreneurship & Relevance in an International Context
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From talk at conference for German Entrepreneurship Educators and others to celebrate the EXIST Program on March 27, 2014 in Berlin.
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Overview of Disciplined Entrepreneurship & Relevance in an International Context
- 1. INTERNATIONAL ENTREPRENEURSHIP? 1 Bill Aulet Managing Director, Martin Trust Center for MIT Entrepreneurship What Does Really Mean Today? EXIST Berlin
- 2. 2 Being an entrepreneur is the new “cool” thing. As a result, demand for entrepreneurship is blowing up!
- 3. 3 But is there sufficient understanding of the topic? Hmmm….
- 4. DISCIPLINED ENTREPRENEURSHIP Definition of Entrepreneurship – 2 Types Entrepreneurship SME (Small Medium Enterprise) Regional Markets Restaurants Dry Cleaners Services IDE (Innova=on-‐Driven Entrepreneurship) Global Markets Products for Export Sustainable Compe==ve Advantage at Core • Δt is short • Linear growth • Less investment required • Δt is long • Exponen=al growth • A lot of investment required
- 5. Other Questions for Entrepreneurship Education 1. Can 2. Why 3. How 5
- 6. 6 Crisis in entrepreneurial education Demand Supply of quality Time Storytelling
- 8. 8 Spirit + Skills Successful Entrepreneurship
- 9. But What is Happening Crisis in Entrepreneurship Education “Education by Storytelling” Gets the Spirit but Not the Skills Makes it Sound Easy It is Not! Requires Discipline 9
- 10. How How should entrepreneurship be taught? 1. Open (common language & best tools) 2. Systems Approach (integrated & prescriptive) 3. Rigorous but Practical (mens et manus) 10
- 11. How 24 Steps Was Put Together 11
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- 20. Benefits of Approach Comprehensive yet Practical Integrated Proven & Tested – To Stand the Test of Time Sequential/Prescriptive Creates Common Language for Knowledge Transfer and Accumulation 20
- 21. Entrepreneurship 101 Quiz 21 What is the singular necessary and sufficient condition to have a company? 1.
- 22. What Should We Be? 22 Market-Driven Target Customer- Driven Customer-Driven
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- 25. Linkage of Various Steps Is Critical and Underlies the Integration 25 Persona -‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐ Priori=es: 1. Aaaaa 2. Bbbbb 3. Ccccc 4. Ddddd Quantified Value Proposition As Is State ------------------------------------ X Possible State ------------------------------------ Y Value Prop = ∆ of X & Y Measured in dimension of Priority #1 Priority#1 GoodBad Priority #2 GoodBad YOU Alt #1 Alt #2 Alt #3 Alt #4 Competitive Positioning “Core” Supports Competitive Position Resource Plan Supports Building Core
- 26. Product Development Must be a Rapid & Continuous Process 26 © Ash Maurya, “Running Lean”, www.ashmaurya.com
- 28. 28 “I'm actually as proud of the things we haven't done as the things I have done.” —Steve Jobs
- 30. More info The book www.disciplinedentrepreneurship.com Progress Dashboard www.detoolbox.com 30
- 31. Coming soon: Online course www.bit.ly/e-101 31
- 32. 1 Week Intensive Course at MIT By application welcomes you to apply Last week of January at MIT