Conference made in December 2012 for a group of communication manager from the public sector in Belgium

1. Risks&added value
of an internal digital social network
COMMnetkernportail
Jacques Folon
Partner Edge Consulting

2. www.aliaz.com/jacques-
folonjacques.folon@edge-

3. Cetteprésentationestsur
www.slideshare.net/folon
elleestàvotre disposition

4. First part :Risks
1. Data privacy
2. Data security
3. Intellectualproperty
4. What about an
internalcommunity
manager?

5. 1.0 Data privacy

6. 1.1.Data privacy basics
• Basic principles: the Data
controller
(i.e. the Belgian state i.e. the
Minister)
– collect and processpersonal data
onlywhenthisislegallypermitted
– respect certain
obligationsregarding the
processing of personal data (details
on nextslide) ;
– respond to
complaintsregardingbreaches of
data protection rules;
– collaboratewith national data
Source: http://ec.europa.eu/justice/data-protection/index_en.htm
protection supervisory authorities

7. 1.2. Data privacyrules for data
controllers
• Personal Data must be
– processed legally and fairly;
– collected for explicit and legitimate
purposes and used accordingly;
– adequate, relevant and not excessive in
relation to the purposes for which it is
collected and/or further processed;
– accurate, and updated where necessary;
– kept any longer than strictly necessary;
– rectified, removed or blocked by the
data subject if incorrect;
– Protected against accidental or unlawful
destruction, loss, alteration and
disclosure, particularly when processing
involves data transmission over
networks.
Source: http://ec.europa.eu/justice/data-protection/index_en.htm

8. 1.3. Data privacy&
internal social media questions
• Whichprecisepurpose ?
• Whatkind of personal data willbestored?
• Are data stored in Europe ?
• Are they in the « Cloud »?
• Data privacy commission adviceneeded?
• Whatwillbe the securitypolicy?
• What about the content of ex-employees?
• Is a code of conductenough?
SO IT ’S AN IMPORTANT ISSUE !!!

9. 2.0. Data security
SOURCE DE L’IMAGE: http://www.techzim.co.zw/2010/05/why-organisations-should-worry-about-security-2/

10. Source : https://www.britestream.com/difference.html.

11. How many information?
67

12. Employees share (too) many information and
also with third parties

15. Where do one steal Which devices are
data? stolen?
•Banks •USB
•Hospitals •Laptops
•Ministries •Hard disks
•Police •Papers
•Newspapers •Binders
•Telecoms •Cars
•...

16. TELEWORKING

17. What are Control limitations? CC/COA 81 !

18. 3.0. INTELLECTUAL PROPERTY
Source de l’image: http://www.maniacworld.com/copy-and-paste-babies.html

19. Copyright infringment
Source: http://en.wikipedia.org/wiki/File:Plagiarism_vs_Copyright_Infringement.png

20. Employer’sresponsibility !
• What about
externalprotectedworks?
• What about creation by employees?
• What about import of
protectedworks by employees?
• What about sub-
contractorsprotectedworks?
• What about advertisingcampaign?
• What about pressclipping?
• What about externaltrademarks
• What about employee’s images?
• …
• What do youthink of a code of
conduct? http://amirrezashamloo.blogspot.be/2010/10/copyright-symbol-and-related-symbols.html

21. 4.0. INTERNAL COMMUNITY MANAGER
PICTURE CREDIT: http://fromthiscorner.blogspot.be/2012/10/the-community-manager-role.html

22. Who’s in charge if …?
http://www.capreseaux.fr/community-management/

23. Second part: Added value
http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy

25. Reading and answering e-mail. Approximately 28%, or about 11.2 hours,
of the average interaction worker’sworkweekisspentreading and
answering e-mails. The studyindicatesthatbecause of private social
media’sability to makesearchable content out of all posted messages, the
amount of time spentwith e-mail canbereduced by as much as 35%, or
about 4 hours.

26. Searching and gathering information. 19%, about 7.6 hours, of the
average interaction worker’sworkhours are spentsearching for internal
information only certain employeespossess. Again, because of enterprise
social media’sability to store all messages as searchable content, this
figure canbereduced by nearly 35% to about 4.9 hours per week,
whichamounts to a savings of 2.7 hours per week per interaction worker.

27. Communicating and collaboratinginternally. Using phones, e-mail, and
in-person interaction to communicate consumes about 5.6 hours of the
average interaction worker’sworkweek. Becauseyoucandirectly message
anyone in the organizationwithoutcluttering up an e-mail inboxwith a
collaboration tool, yourorganizationcanrealize up to a 35% time savings,
or about 2.0 hours per interaction worker.

28. Role-specifictasks. Tasksspecific to a particular job consume the
mostamount of time for anyrole, averaging out to about 15.6 hours per
week. Internal social media increases the productivity of thesetasks by
about 15%, or approximately 2.3 hours per week. One
waytheyenhancejob-specificproductivity lies in theirability to centralize al
job functionsat one hub, soyouremployeesbeginusing all other
applications there.

30. Otheradded value
• KM
• Collective intelligence
• Co-working
• Network management
• BUT
• The vendorsalreadytoldyou, is ‘nt it?

31. Some test cases
http://www.journaldunet.com/solutions/reseau-social-d-entreprise/reseau-social-d-entreprise-et-cac40/

32. Conclusion
• Do not forgetprivacy issues
• CC/CO 81
• Control or not control
• IPR regulation s/b reminded
• Internal code of conduct
• BUT
• There are some important added value

33. Internal code of conduct main
rules
• Define the internal and external social media
• Intellectualpropertyrules
• Data privacyexplanations
• Confidential information
• Anonimityisforbidden
• Penalties
• And
• Which communication for the code of conduct?
• How to have itapproved?

34. GOOD LUCK

35. Jacques Folon
Jacques.folon@ichec.be

36. Any questions ?
Crédit image: http://jillsbooks.wordpress.com/2010/09/15/hellooooo-anybody-out-there/raise-your-hand-2/
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